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Gone are the days when the aspirations of Indian women were confined to the boundaries of their homes. Today, these empowered women are breaking free from societal norms and embracing the world of entrepreneurship with open arms. This journey towards gender parity and economic independence, has been a gradual one but filled with inspiring stories. In the vibrant tapestry of India’s economic growth, women-led businesses have emerged as a dynamic force that is driving progress. Their contribution to the entrepreneurial ecosystem is not just a matter of statistics, but a testament to the resilience and determination of these women. And while it's true that they have been instrumental in building the strength of our economy, one must understand that this road to success has not been without its set of trials. <cmsannotation type="cmsannotation" annotationid="Women entrepreneurship in India: The evolving landscape" comment="subhead" text="Women entrepreneurship in India: The evolving landscape">Women entrepreneurship in India: The evolving landscape</cmsannotation> Despite the rising interest in entrepreneurship among women, various challenges hinder their entry into this space. Factors such as family restrictions, limited time flexibility, lack of professional connections and inadequate access to reliable advisors ensure that the number of women actively engaged in entrepreneurship is smaller than its potential, leaving resources untapped. Amidst these obstacles that <keyword id="74945" type="General" weightage="20" keywordseo="women-entrepreneurs" source="Orion">women entrepreneurs</keyword> face, <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> has emerged as a beacon of hope and transformation – a homegrown marketplace platform that has revolutionised women entrepreneurship. By defying conventional norms, Flipkart has shattered the myth that women cannot effectively manage both their professional and personal responsibilities. This paradigm shift has not only paved the way for dismantling societal biases but has also provided a powerful platform for women to realise their dreams. <cmsannotation type="cmsannotation" annotationid="Redefining possibilities: Women entrepreneurs thrive with Flipkart" comment="subhead" text="Redefining possibilities: Women entrepreneurs thrive with Flipkart">Redefining possibilities: Women entrepreneurs thrive with Flipkart</cmsannotation> Flipkart is serving as a catalyst for women in India to challenge traditional societal norms and boost the economy through better labour participation and expansion across sectors. Take for instance <a href="https://stories.flipkart.com/sellfmade-flipkart-seller-momtrepreneur/">Yogita Jain's</a> journey. As a buyer on Flipkart who loved her shopping experience, she was always curious about how the journey as a seller on the platform would be. And she transitioned from being a buyer to becoming a successful seller on the platform with her brand, AADISALES. Born out of curiosity, it now stands testament to her entrepreneurial spirit. In just three months, Yogita transformed into a flourishing ‘mompreneur’, overseeing a team of six skilled professionals who handle essential business functions like accounting, packing, and loading. She says, "The support I received through Flipkart was truly remarkable." Flipkart’s positive impact also extends to promoting sustainability by empowering businesses with a focus on creating a cleaner future. One such business is <a href="https://stories.flipkart.com/stonesoup-flipkart-samarth-partner-sustainability/">Smita Kulkarni’s</a> StoneSoup. After spending ten years in the IT industry, the computer science engineer wanted to tackle the problems of waste segregation and garbage reduction. And she found her calling in promoting sustainability through her venture that offers eco-friendly solutions to millions of customers across India. Leveraging Flipkart’s access to over 450 million customers, her business is able to sell their products, including compost kits, menstrual cups, and cloth sanitary pads, all across the country. Moreover, her commitment to social empowerment led her to employ women from self-help groups and those with disabilities, providing them with means to achieve financial independence. Through Flipkart’s platform, this Bengaluru-based business has helped uplift the lives of over 100 women. Another area where Flipkart has made a significant difference is in addressing financial and marketing related challenges for women entrepreneurs. The platform facilitates easy access to loans — a major obstacle for many women in starting their businesses. For <a href="https://stories.flipkart.com/flipkart-seller-small-business-charu-gupta/">Charu Gupta</a>, this became a life-changing factor. Faced with sudden financial difficulties at home, Charu needed additional income. From kick starting her business, Saikara Collections, with only ₹5,000 to generating a revenue of ₹5 crore through her association with Flipkart, her journey is one of courage and determination. “There were many e-commerce platforms,” Charu recollects, “but Flipkart’s onboarding process was the easiest.” Securing term loans through the support of Flipkart’s Account Managers during the pandemic, she kept her business afloat. Overcoming financial hurdles and building her business through challenges with a team that comprises 50% women staff, Charu’s story epitomises the spirit of a modern Indian woman – resilient, determined and unyielding. <cmsannotation type="cmsannotation" annotationid="Driving positive change" comment="subhead" text="Driving positive change">Driving positive change</cmsannotation> The ripple effect of Flipkart’s initiatives extend beyond individual success stories. By empowering women entrepreneurs, Flipkart is playing a pivotal role in fostering financial independence, diminishing gender barriers and boosting labour force participation. This wave of change, facilitated by such e-commerce platforms is a growing example of the potential of women entrepreneurship and the impact it can have on the society and our economy by extension. As women continue to challenge traditional norms and embrace entrepreneurship, they are propelling the nation towards progress, equity and inclusivity. These stories of change are not just about breaking the glass ceiling but leaving behind a trail of inspiration for the next generation. Flipkart’s commitment to empowering women entrepreneurs has not just transformed individual lives but is reshaping the society, one story at a time. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Inspiring Stories of Women Entrepreneurs on Flipkart's Platform

<ul><li>Vipul Shukla from Lucknow rebuilt his family’s Ayurvedic venture, Meghdoot Herbal from a local gem to nationwide digital phenomenon on <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>.</li><li>Rina, a 35-year old entrepreneur from Gujarat whose passion for creating unique women’s ethnic sets led to establishing a successful business. </li><li>Smita Kulkarni from Bangalore, co-founder of StoneSoup, a social enterprise dedicated to converting waste into value. </li><li>Piyush Aggarwal from Mathura transformed adversity into an opportunity during the pandemic and built a venture specialising in organic agarbattis and dhoop products.</li></ul>Embarking on a journey that resonates with innovation and success, we unveil the compelling stories of entrepreneurs hailing from diverse regions across Bharat. These entrepreneurs, navigating the dynamic realm of e-commerce, have soared to new heights fuelled by firm dedication to their craft and unwavering support from Flipkart. And their stories symbolise innovation-driven growth. These inspirational entrepreneurs showcase the potential of e-commerce to carve unique paths in their industries, embodying the festive spirit that brings forth new avenues. As we delve into the motivating journeys of these entrepreneurs, we celebrate the dynamic spirit of these innovators who have not only embraced the digital age but have thrived in it. Bridging Tradition and Modernity Seller name: Vipul Shukla Business: Meghdoot Herbal Location: Lucknow In 1985, Vipul’s grandfather invested all his hard-earned savings to establish ‘Meghdoot Herbal’, a small Ayurvedic enterprise in a remote village near Lucknow. This modest venture provided local employment and gained recognition from the UP Khadi and Village Industries Board (UPKVIB). Vipul, an IIT (BHU) graduate, later embraced the family legacy, aspiring to expand Meghdoot Herbal’s reach nationwide by transforming it from a brick-and-mortar presence to a digital phenomenon. Seeking partnership with Flipkart, Vipul navigated this transformation seamlessly, leveraging the platform’s onboarding process and training. Speaking about his venture, Vipul said, "As an Ayurvedic products business owner, I am convinced that the widespread appeal of our products is rooted in the longstanding tradition within Indian households to embrace herbal and traditional remedies. With the invaluable support extended by Flipkart which provides us with comprehensive training and customer insights, we are further enhancing the reach and effectiveness of our herbal solutions to millions of customers with the help of online platform." Now, with an extended customer base and e-commerce exploration, Meghdoot Herbal thrives, symbolising a harmonious blend of heritage and innovation in the e-commerce landscape. Weaving success in threads Seller Name: Rina Business: Rajvi Creations Location: Gujarat Another inspiring story is that of Rina, a 35-year-old entrepreneur from Surat, Gujarat, who embarked on a remarkable journey in the competitive apparel industry. Armed with a degree in Electrical Engineering and a passion for crafting women's ethnic sets, she faced initial hurdles due to her limited knowledge of fabrics and related materials. Transitioning into e-commerce about two and a half years ago, Rina chose Flipkart as her platform of choice, leveraging its reach to grow her business. With a team of 11, she meticulously crafts rayon viscose ethnic sets and has earned popularity on Flipkart with over 4500 listings and 1700 daily orders. Her commitment to quality and affordability, especially during festive sales, has solidified her success. Rina credits the platform for uplifting her journey as a woman entrepreneur. “My ultimate goal is to elevate my growth on this remarkable platform. I envision a bright and prosperous future for my business, and Flipkart's partnership is a vital part of that journey," she added. Rina’s success story exemplifies the 'Innovator' motif, showcasing how her collaboration with Flipkart has transformed her business and captured customer loyalty through a seamless blend of fabric curation, quality and affordability. Flipkart’s Samarth program has played a crucial role in supporting entrepreneurs nationwide, creating awareness of the potential of e-commerce and fostering positive change. Transforming waste into value Seller name: Smita Kulkarni Business: StoneSoup Enterprises Location: Karnataka StoneSoup, a Bengaluru-based social enterprise founded by Computer Science engineer Smita Kulkarni and IIM Kolkata alumna Malini Parmar, transforms waste into value. After a decade in the IT industry, Smita, now a neighbourhood activist, realised the inadequacies of existing waste management infrastructure. In 2015, StoneSoup was born, to offer easy sustainability solutions to citizens. “We needed to deliver sustainability at people’s doorsteps for the idea to really grow roots. And what better way to reach the masses than a platform like Flipkart!,” Smita said. StoneSoup joined the Flipkart Samarth program – a move that opened up StoneSoup’s products, including compost kits, menstrual cups, and cloth sanitary pads, to over 500 million customers on India’s homegrown marketplace. Over 110 women have benefited so far from the employment generated through this partnership, including those with disabilities. All StoneSoup products are ‘Made in India’. The reusable pads are, in fact, handmade by women from 20 Self Help Groups across small villages and towns in Tamil Nadu and Karnataka. The firm’s initiatives have helped divert 12 million pads from landfills, composted almost 10 tonnes of wet waste, and reduced plastic bags usage by five million. Smita emphasises the switch to a sustainable lifestyle not just for the planet but for future generations. StoneSoup's commitment to social inclusion and waste reduction reflects a powerful intersection of environmental consciousness and <keyword id="107737" type="General" weightage="20" keywordseo="entrepreneurship" source="Orion">entrepreneurship</keyword>. The incense of success Seller name: Piyush Aggarwal Business: Shank Mathura Location: Uttar Pradesh Flipkart became the lifeline for Piyush Agrawal, transforming him from unemployment to becoming a successful entrepreneur. After losing his job during the pandemic in Mathura, Piyush armed with a renewed purpose, conceived the idea of “Shankh Store.” Recognising the pilgrimage-heavy environment of Mathura, he focussed on handmade incense sticks and locally sold products. His instincts were spot on and his entrepreneur mindset helped him set up his business from scratch. Partnering with Flipkart, Piyush’s brand, Shankh, now offers organic agarbattis, dhoop sticks, and dhoop cones. “After getting onto the Flipkart platform, I started getting orders from all corners of the country. What I used to earn monthly, I began to earn weekly,” reveals Piyush. The platform’s reach elevated Piyush’s earnings, enabling him to expand from a home-based operation to a small manufacturing unit. Proud of his achievements, Piyush aims for a monthly revenue of ₹1 crore and dreams of seeing his products in homes across the country. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Innovation remains at the heart of entrepreneurship fueled by Flipkart’s unwavering support

<ul><li><keyword id="14912257" type="General" weightage="20" keywordseo="flipkart-hotels" source="Orion">Flipkart Hotels</keyword> aims to provide customers options to book hotel rooms across 3 lakh domestic and international hotels. </li><li>Apart from offering flexible travel and booking policies, <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> aims to offer easy EMI options as well. </li><li>Launched on Cleartrip’s API, Flipkart Hotels will benefit from Cleartrip’s deep understanding of travel customers and sectors, the company said. </li></ul> Ecommerce major Flipkart announced the launch of a new hotel-booking feature, Flipkart Hotels, on its platform today. Launched on the back of Cleartrip’s API, Flipkart Hotels will provide customers the opportunity to book hotel rooms across 3 lakh domestic and international hotels. “Available on the Flipkart app, this new offering provides a hassle-free booking experience, and timely communication through popular messaging apps. The platform further enables users to avail third party offers on Flipkart platform,” the company said in a press release. Flipkart Hotels says that it will benefit from Cleartrip’s deep understanding of travel customers and sectors. It had acquired the travel bookings company in 2021. However, the ecommerce platform had launched a service to aid flight bookings on its app in 2020, during the pandemic. “Flipkart Flight is on a steady path of growth in the travel industry since we entered this space. With Flipkart Hotels, we are strengthening our commitment to provide a better experience and superior service to our customers across metros and beyond tiers,” said Adarsh Menon, senior vice president, Flipkart. Apart from offering flexible travel and booking policies, Flipkart aims to offer easy EMI options as well. “With our banking partner’s financial offerings, the customers will unlock great value in this segment and enhance Flipkart’s capabilities as a preferred one-stop shop for the travel booking needs of Indian customers,” said Menon. The online hotel bookings market in India has players like Oyo, Airbnb, Trivago, Booking.com and Treebo. Flipkart intends to bank on the growth seen in the hotels and hospitality sector, after the pandemic. It said that new travel trends like exploring lesser-known destinations, workations, long stays, and vacation rentals are becoming mainstream. “These developments are giving a boost to the travel industry. Given the 70% growth in the last quarter compared to a CAGR of 60% over the last two years, the next festive quarter is expected to be even better for the overall travel industry,” Flipkart said. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/sign-up-now-evaluating-the-road-to-sustainability/articleshow/94024967.cms">SIGN UP NOW: EValuating the road to sustainability</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/gadgets/news/boat-noise-boult-mivi-ptron-companies-dominate-the-tws-segment-with-over-70-of-the-market-share/articleshow/94024965.cms">Indian companies dominate the TWS segment with over 70% of the market share, but domestic manufacturing remains at 16% at best</a>

After Flipkart Flights, the ecommerce player ventures into hotel bookings business

<keyword id="13654411" type="General" weightage="80" keywordseo="flipkart-ventures" source="Orion">Flipkart Ventures</keyword>, the $100 milion venture fund set up by <keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword>, on Thursday announced to invest in six early-stage tech startups as part of its accelerator programme. The six startups will receive an equity investment upto $500,000 from Flipkart and undergo 16-week mentorship under '<keyword id="14750758" type="General" weightage="50" keywordseo="leap-ahead" source="Orion">Leap Ahead</keyword>' programme. "Through this endeavor, we strive to be a catalyst in the growing startup community by continuing to expand our program each year and presenting growth opportunities to emerging entrepreneurs," said <keyword id="508911" type="General" weightage="50" keywordseo="ravi-iyer" source="Orion">Ravi Iyer</keyword>, Senior Vice President and Head, Corporate Development. The startups cover areas such as robotics, AI and personalisation, data analytics, supply chain solutions, insuretech, metaverse applications, and more. These are Dopplr (metaverse), Livwell (insurtech) <keyword id="9061594" type="General" weightage="50" keywordseo="logisticsnow" source="Orion">LogisticsNow</keyword>, <keyword id="14750756" type="General" weightage="50" keywordseo="neuropixel" source="Orion">NeuroPixel</keyword>.AI, <keyword id="14750757" type="General" weightage="50" keywordseo="rightbot-technologies-and-sellerapp" source="Orion">Rightbot Technologies and Sellerapp</keyword>. The startups will undergo the well-curated mentorship programme delivered through a customised curriculum, which has been designed by Bain &amp; Company. At the end of the programme, the startups will be able to present their ideas to potential investors and industry leaders on a 'Demo Day'. The Flipkart 'Leap Ahead' programme graduated its first cohort in July 2021 with eight startups that successfully pitched their ideas to investors and raised further funding. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/realme-9i-5g-vs-redmi-note-11-mobile-phone-comparison-of-price-and-features/slidelist/93636165.cms">Realme 9i 5G vs Redmi Note 11 – price, specs and features compared</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/new-maruti-suzuki-alto-k10-brings-premium-suv-features-in-a-compact-car/slidelist/93636927.cms">New Maruti Suzuki Alto K10 brings premium SUV features in a compact car</a>

Flipkart Ventures invests in 6 early-stage tech startups

As we gear up for the much-anticipated 10th edition of The <keyword id="3092441" type="General" weightage="20" keywordseo="big-billion-days" source="Orion">Big Billion Days</keyword> on <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>, there's a story that deserves to be shared – the remarkable success story of a young entrepreneur whose life has been transformed by this homegrown e-commerce platform. Mohammed Imran, a 26-year-old, was only 16 when he embarked on his entrepreneurial journey. His venture, Limraz Furniture, gained prominence during the pandemic, achieving a staggering 700 orders on its very first day when he held just 10 pieces in his inventory. Today, he stands as the proud owner of five thriving companies, a testament to the incredible scale made possible by Flipkart. From a family built around the earnings from an autorickshaw to buying a ultra-luxury sedan in the first year of his business, Mohammed’s journey symbolises relentless determination. <cmsannotation type="cmsannotation" annotationid="Meeting the demand for remote work" comment="subhead" text="Meeting the demand for remote work">Meeting the demand for remote work</cmsannotation> Mohammed's journey with Limraz Furniture began with a simple realisation – the rise of remote work demanded a comfortable workspace for home use. He says, “During COVID-19, most IT companies adopted a work-from-home model, and I recognised the need for budget-friendly home office furniture.” So, during the pandemic, he introduced office tables priced at affordable prices 9 on Flipkart; this ensured that people received value for money whilst also being able to work comfortably from their homes. <cmsannotation type="cmsannotation" annotationid="A journey born of necessity" comment="subhead" text="A journey born of necessity">A journey born of necessity</cmsannotation> With his younger brother and sister both helping him in running Limraz Furniture, he reflects on the past. After his father passed away in 2016, being able to afford one meal a day required his mother to sell her gold jewellery. This is when he decided that instead of taking up a job, he would start his own business. He says, “My mantra has always been to be one’s boss, and that’s what I did!” Now, he wants to leave no stone unturned in giving his family everything they deserve and more. <cmsannotation type="cmsannotation" annotationid="Choosing Flipkart: A lifeline during tough times" comment="subhead" text="Choosing Flipkart: A lifeline during tough times">Choosing Flipkart: A lifeline during tough times</cmsannotation> While Mohammed was looking out for opportunities to start his business online, Flipkart stood out as his ultimate choice. The seamless payment cycle offered much-needed stability during the uncertainty of the pandemic, especially considering his humble background. Supportive managers guided him through challenges, helping him understand consumer insights and improve his business. He shares, "Their guidance on cataloguing and optimizing product images significantly contributed to attracting customers and fostering positive reviews. Today, my entire range of furniture products is available on Flipkart." <cmsannotation type="cmsannotation" annotationid="A turning point" comment="subhead" text="A turning point">A turning point</cmsannotation> Mohammad's first experience with Flipkart's The Big Billion Days left an indelible mark on him. He reminisces, "In 2019, during my first Big Billion Days, I received an overwhelming response. Orders flooded in, starting with 1,200 on the first day culminating into a staggering 5,000 orders!" This was the first time he had witnessed such a substantial influx of capital. At the age of 23, he fulfilled a lifelong dream by purchasing a luxury car, symbolizing his remarkable journey and giving him a trailer for what more was to come. <cmsannotation type="cmsannotation" annotationid="From 10 pieces to building a thriving enterprise" comment="subhead" text="From 10 pieces to building a thriving enterprise">From 10 pieces to building a thriving enterprise</cmsannotation> From its humble beginnings, when it did not have enough staff or inventory to cater to the unexpected 700 orders on the first day of The Big Billion Days in 2019, Limraz Furniture has come a long way to evolve into a thriving enterprise. His company now boasts a staff of over 120 employees, and consistently achieves a minimum of 250 daily sales, with peaks reaching up to 400! <cmsannotation type="cmsannotation" annotationid="Dreaming big" comment="subhead" text="Dreaming big">Dreaming big</cmsannotation> As the 10th edition of The Big Billion Days approaches, Mohammed is leaving no stone unturned to ensure his success continues to soar. He has expanded his workforce, secured temporary warehouses to meet the heightened demand, and enlisted the support of investors to fuel his dreams of growth. With ambitious goals in mind, he anticipates crossing the two-crore mark in revenue this year, with sales of 15,000 to 18,000 units. While he expects profits to triple compared to the previous year, his family has also set their expectations. This year, they have expressed their desire for Mohammed to buy an even more expensive car, the booking for which he has already done. This reflects strongly on the faith he has in Flipkart’s power to help people achieve their dreams – no matter how big they seem. Looking ahead, Mohammad envisions further diversification by adding more products to Flipkart's marketplace. <cmsannotation type="cmsannotation" annotationid="A tale of triumph and resilience" comment="subhead" text="A tale of triumph and resilience">A tale of triumph and resilience</cmsannotation> Dealing in various categories of products while being a successful seller on Flipkart, while handling multiple other businesses is a testament to the fact that dreams can indeed come true. And in the world of business, it's often the most challenging journeys that yield the most inspiring stories. Mohammed's story is not just about business; it's about a young man who defied the odds and transformed his life through hard work. As we eagerly await The Big Billion Days, let us not only celebrate festivities but also the remarkable stories of entrepreneurs like Mohammed Imran, whose lives have been forever changed by Flipkart. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Countdown to Flipkart's 10th Big Billion Days: A tribute to entrepreneurs, featuring Mohammed Imran and Limraz Furniture

The <keyword id="2619929" type="General" weightage="50" keywordseo="central-consumer-protection-authority" source="Orion">Central Consumer Protection Authority</keyword> (CCPA) has passed an order on violation of consumer rights by e-commerce platform <keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword> for allowing sale of domestic pressure cookers in violation to mandatory standards. According to CCPA Chief Commissioner <keyword id="1868624" type="General" weightage="50" keywordseo="nidhi-khare" source="Orion">Nidhi Khare</keyword>, the CCPA has directed Flipkart to notify consumers of all 598 pressure cookers sold on its platform, recall the pressure cookers and reimburse their prices to the consumers and submit a compliance report of the same within 45 days. The company has also been directed to pay a penalty of Rs 1,00,000 for allowing sale of such pressure cookers on its e-commerce platform and violating rights of consumers. The <keyword id="6378065" type="General" weightage="50" keywordseo="central" source="Orion">Central</keyword> government, from time to time, notifies the <keyword id="10524664" type="General" weightage="50" keywordseo="quality-control-orders" source="Orion">Quality Control Orders</keyword> specifying compulsory conformity to a standard and use of standard mark for a product to protect consumers from risk of suffering injury and harm and in the interest of people at large. The <keyword id="13478363" type="General" weightage="50" keywordseo="domestic-pressure-cooker" source="Orion">Domestic Pressure Cooker</keyword> (Quality Control) order, which came into effect from February 1, 2021, mandates conformity to IS 2347:2017 for all domestic pressure cookers. Therefore, since February 1, 2021, all pressure cookers are required to conform to IS 2347:2017 and due diligence is required to be done whether the pressure cookers are offered for sale online or offline. The CCPA observed that provisions in the 'Flipkart terms of use' such as mandatory use of the words 'Powered by Flipkart' on every invoice of the product and distinguishing sellers as gold, silver and bronze for distribution of various benefits indicates the role played by Flipkart in sale of the pressure cookers on its e-commerce platform. Flipkart admittedly earned a total fee of Rs 1,84,263 through sale of such pressure cookers on its e-commerce platform. It was observed by CCPA that when Flipkart has gained commercially from the sale of such pressure cookers, it cannot alienate itself from the role and responsibility arising out of their sale to consumers. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/venture-debt-firm-stride-ventures-closes-a-200-million-fund/articleshow/93618515.cms">Venture debt firm Stride Ventures closes a $200 million fund</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/vivo-v25-pro-review/articleshow/93615314.cms">Vivo V25 Pro Review - A camera champ with minor stumbling blocks</a>

Flipkart to pay Rs 1L fine for selling sub-standard pressure cookers

With globalisation and the fading lines between economies, patriotism now has a multi-dimensional notion. The very mention of nationalism stirs a myriad of emotions within us. While our valiant soldiers shield our frontiers, safeguarding us from external threats, a parallel narrative has unfolded within our nation’s boundaries – one where countless individuals are working to build India’s stature. Current-day entrepreneurs are emerging as pivotal architects in making India one of the fastest-growing economies in the world. <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>, an e-commerce giant, and an Indian household name, is an embodiment of true patriotism. The iconic Indian brand not only champions the "Make in India" philosophy but is also serving as a catalyst for numerous aspiring entrepreneurs to help bring about a change. From the lush valleys of Himalayas to the vibrant streets of Mumbai, entrepreneurs from every corner of India are leveraging Flipkart’s platform to scale their businesses. <h3 style="line-height:1.295;margin-top:2pt;margin-bottom:0pt;">Empowering veterans </h3>For any country to succeed, it must have a robust economy with ample growth opportunities for its people. Flipkart has become a cornerstone in empowering people with entrepreneurial aspirations and charting their journey from humble beginnings to success stories. The e-commerce company has allowed small businesses to sell their products and connect with buyers from other parts of the country. Flipkart is playing a vital role in nurturing this by paving a path for entrepreneurs like <a href="https://stories.flipkart.com/navy-officer-online-entrepreneurship-seller/">Manish Katela</a>, a former naval officer who embarked on his entrepreneurial journey as a seller of men's clothing brand Fubar, armed with a nominal investment of Rs 15,000 and an army truck- turned storage. His dedication, discipline, and guidance from Flipkart has helped him turn his small business into an enterprise with a fully equipped warehouse with the capacity to store 60,000 units. Soaring high with dreams Indian Air Force veteran <a href="https://stories.flipkart.com/flipkart-seller-veteran-ikramullah-khan/">Ikramullah Khan</a> found the perfect platform to launch his sportswear brand on Flipkart in 2021 to fulfill his entrepreneurial aspirations post-retirement. With an age-no-bar concept for anyone who wants to become a part of the e-commerce company, Flipkart handheld Khan's dream of starting his own business and becoming a successful entrepreneur by keeping him updated on the latest sales trends and market insights . Khan attributes his triumph to Flipkart, a platform that made his brand known nationwide. <h3 style="line-height:1.295;margin-top:2pt;margin-bottom:0pt;">A journey of grit and resilience </h3><a href="https://stories.flipkart.com/make-in-india-ashish-kukreja/">Ashish Kukreja's </a>story is no different. From running a small business from home to becoming a successful entrepreneur, he has come a long way. Before launching his footwear brand Kraasa on Flipkart, Kukreja ran his venture out of his modest home, with his mother and sister helping him pack orders. With a small capital of Rs. 50,000 and dreams of making it big, Kukreja started his journey as a seller on Flipkart. In the years that followed, he achieved some major milestones and overcame many roadblocks to become the owner of a company with a turnover of Rs 50 crore. His success story stands as a testament to Flipkart’s commitment to nurturing small-scale ventures into leaders. Flipkart’s support for entrepreneurs weaves a narrative of resilience and determination. With 'Made by India' and 'Make in India' as its guiding tenets, Flipkart has shown how entrepreneurship can boost the foundations of a robust nation and build a future filled with promise and prosperity. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Inspiring seller stories: Celebrating Independence Day with seller stories that showcase the spirit of India

In the world of business, there are stories that inspire, stories that reflect the essence of entrepreneurship, and stories that remind us of the limitless possibilities that lie ahead. With the 10th edition of Flipkart’s flagship event - <keyword id="3705309" type="General" weightage="20" keywordseo="the-big-billion-days" source="Orion">The Big Billion Days</keyword> just around the corner, it is the perfect time to shine a spotlight on one such business that has thrived through their association with the homegrown e-commerce platform. Raid International is a dynamic venture, spearheaded by the entrepreneurial zeal of its founders —Abhishek and Saurav Raid. Their story is one of relentless determination and innovation that led to this sibling-led company expanding its product offerings across various categories over the past decade. <cmsannotation type="cmsannotation" annotationid="The spark of entrepreneurship" comment="subhead" text="The spark of entrepreneurship">The spark of entrepreneurship</cmsannotation> Abhishek, an engineer, recalls the excitement of receiving their first order during his college days. "I called Sourav up and said, 'We've received our first order! Let’s process it!'" Saurav, an interior designer with a passion for business, seamlessly combined his design pursuits with the world of commerce. Before joining forces with Flipkart, Raid International’s roots were firmly grounded in the manufacturing of home and kitchen products. However, the duo recognised the immense potential in Flipkart and decided to explore the possibility of supplying their products through the homegrown marketplace platform. Flipkart, in turn, introduced them to the concept of a marketplace, igniting the spark that has been the driving force behind their successful journey. The transition was remarkably seamless, allowing them to tap into Flipkart's pan-India reach. From sourcing, packaging, and delivering the products to footing placement costs, Raid International has come a long way. Today, they not only have their own manufacturing unit but also engage in imports, and even trade products from other brands. <cmsannotation type="cmsannotation" annotationid="Consumer base: A vibrant tapestry" comment="subhead" text="Consumer base: A vibrant tapestry">Consumer base: A vibrant tapestry</cmsannotation> Raid International's evolution from processing a handful of orders to managing a staggering 2,000 orders per day is nothing short of remarkable. What's even more impressive is the diversity of their consumer base. Their product offering caters to a wide target audience. While sports and fitness products, such as gym bottles, fare well with men, the maximum number of buyers for kitchen storage items are women. Notably, even college students buy from the company’s extensive catalogue. Although the company operates from Bangalore, a significant portion of their consumer base hails from North and East India. Such expansive geographical reach would have been unimaginable without the platform provided by Flipkart. <cmsannotation type="cmsannotation" annotationid="The Big Billion Days: A time of transformation" comment="subhead" text="The Big Billion Days: A time of transformation">The Big Billion Days: A time of transformation</cmsannotation> As the 10th edition of The Big Billion Days (BBD) approaches, companies like Raid International gear up for a hectic period. The number of orders surge exponentially during this time, and preparations typically begin almost a year in advance. For many entrepreneurs, this annual event serves as a crucial opportunity to scale their businesses. In fact, Raid International is anticipating a whopping tenfold growth in sales during this year's BBD! <cmsannotation type="cmsannotation" annotationid="Expanding horizons and unprecedented growth" comment="subhead" text="Expanding horizons and unprecedented growth">Expanding horizons and unprecedented growth</cmsannotation> The pivotal role played by Flipkart in Raid International's success cannot be overstated. Abhishek and Sourav emphasize the invaluable insights they receive from Flipkart. “The support and insights provided by Flipkart managers and their valuable advice on advertising strategies helped us immensely,” they say. Furthermore, the platform’s data-driven guidance empowers their sourcing decisions, helping them collaborate with other retailers. This has allowed them to seamlessly incorporate a wider range of products into their catalogue, offering customers an even broader selection. <cmsannotation type="cmsannotation" annotationid="Unveiling the entrepreneurial potential" comment="subhead" text="Unveiling the entrepreneurial potential">Unveiling the entrepreneurial potential</cmsannotation> This partnership exemplifies how e-commerce platforms can empower entrepreneurs to reach new heights in their business ventures. In particular, Raid International's dreams have blossomed into reality with their journey encapsulating their transformation from a single brand distributor to a multifaceted e-commerce powerhouse. As The Big Billion Days inches closer, it's clear that such stories of entrepreneurial success through Flipkart will continue to inspire and motivate businesses, both big and small. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

From hustling in college days to Flipkart’s The Big Billion Days  – Raid International’s inspiring tale of success

<ul><li>Walmart had acquired <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> for a whopping $16 billion, giving exits to both founders Sachin and Binny Bansal.</li><li><keyword id="225032" type="General" weightage="20" keywordseo="sachin-bansal" source="Orion">Sachin Bansal</keyword> went on to found his financial products and services company Navi Technologies, which is now looking to go public.</li><li>Yet Sachin Bansal is still dealing with eight lawsuits related to his tenure at the ecommerce titan Flipkart.</li></ul>It has almost been four years since Sachin Bansal formally gave up all leadership responsibilities of Flipkart, yet he is still dealing with eight lawsuits related to his tenure at the ecommerce titan. The <a href="https://www.businessinsider.in/stock-market/news/flipkart-cofounder-sachin-bansals-latest-venture-navi-files-draft-papers-for-3350-crore-ipo/articleshow/90172988.cms">draft red herring prospectus (DRHP) of Navi Technologies</a>, Bansal’s latest entrepreneurial venture, revealed that there are currently thirteen lawsuits and litigations filed by or against the 40-year-old. While some of these matters are related to Bansal’s personal life, others are all around his stint at Flipkart. The <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-and-tiger-global-have-a-billion-dollar-notice-to-respond-to-in-the-next-90-days/articleshow/85059732.cms">latest one of this is by Enforcement Directorate</a> (ED), where the state-run financial investigation agency issued a show cause notice against <keyword id="2119269" type="General" weightage="20" keywordseo="flipkart-founders" source="Orion">Flipkart founders</keyword> Sachin and Binny Bansal in July 2021. The agency asked both the founders why they shouldn't face a $1.35 billion penalty over alleged violation of Foreign Exchange Management Act (FEMA) between 2009 and 2015. The notice was also sent to investors Accel, Tiger Global, Accel nominee director Subrata Mitra, and Tiger Global nominee director Lee Fixel, who had invested in Flipkart before it was acquired by Walmart in 2018. In response, Sachin Bansal filed a <a href="https://www.businessinsider.in/business/news/flipkarts-sachin-bansal-moves-madras-high-court-challenging-ed-notice/articleshow/85903371.cms">writ petition before Madras High Court </a>in August to challenge the show cause notice. The matter is currently pending before court. However, ED has not taken any steps in the matter so far. “...If any adverse order is passed against the Promoter [in this matter], such outcome may have an adverse impact on the reputation of our Company and may also affect the business prospects of our Company [Navi],” the DRHP noted. There are six matters where petitions have been filed against Flipkart between 2015 to 2021, where Bansal has been made a party “due to his past associations with Flipkart”, the DRHP read. “Our Promoter has not received any notice or summons nor has any access currently to any information pertaining to these matters,” it further added. Flipkart has also filed a case in Madhya Pradesh High Court against an individual. Bansal is mentioned as a petitioner. All these matters are currently pending in court. US retail giant Walmart had acquired Flipkart for a whopping $16 billion, in exchange for 77% stake in the ecommerce giant, in May 2018. Sachin Bansal had exited the company soon after the acquisition, whereas Binny Bansal still holds around 2.4% in the company. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/paytms-shares-hit-an-all-time-low-plunging-below-the-700-mark-after-rbi-pulls-up-its-payments-bank/articleshow/90193957.cms" data-type="tilCustomLink">Paytm’s shares hit an all-time low plunging below the ₹700-mark after RBI pulls up its payments bank</a> <a href="https://www.businessinsider.in/business/startups/news/interview-you-will-be-able-to-own-bajaj-made-yulu-bikes-by-next-year/articleshow/90172838.cms" data-type="tilCustomLink">INTERVIEW: You will be able to own Bajaj-made Yulu bikes by next year</a> <a href="https://www.businessinsider.in/business/corporates/news/ebixcash-has-four-businesses-but-only-one-of-them-is-pulling-in-big-money-for-the-company/articleshow/90190010.cms" data-type="tilCustomLink">EbixCash has four businesses but only one of them is pulling in big money for the company</a>

Four years later, Sachin Bansal is still battling eight lawsuits from his Flipkart days

<ul><li>The campaign highlights <keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword>’s unique benefits for its sellers such as 0% Commission and a 2-step registration.</li><li>The Flipkart platform has a base of over 2 lakh sellers and 40 crore customers.</li></ul>Flipkart, India’s homegrown e-commerce marketplace, today announced the return of <keyword id="2878385" type="General" weightage="20" keywordseo="Flipkart-Seller-Hub" source="Orion">Flipkart Seller Hub</keyword>’s signature campaign #BachonKaKhel with three new films. The campaign highlights the unique benefits of the Flipkart platform – such as ease of doing online business with Flipkart's trusted base of over 4 lakh sellers and 40 crore customers and 3,000 delivery hubs that ensure fast and seamless delivery of packages. <div type="Youtube" id="BGnR6N8s-pE" title="Sell at 0% Commission | Bachon Ka Khel | Sell on Flipkart" thumbUrl="https://i.ytimg.com/vi/BGnR6N8s-pE/mqdefault.jpg"></div> “Bachon Ka Khel”, as the name suggests, talks about how running an online business on the <keyword id="6811553" type="General" weightage="50" keywordseo="flipkart-seller" source="Orion">Flipkart Seller</keyword> Hub is as easy as child’s play. The film features <keyword id="5341427" type="General" weightage="20" keywordseo="Bijendra-Kala" source="Orion">Bijendra Kala</keyword> as an agitated seller, <keyword id="66161" type="General" weightage="20" keywordseo="Namit-Das" source="Orion">Namit Das</keyword> as an enthusiastic seller, and Divyansh Dwivedi as the ‘bacha’ guide who explains how easy it is to do business on Flipkart. <div type="Youtube" id="KNdSQ7yOVxs" title="Pan India Fast Delivery | Bachon Ka Khel | Sell on Flipkart" thumbUrl="https://i.ytimg.com/vi/KNdSQ7yOVxs/mqdefault.jpg"></div> Conceptualized by Art-E MediaTech, this is the second part of the “Bachon Ka Khel” campaign. It explores the journey of the film’s cast as they venture into online selling and discover new growth opportunities. The film touches on some of the challenges that one might face – such as selling expensive products, or issues with long delivery times – and explains how these are addressed by the features of the Flipkart Seller Hub. Each brand film commences with Namit, the technology-savvy seller, talking about the latest updates and growth opportunities on their seller portal. Hearing him, the agitated seller, Kala, asks dubiously - “Bachon Ka Khel Hai Kya?”. At this point, Divyansh, the child, enters and explains the features of the Flipkart Seller Hub and how one can avail of tremendous growth opportunities by becoming a seller through a simple two-step process. Sharing his views on the campaign, Anshul Vasu, Senior Marketing Manager, Flipkart Marketplace said, "Flipkart offers a hassle-free process for all sellers to understand the system, expand their online business and enhance their selling experience by opting for our features and promotions. We constantly upgrade the seller portal with new features that help them boost their business and maximize profits. Moreover, we keep on adding learning material for our sellers to make sure they are up-to-date. With "Bachon Ka Khel" Part 2, we would like to educate our sellers on the benefits and growth opportunities that Flipkart Seller Hub offers, and encourage aspiring entrepreneurs to come forth." Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech, said, “With more and more businesses leveraging technologies and online platforms to keep pace with the changing times and market landscape, we are working with Flipkart to find new campaign approaches in which we can engage with existing and prospective sellers. #BachonKaKhel narrates Flipkart Seller Hub’s salient features in a light-hearted, easy-to-understand manner with a clear message on how easy it is to embark on an entrepreneurial journey with Flipkart. We are closely tracking the campaign performance and expecting a sign-up rate twice as high as we witnessed previously. The campaign results and insights will also guide Flipkart in creating greater value for Flipkart Seller Hub as well as the sellers.”

You Searched For "flipkart ventures" and got 10 results

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Four years later, Sachin Bansal is still battling eight lawsuits from his Flipkart days

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