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1 min read

These 5 fitness and sporting goods companies have filed for bankruptcy in 2020, as the coronavirus continues to dramatically change how Americans exercise

A growing number of fitness companies have filed for Chapter 7 or Chapter 11 bankruptcy in recent m…

Bethany Biron   


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4 mins read

Flywheel Sports is filing for bankruptcy and closing all of its studios, becoming the latest fitness company to meet its demise as a result of the pandemic

The company joins a growing list of fitness chains that filed for bankruptcy in recent months, incl…

Bethany Biron   


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7 mins read

Flywheel instructors are mourning the cult-favorite cycling brand as its remaining studios shut down

In recent days, many Flywheel Sports instructors have shared public social-media posts thanking the…

Darcy Schild   


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3 mins read

Fitness influencer Alex Toussaint started out mopping floors at Flywheel. Now he has 105,000 Instagram followers and a partnership with LeBron James' company.

As a fitness influencer who works out twice a day - whether it's riding a bike or playing basketbal…

Dan Whateley   


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4 mins read

Investing in sports cards, plus a 3-part bitcoin strategy spanning the entire ecosystem

The definitive collection of the best investing stories Business Insider published during the week …

Joe Ciolli   


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2 mins read

Goldman Sachs has hired a rising star from Moelis who carved out a business sourcing deals from fitness companies like Flywheel and Barry's Bootcamp

Kapoor joined Moelis as a junior banker in 2009 and leaves as an executive director, which like the…

Alex Morrell   


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2 mins read

Russia bans 54 British journalists, politicians for being 'Russophobic'

The Russian Foreign Ministry announced that it has banned 54 British nationals, including journalis…

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2 mins read

The most transformative CEOs of 2022

Learn how Rosalind Brewer of Walgreens Boots Alliance, Amy Howe of FanDuel, and Brian Niccol of Chi…

Rebecca Knight,Shana Lebowitz…   


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3 mins read

FanDuel's Amy Howe tries to balance pragmatism, humility, and profitability — all while being a trailblazer in a male-dominated industry

Howe has focused on the bottom line, while reinvesting in the business by launching a new TV networ…

Rebecca Knight   


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3 mins read

The best rowing machines you can buy

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Helen Mao   


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16 mins read

Mr. Crypto goes to Washington

How Sam Bankman-Fried built used lavish parties, hired guns, and huge campaign contributions to tur…

Rob Price,Dakin Campbell,Jack…   


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4 mins read

SoulCycle's biggest competitor is catching up

As a part of this brand overhaul, Flywheel has improved the Torq Boards by making them mo…

Mallory Schlossberg   


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9 mins read

A booming cycling studio started by one of SoulCycle's founders is turning into the chain's biggest threat

And then there's the cost. At $34 for a single class in New York City (the same as SoulCycle c…

Mallory Schlossberg   


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6 mins read

FanDuel's CMO explains how it plans to use media in 2020 to fuel its betting business, as rivals like DraftKings and Barstool make big moves

Barstool is another big partner of FanDuel's, at least for now. FanDuel has created sports-betting …

Ashley Rodriguez   


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1 min read

Here's everything you're doing wrong in your indoor cycling class

We asked Peloton's head coach, Stephen Little, to demonstrate some of the worst postures and positi…

Hollis Johnson,Mallory Schlos…   


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1 min read

Here's everything you're doing wrong in your indoor cycling class

We asked Peloton's head coach, Stephen Little, to demonstrate some of the worst postures and positi…

Mallory Schlossberg,Hollis Jo…   


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4 mins read

A huge shift happening in the fitness industry is threatening traditional gyms

"These instructors know little, if anything, about physiology, biomechanics, or real cycling techni…

Mallory Schlossberg   


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8 mins read

Peloton is about to IPO. Here's why its business could enchant investors the way its exercise bikes have dazzled fitness geeks.

Life Fitness and Amer Sports, two of the biggest fitness equipment makers, offer their own lines of…

Troy Wolverton   


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4 mins read

How to reach millennials now that they don't watch much TV anymore

Lemkau: YouTube is different. We weren't big on YouTube, mostly because I just hate preroll as an a…

Kara Chin,Jacqui Frank   


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3 mins read

Lululemon has unveiled its new store of the future

The Flatiron district is home to many other stores that specialize in athleisure - Sweaty Betty and…

Mallory Schlossberg  Â