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As India’s start-up ecosystem matures, a new trend is emerging: <keyword id="23791918" type="General" weightage="20" keywordseo="micro-acquisitions" source="Orion">micro-acquisitions</keyword>. This approach – focussed on buying smaller businesses – has become increasingly popular among Indian entrepreneurs looking for cost-effective growth avenues. Platforms like <keyword id="23791917" type="General" weightage="20" keywordseo="flippa" source="keywords">Flippa</keyword> are at the forefront of this shift, facilitating these transactions by offering a user-friendly, data-rich environment where buyers and sellers can connect seamlessly. In a country that has seen rapid growth in entrepreneurship, micro-acquisitions represent a shift from the traditional emphasis on large scale deals. And this trend is being fuelled by an influx of domestic funds and micro venture capital (VC) firms dedicated to nurturing early-stage startups. <h2>Changing Mindsets: Why Micro-Acquisitions?</h2>Entrepreneurs are turning to micro-acquisitions for the flexibility, speed and cost-efficiency that they offer. By targeting smaller, less capital intensive deals, they are able to side step the complexities of a traditional M&amp;A, making it a viable pathway for expansion and growth. Besides these can also help entrepreneurs diversify their holdings and adapt to market demands without overcommitting resources. Flippa allows Indian entrepreneurs to access a global marketplace where they can identify businesses aligned with their objectives. <h2>The M&amp;A Landscape in India</h2>While the US mergers and acquisitions market has seen slower growth, private capital inflows in India are on the rise, according to <a href="https://www.pwc.com/gx/en/services/deals/trends/private-capital.html">PwC</a>. The second quarter of 2024 proved to be a landmark period for Indian startups, with a 57% year-on-year surge in megadeals driving fundraising to an eight-quarter high of $5.2 billion, as reported by <a href="https://www.dealstreetasia.com/reports/india-deal-review-q2-2024">Deal Street Asia</a>. Flippa has capitalised on this trend. A marketplace founded in 2009 for buying and selling online businesses, it has amassed over 3 million users worldwide. As of <a href="https://flippa.com/data-insights?buy_sell=PR_DataInsights_EmbedGraphs">October 2024</a>, Flippa had 396,000 active buyers on its platform with a combined wallet of $75 billion, an increase of 15,000 active buyers month-on-month. This broad, engaged user base gives Indian entrepreneurs a diverse pool of acquisition targets, from digital properties to app-based ventures. Notably, data-driven app acquisition companies like KalaGato leverage Flippa to identify the right opportunities. “If you’re trying to get into the market, a platform like Flippa is a great place to start,” said Aman Kumar, Founder of KalaGato. <h2>Cutting Edge Technology At Work</h2>Flippa’s technology sets it apart, using a proprietary <a href="https://flippa.com/product/recommender-engine">matching algorithm</a> powered by an AI-driven graph neural network that assesses over 100 factors to match buyers and sellers. This technology streamlines the acquisition process, helping entrepreneurs find suitable opportunities more efficiently, especially in a crowded market like India, where navigating business brokers or directly approaching potential sellers can be time-consuming and fraught with challenges. “Flippa as a platform is continuously evolving. Once you start looking at exits or the potential to exit a business, then a platform like Flippa is super useful,” Kumar adds, emphasising the platform's adaptability to the needs of modern entrepreneurs. Another standout feature is its <a href="https://flippa.com/product/deal-room">multi-user Deal Room</a>. This comprehensive digital sales hub allows users to manage the entire sales process for online businesses and digital assets in one place. Sellers can communicate with buyers in real time, filter messages, and review offers and Letters of Intent (LOIs) within the Deal Room itself. This organisation is particularly helpful for entrepreneurs who may be overwhelmed by the volume of inquiries when trying to sell their business. The Deal Room provides real-time notifications about buyer engagement, ensuring that users can respond promptly and keep negotiations moving forward. Buyers are invited to the Deal Room on a scheduled basis, creating a structured interaction environment. <h2>Prioritising Security and Trust</h2>A secure transaction environment is crucial, especially for entrepreneurs new to acquisitions. Flippa’s <a href="https://flippa.com/product/insurance">insurance</a> policies offer this layer of security for both buyers and sellers. The Buyer Protect policy safeguards buyers against financial losses resulting from seller misrepresentation or breaches of warranty, covering up to 100% of the enterprise value of the business. Meanwhile, the Seller Protect policy shields sellers from potential financial losses, creating a balanced environment for transactions. This dual protection reinforces trust and allows the involved parties to focus on growth without worrying about potential hidden risks. <h2>Market Insights for Informed Decision-Making</h2>To further assist users in making informed decisions, <a href="https://flippa.com/product/market-insights/">Flippa Market Insights</a> provides valuable data on online businesses and digital assets. This tool enables users to compare prices of similar businesses, benchmark performance metrics like average order value and customer lifetime value, and access real-time sales data, including historical performance information. Users can filter this data by time period, business model, and price point, ensuring they have the insights needed to navigate the acquisition landscape effectively. Flippa’s expert vetting team reviews the stated financial performance of every asset priced above USD $50,000, providing an additional layer of credibility to the listings. <h2>A Bright Future for Micro-Acquisitions in India</h2>With the Indian startup ecosystem thriving and the appetite for micro-acquisitions only expected to grow, Flippa stands at the forefront by connecting ambitious entrepreneurs with the resources they need to succeed. Whether you’re an established business owner looking to expand your portfolio or a newcomer eager to dip your toes into entrepreneurship, Flippa offers a wealth of opportunities in this exciting landscape. So, if you are interested in starting your exit journey, get a free valuation for your business here - <a href="https://flippa.com/free-valuation">get a FREE valuation</a>. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

The rise of micro-acquisitions in India: How Flippa is driving the trend

Whether you like it or contempt it, money is an absolutely vital power in today's reality. However, the job market that we depend on to profit is fit as a fiddle than any time in recent memory. 
 
A struggling economy has lead to an extreme absence of jobs, and now we find both the youthful and old alike struggling to discover chances to earn money. So whether you're somebody who is retired and hoping to make additional cash, or despite everything you're working all day however need to support your income, these flexible jobs may be for you. 
 
Make Digital Footprint 
 
Maybe the most famous approach to earn a passive income is by launching your own blog. It just takes a couple of minutes to setup and is modest to begin - simply buy your domain name and pay for hosting. 
 
After that, begin making astounding content that individuals would be occupied with reading or sharing. For instance, in case you're an accountant that has helped little entrepreneurs with their expenses, then that could be your blog. Ensure the topics you expound on are well known. Once you've sufficiently increased traction, you can begin profiting from of your blog through commissions, advertising and sponsors. 
 
Get paid to review websites 
 Keeping in mind the end goal to test the functionality and user friendliness of their website, numerous organizations pay individuals to just visit their site and test different functionalities of it. Obviously, discovering customers all alone is one hell of a task, which is the reason sites like <keyword id="3690257" type="UNKNOWN" weightage="20" keywordseo="Usertesting">Usertesting</keyword> are there. You can sign up for free, and after that at whatever point they have another site to be tried, you will be informed. You visit the said site, then report back with your experience. The pay varies from site to site, but Usertesting pays $10 for each site review you finish. 
 
House Sit 
 It's truly sitting in another person's house watching <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> rather than your own, and getting money for it. 
 
<keyword id="2837177" type="UNKNOWN" weightage="20" keywordseo="P2P-lending">P2P Lending</keyword> 
 
Peer-to-peer lending (P2P) is a strategy for debt financing that empowers people to borrow and lend money - without the utilization of an official financial institution. Since peer-to-peer lending expels the middleman from the procedure-- you tend to earn more. 
 
Sell and buy websites 
 If you've invested the energy and exertion in building a website and you have picked up a considerable measure audience, then you might have the capacity to sell it to an invested individual by posting on marketplaces like <keyword id="3690260" type="UNKNOWN" weightage="20" keywordseo="Flippa">Flippa</keyword>. Also, you can buy other websites and sell them off in profits. 
 
You may need to modify your plans – and your expectations – until you find what works best. Regardless, however, you'll have the satisfaction of realizing that you're in charge. Furthermore, when you show improvement over you ever imagined, you'll have yourself to thank.

Get paid while you
sleep. Know How...

<ul class="summary-list"><li>Rob Boirun has been making websites and writing content for them as a hobby since 2002. </li><li>Boirun began seriously monetizing his content in 2019 and sold one of his hobby sites in 2020.</li></ul>This as-told-to essay is based on a conversation with Rob Boirun, a 50-year-old website flipper and the CEO of <a href="http://www.popnetmedia.com">PopNet Media LLC,</a> from Huntsville, Alabama. It has been edited for length and clarity.I have a lone-wolf personality; I don't want to manage a team like other business owners. So in 2019, when my website-hosting and VPN businesses had grown to the point where I could no longer manage them alone, I knew it was time to sell. I've always operated information-based websites for fun and to give me a place to write about the things I find interesting. <h2>Money wasn't my motivator, but I was monetizing them</h2>Once I sold those businesses, I realized I needed a new source of consistent monthly income. That's when I focused on running my hobby sites as a business instead of just a casual side gig. I've maintained a handful of sites over the years in various stages. I've owned beginner sites that had 10 to 20 posts, more established sites that were over a year old with consistent growth, and authority sites with good traffic earnings — which, for me, means anything above $5,000 a month in income. I've had sites on cloud storage, lawn care, alcohol distilling, water purifying, paintball, pinball machines, and general reviews.The sites focused on answering questions from the community, along with how-to content and reviews. To replace my monthly income, I dove deeper into content marketing by becoming more knowledgeable about certain topics and creating helpful content for people searching the internet. It required more discipline and focus than running the sites as a side gig.For the most part, I taught myself content marketing. I also picked up some guidance over the years from various sources including Income School, Matt Diggity, and the late James Martell.I decided to list one of my cash-flowing sites on the Investors Club marketplace, and a broker reached out about acquiring it. <h2>In 2020, I received an offer to sell one of my hobby sites </h2>The process of selling a digital business and talking to my accountant opened me up to the world of website flipping. There are thousands of websites for sale at any given time through marketplaces such as Flippa and Investors Club.On Flippa, you can buy starter sites for $100 or businesses worth $1,000,000 or more. Investors Club tends to focus on sites that are established and generate income; they usually cost more than $20,000.After selling my first site, I found another that was generating $2,000 a month; the seller was asking $52,000. The website was generating income, but it was clear to me that the seller was leaving money on the table. I knew that with minimal work, I could increase the income the site generated, so it made sense to buy it.I bought the site for $52,000 in June 2020 using the profit generated from my first sale. <h2>Looking for ways to immediately increase a website's income is key for a website flipper</h2>After I buy a site, I do a full SEO audit, using tools like Ahrefs and Semrush to see which web pages and keywords are ranking on Google. Using the keyword reports from these tools, I have 100 to 200 keywords for my website's topic that have a good opportunity to rank. I'll search the phrases to see other pages that are currently ranking and analyze whether the content is outdated or incomplete. If the top-three search results on Google with these keywords could be improved, then I know writing a more comprehensive guide or article is my highest priority. I'll build an outline of topics to discuss in my posts for each of the terms.Then I'll map out a task list in order of importance, based on the overall monthly searches a keyword gets and the opportunity score I gave it during my research.Once this list is complete, I outsource the writing to a freelancer who can wordsmith the topics into something informational like a blog or a guide.It's worth noting that in addition to keywords, Google is moving toward listing results that are search-query and intent-based, meaning the algorithm is getting smarter about figuring out the intent of the search query.<h2>I also find ways to monetize sites using ad networks, affiliate marketing, and sponsorships</h2>By utilizing these tactics, I was able to grow this site from generating $2,000 a month to $13,000 a month. I sold the website on Investors Club in June 2021 for $230,000, kick-starting my website-flipping journey to full speed.Using the $178,000 in returns from my first flip, I have purchased five more sites in the past year that I'm now working on full time, with a small staff of freelancers to help manage and grow each one.I'm still managing all five sites, and they're producing different levels of income. Some websites are better for ad income, while others will be good for selling e-commerce or affiliate products. I manage each site for at least a year before deciding whether or not to flip it. If I get burned out on the topic or feel I can't add anything of value to the website, I'll list it for sale — at that point, the site is better off with someone who can continue to grow it.<h2>Since I started website flipping, the lion's share of my monthly income comes from what the sites are earning </h2>I take between 50% to 60% of my flip profits to acquire new sites within the first few months after the flip takes place. The rest goes to salaries and saving for future acquisitions.

I made $178,000 after flipping a website I bought for $52,000 last year. Here are the SEO strategy and tools I used to increase its value.

<div class="image-container float_right" style="width:400px"><div class="image"></div><a href="http://www.businessinsider.com/author/daniel-goodman">Daniel Goodman / Business Insider</a></div>Question: What's one interview tip you have for a job seeker who is looking to work at an entrepreneurial startup?
1. Demonstrate How You Pivot
"Entrepreneurs like to move quickly, so offer examples that show your flexibility. You can't be afraid to fail in a startup, so demonstrate how you've implemented, tested, failed, pivoted and improved in the past, and you'll stand far above other candidates."
- <a href="http://theyec.org/author/kelly-azevedo" target="_blank">Kelly Azevedo</a> | Founder, <a href="http://www.shesgotsystems.com" target="_blank">She's Got Systems</a>
<a href="http://www.shesgotsystems.com" target="_blank"></a>2. Fill the Table With Ideas
"When hiring, we don't just want someone who will be competent at the particular job we're hiring for, but someone who is going to bring fresh, creative ideas to the role and think critically about our business. When interviewing, it's important to come with ideas you have for how to improve the business so that they know that you're an innovator."
- <a href="http://theyec.org/author/stephanie-kaplan" target="_blank">Stephanie Kaplan</a> | Co-Founder, CEO and Editor-in-Chief, <a href="http://www.hercampus.com" target="_blank">Her Campus Media</a> <a href="http://twitter.com/stephaniekaplan" class="twitter-follow-button" data-show-count="false">Follow @stephaniekaplan</a>
<a href="http://twitter.com/stephaniekaplan" class="twitter-follow-button" data-show-count="false"></a>3. Show Your Startup Passion
"Startups want to hire someone who loves the product and is a great fit for their team and culture. Do your homework on the startup and the founders before your interview, and discuss why you would be great fit and why you believe in their product. Most importantly, you'll likely be working longer hours for a smaller salary, so be honest with yourself about whether that belief is genuine."
- <a href="http://theyec.org/author/doug-bend" target="_blank">Doug Bend</a> | Founder/Small Business &amp; Startup Attorney, <a href="http://bendlawoffice.com/" target="_blank">Bend Law Group, PC</a> <a href="http://twitter.com/@DougBend" class="twitter-follow-button" data-show-count="false">Follow @@DougBend</a>
<a href="http://twitter.com/@DougBend" class="twitter-follow-button" data-show-count="false"></a>4. Don't B.S. It
"Most entrepreneurs have very defined BS detectors. If you're asked a question and you don't know the answer, say, "That's a great question, I don't know, but I'd be happy to research it and get you the answer." Don't make something up! It's the fastest way to get passed over in my company."
- <a href="http://theyec.org/author/nathan-lustig" target="_blank">Nathan Lustig</a> | cofounder, <a href="http://www.entrustet.com" target="_blank">Entrustet</a> <a href="http://twitter.com/nathanlustig" class="twitter-follow-button" data-show-count="false">Follow @nathanlustig</a>
<a href="http://twitter.com/nathanlustig" class="twitter-follow-button" data-show-count="false"></a>5. Bring Strategic Questions
"A job seeker should do enough research on a startup to know that business and have great questions to ask about how that business operates. Ideally, the job seeker could even make suggestions about what the startup can be doing to succeed more. Whether those ideas are something the founders never thought of doesn't matter, because it shows that person understands the business."
- <a href="http://theyec.org/author/victor-wong" target="_blank">Victor Wong</a> | CEO, <a href="http://www.paperg.com" target="_blank">PaperG</a>
<a href="http://www.paperg.com" target="_blank"></a>6. Show Off Some Initiative
"Entrepreneurs and young startups hire for the "ability to get stuff done" -- with a minimum of hand holding, supervision or instruction. Demonstrate this skill. Do lots of homework before your interview, and be willing to do a small project to show your abilities if you make the candidate shortlist."
- <a href="http://theyec.org/author/matt-mickiewicz" target="_blank">Matt Mickiewicz</a> | Co-Founder, <a href="http://flippa.com" target="_blank">Flippa and 99designs</a> <a href="http://twitter.com/sitepointmatt" class="twitter-follow-button" data-show-count="false">Follow @sitepointmatt</a>
<a href="http://twitter.com/sitepointmatt" class="twitter-follow-button" data-show-count="false"></a>7. Polish Your Portfolio
"Portfolios aren't just for creatives anymore. When I'm hiring someone, I want to see examples of their work in action. That could be a series of planning documents for projects, bullet points of savings you created for a past employer or something else entirely. Show me what you've accomplished in similar positions in the past."
- <a href="http://theyec.org/author/thursday-bram" target="_blank">Thursday Bram</a> | Consultant, <a href="http://www.hypermodernconsulting.com" target="_blank">Hyper Modern Consulting</a> <a href="http://twitter.com/ThursdayB" class="twitter-follow-button" data-show-count="false">Follow @ThursdayB</a>
<a href="http://twitter.com/ThursdayB" class="twitter-follow-button" data-show-count="false"></a>8. Make an Impression Beforehand
"Show the startup what you've got beforehand. A great way to make an impression before the interview is by tweeting the startup, writing on their Wall, etc. Make sure you stand out!"
- <a href="http://theyec.org/author/ben-lang" target="_blank">Ben Lang</a> | Founder, <a href="http://EpicLaunch.com/" target="_blank">EpicLaunch</a> <a href="http://twitter.com/entrepreneurpro" class="twitter-follow-button" data-show-count="false">Follow @entrepreneurpro</a>
<a href="http://twitter.com/entrepreneurpro" class="twitter-follow-button" data-show-count="false"></a>9. A Unique Personality Matters
"Show your personality. Obviously, entrepreneurs are looking for skills and qualifications, but startups are usually close-knit teams that need to work well together (for long hours), so knowing that the candidate will fit in is very important."
- <a href="http://theyec.org/author/nicolas-gremion" target="_blank">Nicolas Gremion</a> | CEO, <a href="http://www.free-ebooks.net/" target="_blank">Free-Ebooks.net</a>
<a href="http://www.free-ebooks.net/" target="_blank"></a>10. Available Upon Arrival
"A job seeker should have as many materials (resume, portfolio, etc.) as possible upon arrival to a phone, in-person, or virtual interview. Traditionally, resumes would include "Available Upon Request" for references, but have previous employers and teammates leave you a review on LinkedIn. Then, copy and paste these reviews and bring them to your interviews to give the interviewer insight."
- <a href="http://theyec.org/author/nancy-t-nguyen" target="_blank">Nancy T. Nguyen</a> | President &amp; CEO, <a href="http://www.sweettsalon.com" target="_blank">YMH, Inc.</a>
<a href="http://www.sweettsalon.com" target="_blank"></a>11. In It For The Long Haul
"Make sure you explain that you're not in it for the immediate payoff. That will show dedication and an alignment of interests."
- <a href="http://theyec.org/author/brent-beshore" target="_blank">Brent Beshore</a> | Owner/CEO, <a href="http://www.adventur.es" target="_blank">AdVentures</a> <a href="http://twitter.com/BrentBeshore" class="twitter-follow-button" data-show-count="false">Follow @BrentBeshore</a>
<a href="http://twitter.com/BrentBeshore" class="twitter-follow-button" data-show-count="false"></a>12. Can You Solve the Problem?
"Startups are usually small teams faced with big problems. Demonstrate how you are a scrappy problem solver who can think of creative solutions to any problem thrown your way."
- <a href="http://theyec.org/author/tim-jahn" target="_blank">Tim Jahn</a> | Co-Founder, <a href="http://matchist.com" target="_blank">matchist</a> <a href="http://twitter.com/timjahn" class="twitter-follow-button" data-show-count="false">Follow @timjahn</a>
<a href="http://twitter.com/timjahn" class="twitter-follow-button" data-show-count="false"></a>13. Be a Believer
"If you're interviewing at a startup, you're likely speaking to the person who has poured their entire life into the company. Show them that you believe in their vision and are equally committed to making it happen by doing your homework, asking them smart questions and congratulating them on whatever success they have achieved to date."
- <a href="http://theyec.org/author/christopher-kelly" target="_blank">Christopher Kelly</a> | Co-Founder, Principal, <a href="http://www.sentrycenters.com" target="_blank">Sentry Conference Centers</a>
<a href="http://www.sentrycenters.com" target="_blank"></a>14. Learn Everything You Can
"Most startups today have a Twitter account, Facebook Page, website, YouTube account, etc., so use all of these resources to your advantage! Soak up as much information as you can prior to the interview to really "wow" them with your knowledge. It also helps in understanding your fit at the organization and determining if it’s the right next step for you."
- <a href="http://theyec.org/author/heather-huhman" target="_blank">Heather Huhman</a> | Founder &amp; President, <a href="http://www.comerecommended.com" target="_blank">Come Recommended</a> <a href="http://twitter.com/heatherhuhman" class="twitter-follow-button" data-show-count="false">Follow @heatherhuhman</a>
<a href="http://twitter.com/heatherhuhman" class="twitter-follow-button" data-show-count="false"></a>15. Cut the Cliche
"Strong record, results-driven, fast learner? Please stop the buzz words. Instead, be unique -- explain why you really like what the company is working on, and touch on how you could contribute to it."
- <a href="http://theyec.org/author/christian-springub" target="_blank">Christian Springub</a> | CEO and co-founder, <a href="http://www.jimdo.com" target="_blank">Jimdo</a>
Read more posts on <a href="http://theyec.org/">Young Entrepreneur Council »</a>

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The rise of micro-acquisitions in India: How Flippa is driving the trend

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Get paid while you sleep. Know How...

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I made $178,000 after flipping a website I bought for $52,000 last year. Here are the SEO strategy and tools I used to increase its value.

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