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We’ve all been there—hungry, scrolling through <keyword id="20299302" type="General" weightage="20" keywordseo="food-delivery" source="keywords">food delivery</keyword> apps, trying to satisfy our cravings. And among the many options, one name stands out: <keyword id="19901323" type="General" weightage="100" keywordseo="Zomato" source="keywords">Zomato</keyword>. And huge credit for this goes to those cheeky push notifications. A household name in India and many parts of the world, Zomato has become synonymous with food delivery. But have you ever wondered where the name “Zomato” actually came from and what is the reason behind those push notifications that seem to be flirting with you? <keyword id="19901325" type="General" weightage="20" keywordseo="Deepinder-Goyal" source="keywords">Deepinder Goyal</keyword>, the CEO of the <keyword id="23915877" type="General" weightage="20" keywordseo="food-tech-giant" source="keywords">food tech giant</keyword>, answered these questions on the latest episode of The <keyword id="21100902" type="General" weightage="20" keywordseo="Great-Indian-Kapil-Show" source="keywords">Great Indian Kapil Show</keyword> on Netflix. <h2>How was Zomato’s name born</h2>In a conversation with comedian Kapil Sharma, Goyal shared how the name “Zomato” was born out of necessity rather than creativity. The platform’s founders had originally envisioned the name to have something to do with “tomato” — a staple ingredient in many dishes, and a word that’s easily recognisable. But here’s the twist: when they went to register the domain, tomato.com was already taken! Not to be deterred, they simply tweaked the letter and came up with “Zomato” — a name that not only worked but ended up being memorable, too. The “Z” was added for that perfect tech-savvy ring to the name, and the rest, as they say, is history. And while Goyal didn’t spill the final details about whether it’s pronounced “Zomato” or “Zomaato,” he did confirm one thing — it’s all about how you want to say it. Just like a ripe tomato, the name has become part of the cultural fabric. The debate about the exact pronunciation, as seen in hilarious ads with cricketers Harbhajan Singh and Sreesanth, only adds to the charm. <h2>About Zomato’s <keyword id="23915874" type="General" weightage="20" keywordseo="cheeky-notifications" source="keywords">cheeky notifications</keyword></h2>That’s not all. The Zomato CEO also talked about another amusing aspect of the Zomato experience—those cheeky, flirtatious push notifications. We’ve all received a notification that says, “Your food is just 10 minutes away!” But did you ever stop to think about why Zomato’s notifications always seem to have a bit more personality? Well, it turns out the company’s marketing team, full of youthful energy and passion, took Deepinder’s advice to heart. He had asked them to “build a relationship with the customer,” inspired by a book he read—though he himself wasn’t entirely sure what that meant. The results? A fun, almost flirtatious tone that’s become a signature of Zomato’s communication style. “Our marketing team is very young. They don't have any background in marketing. They are passionate people. So, I briefed them one day to make a relationship with the customer. Even I didn't know what it meant. I don't have any marketing background. I read a book and it said to make a relationship with the customer. I told them. They took me seriously,” Goyal said during the show. So, next time you get that slightly cheeky notification from Zomato, you’ll know that it’s not just about food—it’s about building a connection with you.

I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications

If you are living in a metropolitan area in India, chances are you regularly order food from <keyword id="19901323" type="General" weightage="100" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>. The company launched in India in 2008 and was earlier just a food delivery service. Overtime, it evolved into a food discovery platform as people can rate restaurants, reserve tables, leave reviews and more. Now, we all know that when we order food via Zomato we end up paying slightly more. There are various charges that the company levies on users including handling charges and delivery fee. In August last year, Zomato started charging a <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> from users. And this has proved to be a successful business move for the platform as during its annual report, the company revealed that it has collected Rs 83 crore till March from levying platform fee. So what exactly is this platform fee that has raked in moolah from the company? Moreover, how does it benefit Zomato and what effect does it have on the end consumer? Read on to find out. <h2>What is Zomato’s platform fee?</h2>Zomato's platform fee is a small additional charge that the company adds to your order. Think of it as a convenience fee for using the app's services, including delivery, customer support, and the seamless experience of browsing through hundreds of restaurant options. Initially, the company used to levy Rs 2 per order as platform fee. But that amount has grown in the last one year and today Zomato charges Rs 6 as platform fee in key areas. It can be located when you load the bill details of your order. <div type="image" title="Zomato levies platform fee" msid="112313825" hostid="261" sizebytes="48995" caption="&amp;lt;p&amp;gt;Zomato levies platform fee&amp;lt;/p&amp;gt;"></div> <h2>How it impacts Zomato</h2>The Platform fee might seem like a minor addition to your bill, but when multiplied by millions of orders, it becomes a significant source of revenue for Zomato. Since every order placed incurs this charge, it increases the company’s "take rates" — the profit made per order. This fee serves as a crucial, controllable revenue stream in the supply chain, providing a steady income source that companies can directly manage. Alongside advertising fees and restaurant commissions, the platform fee has become a significant revenue generator for Zomato. In other words, levying a platform fee is basically a clever way for Zomato to boost its revenue without significantly increasing the prices of individual menu items. During its annual report, Zomato identified the platform fee as one of the three main factors driving Zomato's Adjusted Revenue, which saw a 27 percent year-on-year growth, reaching Rs 7,792 crore in FY24. "Adjusted Revenue as a percentage of GOV (gross order value) continued to rise, primarily due to higher restaurant commission take-rates, improved ad monetization, and the introduction of the platform fee from Q2FY24 onwards," the report highlighted. The report also added that all of the above mentioned factors compensated for the reduction in customer delivery charges per order due to the free delivery benefit available on Gold orders. <h2>How are you affected by Zomato’s platform fee?</h2>Zomato’s report also revealed that most late-night orders in the last fiscal year came from Delhi NCR, while Bengaluru led in the number of breakfast orders. Now the question that arises is, how exactly is the end consumer being affected by the platform fee? One of the obvious answers is that it makes your order a bit more expensive. Especially if you order from the food delivery giant on a daily basis. You might not even notice the addition of Rs 6 in your final bill but if you order food from Zomato everyday and start calculating, it will come up to be a noticeable amount. Say you have ordered food from Zomato everyday since the last three months. In this case, you would have ended up paying around Rs 540 as platform fee. Moreover, platform fee tends to be higher during peak hours or weather conditions. Thus, the order ends up being even costlier. Just last month, CEO of Bengaluru-based company <keyword id="22689022" type="General" weightage="20" keywordseo="capitalmind-deepak-shenoy" source="keywords">Capitalmind Deepak Shenoy</keyword>, was making headlines for saying that he has reduced ordering food from <keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword> and Zomato because of higher platform fees. “Massively reduced ordering from Swiggy/Zomato, down to just once maybe on a weekend, like today and noticed their 'platform' charge is now ₹6. Happy that I weaned myself off the daily ordering. They also take 30 percent from restaurants, btw,” he wrote in a post on X (earlier called Twitter).

Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you

India’s appetite is increasing day by and day and the <keyword id="20676228" type="General" weightage="20" keywordseo="food-services-industry" source="keywords">food services industry</keyword> is on a sizzling plate, projected to grow by 10-12% annually for the next seven years, according to a recent study by <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> and <keyword id="19922375" type="General" weightage="20" keywordseo="Bain-Company" source="keywords" meta.keywordsubtype="org" meta.entityname="Bain &amp; Company" meta.hostid="261" meta.entityid="Bain &amp; Company">Bain &amp; Company</keyword>. This translates to a potential customer base of 45 crore people by 2030! <keyword id="20039605" type="General" weightage="20" keywordseo="online-food-delivery" source="keywords">Online food delivery</keyword>, in particular, is expected to grow at an even faster rate with a compound annual growth rate of 18%. Fueled by a growing population, more eating-out occasions, and a wider variety of food options, India's culinary landscape is undergoing a delicious transformation — delicious for the service providers. But what of the consumers? While the study reveals a fascinating diversity in <keyword id="22275323" type="General" weightage="20" keywordseo="how-india-eats" source="Orion">how India eats</keyword>, it also indicates that the top 50, or Tier 1, cities presently account for 70% of food consumption. This wouldn’t be a problem if eating food from outside weren’t basically synonymous with eating unhealthy food. To exacerbate this problem, statistics suggest that this trend will soon seep into the Tier 2 and 3 cities of the country as well. Further, 70% of consumption came from upper-middle to high income households. As per the study, GenZ and other youngsters represent a significant chunk of the food consumption pie – a whopping 40%! <div type="Article" hostid="261" msid="109113406" title="Millennials and Gen Z&amp;#39;s trendy new splurge: groceries" mstype="2" mssubtype="0"></div>Growing up in the age of smartphones and social media, Gen Z is comfortable navigating the digital world to discover new restaurants and cuisines. They're not afraid to experiment, venturing beyond traditional family favorites and trying over three different cuisines and six restaurants in a year! While GenZ appreciates good food, they also prioritise value for money. Online food <keyword id="20039606" type="General" weightage="20" keywordseo="delivery-platforms" source="keywords">delivery platforms</keyword> allow them to compare prices and offerings before placing an order. Furthermore, this generation is expected to dine out more often as their disposable income increases. The rise of online food delivery has revolutionized the way India eats. It has not only extended our eating hours (think late-night cravings!). With changing lifestyles, mid-meal snacking is becoming a popular trend. This opens doors for innovative brunch and evening snack options, requiring restaurants to adapt their opening hours. Delivery platforms have seen an increase in people ordering food items like chicken biryani, fried rice, butter naan, masala dosa and Margherita pizza, among other things, during odd-hours of the day and night. Convenience, taste, and price are now the holy trinity of ordering decisions. Food delivery platforms have intensified competition by making restaurant discovery and comparison a breeze. However, the rise of these food delivery platforms can have a direct impact on the health of Indians, and judicious use of them is advised. <div type="Article" hostid="261" msid="111758782" title="Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier" mstype="2" mssubtype="0"></div>

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> and <keyword id="19896956" type="General" weightage="20" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> have increased the <keyword id="20299300" type="General" weightage="100" keywordseo="platform-fee" source="keywords">platform fee</keyword> charged to users by 20%.</li><li>With this increase, the platform fee has increased from ₹5 to ₹6.</li><li>The platform fee charged is different from GST, delivery charges and restaurant charges applied on the platforms.</li></ul> Your food deliveries will get costlier as Zomato and Swiggy have started increasing the platform fee by 20%. The <keyword id="19922227" type="General" weightage="20" keywordseo="food-delivery-platforms" source="keywords">food delivery platforms</keyword> will now charge users ₹6 per order. Food delivery platforms Zomato and Swiggy introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. <h2>Platform fee increases threefold</h2>In yet another increase, the two food delivery platforms have increased the platform fee to ₹6. This means that the platform fee has increased threefold in a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of any membership such as<a href="https://www.businessinsider.in/business/news/swiggy-cracks-down-on-password-sharing-allows-users-to-use-same-account-on-only-two-devices/articleshow/97548345.cms"> Swiggy One</a> or<a href="https://www.businessinsider.in/tech/apps/news/zomato-gold-re-launched-with-free-deliveries-vip-access-up-to-40-discount-on-dining-and-more/articleshow/97273088.cms"> Zomato Gold</a>. The increased platform fee is currently being tested in selected cities such as Delhi and Bengaluru. It is expected to be rolled out in a phased manner across all major cities. While an increase of ₹1 may seem insignificant to most people who place orders online, it adds up to a good source of revenue for Swiggy and Zomato which process lakhs of orders every day. Platforms such as Zomato and Swiggy aim to earn ₹1.25 to ₹1.5 crore per day through platform fees. <h2>Customers not happy</h2>Customers have not reacted positively to this news. Posts on platforms like X have criticised this move, calling for users to directly order from restaurants. <div type="twitter" handle="trippyankit" handlename="trippyankit" favoritecount="0" retweetcount="0" id="1812756936669921328"></div> The user highlighted that food prices are already comparatively higher on food delivery platforms. The difference in price is due to the commission paid by restaurants to Swiggy and Zomato, which usually ranges between 20 to 30%. <h2> Zomato share price surges</h2>Zomato’s share price increased by 3% to close at ₹229.10 on Monday after the company increased the platform fee. The company’s share price has increased by over 70% in the last six months, helping the company’s chief executive officer (CEO)<a href="https://www.businessinsider.in/stock-market/news/zomatos-deepinder-goyal-joins-elite-list-of-indian-billionaires/articleshow/111747793.cms"> Deepinder Goyal</a> become a billionaire. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/webstories/iqoo-z9-lite-5g-with-90hz-display-5000mah-battery-launched-starting-at-10499/slidelist/111754545.cms">iQOO Z9 Lite 5G with 90Hz display, 5000mAh battery launched starting at ₹10,499</a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-6-5-in-q2-2024-xiaomi-records-highest-growth/articleshow/111749023.cms">Global smartphone shipments grow 6.5% in Q2 2024, Xiaomi records highest growth</a> <a href="https://www.businessinsider.in/stock-market/news/ipos-this-week-four-ipos-to-hit-the-street-this-week/articleshow/111745283.cms">IPOs this week – four IPOs to hit the street this week</a>

Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier

In today's world, almost any activity can be carried out online. Even dating. While the idea of finding love by swiping left and right on your smartphone may sound super convenient, it often carries an element of risk. After all, the person on the other end could be anything. In a recent case, a <keyword id="20759324" type="General" weightage="20" keywordseo="Bengaluru-woman" source="keywords">Bengaluru woman</keyword> shared a chilling account of how her former <keyword id="23656848" type="General" weightage="20" keywordseo="Bumble-date" source="keywords">Bumble date</keyword> used his access at a food delivery platform to stalk her after their relationship ended. The disturbing story has drawn attention to the risks posed by data being misused by those with insider access. <h2><keyword id="20066274" type="General" weightage="100" keywordseo="Bumble" source="keywords" meta.keywordsubtype="org" meta.entityname="Bumble" meta.hostid="261" meta.entityid="Bumble">Bumble</keyword> date gone wrong </h2> According to a <keyword id="19951562" type="General" weightage="20" keywordseo="LinkedIn" source="keywords" meta.keywordsubtype="org" meta.entityname="LinkedIn" meta.hostid="261" meta.entityid="LinkedIn">LinkedIn</keyword> post by Rupal Madhup, her friend's nightmare began when her relationship with a man, who worked at a food delivery platform, ended. What followed was nothing short of disturbing. The man allegedly flagged her account in the company’s system, giving him access to her real-time delivery locations. He used this information to track her movements, sending her messages like, “Why are you not ordering at your own place at 2 AM? Where are you?” and “Ordering chocolates, are you on your period?” His obsessive behaviour escalated into full-blown digital stalking, where he would question her movements and orders, leaving her shaken. What makes this incident especially alarming is how he used his professional privileges to access her personal data, turning an ordinary breakup into a terrifying experience. In today’s world, where data is valuable, this case underscores how dangerous it can be when such sensitive information falls into the wrong hands. The situation has also prompted discussions around whether digital platforms have robust enough systems to detect and prevent unauthorised access to user data. In an age where every action—from ordering food to taking a ride—leaves a digital footprint, ensuring privacy and security is more crucial than ever. <h2>Tips for staying safe while dating online</h2> As online dating becomes more common, it’s important to take precautions to protect your privacy and personal safety. Here are some tips to keep in mind: 1. Avoid sharing sensitive information like your home address or work location early on. Stick to general locations and public places until you feel comfortable. 2. Many dating apps offer safety features like in-app messaging or the ability to block or report users. Make sure to use these tools if something feels off. 3. Some apps have location-sharing features, which can expose your whereabouts. Keep these settings off unless absolutely necessary, and don’t share your real-time location with someone you’ve just met. 4. If someone is overly interested in where you are at all times or tries to pressure you into sharing personal details, consider it a warning sign and disengage. 5. Before meeting someone in person, try to verify their identity through social media or mutual connections. It’s always a good idea to get a better sense of who they are. 6. Always meet in a public place for the first few dates. This ensures your safety and gives you time to gauge the person before getting more comfortable.

Bumble date turns stalker: Bengaluru woman claims her ex stalked her using location from food delivery app

<ul class="summary-list"><li>Research shows that ordering food for delivery has gotten expensive, yet demand remains high.</li><li>Pandemic habits and time-saving needs drive consumers to prioritize convenience.</li></ul>Convenience comes up with a pretty hefty cost these days.There's now a <a target="_blank" class="" href="https://www.businessinsider.com/ordering-food-through-uber-eats-doordash-gotten-wildly-expensive-2024-9">considerable difference in spending</a> between eating out and getting your meal delivered. But demand for food delivery has remained high — as has its price.The personal finance site FinanceBuzz did <a target="_blank" class="" href="https://financebuzz.com/compare-costs-food-delivery-apps">an experiment</a> in September and found that based on the cost to deliver an entrée, a side, and a drink from 10 popular chains on the same day within 3 miles — organizing dinner with an app such as DoorDash, Grubhub, UberEats or Postmates can cost almost double what it would to collect it yourself. This is when factoring in charges for food, fees, taxes, and suggested tips. Business Insider contacted these delivery companies for comment. Both Uber — which owns UberEats and Postmates — and Grubhub pointed out that restaurants also often set the menu prices for delivery, and these may sometimes be higher than when purchasing in-store. Still, diners aren't necessarily being deterred by the much higher prices.Last week, food delivery company DoorDash, reported an 18% rise in orders year over year in its third quarter of 2024. Revenue grew 25% to $2.7 billion in the same period.While Uber doesn't split out the results of its individual delivery companies, it saw gross bookings for its delivery segment grow by 16% year on year in Q3.So, why has delivery gotten this expensive?<h2 id="ef2204e7-2a73-4ce1-b97e-9e59db13fb63">Consumer competition</h2>"As app delivery has become more popular, apps have to pay more to <a target="_blank" class="" href="https://www.businessinsider.com/drive-for-uber-eats-after-layoff-would-not-recommend-2024-7">drivers</a> to convince them to make deliveries for their team — with many drivers juggling multiple apps throughout their shifts," Anthony Miyazaki, a professor of marketing at Florida International University, told Business Insider."At the same time, demand for delivery pushed consumers to unknowingly compete against each other, with <a target="_blank" class="" href="https://www.businessinsider.com/how-much-to-tip-food-delivery-driver-doordash-ubereats-2023-7">a willingness to pay more for delivery and more for tips</a> to get their food delivered on time," he said. A food delivery driver <a target="_blank" class="" href="https://www.businessinsider.com/how-delivery-driver-gets-big-tips-declines-orders-wealthy-areas-2023-4">previously told BI</a> that he decides to accept or pass on a variety of deliveries often based on the highest upfront tips.<div type="image" title="food on a table from doordash delivery service" height="528" width="772" msid="114979379" hostid="261" sizebytes="27174"></div>This led delivery app companies to take a higher cut from restaurants and raise fees for customers, while at the same time, drivers are looking for higher tips, Miyazaki explained, which all results in a much pricier food order.Matched with inflation resulting in the soaring prices of labor and commodities, many chains — including Starbucks, McDonald's, KFC, In-N-Out, and Olive Garden — <a target="_blank" href="https://www.businessinsider.com/fast-food-price-rises-tipping-point-value-deals-combos-mcdonalds-2024-8">have increased the cost of menu items</a>.There are a couple of reasons that, despite the hikes, Americans are still choosing the ease of using an app to get dinner.<h2 id="5a6cf862-4bfe-4ddc-b330-71cd4f343f80">Creatures of habit</h2><a target="_blank" href="https://www.businessinsider.com/changes-restaurants-pandemic-qr-codes-self-service-kiosks-2024-10">The way we dined changed</a> following the COVID-19 pandemic.But despite lockdowns coming to an end and the country gradually opening back up, people grew accustomed to the trend of ordering food."The pandemic has shifted dining habits, leading more consumers to seek out restaurant-quality meals at home," Alon Chen, CEO of Tastewise, a consumer data platform for food and beverage brands, said."Consumers now consider ordering takeout as a time-saving experience akin to dining out but in the coziness of one's living room," he said.For Miyazaki, because of the rise of streaming, more are comfortable with 'entertaining in' rather than going out for a meal."Also, with more people working from home, they're likely further from lunchtime restaurants and <a target="_blank" class="" href="https://www.businessinsider.com/work-from-home-lunch-experts-broken-not-take-breaks-2024-9">don't feel the need to get away from the office anymore for their lunch break</a>," he said.<h2 id="ad899ce2-c371-4933-b511-e71d9133d92b">Time is money</h2>Oliver Wright, a senior managing director and the global lead for consumer goods and services at Accenture, explained that consumers feel "time-poor."This means that although <a target="_blank" class="" href="https://www.businessinsider.com/personal-finance/cutting-out-cost-of-convenience-for-a-month-2021-11">more money is spent on ordering food</a> than cooking or eating in a restaurant, the customer is saving time, he told BI.The degree to which <a target="_blank" class="" href="https://www.businessinsider.com/why-doordash-instacart-still-delivering-lots-as-consumers-pull-back-2024-8">convenience and ease are playing on consumers' minds</a> to alleviate time pressure has become especially relevant in recent years, Wright said, to the extent that people are willing to spend more if time is saved."Feeling 'time-poor' is a really dominant attribute," he said."The value of time might be very high," Chris Olivola, an associate professor of marketing at Tepper School of Business, told BI.He said that for the rational consumer, whether because of the amount of money earned per hour, how much importance is given to an activity, or the contribution being made to a company, these food delivery apps are popular because of how they assess their time.It's also about expertise, he said."You might be a good cook, but if you want Thai food and you don't know how to cook Thai, you have to teach yourself, Olivola said, "and that takes time."

Food deliveries keep getting more expensive — but we can't stop ordering       

With the rise of <keyword id="3680372" type="General" weightage="20" keywordseo="food-delivery-apps" source="Orion">food delivery apps</keyword> like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered. This technological shift has redefined the relationship between Indians and their restaurant dining habits. But has it also influenced their <keyword id="19956891" type="General" weightage="20" keywordseo="food-choices" source="keywords">food choices</keyword> and <keyword id="21015159" type="General" weightage="20" keywordseo="spending-patterns" source="keywords">spending patterns</keyword>? A new study from the University of South Florida hints at the possibility, highlighting how <keyword id="22470551" type="General" weightage="20" keywordseo="digital-ordering" source="keywords">digital ordering</keyword> platforms significantly shape <keyword id="20347870" type="General" weightage="20" keywordseo="consumer-behaviour" source="keywords">consumer behaviour</keyword>, often leading to more indulgent food choices and higher spending. The study—co-authored by Dipayan Biswas, the USF Frank Harvey endowed professor of marketing in the Muma College of Business—examines the cognitive effects of ordering from digital screens compared to traditional methods like printed menus. The findings were published in the Journal of the Academy of Marketing Science. “While digital ordering can enhance convenience and efficiency, many consumers will opt for unhealthier food choices and spend more. Our research highlights the importance of understanding the influence of <keyword id="408193" type="General" weightage="20" keywordseo="digital-devices" source="Orion">digital devices</keyword> on our decision-making,” Biswas said. <cmsannotation type="cmsannotation" annotationid="Digital menus and the Google Effect" comment="subhead" text="Digital menus and the Google Effect">Digital menus and the <keyword id="22532162" type="General" weightage="20" keywordseo="Google-Effect" source="keywords">Google Effect</keyword></cmsannotation> The research included six studies conducted in restaurants and two in a USF lab, where Biswas and his graduate students analysed the impact of digital versus physical menus. Notably, the digital menus included not just mobile apps, but also touchscreen kiosks and tabletop tablets available in some restaurants for self-service. They reviewed over 23,000 orders from various establishments, ranging from independent restaurants to a major global dining chain with 1,000 locations across 23 countries. Food items were categorised as unhealthy, neutral or healthy. Unhealthy items were defined by portion size and type, such as fried foods and desserts, while vegetables and fish were considered healthy. Neutral items included most soups, large salads and steaks under six ounces. ALSO SEE: <a href="https://www.businessinsider.in/science/health/food/webstories/from-bengalurus-meghana-to-delhis-gulati-here-are-indias-best-eateries-as-per-zomato/slidelist/111979326.cms" data-type="tilCustomLink" target="_blank">From Bengaluru’s Meghana to Delhi’s Gulati, here are India's best eateries, as per Zomato</a> The study found that 61% of digital orders, including those for delivery, were unhealthy—over 3% higher than orders placed through traditional methods. It also revealed that digital menus have a stronger impact on dinner choices, as consumers are more likely to be tired and reliant on technology later in the day. Consequently, digital ordering has less influence during breakfast and lunch. “Digital ordering modes foster a more automatic decision-making process with lower cognitive involvement. This is because digital tools encourage people to rely less on their cognitive resources and more on automated processes,” Biswas explained. This phenomenon, known as the ‘Google Effect’, implies that the availability of digital tools alters how people store and retrieve information, and even put in less cognitive effort overall. This is evident in tasks such as storing contact numbers instead of remembering them or navigating using GPS. It is this reduced cognitive engagement and more automatic decision-making in digital contexts that can result in more indulgent outcomes, manifesting as unhealthy food orders and higher overall spending. <div type="Article" hostid="261" msid="111782872" title="Will alcohol home delivery be a reality soon? Swiggy, Zomato, and Blinkit smell an opportunity" mstype="2" mssubtype="0"></div>Next, Biswas plans to continue investigating how digital versus non-digital ordering affects consumption volume and perceived taste of the ordered items. He also aims to explore how the presence of a human, such as during in-person or phone orders, might influence consumer decisions, as opposed to the perceived anonymity of online environments.

Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

<ul><li><keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> has increased the platform fees to ₹10 per order.</li><li>The <keyword id="20299300" type="General" weightage="20" keywordseo="platform-fee" source="keywords">platform fee</keyword> is charged on each order irrespective of the order value or Zomato Gold membership.</li><li>With this, the platform fees has increased by five times within a year.</li></ul> The festive season is here and you are more likely to order food and sweets from apps like Zomato and Swiggy. Anticipating a rise in food orders, Zomato has hiked the platform fee from ₹6 to ₹10 and has renamed it to the “Festive season platform fee”. “This fee helps us pay our bills to keep Zomato running. To maintain services during festive rush, it has increased slightly,” a notification on the Zomato app said. <div type="image" title="Zo" msid="114496613" hostid="261" sizebytes="39238" caption="&amp;lt;p&amp;gt;Festive season platform fee on Zomato&amp;lt;/p&amp;gt;"></div> Zomato introduced platform fees in 2023, which began at ₹2 per order. This was then increased to ₹3 and then to ₹5 in April 2024. In July 2024, the fee was increased to ₹6 per order. Now, the platform fee has been increased to ₹10, marking a five-fold increase in just a year. The platform fee is different from other charges levied on orders such as GST, delivery charges and restaurant charges. Customers are required to pay this charge irrespective of Zomato Gold membership. Zomato recently approved a fundraising of ₹8,500 crore via a qualified institutional placement (QIP). This is aimed at boosting its cash reserves after its recent acquisition of ticketing business from Paytm. <h2>Zomato share price surges</h2>Zomato’s share price increased by 2.3% on Wednesday after the increase in platform fees. The company’s shares were trading at ₹262.25 at 11:50. The company’s share price has increased by over 140% in the past year. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/upi-refund-scam-to-digital-arrest-scam-here-are-most-common-online-scams-in-india/articleshow/114428011.cms">UPI refund to digital arrest scam, here are some online scams you need to be aware of</a> <a href="https://www.businessinsider.in/personal-finance/news/best-credit-cards-for-online-shopping-in-india/articleshow/114354358.cms">Best credit cards for online shopping this festive season</a> <a href="https://www.businessinsider.in/business/auto/news/the-ola-electric-saga-are-surge-in-complaints-and-declining-market-share-a-wake-up-call-for-bhavish-aggarwal/articleshow/114120828.cms">The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?</a>

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

<keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> is a popular choice for Indians when it comes to getting food delivered. The company's founder recently revealed that the decade-old startup partners with over 3 lakh <keyword id="19980908" type="General" weightage="20" keywordseo="restaurants" source="keywords">restaurants</keyword> today. But were things always this bright with the <keyword id="20299302" type="General" weightage="20" keywordseo="food-delivery" source="keywords">food delivery</keyword> platform? Not really. On its first day, the company had 0 <keyword id="20198062" type="General" weightage="20" keywordseo="orders" source="keywords">orders</keyword>. <h2>Swiggy's journey through its founder's lens</h2>Founded in 2014, Swiggy started with modest aspirations. The company's co-founder and CEO Sriharsha Majety revealed the startup's journey in a LinkedIn post recently as Swiggy marked its 10th anniversary. Majety reminisced about the humble beginnings when the concept of food delivery was still new in India. “When we launched Swiggy on August 6, 2014, we ended the day with zero orders. The next day, we received our first-ever order, marking the true beginning of our journey,” he wrote, recalling how the company's journey started with just one order. One of the first restaurants to partner with Swiggy was Truffles, a well-known eatery in Bangalore, which began with just two daily orders on the platform. Today, Swiggy’s network has grown exponentially, boasting partnerships with over 300,000 restaurants across the country. Majety also expressed deep gratitude to the early partners who believed in Swiggy’s vision when the concept of on-demand food delivery was still in its infancy. He acknowledged that these early collaborators were more than just business partners; they were integral to Swiggy’s foundation and its evolution into the industry leader it is today. “Their trust and partnership have been invaluable, and they are like core founding team members who helped create food delivery in India as we know it today,” he wrote in the LinkedIn post, highlighting the importance of collaboration in the company’s success. <h2>Swiggy's stock market debut</h2>As Swiggy celebrates this significant milestone, it does so on the cusp of another major event: its anticipated stock market debut. With <keyword id="19901323" type="General" weightage="20" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword>, its primary competitor, already listed, Swiggy’s entry into the stock market is eagerly awaited. Speaking at the Moneycontrol Startup Conclave, Majety had reflected on the implications of having a listed competitor. He noted the advantages, such as not needing to explain the fundamentals of the on-demand economy, as well as the challenges, particularly the inevitable comparisons that will arise with each quarterly performance report. As of April 2024, Swiggy has achieved a valuation of USD 12.7 billion, a figure that underscores the company’s impressive growth trajectory over the past decade. Thus, from its beginnings with a single order to becoming a leading player in India’s food delivery market, Swiggy’s journey is an inspiration for all startup founders out there.

Swiggy co-founder reveals the company had 0 orders on day 1, now it has over 3 lakh partners

Think of this. You have ordered food online and have marked it as cash on delivery. The delivery person arrives and the bill amount is Rs 488. You hand over Rs 500 to the delivery person and there’s that commonly heard phrase, “change nahi hai kya.” Most of us have been in situations like these and now that <keyword id="20030235" type="General" weightage="20" keywordseo="UPI-payments" source="keywords">UPI payments</keyword> are more common than ever, hardly anyone seems to be carrying change. Food delivery giant <keyword id="19901323" type="General" weightage="100" keywordseo="Zomato" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato" meta.hostid="261" meta.entityid="Zomato">Zomato</keyword> seems to have found a solution to this problem. The company’s CEO <keyword id="19901325" type="General" weightage="20" keywordseo="Deepinder-Goyal" source="keywords">Deepinder Goyal</keyword> announced in a post on X that delivery partners can now add COD orders’ balance amount to a customer’s <keyword id="22710108" type="General" weightage="20" keywordseo="Zomato-Money-account" source="keywords">Zomato Money account</keyword> instantly. That way, nobody has to worry about carrying change. <h2>Zomato CEO has answer to your change problems</h2>In his post on X, Goyal wrote, “For cash on delivery orders, finding exact change can sometimes be inconvenient. Starting today, our customers can pay delivery partners in cash, and ask for the balance amount to be added instantly to their <keyword id="22700688" type="General" weightage="20" keywordseo="zomato-money" source="keywords">Zomato Money</keyword> account. This balance can be used towards future delivery orders or dining out.” Goyal also acknowledged that this idea was inspired by Tata group-owned <keyword id="20041313" type="General" weightage="20" keywordseo="Big-Basket" source="keywords" meta.keywordsubtype="org" meta.entityname="Big Basket" meta.hostid="261" meta.entityid="Big Basket">Big Basket</keyword>. “Thank you @bigbasket_com for the inspiration for this solution, and our delivery partners (three of them are working as product managers with us) for insisting that we develop this asap,” he wrote. <h2>Zomato earns crores from platform fee</h2>Zomato was also making headlines earlier this week for raking in a lot of moolah by charging platform fees. The company started charging platform fees in August last year and this has proved to be a successful business move. During its annual report, Zomato revealed that it has collected Rs 83 crore till March from levying platform fee. For the unversed, platform fee is a small additional charge that the company adds to your order. Think of it as a convenience fee for using the app's services, including delivery, customer support, and the seamless experience of browsing through hundreds of restaurant options. Initially, the company used to levy Rs 2 per order as platform fee. But that amount has grown in the last year and today Zomato charges Rs 6 as platform fee in key areas. It can be located when you load the bill details of your order.

Zomato announces new feature for cash on delivery orders and it can help solve a huge problem

Online <keyword id="6376068" type="General" weightage="20" keywordseo="food-delivery" source="Orion">food delivery</keyword> platform <keyword id="19896956" type="General" weightage="100" keywordseo="Swiggy" source="keywords" meta.keywordsubtype="org" meta.entityname="Swiggy" meta.hostid="261" meta.entityid="Swiggy">Swiggy</keyword> on Monday said that it now delivers to tourists staying on <keyword id="21233793" type="General" weightage="20" keywordseo="houseboats" source="keywords">houseboats</keyword> on <keyword id="19978600" type="General" weightage="20" keywordseo="Dal-Lake" source="keywords">Dal Lake</keyword> in Srinagar. The company has partnered with <keyword id="21233794" type="General" weightage="20" keywordseo="Shikara-operators" source="keywords" meta.keywordsubtype="org" meta.entityname="Shikara operators" meta.hostid="261" meta.entityid="Shikara operators">Shikara operators</keyword> who will assist local delivery partners to deliver to the doorsteps of the houseboats. "The Swiggy houseboat delivery is a great example of the company's mission of offering unparalleled convenience, no matter where the consumer is," <keyword id="20333625" type="General" weightage="20" keywordseo="sidharth-bhakoo" source="keywords">Sidharth Bhakoo</keyword>, National Head of Business, Swiggy Food, said in a statement. "Our food delivery by Shikara initiative exemplifies our commitment to meeting the diverse needs of our customers, whether they're exploring the city streets or relaxing on a houseboat," he added. Moreover, the company mentioned that the local delivery partners will be aptly compensated for their time as these deliveries could take longer than on-road delivery. This opens up new opportunities for restaurants to reach customers in unique locations and offer their delicious cuisines directly to their doorstep, Swiggy said. Swiggy, which started operations in Srinagar in 2022, has over 300 restaurants on the platform offering a wide variety of cuisines to locals and tourists alike. With an extensive footprint in food delivery, Swiggy Food collaborated with nearly two lakh restaurants across 600+ cities.

Swiggy now delivers to houseboats on Dal Lake in Srinagar

<ul class="summary-list"><li>Ordering <a target="_blank" class="" href="https://www.businessinsider.com/the-delivery-reckoning-is-here-doordash-uber-instacart-gig-work-2024-7">food for delivery</a> can cost twice as much as dining in.</li><li>Some diners say it's enough to make them go get food themselves and save money.</li></ul>The price gap between getting your food yourself at a restaurant and having <a target="_blank" class="" href="https://www.businessinsider.com/how-delivery-driver-gets-big-tips-declines-orders-wealthy-areas-2023-4">dinner delivered</a> has become huge. That's forcing some people to cut back.Others say it's worth the extra cost.Ravi Wadan, a personal finance content creator in Seattle, posted a video on TikTok in February showing the cost of ordering a porchetta sandwich from a local deli through <a target="_blank" class="" href="https://www.businessinsider.com/drive-for-uber-eats-after-layoff-would-not-recommend-2024-7">Uber Eats</a>.The sandwich alone cost $19 through the Uber Eats app, according to the video — a $3 premium compared to what the deli itself charges. But with a service fee, taxes, and a separate fee that Uber Eats added in response to <a target="_blank" class="" href="https://www.businessinsider.com/seattle-gig-worker-new-law-advocate-instacart-job-deactivation-2024-2">Seattle's law on gig worker pay</a>, the cost of the sandwich comes to just over $34. A tip would raise the price even more, he told Business Insider in an interview. Instead of paying twice as much for delivery, Wadan said he now walks the four blocks to the deli to get the sandwich himself. "What's the cost-benefit analysis here? Is it worth me spending 10 minutes walking down the street and saving 20 bucks?" he said. "For me, it is."An Uber spokesperson said that the company operates "a dynamic marketplace" and that the fees on Wadan's order are "not representative of the national average."Uber tries to provide "selection, reliability, and value," the spokesperson said. "Everyone wants to know that when they open the Uber Eats app, they'll find what they're looking for and trust it will be delivered in a timely fashion at a price that works for them."There have been plenty of signs lately suggesting that many low- and middle-income diners are pulling back on spending. Fast-food chains like <a target="_blank" class="" href="https://www.businessinsider.com/restaurants-are-competing-to-offer-the-cheapest-meals-2024-5">McDonald's and Taco Bell</a> are offering revamped value options, hoping to lure in diners on a budget.Many diners are even driving themselves to <a target="_blank" class="" href="https://www.businessinsider.com/dominos-customers-increasingly-picking-up-pizzas-amid-high-delivery-costs-2024-7">Domino's to pick up their own pizzas</a> to save money on delivery costs, the company's CEO told BI in July.The premium that diners pay to have their food delivered can be hefty. A study from FinanceBuzz in January found that orders from <a target="_blank" class="" href="https://www.businessinsider.com/doordash-postmates-food-delivery-costs-twice-as-much-as-pickup-2024-1">McDonald's and Chick-fil-A can cost twice as much</a> through delivery services like DoorDash and Postmates as they would at the restaurant, for instance.That might make delivery seem like an obvious place for consumers to cut back their spending these days.But the delivery companies say that's not actually happening.Both DoorDash and Uber reported earnings this summer that surpassed analysts' expectations — and showed that lots of <a target="_blank" class="" href="https://www.businessinsider.com/why-doordash-instacart-still-delivering-lots-as-consumers-pull-back-2024-8">people are still willing to pay for delivery</a>, even if they're being more thrifty in other areas."We're seeing really strong demand on the consumer side," DoorDash CEO Tony Xu said on the company's earnings call in August. "We're not actually seeing some of the challenges that you may be hearing about or reading about in other headlines."DoorDash customers have continued ordering food — and, increasingly, groceries and other products — from the service, Xu said. Both DoorDash and Uber Eats have also seen growth in their subscription programs, which come with a monthly fee but offer discounts on individual orders, among <a target="_blank" class="" href="https://ir.doordash.com/news/news-details/2024/DoorDash-Partners-with-Max-to-Introduce-First-Ever-Streaming-Benefit-for-DashPass-Members-in-the-U.S/default.aspx">other benefits</a>."By any objective measure, we have not seen a consumer pullback, either broadly or in our own results," a DoorDash spokesperson told BI. "Consumers across very different economic environments are willing to pay for what they value, and we've improved our platform to serve more use cases, to get those things to you at a lower cost, and to make sure you get what you want when you want it."Uber, meanwhile, hasn't seen its customers stop using the platform for delivery or rideshare, CEO Dara Khosrowshahi said during the company's earnings call last month. Uber's clientele skews more affluent, he said, though the company hasn't even seen a drop-off with lower-income customers."It's clear that delivery is much more habitual than many assumed," Khosrowshahi said.Even Wadan, the content creator who posted on TikTok, said he still uses delivery sometimes. He and his wife still have Thai food delivered, for instance, when they have friends over in the evenings and don't want to interrupt socializing with a trip to pick up dinner."There are certain instances where we just order the food because it's convenient and it just makes sense," he said.Do you work for a gig delivery service and have a story idea to share? Reach out to this reporter at <a target="_blank" href="mailto:abitter@businessinsider.com">abitter@businessinsider.com</a>

You Searched For "food delivery platforms" and got 12 results

I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications

Divyanshi Sharma

Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you

Divyanshi Sharma

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

Ashmita Gupta

Zomato and Swiggy increase platform fee by 20% – food deliveries to get costlier

Sourabh Jain

Bumble date turns stalker: Bengaluru woman claims her ex stalked her using location from food delivery app

Divyanshi Sharma

Food deliveries keep getting more expensive — but we can't stop ordering

Nora Redmond

Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests

Kunal Kambli

Diwali gift from Zomato – Platform fee increased to ₹10 ahead of the festive season

Sourabh Jain

Swiggy co-founder reveals the company had 0 orders on day 1, now it has over 3 lakh partners

Divyanshi Sharma

Zomato announces new feature for cash on delivery orders and it can help solve a huge problem

Divyanshi Sharma

Swiggy now delivers to houseboats on Dal Lake in Srinagar

IANS

Ordering delivery has gotten wildly expensive

Alex Bitter

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