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Car makers in India are quickly making a paradigm shift in their technologies and models in order to ensure compliance with the <keyword id="3165424" type="PERSON" weightage="20" keywordseo="BS-VI-norms">BS VI norms</keyword>. Bharat Stage Emission norms call for widespread measures to implemented by the vehicle makers so that the pollution levels are minimized as per the new standards and also the cars are fitted with pollutant filtering systems and onboard diagnostics (OBD) mechanisms to ensure that while operating in real time on the roads, the vehicles do not exceed the pollutant emission levels noted during laboratory testing. Some car manufacturers have stopped making diesel cars and have moved to make petrol fueled ones. Some have started contemplating on advanced technologies to make diesel cars that are compliant with the BS VI norms. While the market must stop selling the outdated models before the deadline of April 1, 2020, here are some reasons why petrol cars are better for you when you will have to comply with the BS VI norms. <ul><li>Diesel cars will become costlier in the forthcoming years as the car makers have to comply with the strict emission norms of the BS VI. Already some major automobile manufacturing companies have thought of scrapping the future of diesel vehicles from their portfolios. For instance, <keyword id="44883" type="DOMAIN" weightage="20" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> has announced it will phase out all the diesel models before April 1, 2020. </li><li>Petrol cars will become more common than the diesel powered ones and many diesel versions will become petrol ones. </li><li>Especially small diesel cars might become altogether non-existent after the implementation of BS VI norms since the bonnet sizes of these cars will not be able to accommodate the new class of diesel engines.</li><li>Lesser number of vehicle buyers are already seen preferring the diesel powered cars owing to the newer understanding developing among them. Statistics show one in five buyers are only keen to go for diesel cars. </li><li>The difference in margin between petrol and diesel prices are sharp eroding. The difference of Rs.34 a liter in 2012 has now shrunk to just Rs.3 to 5. With diesel turning a costlier fuel with lesser efficiency, consumers will prefer petrol cars more than the diesel ones. </li><li>Sometime back the Supreme Court banned the resitration of diesel vehicles that are having engines of 2,000cc and above. This has sentimentally affected the diesel car buyers. </li><li>Petrol cars can be easily converted into CNG powered vehicles. </li><li>BS VI norms will make it expensive for diesel cars to comply with the regulations. Diesel as a fuel will disappear in cars prices lesser than 1 million. </li><li>The engine oil and the spare parts used in diesel engines are considerably expensive than those that are used in the petrol ones. Hence the maintenance cost of diesel cars will become more than that of the petrol powered ones.</li><li>Diesel cars produce more vibrations and noise.</li></ul>For reasons cited above and many others, petrol cars will become a far better option for the car buyers in future. Hence a lot of buyers are already making a shift in their preferences.

10 Reasons why you should buy a Petrol Car after BS VI Norms come into force

<ul class="summary-list"><li>In the third quarter, Boeing lost another $482 million on the new Air Force One aircraft. </li><li>Losses now total more than $2 billion on the two planes.</li></ul>Boeing lost another $482 million on building two planes that will become the new Air Force One, according to its <a target="_blank" href="https://investors.boeing.com/investors/news/press-release-details/2023/Boeing-Reports-Third-Quarter-Results/default.aspx#:~:text=The%20Boeing%20Company%20%5BNYSE%3A%20BA,performance%20and%20lower%20737%20deliveries.">latest</a> earnings report.The company attributed the losses to higher-than-estimated manufacturing costs, engineering changes, labor instability, and negotiations with suppliers.Boeing is under contract to replace the pair of 747-200B jumbo jets that transport the US President around the world.Known as VC-25Bs, the new aircraft will be larger and more fuel efficient, allowing the US Air Force to save roughly $1.9 billion in operations and maintenance costs during the jets' 20- to 30-year lifespans.But <a target="_blank" href="https://www.businessinsider.com/boeings-air-force-one-delays-cost-taxpayers-millions-wsj-2022-11">ongoing issues</a> have brought Boeing's total losses to over $2 billion since construction began in 2018, and the company has pushed the delivery date of the two jets back by another two years to 2026, <a target="_blank" href="https://edition.cnn.com/2023/10/25/business/air-force-one-boeing-loss">CNN</a> reported.Donald Trump was personally involved in the negotiations with Boeing when he was in the White House and threatened to cancel the contract. His administration ultimately signed a <a target="_blank" href="https://www.defense.gov/News/Contracts/Contract/Article/1577476/">fixed-price agreement</a> that leaves Boeing liable for any cost overruns.The cost of the project is now thought to be well over $5 billion. When the government last replaced Air Force One during the George H.W. Bush administration, the bill was $660 million, or about $1.45 billion today, the <a target="_blank" href="https://www.latimes.com/archives/la-xpm-1990-09-07-mn-666-story.html">LA Times</a> previously reported.Last year, Dave Calhoun, the CEO of Boeing, admitted that signing the contract was <a target="_blank" href="https://www.businessinsider.com/boeing-lost-money-over-trump-demands-for-air-force-one-2022-4">a mistake</a>."Air Force One I'm just going to call a very unique moment, a very unique negotiation, a very unique set of risks that Boeing probably shouldn't have taken, but we are where we are," he said on an earnings call.But Calhoun struck a more positive tone on the latest call.Calhoun <a target="_blank" href="https://www.defensenews.com/industry/2023/10/25/boeings-air-force-one-charges-now-top-13-billion-drag-down-profits/">told Defense News</a> that recovery in Boeing's Defense, Space, and Security division was "slower than I'd like." But he added that "we're confident in the future, and our path to normalizing BDS margin performance by that '25 and '26 time frame is intact."Revenue rose by 13% to $18.1 billion, reflecting the delivery of 105 commercial aircraft, while the net loss narrowed from $3.3 billion to $1.6 billion.The order backlog stands at $469 billion and includes more than 5,100 commercial airplanes.Boeing did not immediately reply to a request for comment from Insider made outside normal working hours.

Boeing's now lost more than $2 billion on the new Air Force One planes &ndash; and has Donald Trump to blame

<ul class="summary-list"><li>The wealthy are dropping millions on B&amp;Bs and renovating them into homes, <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fhouse-hunters-are-buying-b-bs-and-converting-them-into-single-family-homes-11630521087">The Wall Street Journal reported</a>.</li><li>Such a homebuying move is the result of a market where housing is scarce and expensive.</li><li>It's the wealthy's version of a fixer upper.</li></ul>America's shrinking <keyword id="11957054" type="UNKNOWN" weightage="60" keywordseo="housing-market" source="Orion">housing market</keyword> is even a problem for the wealthy, who have had to get creative.They've been snapping up B&amp;Bs and remodeling them as some innkeepers shutter their doors following a rough <keyword id="11896136" type="UNKNOWN" weightage="60" keywordseo="pandemic" source="Orion">pandemic</keyword> year, <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fhouse-hunters-are-buying-b-bs-and-converting-them-into-single-family-homes-11630521087">The Wall Street Journal's E.B. Solomont reported</a>. The trade-off is a win-win for both parties: Innkeepers are raking in millions when they need it most and homebuyers are able to bypass the housing frenzy.From 2019 to 2020, US <keyword id="12087644" type="UNKNOWN" weightage="60" keywordseo="bb" source="Orion">B&amp;B</keyword> revenue dropped by $1.3 billion, according to research firm IBISWorld. But some innkeepers say they've been turning a profit thanks to today's <keyword id="11893295" type="UNKNOWN" weightage="100" keywordseo="real-estate" source="Orion">real estate</keyword> market: One Boston property purchased for $310,000 in 1995 sold for $2.6 million, and a 7,600-square-foot B&amp;B bought for $60,000 in 1980 is on the market for nearly $7 million.That means homebuyers are shelling out big bucks. Solomont spoke to several couples who bought B&amp;Bs for anywhere ranging from $1.85 million for a six-bedroom Boston B&amp;B (plus $500,000 in renovations) to $3.35 million for a 3,700-square-foot B&amp;B in California.While these carry high price tags, they also offer more space than a big house with the same selling price. It's especially alluring as America sits in the <a href="https://www.businessinsider.com/america-housing-crisis-getting-worse-home-prices-apartment-rental-market-2021-8">middle of a housing crisis</a>.<h2>The wealthy's fixer upper</h2>Record-low mortgage rates and the era of remote work kicked off <a href="https://www.businessinsider.com/housing-market-forecast-millennials-buying-homes-crisis-2021-4">hot demand</a> for homes that collided headlong with a <a href="https://www.businessinsider.com/why-there-are-so-few-homes-for-sale-high-prices-2021-3">historic housing shortage</a>, resulting in real estate that was nearly unattainable. Sky-high prices and fewer homes available have been no match for homebuyers, who've found themselves caught in cutthroat competition.Even as the market begins to cool, <a href="https://www.businessinsider.com/housing-shortage-bubble-pandemic-real-estate-inventory-home-prices-affordability-2021-8">inventory remains tight</a> and prices are primed to stay high. There aren't enough homes to buy or rent, and the ones left are too expensive.It's forcing homebuyers to find holes in the market. Millennials have been <a href="https://www.businessinsider.com/millennials-buying-fixer-uppers-housing-market-inventory-shortage-real-estate-2021-5#:~:text=As%20prices%20for%20homes%20reach,than%20a%20newly%20built%20home.">buying old homes and renovating them</a> as a way to fast-track their path to homeownership, while homebuyers with more money have been transforming inns into homes. In this way, B&amp;Bs are serving as the wealthy's version of a fixer upper.To be sure, buyers of higher end real estate haven't faced the same problems as the overall real estate market. Though million-dollar luxury home sales have <a href="https://www.businessinsider.com/wealthy-americans-buying-luxury-homes-during-pandemic-real-estate-2021-4" target="_blank" rel="noopener noreferrer">been soaring</a>, sending <a href="https://www.businessinsider.com/luxury-real-estate-prices-increasing-fast-globally-asia-2021-5" target="_blank" rel="noopener noreferrer">luxury prices rising</a>, buyers have met them. Sales spiked almost twice as fast as mid-priced houses, <a href="https://www.redfin.com/news/real-estate-price-tier-report-april-2021/" target="_blank" rel="noopener noreferrer">according to a Redfin report</a>. It's the result of a variety of factors: a strong stock market that has benefitted wealthy Americans, savings growing during the pandemic, and the ability to work remotely, which mainly benefits white collar or knowledge industry workers.But the wealthy who are buying B&amp;Bs are finding themselve somewhere in the middle. They likely could swoop in on a mid-sized home with an all-cash offer, but it wouldn't meet their needs. Homes that do fit their criteria cost millions more, well above their budget.The B&amp;B, then, proves itself to be just right.

The housing crisis is so bad the wealthy are dropping millions on renovating B&Bs into homes

New Delhi [India], November 29: The SUV segment is witnessing tremendous growth in India. Attractive designs, feature-loaded cabins, higher ground clearance for broken roads, and butch road presence are some of the reasons behind the surging popularity of SUVs. Mahindra &amp; Mahindra, with its strong SUV heritage, currently has three of the hottest-selling SUV models in its portfolio - the <keyword id="6871125" type="General" weightage="20" keywordseo="xuv700" source="Orion">XUV700</keyword>, <keyword id="177599" type="General" weightage="20" keywordseo="thar" source="Orion">Thar</keyword>, and <keyword id="13987144" type="General" weightage="20" keywordseo="scorpio-n" source="Orion">Scorpio N</keyword>. Owing to the high demand from customers, these vehicles command waiting periods ranging from 3 months to as long as 16 months! Mahindra XUV700: Up to 9 Months Waiting The XUV700, launched in 2021, is Mahindra's new flagship SUV. With its aggressive styling, premium interiors, potent engine options and generous features, the XUV700 has struck a chord with Indian SUV buyers. Pricing &amp; Positioning The XUV700 is a midsize SUV priced from Rs 14.03 lakhs to Rs 26.57 lakhs (ex-showroom). It competes primarily with 5/7-seater SUVs like Tata Safari, MG Hector Plus, Hyundai Alcazar and Skoda Kodiaq. Design &amp; Engineering The XUV700 has a bold and muscular exterior profile accentuated by the sleek LED headlamps integrated with the grille. The interior follows a black and beige dual-tone theme with soft-touch materials and premium finishes. Underpinning the SUV is a monocoque chassis made using high-tensile steel for rigidity and safety. Variants &amp; Colour Options It is offered in 2 broad trims - MX and AdrenoX (AX), comprising AX3, AX5 and AX7 variants. Colour options include Everest White, Midnight Black, Dazzling Silver, Red Rage and Electric Blue. Engine, Transmission &amp; Mileage The XUV700 lets buyers choose between two powerful engine options - a 2.0-liter turbocharged petrol and a 2.2-liter diesel motor. The petrol engine churns out 200 horsepower while the oil burner produces 185 horses. Both engines come mated to 6-speed manual as well as automatic transmissions. The top-end AX7 diesel variant also offers an optional all-wheel drive system for enhanced grip and control. In terms of fuel efficiency, the official ARAI testing claims the XUV700 delivers anywhere between 16-20 km/litre, depending on the exact variant you pick. Interior, Comfort &amp; Safety Features The XUV700's cabin offers an expansive space and a long list of features. It gets a large 10.25-inch touchscreen, panoramic sunroof, 7-inch digital driver display, connected car features, 6-way powered driver seat, dual-zone climate control, 12-speaker Sony sound system and more. Safety is comprehensively addressed with up to 7 airbags, ABS with EBD, ESP, hill-hold control, tyre pressure monitoring system and ADAS tech. The ADAS suite includes adaptive cruise control, autonomous emergency braking, lane departure warning, blind-view monitoring and more. Why is it in High Demand? The XUV700 strikes an excellent balance between features, performance and price. The SUV looks ultra-modern, offers a premium connected car experience at par with cars from higher segments, provides spirited performance, and focuses on safety. Attractive pricing has sealed the deal for buyers as the XUV700 offers terrific value. Mahindra Thar: 15-16 Months Waiting Period The new 2nd generation Thar went on sale in 2020. With its iconic retro design, unrivalled off-roadability and modern creature comforts, the SUV has become a hot seller, with waiting times extending to 15-16 months. Pricing &amp; Positioning The new Thar is priced from Rs 10.98 lakhs to Rs 16.94 lakhs (ex-showroom). It fills the slot of an affordable compact off-road SUV, similar to Force Gurkha. Design &amp; Engineering The new Thar carries forward the charm of the original Thar with its boxy profile, round headlamps and removable doors/roof. The interiors now get a major upgrade with touchscreen infotainment, steering-mounted controls, rear parking sensors, remote key and more. It retains rugged mechanics like a 4WD drivetrain, mechanical locking differentials, low-range gearbox and high ground clearance. Variants, Colors &amp; Seating Options It is offered in AX(O) and LX variants with a choice of 6 colours and a 4-seater configuration. Engine, Transmission &amp; Mileage Engine options include - 1.5L diesel, 2.0L turbo petrol and 2.2L diesel. Gearbox choices for these motors are 6-speed manual and automatic. ARAI mileage ranges from 15-18 km/l. Interior, Comfort &amp; Safety Features The cabin now features a 7-inch touchscreen, power windows, remote keyless entry, rear parking sensors, tilt adjustable steering and more. Safety is taken care of by dual airbags, ABS with EBD, rear parking sensors, seat belt reminders and more. Why is it Popular? The Thar blends iconic design, excellent off-road hardware, and modern comfort &amp; convenience features. Its capabilities to conquer rough terrain are unparalleled in its price range. The new Thar offers a unique driving experience - open-air motoring with the wind in your hair! Mahindra Scorpio N: Up to 11 Months Waiting Period The "Big Daddy of SUVs," the all-new 3rd generation Scorpio N, is the latest addition to Mahindra's SUV portfolio. Launched in 2022, the SUV has received a strong response, with bookings exceeding 1 lakh units, resulting in waiting periods of up to 11 months. Pricing &amp; Positioning The Scorpio N is positioned as an affordable 7-seater midsize SUV with prices ranging from Rs 13.26 lakhs to Rs 24.54 lakhs (ex-showroom). It rivals the MG Hector, Tata Harrier and Kia Seltos. Design &amp; Engineering The Scorpio N sports a radical design overhaul inside and out. The sophisticated new styling is complemented by a high-quality cabin loaded with features. Underpinning it is an advanced new 3rd generation body-on-frame platform. Variants, Colors &amp; Seating Options It is sold in Z2, Z4, Z6 and Z8 variants. Dual-tone colour themes are available across variants. Choice of 6 or 7-seater layouts. Engine, Transmission &amp; Mileage The Scorpio N lets you pick between two powertrain options - a 2.2-litre diesel engine and a 2.0-litre turbo-petrol motor. The oil burner churns out 132 PS of peak power while the turbo-petrol generates a healthy 203 horses. Both these engines come mated to 6-speed manual as well as automatic gearbox options. So whether you prefer self-shifting or the convenience of an auto, the Scorpio N has got you covered. In terms of efficiency, Mahindra claims the SUV can deliver up to 18 km/l as per ARAI tests. Real-world mileage is likely to be in the 12-15 km/l ballpark, which is quite respectable for this class of vehicle. Interior, Comfort and Safety Features The feature-loaded cabin gets an 8-inch touchscreen, UVO-connected car tech, 12-speaker Sony sound system, dual-zone climate control, 6-way powered driver seat, panoramic sunroof and more. The safety kit consists of 6 airbags, ABS with EBD, hill descent control, rear parking camera, TPMS and more. Higher variants also add on ADAS tech. Why is it in demand? The Scorpio N impresses with its striking new design, premium interiors, powerful engine performance and extensive features. Generous space for seven adults, strong build quality, and Mahindra's trusted brand name further attract buyers. The Bottom Line Attractive pricing, modern designs and extensive feature lists make the XUV700, Thar and Scorpio N a hit among SUV buyers. As a result, customers are facing long waiting periods of 3 to 16 months, depending on the chosen model and variant. However, the lengthy wait is well worth it, considering the excellent package Mahindra has put together with these new-age SUVs. (ADVERTORIAL DISCLAIMER: The above press release has been provided by ATK. will not be responsible in any way for the content of the same)

Thar, Xuv700, Scorpio N are the Mahindra's highest waiting cars

<ul><li>The <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> Great Indian Festival is now live for all users.</li><li>The sale brings huge discounts across a wide range of products, including <keyword id="2427310" type="General" weightage="20" keywordseo="gaming-accessories" source="Orion">gaming accessories</keyword>.</li><li>Here are some of the best deals on gaming accessories on the Amazon Great Indian Festival.</li></ul>The festive season is underway, and so is Amazon’s Great Indian Festival that is open now for all users. The sale brings amazing deals across a wide range of products including smartphones, tablets, laptops, wearables, home appliances, apparel and more. The sale will go on till November 10, so grab the gaming accessories for your setup that you want before the sale ends. If you have been considering upgrading your work or gaming setup, the e-commerce giant has several offers for you. Amazon is currently offering discounts on monitors and other gaming accessories such as headphones, keyboards, and more. In this post, we have curated some of the best deals on gaming accessories on the Amazon Great Indian Festival sale to help you grab the best deals. Business Insider India’s team of experts have been working round the clock to filter out the best deals across categories. You can jump straight to the category-specific deals from the quick links in the table below – <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Best deals </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-samsung-and-apple-mobile-phones-in-amazon-great-indian-festival-2023/articleshow/104288381.cms">Best deals on smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-budget-smartphones/articleshow/104318454.cms">Best deals on budget smartphones</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-wireless-earbuds-and-neckbands/articleshow/104289504.cms">best deals on TWS and neckbands</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-smartwatches/articleshow/104319351.cms">Best deals on smartwatches</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-on-amazon-devices-in-great-indian-festival-sale-2023/articleshow/104343854.cms">Best deals on Amazon devices</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/best-deal-and-discount-on-new-laptops-in-amazon-great-indian-festival-2023/articleshow/104347217.cms">Best deals on laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/gadgets/news/get-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2023/articleshow/104372950.cms">Best deals on TVs</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-2023-best-deals-on-bluetooth-speakers/articleshow/104375928.cms">Best deals on Bluetooth speakers</a> </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 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It is available for ₹5,999, down from its original price of ₹10,600. <cmsannotation type="cmsannotation" annotationid="Readgear A-15 Wired Gaming Mouse" comment="subhead" text="Readgear A-15 Wired Gaming Mouse">Readgear A-15 Wired Gaming Mouse</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B08CHZ3ZQ7" comment="amazoncard" text="B08CHZ3ZQ7">B08CHZ3ZQ7</cmsannotation> The Redgear A-15 wired gaming mouse is a good option if you are looking for an affordable gaming mouse. It is a high DPI mouse that features customisable RGB lights and comes with a honeycomb design to ensure a good grip while gaming. It offers adjustable DPI, allowing you to set the DPI till 6,400. The mouse also comes with programmable buttons, allowing you to put your preferred commands and shortcuts. It is available for ₹449, down from its original price of ₹799. <cmsannotation type="cmsannotation" annotationid="Zinq Five Fan Cooling Pad" comment="subhead" text="Zinq Five Fan Cooling Pad">Zinq Five Fan Cooling Pad</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B082FTPRSK" comment="amazoncard" text="B082FTPRSK">B082FTPRSK</cmsannotation> If you play games on a laptop, it might be worth investing in a cooling pad, especially if you play heavy games that heat up your laptop. This Zinq cooling pad comes with five fans that cool down the laptop with minimal noise. It includes 4 large fans and 1 extra large fan that provides airflow at whisper quiet noise levels. It is currently available for ₹899, down from its original price of ₹1,999. <cmsannotation type="cmsannotation" annotationid="Redgear Pro Series Wired Gamepad" comment="subhead" text="Redgear Pro Series Wired Gamepad">Redgear Pro Series Wired Gamepad</cmsannotation> <cmsannotation type="cmsannotation" annotationid="B01FJHV47Q" comment="amazoncard" text="B01FJHV47Q">B01FJHV47Q</cmsannotation> Having a good gamepad enhances your gaming experience and allows you to better control your character. The Redgear Pro Series Wired Gamepad is a good option for PC gamers looking for a gamepad. It features two analog triggers, two analog sticks and 11 digital keys. The gamepad comes with a 1.8m USB cable. It is currently available for ₹999, down from its original price of ₹1,499. Disclaimer - When you purchase through links on Business Insider India, we may earn affiliate commission.

Amazon Great Indian Festival 2023 – best deals on gaming accessories

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">BombardierThe Bombardier Series.</div></div></div><ul><li>Airbus acquired 50.01% of the Bombardier C Series program.</li><li>Zero upfront cash investment from Airbus.</li><li>US-bound C Series jet to be built in Mobile, Alabama.</li><li>A response to the Boeing's trade complaint and 299.45% tariff from US government.</li><li>Airbus will own 100% of the C Series program within 5 years.</li></ul>On Monday, Airbus and Bombardier announced that the two airplane makers will join forces on the next generation C Series airliner.The deal sees Airbus acquire a 50.01% equity stake in the Bombardier C Series program with the production of US-bound Bombardier C Series jets produced at the Airbus plant in Mobile, Alabama.Production of all other C Series jets will remain in Canada.Mechanisms within the deal will see Airbus take 100% ownership of the C Series program within five years.It's a move that looks to be in direct response to the US Department of Commerce's proposed 299.45% tariff on Delta Air Lines' order for 75 C Series jets. The tariffs are a result of a complaint Boeing filed in April.Both Airbus and Bombardier believe that shifting production to Alabama will get around any proposed tariffs."This looks like a questionable deal between two heavily state-subsidized competitors to skirt the recent findings of the U.S. government," Boeing said in a statement. "Our position remains that everyone should play by the same rules for free and fair trade to work."The deal will see Airbus make no upfront financial investment but will provide procurement, marketing, sales, and customer-support expertise.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Thomson Reuters</div></div></div>In other words, Airbus just took ownership of one of the most advanced jetliner programs in the world for zero upfront cash."This is a win-win for everybody!" Airbus CEO Tom Enders said in a statement. "The C Series, with its state-of-the-art design and great economics, is a great fit with our existing single-aisle aircraft family and rapidly extends our product offering into a fast-growing market sector." "Not only will this partnership secure the C Series and its industrial operations in Canada, the U.K., and China, but we also bring new jobs to the U.S. Airbus will benefit from strengthening its product portfolio in the high-volume single-aisle market, offering superior value to our airline customers worldwide," Enders said.Airbus and Bombardier held talks in 2015 over a potential equity sale of the C Series, however, the two parties could not come to a deal.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Bombardier</div></div></div>But, with no upfront cash required and the proven operational capabilities of the production aircraft, the C Series became much more enticing for Enders this time around.Today's deal is expected to close in the second half of 2018.<h2>Boeing's complaint</h2>On September 26, the <a href="http://www.businessinsider.com/boeing-commerce-department-bombardier-tariff-219-trade-war-2017-9" target="_blank" rel="noopener noreferrer">US Department of Commerce's International Trade Administration</a> called for a tariff of 219.63% on Bombardier's C Series jet. A week later, the <a href="http://enforcement.trade.gov/download/factsheets/factsheet-canada-large-civil-aircraft-ad-prelim-100617.pdf" target="_blank" rel="noopener noreferrer">ITA called for another 79.82% tariff</a>. In total, all C Series jets entering the US could be subject to tariffs of 299.45%.The action was taken in response to a complaint filed by Boeing in April regarding <a href="http://markets.businessinsider.com/stock/DAL-Quote" target="_blank" rel="noopener noreferrer">Delta Air Lines' order </a>for 75 of the Canadian jets.Boeing believes that its business was harmed by Bombardier using Canadian government subsidies to give Delta a price substantially below the cost of building the planes.According to its complaint, Boeing claims Bombardier sold the CS100 for just $19.6 million. That's far less than the $33.2 million the Chicago-based aviation giant alleges it cost Bombardier to make the plane and a mere fraction of the CS100's $79.5 million sticker price. As a result, Boeing claims the Montreal-based company is dumping its product on the US market to the detriment of the US aviation workers.In response, Bombardier and Delta have called the ITA's preliminary decision "absurd." Last week, on the airline's earnings call, <a href="http://www.businessinsider.com/delta-ceo-refuses-pay-tariffs-new-bombardier-cseries-jets-2017-10" target="_blank" rel="noopener noreferrer">Delta CEO Ed Bastian</a> said that his company will not pay the proposed tariffs.Bombardier and Delta argue that the Boeing complaint is baseless because neither it nor any other US airplane maker currently offers a product comparable to the CS100's size and performance. (The C Series comes in the 110-seat CS100 and 130-seat CS300 variants.) In fact, Boeing hasn't included the pint-sized 737-600 in its annual price list for more than half a decade. And its last true 100-seat jet, the 717-200, was discontinued in 2005. As a result, they say Boeing didn't lose a sale because they don't have a product in the running. According to Delta, Boeing's only offer in response to the CS100 was for a fleet of second-hand Brazilian Embraer E190s it had taken as trade-ins from Air Canada.Boeing counters that argument by pointing out that Delta also agreed to an option for 50 planes that includes the possibility of converting to orders for the larger CS300 that is a competitor for their 737 MAX 7.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Bombardier</div></div></div>Even though the aircraft is currently assembled in Canada, its wings come from North Ireland and 50% of its components, including its engines, come from the US.As a result, the dispute has entered the political realm with <a href="https://globalnews.ca/news/3798817/justin-trudeau-donald-trump-bombardier-tariffs/" target="_blank" rel="noopener noreferrer">Canadian Prime Minister Justin Trudeau</a> and <a href="http://www.telegraph.co.uk/news/2017/09/27/theresa-may-threatens-us-withtrade-war-bombardier-row/" target="_blank" rel="noopener noreferrer">British Prime Minister Theresa May </a>threatening punitive actions against Boeing.The US International Trade Commission will issue a final judgment on the Commerce Department's proposed tariffs in early 2018.<h2>To kill a budding rival</h2>On the surface, Boeing's complaint is about protecting US manufacturing jobs. But dig a little deeper and it's clear that the end-game for Boeing is to stop Bombardier, its groundbreaking jet, and its commercial airliner business from getting off the ground.Ironically, Boeing's strategy to end Bombardier's budding aspirations to become a third global aviation manufacturing powerhouse comes from its failure to keep Airbus out of the US in the 1970s.In the 1970s, Toulouse-based Airbus was brand new to the game. Its medium-range A300B wide-body airliner survived its early days by subsisting on order from the European nations that invested in the company.In the US, the wide-body market was dominated by Boeing's 747, the McDonnell Douglas DC10, and the Lockheed L-1011 Tristar. Airbus was effectively frozen out of the US market.That is until Frank Borman and Eastern Airlines took a chance on a lease for four A300Bs in 1978. Boeing didn't shut the door on the European interloper.<a href="https://news.google.com/newspapers?nid=1144&amp;dat=19770511&amp;id=yIAqAAAAIBAJ&amp;sjid=ZlcEAAAAIBAJ&amp;pg=3287,4831250" target="_blank" rel="noopener noreferrer">Borman believed the A300B</a> to be more efficient than its US counterparts and the four-plane deal marked the beginning of Airbus' rise to prominence in the US.These days, Lockheed is out of the commercial aviation business and McDonnell Douglas is now part of Boeing. At the same time, Airbus is now one-half of a global aviation duopoly.<div class="KonaFilter image-container display-table"><div><div class="image on-image">AirbusThe Airbus A300B.</div></div></div>Boeing sees a lot of Airbus in Bombardier.For years, the story around the Bombardier C Series program has been that of a critically acclaimed plane plagued by slow sales and development delays.In 2015, Bombardier was forced to write down $4.4 billion. At the same time, the company took a $1 billion bailout from the Quebec government. In return, the provincial taxpayers took a 49.5% stake in the C Series.At the heart of Boeing's complaint is a deal that was widely seen as the order that saved the Bombardier C Series program from demise.Looking for a blockbuster sale to help build traction for the plane in the US, Bombardier went all in on a pitch to United Airlines. Sensing the new competition, Boeing bit the bullet and gave <a href="http://www.businessinsider.com/boeing-took-some-extraordinary-measures-to-crush-its-canadian-opposition-2016-3" target="_blank" rel="noopener noreferrer">United a whopping 70% discount on the 40 737-700s</a>. While large airlines like United never pay list price, 70% off is the aviation equivalent of a Black Friday sale price.In January 2016, <a href="http://www.businessinsider.com/boeing-took-some-extraordinary-measures-to-crush-its-canadian-opposition-2016-3" target="_blank" rel="noopener noreferrer">United announced the sale of 40 737-700s</a> followed by an order of another 25 of the same planes in March. (Oddly enough, United realized several months later they actually didn't want any of these planes and converted them to four of the larger 737-800s and 61 737MAX jets.) <div class="KonaFilter image-container display-table"><div><div class="image on-image">Bombardier</div></div></div>Finally, in April 2016, Bombardier struck pay dirt. Delta Air Lines ordered 75 CS100 airliners in a deal worth up to $5.6 billion. In addition, Bombardier and Delta agreed to an option for 50 additional jets.With the Delta order, Bombardier has not only found a US launch customer for the C Series, but it had the blockbuster deal it needed to validate the attractiveness of aircraft to other prospective buyers. For Boeing, the strategy was simple. Undo the order that saved the C Series and to keep it from gaining traction in its backyard.Unfortunately, that plan may have royally backfired on Boeing. Instead of keeping the Canadian jet grounded, Boeing all but pushed C Series into the arms of its greatest rival.Get the latest Boeing stock price<a href="http://markets.businessinsider.com/stock/BA-Quote"> here.</a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/the-world-according-to-a-2-trillion-dollar-investment-chief-2017-9">The world according to a $2 trillion investment chief</a></h3> <div> </div> </div>

Airbus may have just torpedoed Boeing's grand plan to kill off a major competitor

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Reuters</div></div></div>It hasn't been 2 weeks yet, and 2016 has already been a difficult year for the Chinese economy.The country's major stock indices have declined around 15%, and the Chinese yuan has depreciated 1.5% against the US dollar.Key economic indicators l<a href="http://www.businessinsider.com/heres-what-spooked-china-last-night-2016-1">ook weak,</a> and overcapacity and debt are major structural issues.But there's still hope policymakers can manage the situation.Unless, of course, things get out of control. In her 2016 outlook, star China analyst Charlene Chu of Autonomous Research outlined a number of possible "wild cards" that could push this situation beyond repair.The thing is, right now, a lot of the wildcards don't look so wild.Here's the rundown from Chu's report:<ul><li>Further expansion of deflationary pressures to the broader economy that would begin to undermine the values of all assets, most importantly property, and lead to a change in behavior throughout all levels of the economy;</li><li>A shift in focus of the corruption crackdown to the banking sector, including branch managers and credit officers, which could bring a rapid halt to the rollover of some credits and more hesitation to extend new credit amid an economic slowdown; </li><li>Increased <keyword id="6356001" type="COMPANY" weightage="60" keywordseo="international">international</keyword> trade frictions from a depreciating CNY and increased dumping of excess goods in international markets; </li><li>Bond market volatility that leads to losses in banks' securities portfolios and off-BS [off balance sheet] wealth management products, leading to an unwind of the second balance sheet; </li><li>Stress in Hong Kong, where a significant change in the investment or business climate and/or a loss of confidence could spark a large outflow of funds as has happened on occasions in the past. Growth of Hong Kong's banking sector has been extremely brisk over the past decade, and large outflows could be destabilizing.</li></ul><div class="KonaFilter image-container display-table"><div><div class="image on-image">ReutersThe roof of the Great Hall of the People is reflected in a local journalist's spectacles during a plenary session of the National People's Congress in Beijing March 13, 2007. </div></div></div>Lets go over Chu's risks point by point.<ul><li>On Monday we got an indication that deflationary pressure is still present. The country's consumer-price index came in well below the government's 3% target at 1.6%. More importantly, the producer-price index - which tracks wholesale prices for companies - <a href="http://www.businessinsider.com/heres-what-spooked-china-last-night-2016-1">came in at -5.9%</a> It's the 48th consecutive month PPI has been negative.</li><li>President Xi Jinping's anti-corruption campaign has made waves in the financial sector, with a number of high-profile bankers finding themselves caught up in the operation. The campaign hasn't yet extended to smaller actors in the banking sector, but the probe is ongoing, so stand by on that one.</li><li>All of the pressures forcing the yuan down a week ago - including deflationary pressure and thinning corporate margins - are still very much in play. The Chinese government set the yuan higher on Monday, but the negative PPI read was a signal that the government will likely continue depreciating the currency to make goods more competitive. The lower the yuan goes, the more tempting it is for neighbors to lower their currencies as well. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Google FinanceA year in the yuan/USD</div></div></div></li><li>We've talked a lot about how much China's corporate bond market has exploded over the last year and change. The government has kept interest rates low to keep money flowing through the economy and cash poor, debt-laden corporations are taking advantage. </li><li>Hong Kong hasn't been destabilized by any means, but its main stock index - the Hang Seng- is down almost 6.5% for 2016 and a Hong Kong reserves of the yuan have <a href="http://www.bloomberg.com/news/articles/2015-12-20/yuan-crunch-spurs-banks-to-hoard-abroad-as-china-curbs-outflows">hit a two-year low</a>. Analysts expect <a href="http://www.businessinsider.com/hong-kong-gdp-2015-12">Hong Kong's economy to slow.</a></li></ul>As you can see, there are a lot of moving parts here. For example, the country needs the yuan lower to be competitive, but it doesn't want to set its neighbors off. It needs companies to stay alive, but it also needs to cut off the spigot of easy debt that's accumulating on everyone's balance sheets.I would not want to be a Chinese central banker this year. Too much devil in these details. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/everyday-phrases-smart-people-say-incorrectly-2016-1">Everyday phrases that even smart people say incorrectly</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="44Z3ZoeDrznjy0zyuh6chLpAhZsFsPBY" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The wild cards that could send China into a tailspin aren't looking that wild

<ul class="summary-list"><li>Founded in 2013, <keyword id="1965228" type="PERSON" weightage="60" keywordseo="Ben-Thompson">Ben Thompson</keyword>'s $120-a-year <keyword id="10375240" type="UNKNOWN" weightage="60" keywordseo="stratechery">Stratechery</keyword> newsletter is beloved by tech executives and venture capitalists in Silicon Valley and reaches subscribers in more than 80 countries.</li><li>By one estimate, Thompson's solo-media enterprise is expected to generate more than $3 million in revenue this year.</li><li>Yet as a raft of big-name writes leave their jobs to start their own <keyword id="1590971" type="PERSON" weightage="60" keywordseo="Newsletters">newsletters</keyword> via the "pivot to <keyword id="1615482" type="PERSON" weightage="60" keywordseo="Substack">Substack</keyword>" trend, Thompson's success will be difficult — if not impossible — to replicate.</li></ul>Primarily working out of Taipei, Taiwan, Ben Thompson sits some six thousand miles away from his adoring fanbase of techies in California.His Stratechery newsletter reaches subscribers in more than 80 countries, but his most rabid readership is in Silicon Valley where has built a large following of tech executives and venture capitalists including Upfront Ventures' <a href="https://twitter.com/msuster/status/1181661445953425408">Mark Suster</a> and Facebook top brass Andrew Bosworth. The co-founders of newsletter platform Substack even cite Thompson as the <a href="https://thegeyser.substack.com/p/interview-a-co-founder-of-substack">inspiration for starting their business</a>. Thompson's prolific daily analysis covers the intersection of <keyword id="6355118" type="UNKNOWN" weightage="60" keywordseo="technology">technology</keyword>, business and society and digs into companies ranging from Apple to Zendesk. Often accompanied by hand-drawn doodles, Thompson's missives are focused around catchy concepts like "<a href="https://stratechery.com/2015/aggregation-theory/">aggregation theory</a>"<a href="https://stratechery.com/2015/aggregation-theory/"></a> and "<a href="https://stratechery.com/concept/disruption-theory/">disruption theory</a>."Thompson has <a href="https://www.producthunt.com/live/ben-thompson">said</a> one of his favorite published pieces was a <a href="https://stratechery.com/2013/clayton-christensen-got-wrong/">2013 take</a> on what his "intellectual hero" Clayton Christensen, the late academic who came up with the business theory of "disruptive innovation," got wrong.For $120 a year, or $12 a month, subscribers get access to the daily update and its archive of articles. Fans can also pay $5 a month or $50 a year to subscribe to the "Dithering" podcast, which he co-hosts with John Gruber, author of the popular tech blog Daring Fireball. Thompson also pumps out one free article a week to lure in potential new members. By one <a href="https://medium.com/hyperlinked/ben-thompsons-stratechery-should-be-crossing-3-million-in-profits-this-year-c146433f0458">unofficial estimate</a>, Thompson's newsletter is on track to rake in over $3 million this year.Read more: <a href="https://www.businessinsider.com/why-ad-tech-stocks-soaring-ipo-returning">Wall Street is in love with digital ad stocks again — but investors could be missing a big blind spot</a>Thompson is perhaps an unlikely leader of the solo newsletter pack. By contrast to the recent raft of writers leaving salaried journalism jobs to create their own individual <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword> empires — Casey Newton from the Verge, Matt Taibbi from Rolling Stone, Emily Atkin from The New Republic, to name a few — Thompson has never been on the masthead of a newspaper or magazine.The "<a href="https://stratechery.com/about/#:~:text=Ethics%20Statement,any%20company%20I%20write%20about">ethics statement</a>" on his site says he hasn't taken "consulting or speaking arrangements" with the companies he covers since 2016. And unlike many big-name tech thinkers, he rarely schmoozes on the conference circuit."He's found this perfect spot in between [sectors] where he has a refreshing outside perspective," said media analyst and Stratechery subscriber Thomas Baekdal. Thompson rarely grants interviews, and declined to participate in this article."I have been fascinated by the technology industry from a young age, and feel very fortunate that the same forces I am interested in writing about have also made my business possible," Thompson emailed. "While I am honored that you are interested in writing about Stratechery, my focus continues to be on the arguments and analysis, not publicity for myself."Thompson may well be one of the most lucrative one-man newsletter outfits, but as other writers flee their salaried jobs to start their own, they'll find his success hard — if not impossible — to replicate. <h2>From humble beginnings to a newsletter nobleman</h2>Born in Michigan and raised in what he has described as a <a href="https://conversationswithtyler.com/episodes/ben-thompson/">blue-collar upbringing</a> <a href="https://conversationswithtyler.com/episodes/ben-thompson/"></a>in Wisconsin, Thompson graduated with a BS in political science from the University of Wisconsin-Madison, where he <a href="https://stratechery.com/2016/the-real-problem-with-facebook-and-the-news/">contributed to The Badger Herald student newspaper</a>.He <a href="https://www.producthunt.com/live/ben-thompson">went on to spend</a> six years teaching English in Taiwan, where Thompson met his wife. They now have two children.He gained an MBA from Northwestern's Kellogg School of Management, focused on marketing and strategy, and an MEM in design and innovation, and many of his bigger-picture themes are rooted in business school concepts.Thompson spent a relatively short time actually working in the tech industry that he writes about so prolifically, first as an intern at Apple University in Cupertino, then as a product manager on Microsoft's Windows app team in Redmond, Washington, for about two years. He founded Stratechery in 2013, while employed as a growth engineer for WordPress.com owner Automattic. Read more: <a href="https://www.businessinsider.com/18-companies-powering-amazons-2020-advertising-and-seller-business-2020-5">Meet 18 firms solving companies' giant problems selling and advertising on Amazon</a>Thompson was relatively unknown on the tech and strategy scene when renowned tech blogger John Gruber — who Thompson has said was one of the inspirations to start Stratechery — gave one of his posts ("<a href="https://stratechery.com/2013/apple-rejects-google-now-eu-to-investigate/">Apple Rejects Google Now; EU to Investigate</a>") a <a href="https://daringfireball.net/2013/04/if_not_for_android">shoutout</a> on the Daring Fireball blog. "I went from 500 to 1,500 Twitter followers in a day," said Thompson in a <a href="https://www.producthunt.com/live/ben-thompson">Q&amp;A on the tech website ProductHunt</a> three years ago. Stratechery's paid-for daily update newsletter was introduced the following year; the annual price was increased from $100 to $120 in 2019.<h2>A vital weapon in the Silicon Valley toolkit</h2>Some Stratechery subscribers say the newsletter and the vast archive of content have not only become part of their daily morning routine, but fundamental to the way they do and think about business.Keith Rabois, the famed venture capitalist, claims to have been one of the first "three to 50" people to sign up to Stratechery and has met Thompson in person "a few times" over the years. The newsletter, Rabois said, has shifted his perspective on subjects like net neutrality, where Thompson took a more nuanced view to much of Silicon Valley.<div type="image" title="keith rabois" height="1995" width="2661" msid="79551199" hostid="261"></div>Rabois, currently general partner at Founders Fund, said he filters prospective interview candidates based on whether or not they read the newsletter.In venture and tech, "it shows you're intellectually bankrupt if you're not reading it," said Rabois during a Zoom video call with Business Insider. "You really cannot compete if you can't understand the concepts described in Stratechery."When Rabois was single, he'd even send Stratechery articles to his dates.But, he added with an impish grin, "It was more successful with my chiefs of staff."<h2>Calling out the 'Kool-Aid'</h2>Not everyone has their flag planted firmly in Thompson's camp.In an October blog post "<a href="https://superwuster.medium.com/reviewing-ben-thompsons-stratechery-45b545dd959">Ben Thompson's 'Stratechery' Smart, but a little too much Kool-Aid,</a>" Tim Wu, Columbia Law School professor and author of the books "The Master Switch" and the "The Attention Merchants," questioned Thompson's record and expertise in writing on antitrust. "Stated simply, I'd say he's inducing his readers to drink too much of his 'aggregation theory' Kool-Aid, as opposed to encouraging them to think more broadly or read more deeply to understand a slightly messier reality than he presents," wrote Wu.<div type="image" title="tim wu" height="968" width="1936" msid="79551201" hostid="261"></div>Thompson coined the phrase "<a href="https://stratechery.com/2017/defining-aggregators/">aggregation theory</a>" as a framework to describe how the internet giants have dominated and disrupted their industries. Aggregators — which Thompson says include Netflix, Uber, Google and Airbnb — share three common characteristics. 1) They have a direct relationship with users. 2) They incur no marginal costs for serving users. 3) They can be described as "demand-drive multi-sided networks with decreasing acquisition costs." Thompson responded to Wu with a <a href="https://stratechery.com/2020/is-the-internet-different/">blog post of his own</a>, critiquing some of Wu's arguments and disagreeing with the "caricature" that he applies his aggregation theory to everything to boost the brand.Not entirely convinced, Wu replied with a "<a href="https://superwuster.medium.com/ben-thompsons-stratechery-part-2-89f3591d9460">Part 2</a>," asserting once again that while Thompson's work is insightful for understanding tech business models, "when it comes to antitrust, it is on much shakier ground." <a href="https://superwuster.medium.com/ben-thompsons-stratechery-part-2-89f3591d9460"></a> Thompson didn't continue the back and forth.Wu told Business Insider over email that while he enjoyed the exchange overall, he was surprised by how "fanboy loyal" the Stratechery army of followers is to Thompson, judging by some of the responses he received on Twitter."It felt as if I'd dared criticize World of Warcraft, or dared question the church of aggregationology," said Wu. Thompson himself admits he's not infallible. He recently <a href="https://twitter.com/benthompson/status/1320597404580655104">stated on Twitter</a> his aim "is to get stuff right in the long run, which usually entails some degree of getting it wrong in the short run and subsequently changing course."Still, a successful hit rate doesn't hurt."I've come to put Ben into the category of someone who has been mostly right over time, which given the amount of content he generates is pretty remarkable," said Frank Shaw, corporate vice president of communications at Microsoft.<h2>Can Thompson's success be replicated?</h2>Those following the Substack gold rush might see the newsletter route as an easy way for an established journalist to make a living by going solo — or at the very least, shedding the baggage and overhead of a traditional publisher.Substack's most popular paid newsletter, The Dispatch, a conservative news organization founded by Jonah Goldberg, Steve Hayes, and Toby Stock, <a href="https://techcrunch.com/2020/03/17/the-dispatch-substack-1-million-revenue/">told TechCrunch in March</a> it was on track to generate more than $1 million in revenue this year from its $100-a-year subscription, which offers access to newsletters, events and conference calls with its team.Almost all of Thompson's income is derived from his subscribers, according to his Ethics page. He last publicly disclosed his newsletter subscriber numbers in January 2015, when he said Stratechery had 2,000 paid memberships. Germany based product manager and tech blogger Andreas Steggman extrapolated that Stratechery would have just over <a href="https://medium.com/hyperlinked/ben-thompsons-stratechery-should-be-crossing-3-million-in-profits-this-year-c146433f0458#:~:text=From%20every%20additional%20monthly%20subscriber,of%20Stratechery%20for%202020%3A%20%242%2C969%2C766.&amp;text=We%20now%20have%20data%20to,which%20launched%20in%20May%2020202020">26,000 paying subscribers as of May this year</a>.This somewhat correlates with a datapoint that used to be publicly available on the The Stratechery Forum — for which each paying subscriber is automatically assigned a username — which stated in February there were <a href="https://twitter.com/AnthPB/status/1230510555343052800">25,189 members</a>. <div type="image" title="Stratechery Subscribers" height="1855" width="3000" msid="79551203" hostid="261"></div>Factoring in Dithering — the <a href="https://twitter.com/ysamjo/status/1268210782497648640">co-hosts estimated the podcast had 6,000 subscribers in June</a> this year — Stegmann estimated Thompson would be on track to <a href="https://medium.com/hyperlinked/ben-thompsons-stratechery-should-be-crossing-3-million-in-profits-this-year-c146433f0458">generate more than $3 million</a> in revenue in 2020. Thompson has never got in touch to confirm or correct the figure, Stegmann said.Stratechery benefits from having a clearly defined focus in tech analysis and an audience that is more than willing and able to pay for information they think might give them an edge at work."It's the cheapest course in any business school in the world," said Business Insider alum and former Recode editor-in-chief Dan Frommer, a Stratechery subscribe. He cites Stratechery as an inspiration for his own business, The New Consumer, a website and newsletter about the intersection of technology and consumer brands. It is monetized entirely through paid memberships that start at $200 a year, or $60 a quarter."I saw Ben Thompson and I said, 'OK, this model makes sense'," said Frommer. "I don't need to be Ben, I just want a model that works for me and the math is simple: Get a couple thousand people to pay you a couple hundred dollars a year and you're in good shape."Plus, Thompson's appeal extends beyond tech — not least as he mostly writes about large public companies."Anyone at a mutual funds manager, or a hedge fund, if they can get a tiny nugget of insight that they wouldn't get from a piece of sell-side research, they only need to read one insightful line in three years in order for [their Stratechery subscription] to pay for itself," said Axios chief financial correspondent and Stratechery reader Felix Salmon.But anyone looking to mirror Thompson's success will be entering a crowded and competitive space while facing the prospect of newsletter fatigue. Take Alex Bazin, a UK-based technology strategist. Aside from a subscription to National Geographic magazine, Stratechery is the only other written content pays to read."I know with Stratechery that I get some work-related value out of it and some personal value and though I don't expense it, I think it's [a justifiable expense]," said Bazin. "That's going to be the tough thing for everyone following [with other subscription newsletters]: For the average consumer, how many subscriptions are they going to be prepared to pay for?"Thompson's distinctive voice and personal touch are also key to his appeal."His voice is utterly unique. I don't know if the model itself works for things that are in competitive fields — sport, finance, tech — without a very unique voice," said Rabois. "Lots of people cover sports, but there's only one Bill Simmons."Successful newsletter entrepreneurs have to build a community of members who not only find them valuable enough to pay for, but also want them to succeed and grow, according to Frommer."I do not think it's the future of business for everyone," he said. "It is for certain people who have the ability to create excellent differentiated content who want to run all aspects of the business, which also includes operations, and legal, and customer service and — by the way — you'd be alarmed how many people's credit card number changes every year."

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