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<ul><li>Shyam, a dedicated entrepreneur from West Bengal, whose determination led to building Electro, a prominent water solutions brand on <keyword id="6354742" type="General" weightage="100" keywordseo="flipkart" source="Orion">Flipkart</keyword>.</li><li>Ashish Kukreja from Delhi who transformed his shoe brand, Kraasa into a multi-crore turnover business within seven years.</li><li>Sonal Agarwal from Maharashtra, the entrepreneurial force behind Campus Sutra, a bootstrapped fashion brand.</li></ul> Let’s dive into the captivating world of these entrepreneurs who have achieved soaring success, propelled by Flipkart's unwavering support. In this narrative, we delve into the pivotal role that Flipkart, India’s homegrown e-commerce marketplace, has played in the transformative journey of these entrepreneurs, enabling their businesses to reach unprecedented heights. Flipkart has harnessed the power of its platform to create new avenues of growth through key market insights, training that enables digital upskilling, and leveraging the power of e-commerce. As we delve into the journey of these entrepreneurs, we unfold a common thread that weaves through their experiences during the festive sales that stand as a catalyst for new levels of business success. Crafting water solutions Name: Shyam Business: Electro Location: West Bengal Shyam, a determined entrepreneur who hails from West Bengal, has built a notable brand on Flipkart called Electro, focussing on essential water solutions. Driven by a belief in the fundamental right to clean water, Shyam’s products, particularly water purifier accessories, offer convenience and safety. And when it came to selecting an online platform, he knew that Flipkart was the right choice. Recognizing Flipkart's stature as India's homegrown ecommerce marketplace, he found an ideal platform to showcase his products and reach a wide range of customers. Supported by his family, especially his wife, Shyam’s journey thrives on customer satisfaction. His customer base predominantly hails from southern India, emphasizing its ability to connect with diverse communities. Participation in Flipkart's festive sales marked a turning point for Electro, amplifying their sales and showcasing the impact of strategic planning. And amidst the current festive season, Shyam ensures that his team is well-prepared to deliver a seamless shopping experience to their customers, given the huge scale of demand. Shyam’s story is one of determination, family bonds, and a resolute focus on providing water solutions that make a difference. Their journey as Flipkart sellers is a testament to the power of passion, perseverance, and the meaningful impact an entrepreneur can have on communities through their products and dedication. Building an e-commerce giant Name: Ashish Kukreja Business: Kraasa Location: Delhi Ashish Kukreja’s journey from a middle-class background to the business realm encapsulates the spirit of ambition and resilience. In 2014, he founded Kraasa, a small shoe brand, with humble beginnings in his family’s living room. Soon, he learnt what every founder grows to realize. “It is easy to start up, but much harder to sell,” he recalls. As the first shoots of growth appeared, Kraasa received financial support, first from family and then by way of formal finance. But the real catalyst for success was Flipkart. “Flipkart’s advertising systems and other solutions showcased our products across the country,” he says. The team at Flipkart guided him to ramp up inventory, to win over the curious and price-conscious consumers. Eventually, the magic happened - clicks on the Kraasa catalogue soared, orders surged, and seven years after starting up, Kraasa touched many crores in turnover. E-commerce not made Kraasa resilient but also enabled them to recover two months of pandemic losses in just one week during the 2021 Flipkart Big Billion Days (BBD). Looking ahead, Ashish is determined to double Kraasa’s turnover in the next three years. He also aspires to make their shoes from recycled plastic to benefit the environment. With over 80 employees and indirect support for 500 families, Ashish’s vision is to generate employment opportunities and make a positive impact on the society. Rising name in fashion arena Name: Sonal Aggarwal Business: Campus Sutra Location: Maharashtra The business of fashion on e-commerce is complex, fast-evolving, and sprinting ahead at the speed of imagination. Despite such odds, Campus Sutra has excelled at this game. Starting out as yet another bootstrapped brand in an ocean of players, the Direct to Customer(D2C) brand is today available at over 500 locations nationwide and has a presence in 21 countries. “We are one of the biggest bootstrapped fashion brands in India,” explains Sonal Agarwal, Campus Sutra’s Co-Founder and Head of Design. Sonal had always dreamt of starting her own company, and after several design stints, it was during a trip to Goa where she connected with people who became Campus Sutra’s co-founders. And the timing was perfect: India was just discovering shopping online, and first-mover advantages were being carved out in the e-commerce world. Campus Sutra made the most of it by becoming one of the first apparel brands to list on Flipkart. Their partnership with Flipkart was instrumental over the next eight years. Not merely a platform for listing, Flipkart provided vital insights, guiding Campus Sutra on product trends and categories to expand into. But it was during The Big Billion Days that Campus Sutra witnessed the full extent of Flipkart’s ability to grow their business. “We would see new orders every time we would refresh the portal,” Sonal recalls. It was an overwhelming experience for the bootstrapped team of eight, who promptly recruited their friends and family members to fulfill the high demand. This success story exemplifies how a dedicated team, coupled with Flipkart’s support, can thrive and expand in the dynamic world of e-commerce. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on <a href="mailto:insiderstudios@businessinsider.in">insiderstudios@businessinsider.in</a>

Unveiling the impact of Flipkart on innovation and growth in seller success stories

The <keyword id="6354977" type="ORGANIZATION" weightage="20" keywordseo="Supreme-Court">Supreme Court</keyword> on Monday declined to entertain a plea by e-commerce giants <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, saying they must face inquiry by Competition Commission of India (CCI) for anti-competitive practices. A bench headed by Chief Justice <keyword id="2797471" type="PERSON" weightage="20" keywordseo="N-V-Ramana">N.V. Ramana</keyword> and comprising justices Vineet Saran and Surya Kant said: "Big organizations like you ( Flipkart and Amazon) should volunteer for inquiry... Inquiry has to be conducted." The bench declined to interfere with the orders of the <keyword id="6371973" type="UNKNOWN" weightage="20" keywordseo="karnataka-high-court">Karnataka High Court</keyword>, which refused to interfere with the preliminary enquiry ordered by the CCI into their alleged anti-competitive practices. The top court emphasized that the CCI inquiry must go on. However, the court accepted the request made by senior advocate Abhishek Manu Singhvi for extending the time for the companies to reply to CCI. The e-commerce companies had moved the apex court challenging the Karnataka High Court order. The bench said it sees no reason to interfere in the high court order, and seeing that time granted is expiring on 9 August, "we extend it by 4 weeks". On July 23, the Karnataka High Court dismissed the plea by Amazon and Flipkart against a probe initiated by CCI for the alleged violation of competition law. A division bench comprising justices Satish Chandra Sharma and Natraj Rangaswamy passed the order on a batch of appeals moved by the e-commerce companies challenging a June 11 order passed by a single judge of the high court. The bench noted that by no stretch of imagination the inquiry can be quashed at this stage and the appellants shouldn't be afraid of investigation by CCI. The bench said: "In the considered opinion of the court, appeals filed by appellants are devoid of merit and deserved to be dismissed..." Amazon had moved Karnataka High Court against a CCI order which had called for a director general (DG) level investigation into allegations of anti-competitive conduct in the online sale of smartphones on its platform. The Delhi Vyapar Mahasangh (DVM), the informant before the CCI, had alleged predatory pricing, deep discounting, preferential seller listing, and exclusive partnerships, among others, against Amazon and Flipkart. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-get-last-day-deals-and-discounts/articleshow/85173017.cms">Amazon Great Freedom Festival 2021: Best last day tech deals and offers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/gadgets/news/vivo-launched-its-y53s-with-64mp-rear-camera-in-india-on-monday/articleshow/85173234.cms">Vivo launched its Y53s with 64MP rear camera in India on Monday</a>

Supreme Court asks Amazon, Flipkart to volunteer for CCI probe

<ul><li>The patient's legs had to overlap each other, and he had to be kept in that position for three weeks.</li><li>A flap surgery involves lifting tissue from a donor site and placing it on the recipient site with an intact blood supply.</li><li>The case was challenging because the patient had a severe infection and poor bone quality, the hospital said.</li></ul>Doctors at a city-based hospital here treated a 40-year-old Iraqi national using the cross-leg flap surgery, an over a century-old technique, in which they lifted tissue from one site and placed it on the affected area. The doctors at <keyword id="136410" type="General" weightage="100" keywordseo="fortis-hospital" source="Orion">Fortis Hospital</keyword>, <keyword id="6361194" type="General" weightage="80" keywordseo="vasant-kunj" source="Orion">Vasant Kunj</keyword>, decided to perform the procedure - a technique arguably first described in medical literature in 1854 - as the newer and more sophisticated ones were not feasible due to the patient's precarious condition, the hospital said. A flap surgery involves lifting tissue from a donor site and placing it on the recipient site with an intact blood supply. It was considered the gold standard to reconstruct soft tissue defects of the lower limb during its heydays. However, the technique fell into disuse with the advent of the highly sophisticated microvascular techniques, which enable doctors to join or repair damaged blood vessels or nerves, the hospital said. The road accident victim, who had undergone three unsuccessful surgeries in Iraq in eight months, was brought to the hospital with acute dislocation of the left knee joint and a severely infected, pus-oozing leg, the hospital said. Investigations revealed that the patient's affected leg had no intact blood vessel due to multiple injuries, which is necessary for the reconstructive surgeries currently in vogue. The doctors then decided to perform the cross-leg flap surgery. "After much deliberation, we decided to adopt a complex, multi-step approach. Though the treatment spanned over five weeks, the outcome is satisfactory," said Dr <keyword id="3583003" type="General" weightage="80" keywordseo="dhananjay-gupta" source="Orion">Dhananjay Gupta</keyword>, Director, Orthopaedics &amp; Joint Replacement Surgery, Fortis Vasant Kunj. "Presently, the patient's leg is well covered with soft tissue and there is no evidence of infection," he said. "The patient has been asked to start walking and he is currently undergoing physio-rehabilitation. We hope that once the fracture heals, over a period of three months, he will be able to take his full weight on that leg. We have also planned for additional procedures in the future, which may be required," Gupta added. The case was challenging because the patient had a severe infection and poor bone quality, the hospital said. According to <keyword id="15187912" type="General" weightage="80" keywordseo="dr-rashmi-taneja" source="Orion">Dr Rashmi Taneja</keyword>, Director, Plastic &amp; Reconstructive Surgery at <keyword id="15187913" type="General" weightage="50" keywordseo="fortis-vk" source="Orion">Fortis VK</keyword>, the patient was hypertensive and diabetic too. "The patient's legs had to overlap each other, and he had to be kept in that position for three weeks." "So, placing it in a manner where there's no pressure between the two feet and making sure that there is no bending of the flap while it is taking up the new circulation was challenging and required planning, and of course cooperation of the patient," she added. The doctors had initially thought of doing a microvascular free flap reconstruction, which involves taking muscle and skin along with the blood vessels from either the back or the abdomen but had to abandon the idea as there was no intact blood vessel in the patient's leg. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">Flipkart group leads e-commerce festive sales, Meesho is second largest contributor in order volume: Redseer</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/instagram-is-developing-a-nudity-protection-feature-to-block-unsolicited-nude-photos-in-dms/articleshow/94697784.cms">Instagram is developing a ‘Nudity Protection’ feature to block unsolicited nude photos in DMs</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/rupee-slips-past-82-per-dollar-to-hit-a-new-all-time-low/articleshow/94695912.cms">Rupee slips past 82 per dollar to hit a new all-time low</a>

Fortis Hospital in Delhi performs a 19th century procedure to save Iraqi national's leg

New Delhi, London-based consumer technology brand Nothing on Thursday said the pre-order passes for its <keyword id="10861" type="General" weightage="100" keywordseo="phone" source="Orion">Phone</keyword> (2), which is set to launch in India on July 11, have been sold out on its e-commerce partner Flipkart. Nothing announced the pre-booking of the Phone (2) on June 29 on Flipkart. The company said that is working on making more pre-order passes available soon. "We are truly overwhelmed to receive such an amazing response for Nothing Phone (2). We want to assure our consumers in India that team Nothing in India is working round-the-clock to ramp up production in order to meet the demand of our consumers," <keyword id="68726" type="General" weightage="50" keywordseo="manu-sharma" source="Orion">Manu Sharma</keyword>, Vice President, and General Manager, <keyword id="10825023" type="General" weightage="50" keywordseo="nothing-india" source="Orion">Nothing India</keyword>, said in a statement. The Phone (2) will be equipped with the advanced <keyword id="1246180" type="General" weightage="50" keywordseo="snapdragon" source="Orion">Snapdragon</keyword> 8+ Gen 1 chipset to deliver exceptional performance, plus it will come pre-loaded with Nothing OS 2.0, with a completely redesigned User Interface.Phone (2) is one of the most sustainable smartphones with recyclable materials and comes in plastic-free packaging, the company said. Meanwhile, Nothing has announced that the Phone (2) will be manufactured in India."Our drive to manufacture in India reflects our commitment towards the local consumers and their demands. We are proud to announce that Phone (2) will be manufactured in India," Sharma said. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/oneplus-nord-3-vs-iqoo-neo-7-pro-mobile-comparison-of-price-and-features/slidelist/101534635.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-nord-3-vs-iqoo-neo-7-pro-mobile-comparison-of-price-and-features/slidelist/101534635.cms" target="_blank">OnePlus Nord 3 vs iQOO Neo 7 Pro – All spec comparison of the sub-₹35,000 new phones</a><a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-5-z-flip-5-galaxy-watch-series-6-and-more-set-to-launch-july-end/articleshow/101538049.cms" target="_blank">Samsung Galaxy Z Fold 5, Z Flip 5, Galaxy Watch Series 6 and more set to launch July-end</a> <a href="https://www.businessinsider.in/tech/mobile/news/motorola-razr-40-and-razr-40-ultra-flip-phones-sales-start-july-15/articleshow/101477662.cms">Motorola Razr 40 and Razr 40 Ultra flip phones: Sales start July 15 – all you need to know</a>

Nothing Phone (2) pre-order passes sold out on Flipkart

<keyword id="8506093" type="COMPANY" weightage="20" keywordseo="Jiomart">JioMart</keyword> now offers delivery in nearly 200 locations across the country and is democratising modern retail of essentials by reaching <keyword id="9295849" type="UNKNOWN" weightage="20" keywordseo="several-new-towns">several new towns</keyword>. JioMart is making modern and online retail experience accessible to many more Indians and towns for their daily essentials. All this is resulting in a launch pad for kiranas post-Covid-19, sources said. The platform offers enhanced reach in newer towns and cities with many more essentials, faster delivery and better pricing. With JioMart, some small/semi-urban towns are experiencing an exclusive "essential dedicated e-commerce" service for the first time. There are several towns now where JioMart is the only essentials delivery platform. These include Udupi and Gokak in Karnataka, Kapurthala in <keyword id="6354953" type="PERSON" weightage="20" keywordseo="punjab">Punjab</keyword>, Guna and Sagar in <keyword id="6355554" type="LOCATION" weightage="20" keywordseo="Madhya-Pradesh">Madhya Pradesh</keyword>, Nokha and Bhiwadi in Rajasthan, Junagarh and Himatnagar in Gujarat, Palwal in Haryana among others. It has the least delivery time with delivery ahead of schedule for several orders. JioMart promised delivery within two days and most orders delivered in less than scheduled time. No slots are available on BigBasket and delivery time is 5-7 days on an average for most essentials on Amazon &amp; Flipkart. In terms of choice of essentials, most platforms are offering a select range of packaged products and have limited or no fruits and vegetables (F&amp;V) options. There are no F&amp;V options on Flipkart. Amazon Pantry has limited F&amp;V options in big towns and minimal choice (onions &amp; potatoes) in the small towns. Often essentials are priced very high by third party sellers, listed on marketplace, for delivery in small towns. Availability of listed products is much higher than on other platforms. In terms of the overall reach, JioMart offers delivery in nearly 200 locations across the country. On the other hand, Amazon Pantry is live in several cities and towns but current availability is limited to around 100 cities currently. In some cities, third party sellers on Amazon may be offering select essentials/grocery. Bigbasket is available in nearly 30 cities. Flipkart is offering its <keyword id="7088894" type="COMPANY" weightage="20" keywordseo="flipkart-supermart">Flipkart Supermart</keyword> service in 26 select cities through a tie up with Vishal Mega Mart stores. Jiomart is offering better pricing and offers a minimum 5 per cent less than MRP on packaged products. There is a highly competitive pricing on JioMart and the most commonly ordered essentials are priced higher on other platforms as compared to JioMart, especially in small towns. This can be seen through Monday evening's pricing for Mumbai where Red Label tea 1 kg packet is priced at Rs 423 in DMart, Rs 450 in Bigbasket, Rs 410 in Amazon and Rs 408 in Jiomart. Similary, Saffola Gold 1 litre is priced at Rs 135 in DMart, Rs 149 in Bigbasket, Rs 137 in Amazon and Rs 132 in Jiomart. Parle G 800 gm is available for Rs 65 on DMart, Rs 70 on Bigbasket, Rs 68 on Amazon and Rs 63 on Jiomart. Potato is available at Rs 36 from DMart, Rs 39 from Bigbasket, Rs 39 from Amazon and Rs 32 from Jiomart. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/three-ways-tcs-infosys-and-other-it-giants-in-india-are-trying-to-cut-costs-but-its-not-going-to-increase-their-profitability/articleshow/76021884.cms" data-type="tilCustomLink">Three ways TCS, Infosys and other IT giants in India are trying to cut costs — but it’s not going to increase their profitability</a>

JioMart now delivers in nearly 200 locations across India

<ul><li><keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>’s online shopper base is expected to reach 400-450 million by 2027. </li><li>The median age of Indians is 28 years, one of the lowest in the world. </li><li>There will be an additional focus on <keyword id="142845" type="General" weightage="80" keywordseo="tier-ii" source="Orion">Tier II</keyword> and Tier III cities, reveal industry experts. </li><li>The country’s direct-to-consumer e-commerce market is expected to reach $100 billion by 2025, more than 15 times where it was in 2015. </li></ul>E-commerce has leapfrogged to a new era of high volume during the pandemic and has become the new normal ever since. Yet, there is a lot more evolution that’s to take place in this segment going ahead, say experts. In 2023, apart from continuing with the growth story in Tier 2 and Tier 3 cities, online shopping will also go deeper – which still has a lot of juice left. “Growth is expected to be led by new online shoppers - primarily from Tier 2/3 cities - and continued online migration of key categories including fashion and grocery. In fashion, 'social' commerce and direct- to-consumer brands are gaining share,” according to a Bernstein study. The mix has increased over the past 5-7 years – when e-commerce was largely concentrated in metro/Tier1 cities – to today, when Tier 2+ customers account for over 50% of the online shopper base, reveals Bernstein. The mix might continue to change with a bias towards non-metro shoppers. Along with robust sales from companies like <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">Meesho</a> that are focussed on shoppers beyond the metros, the overall festive sales this year also had a large share of such shoppers. According to the E-Commerce Festive Season ‘22 report by Redseer, over 64% shoppers came from Tier II cities of <a href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">India</a>. “The pandemic changed the way Indians shop, with Shopify research showing more than half (53%) of consumers from non-metros now preferring online shopping, and 80% of Indian consumers preferring to shop from their smartphone. This shift means that often the first time consumers discover or interact with a brand, they’re almost certainly doing it online,” Bharati <keyword id="79029" type="General" weightage="80" keywordseo="balakrishnan" source="Orion">Balakrishnan</keyword>, country head and director, India at Shopify said. India’s online shopper base in general is expected to reach 400-450 million by 2027, according to a Bain and Company <a href="https://www.bain.com/insights/how-india-shops-online-2022-report/">report</a>. <div type="image" title="B&amp;amp;K Securities Footwear Sector Update 2022" agency="Business Insider" msid="96369576" hostid="261"></div> Voice searches to go desi To facilitate growth beyond metros, many e-commerce companies have enabled voice- based shopping, providing language options to make ‘Bharat’ shop online with as much ease as their metro and urban counterparts. The Indian food delivery unicorn Zomato has already gone <a href="https://www.businessinsider.in/business/news/zomato-goes-desi-now-available-in-hindi-and-8-other-regional-languages/articleshow/95767672.cms#:~:text=Zomato%20goes%20desi%2C%20now%20available%20in%20Hindi%20and%208%20other%20regional%20languages,-Advertisement&amp;text=The%20company%20said%20it%20is,to%20place%20order%20on%20Zomato.">desi</a>, making its app available in eight vernacular languages. E-commerce giant <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> has also made its app available in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla and Marathi. So has e-commerce platform Meesho. “Video content, voice search and localisation will take precedence in 2023 and beyond. Localisation through the use of vernacular and visual content will be the key to win over customers in Bharat,” Meesho told Business Insider India. Quick e-commerce and D2C business to fly In urban areas especially consumers have become a tad more demanding, especially when it comes to the delivery of essentials. “Within grocery, we're already seeing a shift from slow e-Com to 'quick'/ instant delivery,” said the Bernstein study. That means quick commerce players like Blinkit, Zomato, <keyword id="9731725" type="General" weightage="80" keywordseo="swiggy-instamart" source="Orion">Swiggy Instamart</keyword> and Dunzo are expected to see growth in the coming year. The trend of ordering groceries online has survived the pandemic-time need for essentials while stuck inside. In fact, the lightning-fast speed of the service has caught the fancy of users who now call the non-quick versions as slow e-Com. “The Covid-19 pandemic has impacted purchase decisions, and most users started moving to e-Commerce and quick commerce for their purchases. “Out of stock” - Those three little words have the power to kill e-commerce. In fact, 52% of online shoppers will abandon all items in their carts upon learning that just one item they are attempting to purchase is not in stock,” said Ajoy <keyword id="6356986" type="General" weightage="80" keywordseo="thomas" source="Orion">Thomas</keyword>, vice president, TeamLease Services. Thomas expects India's quick commerce sector to grow 10-15 times in the next five years to become a $5 billion market by 2025, quoting industry reports. Going into 2023, more consumers will look for D2C brands online as e-commerce players distinguish themselves from offline stores by offering products that can only be found online. The country’s direct-to-consumer (D2C) e-commerce market is expected to reach $100 billion by 2025, more than 15 times where it was in 2015, Balakrishnan said. Imagining to experiencing via technology At a median age of 28, Indians are among the youngest and also the most tech savvy. AI and personalisation will, therefore, continue to be pivotal in enabling e-commerce – facilitating personalised discovery. Celebrity fashion designer Manish Malhotra launched his virtual store last year, with a virtual walkthrough of a Delhi store. “Interactive content will be essential in ensuring that millions of new customers move from imagining to experiencing what a product might be like in real life before making a purchasing decision. While the first 100 million customers came from metros, the vision for 2023 is to further double down on getting the next 500 million customers online,” a <keyword id="6354742" type="General" weightage="80" keywordseo="flipkart" source="Orion">Flipkart</keyword> spokesperson told Business Insider India. The e-commerce giant launched an augmented reality-powered Flipkart Camera, an AI-driven regional language interface and a virtual shopping platform called Flipverse. Its rival Amazon also started Amazon Live where shoppers can directly interact with experts who can showcase products, unveil top deals and answer customer queries in real time. Amazon engaged over 150 influencers to generate 600 live streams to help customers make an informed purchase decision. “India has the world's largest base of GenZ population. Their choices will redefine the future of the fashion retail industry in India, giving brands a great opportunity to create offerings to woo this customer base. They are digital savvy, follow global trends and take inspiration from influencers,” a Myntra spokesperson told Business Insider. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/article/15-of-the-top-20-most-used-songs-on-instagram-reels-globally-are-from-indian-artists/slidelist/96368443.cms">Suryakumar Yadav, Srivalli, and T20 World Cup: Top trends on Reels in India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/tirupati-lucknow-madurai-and-other-non-metros-that-transacted-the-most-for-movies-as-per-bookmyshow/slidelist/96366956.cms">Tirupati, Lucknow, Madurai and other non-metros that transacted the most for movies, as per BookMyShow</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/south-indian-movies-overtake-bollywood-hollywood-in-cinemas-as-per-bookmyshow/slidelist/96364086.cms">South Indian movies overtake Bollywood &amp; Hollywood in cinemas as per BookMyShow</a>

Quick, personal, live and immersive – this is how e-commerce will be in 2023

<ul><li><keyword id="3480589" type="General" weightage="80" keywordseo="meesho" source="Orion">Meesho</keyword> has more than 8 lakh registered sellers, with 40% of them from <keyword id="142845" type="General" weightage="80" keywordseo="tier-ii" source="Orion">Tier II</keyword> cities and beyond. </li><li>Meesho’s integration with <keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword> is expected to create a wider market for hyperlocal suppliers. </li><li>Tier II cities contributed 54% of the gross merchandise value of festive season sales this year. </li></ul>Meesho, an e-commerce unicorn in India that primarily caters to Tier II cities has joined the government’s Open Network for <keyword id="1664180" type="General" weightage="50" keywordseo="digital-commerce" source="Orion">Digital Commerce</keyword> (ONDC) initiative. This will help buyers connect with hyperlocal sellers in creating an inclusive e-commerce ecosystem in the country. To create a more level playing field for small and medium enterprises in India, the <keyword id="6416832" type="General" weightage="50" keywordseo="ministry-of-commerce-and-industry" source="Orion">Ministry of Commerce and Industry</keyword> launched the ONDC portal last year. The pilot was available to sellers in five cities - Delhi, <keyword id="6354321" type="General" weightage="50" keywordseo="bengaluru" source="Orion">Bengaluru</keyword>, Coimbatore, Bhopal and Shillong, according to PTI reports. ONDC is an open network portal that helps micro enterprises gain more visibility in comparison to e-commerce behemoths like Amazon and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>. E-commerce startup Meesho’s integration with ONDC is expected to fuel discoverability of products for consumers while creating a wider market for hyperlocal suppliers. “With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratise internet commerce for everyone. ONDC will also play an important role in expanding India’s e-commerce sector by bringing more consumers online. We have been working closely with ONDC to ensure that the integration is smooth and the user experience remains seamless,” said <keyword id="3480590" type="General" weightage="50" keywordseo="vidit-aatrey" source="Orion">Vidit Aatrey</keyword>, founder and CEO of Meesho. The pilot phase of Meesho’s integration with ONDC will first be launched in Bangalore and gradually rolled out in other locations over the coming months. Meesho’s adoption of ONDC is a reflection of the increasing demand in Tier II cities coupled with a spurt in the number of retailers from these cities. Festive period sales become a Tier II phenomenon with 64% shoppers coming from these cities, according to a Redseer report. The cities also contributed 54% of the gross merchandise value during the festive sales this year. With the growing importance of social e-commerce, unicorn Meesho was the second-largest contributor in order volume during the first week of festive sales in September, with a majority of its sales coming from Tier II and Tier III <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">cities</a>. Meesho says that 80% of its 14 crore annual transacting customers are from Tier II cities. The company also has more than 8 lakh sellers currently registered on the platform, of which 40% are from Tier II cities and beyond. “At ONDC, our aim is to create an open e-commerce ecosystem that caters to one and all. We are pleased to onboard Meesho as its deep capabilities in small towns will set the network flywheel in motion and take ONDC closer to our goals. E-commerce is still small in India and new-age platforms like Meesho will be strong network participants for ONDC in this journey,” said T Koshy, chief executive officer, ONDC. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/union-labour-ministry-summons-amazon-india-over-layoffs/articleshow/95703264.cms">Union Labour Ministry summons Amazon India over layoffs</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/inox-green-energy-services-lists-at-6-92-discount-lower-than-grey-market-expectations/articleshow/95703045.cms">Inox Green Energy Services lists at 6.92% discount, lower than grey market expectations</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/mukesh-ambani-says-india-will-become-a-40-trillion-economy-by-2047/articleshow/95692457.cms">Mukesh Ambani says India will become a $40 trillion economy by 2047</a>

Vocal for local: Online commerce unicorn Meesho joins ONDC to aid local sellers

<ul><li>CCI has reportedly raided top domestic sellers on <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> and Walmart-owned <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> on Thursday morning.</li><li>The raids were in line with the accusation of competition law violations, according to media reports.</li><li>The raids were carried out in New Delhi and Bengaluru.</li></ul>The Competition Commission of India (CCI) has reportedly raided top domestic sellers on Amazon and Walmart-owned Flipkart on Thursday morning. The raids were in line with the accusation of competition law violations, a report by Reuters citing multiple sources revealed. The report noted that offices of both <keyword id="2682122" type="General" weightage="20" keywordseo="cloudtail" source="Orion">Cloudtail</keyword> and <keyword id="6094771" type="General" weightage="20" keywordseo="appario" source="Orion">Appario</keyword> — the top sellers on Amazon where the US-based ecommerce giant also holds indirect equity stake — were raided. The details of Flipkart sellers haven’t been released yet. One of the sources also told Reuters that the raids were carried out in New Delhi and Bengaluru. The raids were in relation to an investigation antitrust watchdog CCI ordered in January 2020. Business Insider has reached out to Amazon and Flipkart seeking more details. Indian retailers and associations have time and again accused ecommerce giants — Amazon and Flipkart — of favouring certain large sellers over others. The Indian foreign direct investment (FDI) guidelines prohibit foreign-funded companies from giving preferential treatment to any sellers or selling their own products on these platforms. The sellers, including the Confederation of All India traders (CAIT), has also accused Amazon and Flipkart of carrying out deep discounting, predatory pricing and other practices that create an unlevel playing field for the small sellers. The organisation has also reached out to multiple agencies and government departments highlighting the issue. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/ola-may-be-rushing-into-electric-cars-when-scooters-continue-to-underperform/articleshow/91141264.cms">Is Ola hurrying into its electric car dream?</a> <a class="tout-title-link" href="https://www.businessinsider.in/thelife/personalities/news/the-rise-and-fall-of-zuck-from-the-third-richest-person-in-the-world-to-eighteenth-zuckerbergs-fall-reflects-that-of-facebooks/articleshow/91147088.cms">The rise and fall of Zuck: From the third richest person in the world to 18th, Zuckerberg’s fall reflects that of Facebook’s</a> <a href="https://www.businessinsider.in/business/corporates/news/lic-ipo-policyholders-and-employees-need-to-know-these-terms-and-conditions-to-apply-for-ipo/articleshow/91142300.cms" data-type="tilCustomLink">LIC IPO: If you are a policyholder, this is how much discount you get</a>

Indian antitrust watchdog reportedly raids Amazon, Flipkart’s biggest sellers

The Confederation of All India Traders (CAIT) in a letter sent to Union Commerce Minister Piyush Goyal has said <keyword id="1007503" type="PERSON" weightage="20" keywordseo="foreign-entities">foreign entities</keyword> like <keyword id="18635" type="COMPANY" weightage="20" keywordseo="Amazon">Amazon</keyword> and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> are hell bent on ruthlessly destroying the Indian retail sector with their deep pockets and expansive lobby of legal experts who will stop at nothing before trampling the lives of over 40 crore Indians. CAIT in a communication sent to Goyal said that FDI in e-commerce section of Press Note No.2 of FDI Policy 2016/2018, the stipulations of which foreign entities like Amazon and Flipkart are hell bent on ruthlessly destroying the Indian retail sector with their deep pockets and expansive lobby of legal experts who will stop at nothing before trampling the lives of over 40 crore Indians. "It is nothing less than a daylight robbery where expressive prohibitions of Press Note No.2 are grossly and blatantly are being violated by such foreign entities derived with their ulterior motives to implement their hidden agenda to control and dominate not only the e-commerce business but also the retail trade of India in a very clandestine manner", it said. CAIT said that instead of complying the stipulations of said Press Note both in letter and spirit to respect the law of the land, these foreign entities are deliberately each and every rule of the Press Note No.2 treating India as a banana republic. Under such a grim situation and particularly in the wake of current highly vitiated e-commerce business, a duty is cast upon the Government to protect sanctity of the law, rules and regulations pertaining to FDI in e-commerce and therefore necessity of a new and fresh Press Note replacing Press Note No.2 of the FDI policy is need of the hour. The loopholes of the present policy are being exploited by foreign e-commerce giants like Amazon and Flipkart so that these loopholes are properly plugged and the policy is implemented as per its original intent. CAIT said that such control allows them do predatory pricing, deep discounting, preferential treatment of sellers with capital dumping through their affiliate sellers at its root. All this is done to gain the market share and make illegitimate financial gains at the expense of livelihood of 8.5 crores small merchants, their dependent families and employees. To circumvent the restriction imposed on the <keyword id="2387771" type="POSITION" weightage="20" keywordseo="marketplace-model">marketplace model</keyword> of e-commerce, a common practice resorted to by these giant foreign e-commerce entities has been to create affiliate companies as sellers, in such a way that they have full control on their business by the way of equity and/or economic participation through their parent/group companies without strictly falling within the definition of 'Group Company' in FDI policy. To plug these loopholes CAIT has demanded to include vital points for issuance of a new Press Note on FDI policy in e-commerce. In order to clearly demarcate the boundary between "market place model" and "inventory based model", any type of direct/indirect, equity or economic relationship, between "e-commerce marketplace entity" and "seller on its platform" should be prohibited. For this purpose, any type of relationship between "marketplace entity" and "Seller", whether direct or indirect, equity or economic or otherwise should be strictly prohibited. Such prohibited relationship between Marketplace and Seller may include, but not limited to, Group companies, Affiliates, Related Parties, Associate Companies, Beneficial owners or any other person(s)who can exercise such control. It also suggested that marketplace based model of e-commerce would mean provision of an information technology digital platform by an e commerce entity to act as a facilitator between buyer and seller only. Inventory based model of e-commerce would mean an e-commerce activity where inventory of goods and services is owned by e-commerce entity and is sold to the consumers directly. E-commerce market place entity and its Group Companies will not, directly or indirectly, own or control the inventory i.e. goods or services purported to be sold on the marketplace. Such an ownership or control over their inventory will render the business into inventory-based model. Marketplace entity &amp; its Group Companies shall not, directly or indirectly sell inventory of goods or services purported to be sold on the marketplace to the Sellers. If any goods or services which are sold by the Group Companies of marketplace and are resold in the e-commerce platform, then such activity shall be treated as inventory based model of e-commerce, CAIT said. The seller having ownership or control on its inventory by the Group Companies of e-commerce marketplace entity, is not permitted to sell its goods or services on the marketplace. Inventory of a seller on the marketplace will be deemed to be controlled by e-commerce marketplace entity if such seller purchases its inventory purported to be sold on the marketplace directly or indirectly from its Group Companies. Further, each marketplace entity and its affiliates, group companies, associates shall provide all details, information, documents, statements and returns as required by the Government or any Regulator, at prescribed intervals or from time to time for verification of compliance with the provisions of these guidelines, CAIT said. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/kishore-biyani-future-group-appeals-to-the-singapore-arbitrator-to-exclude-future-retail-from-the-fight-with-amazon/articleshow/81562016.cms">Ahead of Delhi High Court's decision, Future Group appeals to the Singapore arbitrator to exclude Future Retail from the fight with Amazon</a> <a href="https://www.businessinsider.in/business/startups/news/indian-spacetech-startup-pixxel-space-gets-7-3-million-funding-before-the-launch-of-its-first-satellite/articleshow/81562421.cms">Indian spacetech startup Pixxel gets $7.3 million in funding as it announces a new product even before the launch of its first satellite</a> <a href="https://www.businessinsider.in/business/telecom/news/airtel-adds-3-times-more-subscribers-than-reliance-jio-vodafone-idea-turns-positive-for-the-first-time-in-15-months/articleshow/81562851.cms">Airtel adds 3 times more subscribers than Jio while Vodafone Idea gets net addition first time in 15 months</a>

'Amazon and Flipkart are destroying India's retail sector,' says CAIT, asks government to revise FDI policy in e-commerce

<ul><li><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> is the new kid on the block that has emerged as a challenger to <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> and <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> with 120 mn users</li><li>Aims to bring 100 mn small sellers across India online</li><li>The newly minted unicorn is looking at going public in less than two years after it turns profitable.</li></ul>Shaan Ansari is a 19-year old entrepreneur who lives in the historic city of Panipat, 100 kms north of Delhi, and he may never qualify for any list celebrating under-20 entrepreneurs, but his story is no less inspiring than Ranveer Singh’s character in Gully Boy. The pandemic put his father out of work and Ansari out of school back in 2020. When crisis struck, Ansari went scouting for opportunities online that would require zero investment and he found it in Meesho, a social commerce platform that is designed to help solo entrepreneurs and small businesses sell their wares to a wider audience. Ansari sourced bath mats and door mats made locally and started selling them on Meesho. When his suppliers could not meet the demand, Ansari borrowed money to start his own factory. Today he manufactures these mats from a rented factory, employs 50 people and clocks revenues of ₹30 lakh a month. It is transformational stories like Ansari’s that keep Meesho’’s co-founder and CEO Vidit Aatrey and his team going. Recalling his trip to Panipat, Aatrey, says, “The neighbourhood that Ansari lives in is a really humble one and his home actually doubles up as a warehouse. When I visited him, his staff and family offered dry fruits with chai. Ansari kept telling us how his family’s fortunes have changed after he discovered Meesho. As a team we travel every quarter to listen to sellers like Ansari on our platform and are now attempting to solve some of their other financial needs so that they don’t have to go to money lenders for working capital needs.” <div type="image" title="Meesho_1 (1)" height="900" width="1200" msid="93702892" hostid="261"></div> 100 million sellers to reach a billion buyers Aatrey’s dream is to get a million local businesses online so that they expand their markets by selling wares across India, irrespective of where they are located. In the last two years, this new kid on the block has emerged as a challenger to the Big Boys of e-commerce. Meesho - which is a short code for ‘my shop’ - has gotten bigger after the pandemic with 120 million monthly active users (MAUs) in a short span of time. Flipkart and Amazon have 200 million registered users each. Meesho’s target is to have 100 million sellers on its platform and sell to a billion buyers. Meesho was born on the premise that for online commerce to genuinely offer value, local retailers had to go online. Unorganized retail accounts for 90% of India’s spends. But when Aatrey and his co-founder Sanjeev Bamwal discovered that the sellers were not coming online because the buyers were not all shopping online. The pandemic has enabled Meesho to bring a lot more local businesses online as it was a matter of their survival. Challenging Amazon and Flipkart In the early days, Meesho’s sales were driven by 15 million women resellers, who bought products from the platform and sold it through WhatsApp and Facebook groups. From being a social commerce platform driven by re-sellers, it today has a share of nearly 30% in total daily online deliveries. Of the 9 million e-commerce orders processed daily, Meesho accounts for 2.7 million, while the two biggies account for 5 million. Clearly, Meesho is the challenger that nobody expected would catch up with Amazon and Flipkart. Another interesting statistic says that of the 70 million shoppers online, only 10 million are digital natives. It is a no-brainer then that India’s small businesses can provide the network effect to any online commerce platform that chooses to target this segment. Meesho waded into this space back in 2015, but found it tough to convince small entrepreneurs to come online because their customers were not online either. Language barriers and quality of internet speeds were only a few reasons why sellers were not online. Even when they brought sellers online, their buyers were still not online nor was Meesho’s app on too many smartphones. This changed after the pandemic but before that it was Meesho’s army of 15 million women resellers that drove its gross merchandise value up until 2020. Meesho is called a social commerce channel because it has been built by women resellers who found a vocation and economic independence by reselling goods purchased from the platform on WhatsApp and Facebook groups. Between 2017 and 2020, 100% sales were happening through resellers. The share of these women resellers is now down to 20% as consumers have now started downloading the app. Meesho’s monthly average users stand at 120 million and 35 million users transact on the app every month. On an average, 110 million Indian shoppers bought on Meesho last year. Not surprising that investors have also queued up to invest in the company. After raising seed capital of $300,000 from angel investors in March 2016, Meesho is valued at $4.9 bn after its latest round of capital raise of $570 mn in September 2021. Its list of marquee investors include Soft Bank Vision Fund 2, Prosus, Fidelity Management and Research, Yuri Milner’s DST Partners, Sequoia, SAIF Partners and Y Combinator among others. Sellers turn brand ambassadors <div type="image" title="Meesho_2 (1)" height="900" width="1200" msid="93702936" hostid="261"></div> Currently, there are six lakh sellers like Ansari on Meesho and the start-up wants to take this to one million. This goal may be work-in-progress, but every week employees join the Meesho Sabha, a meeting where examples like Ansari are discussed at length so that the team does not take its eyes off the goal post. Even though Meesho continues with its outreach programme to help sellers, existing sellers have now become brand ambassadors who are helping others get online. The platform offers peer-to-peer learning in several languages for those who want to get started. Says Dhiresh Bansal, chief financial officer of Meesho, “We still do our outreach programmes but a lot of people are now coming to our platform, as they need to diversify by targeting newer markets. Also the younger generation is more progressive and are taking their family businesses online.” After its success in the last two years, Meesho’s working hard to resolve several issues of sellers on its platform. Most of these sellers have seen a sharp rise in demand for their products after going online and the need for working capital requirement has gone up sharply. Lucknow-based Suman Agrawal used to sell women’s fashion clothing at her boutique but has shut it down after her brand Rudraksh saw sales boom on Meesho. She currently manages 22,000 orders a month. There are several sellers in India who cannot go online because they don’t have the requisite GST number. Aatrey has been a votary of their cause for a while. In June this year, the GST Council cleared a proposal that will no longer require sellers on e-commerce platforms to have a GST registration, if their turnover is less than ₹40 lakh and ₹20 lakh for goods and services respectively. This rule will come into effect from January 2023. Aatrey believes that this will be a game changer for millions of small sellers across India. While the company is not looking to raise capital immediately, it has plans to turn profitable and then hit the markets in a couple of years. The e-commerce player is looking at tightening its belt on costs now that it has attained scale. If it has to turn profitable in under 2 years then Meesho will have to cut back on cashburn and conserve capital. Aatrey says, “This festive season will give us an indication if there is any slowdown. We have not seen that so far, so it will be something that we will learn from.” <div type="image" title="Meesho_3 (1) (1)" height="900" width="1200" msid="93703012" hostid="261"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sensex-slips-517-points-goes-below-the-60000-mark/articleshow/93701486.cms">Sensex slips 517 points, goes below the 60,000-mark</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/not-just-ev-makers-there-are-many-more-stocks-that-can-gain-from-ev-play/articleshow/93696654.cms">Not just EV makers, there are many more stocks that can gain from EV play</a>

Meet India’s Real Gully Boy: Vidit Aatrey of Meesho is taking the entrepreneurial dream deep inside Bharat

<ul><li><keyword id="9472803" type="UNKNOWN" weightage="20" keywordseo="ecommerce-platform-flipkart">Ecommerce platform Flipkart</keyword> on Saturday said it has enabled more than 90% of its sellers to resume operations on the marketplace.</li><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has also seen 125% rise in new seller signing-up on the platform, in comparison to its existing seller base, in the April-June period, the company said in a statement.</li><li>Local <keyword id="6393272" type="UNKNOWN" weightage="20" keywordseo="MSMEs">MSMEs</keyword> from Uttar Pradesh, Maharashtra, West Bengal, Delhi and Tamil Nadu have shown maximum interest in taking their businesses online.</li></ul>As India gears up for unlock 2,0, ecommerce platform Flipkart on Saturday said it has enabled more than 90% of its sellers to resume operations on the marketplace. Flipkart has also seen 125% rise in new seller signing-up on the platform, in comparison to its existing seller base, in the April-June period, the company said in a statement. Local MSMEs from Uttar Pradesh, Maharashtra, West Bengal, Delhi and Tamil Nadu have shown maximum interest in taking their businesses online. These sellers operate in various categories, ranging from women's clothing, personal care, food and nutrition, home improvement tools and baby-care products, said the company. "By allowing MSMEs, artisans and smaller traders in India to bring greater efficiencies in their operations with a strong market reach, e-commerce is further empowering these businesses to generate livelihood opportunities," said Flipkart. The most important need of the seller community, in these times, is that of working capital. To address this, Flipkart ran a special offer on loans through Flipkart's Growth Capital programme which is designed specifically to enable independence for MSMEs who operate online. "Through the programme, most of the transacting sellers can avail credit at competitive interest rates with an approval time of one day and disbursal within 48 hours. A 3-month moratorium period has been implemented on existing loans," informed the company. Further, any additional amount on sellers' existing loans sanctioned during this period will have an extended financial limit with a 6-month moratorium period. Flipkart also extended certain ongoing premium services availed by sellers to include the lockdown period in their subscription terms so that their investment is not hampered for a stipulated period of time. Under the ‘<keyword id="7933169" type="PERSON" weightage="20" keywordseo="flipkart-samarth">Flipkart Samarth</keyword>' programme, it has supported the livelihood of over 500,000 artisans, weavers and micro enterprises across the country.

Flipkart witnesses 125% increase in new sellers as it resumes operations

<ul><li>The Delhi government imposed weekend curfew from April 16 (Friday) 10 pm to April 19 (Monday) 5 am.</li><li>The reason behind imposing the weekend curfew is to break the chain of COVID-19 and prevent contact among people, said the Chief Minister.</li><li>List of what is allowed and what is not allowed in the new guidelines issued by the government.</li></ul>The Arvind Kejriwal-led Delhi state government has imposed a weekend curfew from April 16 (Friday) 10 pm to April 19 (Monday) 5 am along with night curfew from 10 pm to 5 am in the state to curb the resurgence of COVID-19 cases. The reason behind imposing the weekend curfew is to break the chain of COVID-19 and prevent contact among people, said the Chief Minister. Delhi recorded its highest single day spike 17,282 new cases and 1,038 fatalities.Here is a list of what is allowed and what is not allowed in the new guidelines issued by the government --<ol><li>Shopping malls, gyms, spas, assembly halls, entertainment parks shall remain closed till April 30.</li><li>Cinema halls, theatres and multiplexes are allowed to operate with 30% capacity till April 30.</li><li>Government officials, public corporations, essential services like electricity, water, public transport are allowed with valid ID cards.</li><li>People coming/going to and from the airport, railway stations and intra state bus terminals are allowed to travel with valid tickets.</li><li>Movement of judicial officers, electronic or print media are allowed with valid ID cards.</li><li>Movement of people related to establishments providing essential services like groceries, medicines delivery, internet services, food delivery are allowed.</li><li>No restriction on inter-state or intra-state, transportation of essential or non-essential goods, e-pass mandatory for such movements.</li><li>Movement of people going for COVID-19 vaccination are allowed.</li><li>Public transport such as Delhi Metro, buses, autos, taxis are allowed to function within a stipulated time only for essential services or above mentioned category people during weekend curfew.</li><li>Movement of people attending marriage functions (gathering upto 50 people) and funeral rites (gathering upto 20 people) are allowed.</li></ol> SEE ALSO:<a href="https://www.businessinsider.in/business/news/flipkart-acquires-cleartrip-in-an-effort-to-cement-its-position-in-the-travel-booking-segment/articleshow/82081931.cms">Flipkart acquires Cleartrip in an effort to cement its position in the travel booking segment</a> <a href="https://www.businessinsider.in/science/health/news/remdesivir-injection-price-jumps-five-times-as-covid-19-cases-rise/articleshow/82083414.cms">The utter chaos and confusion over Remdesivir in India is making the COVID-19 second wave worse</a> <a href="https://www.businessinsider.in/careers/news/jira-and-trello-maker-atlassian-is-looking-to-hire-300-engineers-in-india-in-2021/articleshow/82083765.cms">Atlassian, the maker of Jira and Trello, is looking to hire 300 engineers in India this year</a>

You Searched For "flipkart new delhi" and got 12 results

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