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<keyword id="212412" type="COMPANY" weightage="20" keywordseo="Tencent">Tencent</keyword>, <keyword id="6357395" type="CITY" weightage="20" keywordseo="eBay">eBay</keyword>, and <keyword id="10387" type="CITY" weightage="100" keywordseo="Microsoft">Microsoft</keyword> have made investments aggregating to $1.4 billion in <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, India’s leading online marketplace. The latest funding round from the three global technology giants, at a post-transaction valuation of $11.6 billion, adds to an existing group of marquee investors that include Tiger Global Management, Naspers Group, Accel Partners and DST Global. 
 
Flipkart announced the feat in a blog post. 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Proud to announce the largest investment in <a href="https://twitter.com/Flipkart">@Flipkart</a> history ! <a href="https://t.co/ktwy39H3WW">https://t.co/ktwy39H3WW</a> <a href="https://twitter.com/TencentCorp">@TencentCorp</a> <a href="https://twitter.com/eBay">@eBay</a> <a href="https://twitter.com/Microsoft">@Microsoft</a> <a href="https://twitter.com/hashtag/FlipkartBigWin?src=hash">#FlipkartBigWin</a>
	— binnybansal (@binnybansal) <a href="https://twitter.com/binnybansal/status/851364335268057088">April 10, </a></blockquote>
<blockquote class="twitter-tweet" data-lang="en">
	&#xa0;</blockquote>
Tencent, a leading provider of internet value-added services in China, joins as a strategic investor, bringing experience in linking social networking and e-commerce. Tencent will lend significant expertise to Flipkart as it furthers its leadership position across the e-commerce market in India. 
 
<a href="http://www.businessinsider.in/exclusive-an-angel-investor-whose-midas-touch-with-crypto-currency-is-redefining-the-future-of-start-up-investments/articleshow/58062121.cms">ALSO READ: Exclusive: An Angel investor whose Midas touch with Crypto-currency is redefining the future of start-up investments</a> 
 
“This strategic partnership enables Tencent to participate in the exciting opportunities in e-commerce and payments in India. We look forward to helping Flipkart to deliver compelling experiences to users throughout India, and to contribute to the development of the internet ecosystem there,” said Martin Lau, Tencent President. 
 
<keyword id="161767" type="COMPANY" weightage="20" keywordseo="eBay-India">eBay India</keyword> is now part of the <keyword id="3515858" type="UNKNOWN" weightage="20" keywordseo="flipkart-group">Flipkart Group</keyword> 
 
The investment by eBay is accompanied by a strategic commercial agreement with Flipkart. In exchange for an equity stake in Flipkart, eBay is making a cash investment in and selling it's eBay.in business to Flipkart. eBay.in will continue to operate as an independent entity as a part of Flipkart. 
 
<a href="http://www.businessinsider.in/exclusive-ace-angel-investor-sanjay-mehtas-true-life-experiences-that-makes-his-investments-in-startups-fool-proof/articleshow/58061818.cms">ALSO READ: Exclusive: Ace Angel Investor Sanjay Mehta’s true-life experiences that make his investments in startups fool-proof</a> 
 
<keyword id="2969294" type="UNKNOWN" weightage="20" keywordseo="Flipkart-eBay">Flipkart eBay</keyword> “The combination of eBay’s position as a leading global e-commerce company and Flipkart’s market stature will allow us to accelerate and maximize the opportunity for both companies in India,” said <keyword id="375695" type="PERSON" weightage="20" keywordseo="Devin-Wenig">Devin Wenig</keyword>, President, and CEO of eBay Inc. 
 
Flipkart and eBay have also signed an exclusive cross-border trade agreement, as a result of which customers of Flipkart will gain access to the wide array of global inventory on eBay, while eBay’s customers will have access to unique Indian inventory provided by Flipkart sellers. Thus, sellers on Flipkart will now have an opportunity to expand their sales globally. 
 On its ten-year odyssey, the Flipkart Group has grown to encompass <keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> and Jabong, India’s leading online fashion destinations, and PhonePe — the leading UPI-based app that provides a cashless and seamless payment experience. Flipkart’s success has also emboldened a generation of Indian startups and entrepreneurial ventures, fanning the zeal of entrepreneurs and attracting big investments in the sector.

Flipkart announces raising $1.4 billion from Tencent, eBay & Microsoft, and acquires eBay India

Books are something that has always been one of the things you buy online. From <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> to <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>, the e-commerce giants all started their journey by selling books and got us hooked with crazy discounts and deals on the bestsellers we wanted to have. 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> got in touch with Flipkart to figure out with books made the year memorable in their sales books. 
 
<a href="http://www.businessinsider.in/fashion-startups-that-started-five-top-trends-of-2016/articleshow/56255595.cms">ALSO READ: Fashion Startups that started five Top Trends of 2016</a> 
 In 2016, <keyword id="6390428" type="PERSON" weightage="20" keywordseo="Chetan-Bhagat">Chetan Bhagat</keyword> remains India’s Number One author in popular fiction, with two bestsellers “One Indian Girlfriend” and “Half Girlfriend” in the top 5 bestsellers on Flipkart. Other most read fiction titles included JK Rowling’s “Harry <keyword id="370887" type="PERSON" weightage="20" keywordseo="Potter">Potter</keyword> and the Cursed Child”, “The Alchemist” by <keyword id="6642598" type="PERSON" weightage="20" keywordseo="Paulo-Coelho">Paulo Coelho</keyword> and <keyword id="3495710" type="UNKNOWN" weightage="20" keywordseo="savi-sharma">Savi Sharma</keyword>’s “Everyone Has a Story”. Amongst international bestsellers in fiction, JK Rowling’s “Harry Potter and the Cursed Child” topped the list, while timeless favorite “To Kill a Mockingbird” by <keyword id="161545" type="UNKNOWN" weightage="20" keywordseo="Harper-Lee">Harper Lee</keyword> came second, as per #FlipTrends2016. 
 
<a href="http://India’s largest youth festival, The Under 25 summit is going to have a Food train!">ALSO READ: India’s largest youth festival, The Under 25 summit is going to have a Food train!</a> 
 More Indians are buying books on personality development, self-help, business &amp; entrepreneurship, and investments. “Think and Grow Rich” by <keyword id="77993" type="PERSON" weightage="20" keywordseo="Napoleon-Hill">Napoleon Hill</keyword>, “How to Win <keyword id="343" type="ENTERTAINMENT" weightage="20" keywordseo="Friends">Friends</keyword> and Influence People” by <keyword id="273139" type="PERSON" weightage="20" keywordseo="Dale-Carnegie">Dale Carnegie</keyword>, and “Rich Dad Poor Dad” by <keyword id="236885" type="PERSON" weightage="20" keywordseo="Robert-T-Kiyosaki">Robert T Kiyosaki</keyword>, and “The Monk Who Sold His Ferrari” by <keyword id="4013404" type="UNKNOWN" weightage="20" keywordseo="robin-s-sharma">Robin S Sharma</keyword> were the most read non-fiction titles in India in 2016. 
 ‘<keyword id="709656" type="UNKNOWN" weightage="20" keywordseo="Pottermania">Pottermania</keyword>’ was at peak fever in 2016, with three <keyword id="6357995" type="ENTERTAINMENT" weightage="20" keywordseo="Harry-Potter">Harry Potter</keyword> titles – ‘Harry Potter and the Cursed Child’, ‘Harry Potter and the Philosopher’s Stone’, and “Harry Potter and the Chamber of Secrets” amongst the most-bought children’s books. 
 
<a href="http://www.businessinsider.in/here-are-the-top-five-top-selling-smartphones-on-flipkart/articleshow/56238383.cms">ALSO READ: Here are the top five top selling smartphones on Flipkart</a> 
 
Top 5 book reading cities 
- Bangalore 
- Mumbai - <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> - Delhi <keyword id="53426" type="CITY" weightage="20" keywordseo="NCR">NCR</keyword> 
- Chennai 
 
Top 5 Fiction Books - One Indian Girl by Chetan <keyword id="212" type="PERSON" weightage="20" keywordseo="Bhagat">Bhagat</keyword> 
- Harry Potter and the Cursed Child by JK Rowling 
- Half-Girlfriend by Chetan Bhagat 
- The Alchemist by Paulo Coelho 
- Everyone has a Story by Savi Sharma 
 
Top 5 Non - Fiction Books 
- Think and Grow Rich by Napoleon Hill - Wings of Fire: An Autobiography by Dr. <keyword id="5141" type="PERSON" weightage="20" keywordseo="Abdul-Kalam">Abdul Kalam</keyword> and <keyword id="269065" type="PERSON" weightage="20" keywordseo="Arun-Tiwari">Arun Tiwari</keyword> - The Monk Who Sold His <keyword id="16120" type="COMPANY" weightage="20" keywordseo="Ferrari">Ferrari</keyword> by <keyword id="4013400" type="UNKNOWN" weightage="20" keywordseo="robin-s-singh">Robin S Singh</keyword> 
- How to Win Friends and Influence People by Dale Carnegie 
- Rich Dad Poor Dad by Robert T Kiyosaki 
 
Top 5 Most-read Authors 
- Chetan Bhagat 
- JK Rowling 
- RS Agarwal 
- Paulo Coelho 
- Napoleon Hill 
 
Top International Books 
- Harry Potter and the Cursed Child by JK Rowling 
- To Kill a Mockingbird by Harper Lee 
- How to Win Friends and Influence People by Dale Carnegie 
- Rich dad Poor Dad by Robert T Kiyosaki

Exclusive: What India Read Through Flipkart in
2016

<keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, the poster child of the Indian startup ecosystem, was devalued for the seventh time in January 2017, by <keyword id="4205639" type="UNKNOWN" weightage="20" keywordseo="fidelity-partners">Fidelity Partners</keyword>. At a $5.56 billion valuation, Flipkart’s shares were valued at $52.13 in November 2016, down by 36.1 percent from $81.55 per share as of August 2016. The domino effect hit the cab aggregator <keyword id="6354720" type="PERSON" weightage="20" keywordseo="Ola">Ola</keyword> next with the US-based investment firm <keyword id="4205636" type="UNKNOWN" weightage="20" keywordseo="vanguard-world-fund">Vanguard World Fund</keyword> marking down Ola by over 40 percent. 
 According to their regulatory filing with the <keyword id="108474" type="ORGANIZATION" weightage="20" keywordseo="US-Securities-and-Exchange-Commission">US Securities and Exchange Commission</keyword>, the current valuation for Ola is now $3 billion, with its shares dropping from $311.27 per share in the previous quarter to $182.70 apiece. During their peak, Ola had raised $500 million at a valuation of $5 billion. 
 That’s not all. According to reports, e-commerce giant <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> is reportedly looking at raising funds at a lower valuation of $4 billion. At their last fundraising round, they raised $200 million at a valuation of $6.5 billion. 
 
Valuations are normally decided according to a company’s market share, its gross margins, and its rate of growth, among other factors, but is anyone talking about the elephant in the room? Does a number decide a company’s worth or does the mettle lie someplace else? 
 
What’s The Big Deal about Valuations? 
 
While Valuations and devaluations are part of the game, they are a mix of market environment, risk appetite, a fund manager’s biases, hot new trends, fear of missing out, the multiples comparable are commanding, and of course, expected cash flows and margins. 
In 2015, we lauded the entry of Flipkart, Ola and Snapdeal in the Unicorn club. The first quarter of 2015 saw over $1.7 billion funding in start-ups and all we hear now are downturns with reality hitting the magic creatures to the ground and forcing them to compete in a horse race for fund-raising. 
 
<a href="http://www.businessinsider.in/heres-how-uber-is-letting-you-earn-from-its-platform-uberdost/articleshow/57083396.cms">ALSO READ: Here's how Uber is letting you earn from its platform 'UberDost'</a> 
 
While there were muffled concerns of profitability and unit economics, the dynamics took a harder turn when in the middle of 2016 the world economic dynamics shifted. 
 
Suddenly, the pouring funding started slowing down, news of firing rounds, internal tiffs, and investor involvement began to cloud the startup skyline. 
 
Now the lauded valuations started to seem bloated and overhyped, and the cost-cutting started and it doesn’t seem to end. 
 
 
 
 
The secret is in the Business Model 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>, while digging deeper into factors ailing the startup ecosystem in India, realized that business models had to be one of the core ingredients to a startup’s success or failure. So, we got in touch with key players, notable investors and successful companies that had a say in the functions of the industry. 
 
What clearly emerged was that there were mainly three business models that most start-ups and unicorns, followed in India- 
 
1) Cut prices to gain industry share and chase profit later 
2) Set up person-to-person exchanges 
3) On-Demand Model 
 
Now we break down the models to see why Indian start-ups think they’d work and why they haven’t succeeded yet. 
 
Investors’ Point of View 
 <keyword id="262067" type="PERSON" weightage="20" keywordseo="Mahesh-Murthy">Mahesh Murthy</keyword>, Co-Partner, Seedfund, one of India’s most vocal investors told us what’s wrong with the Indian startup ecosystem,”The problem is that we are idolizing businesses that are not ‘New’. There is nothing elusive or different about the companies we look up to, they are just copycats.’’ 
 Seedfund, which is an early stage VC firm has invested in companies like Redbus.in, Chumbak, Carwale, and Voonik. “Real businesses need little or no marketing. The cost of acquiring a customer shouldn’t be higher than your investment in your product which is what is happening right now’’<keyword id="20148" type="PERSON" weightage="20" keywordseo="murthy">Murthy</keyword> comments on the viability of the business models of India’s best-known <keyword id="6362513" type="ORGANIZATION" weightage="20" keywordseo="Startups">startups</keyword>. 
 “Innovation for the sake of innovation is useless. Most consumers prefer the companies that are competitors to Flipkart, Snapdeal, and Ola and that speaks volumes. We are just looking for great service coupled with great value for money and <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword> and Uber give us that while the other companies don’t hit the mark while getting celebrity endorsements with full-page ads.’’ 
 “Rule Number 1 of business: Never lose money. Rule Number 2: Don’t forget Rule Number 1,” said <keyword id="71133" type="PERSON" weightage="20" keywordseo="Warren-Buffet">Warren Buffet</keyword>, probably the most popular investor in the world. 
 <keyword id="542474" type="PERSON" weightage="20" keywordseo="Reid-Hoffman">Reid Hoffman</keyword> from <keyword id="28120" type="CITY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> and now a VC says that as a VC, you should be able to put your money into a startup and walk away from your investment and at the most, you are best placed to understand a sector if you have built a business in it or at the very least, worked in it. For Indian start-ups, we see the opposite happening with Flipkart who recently appointed <keyword id="6379357" type="UNKNOWN" weightage="20" keywordseo="Kalyan-Krishnamurthy">Kalyan Krishnamurthy</keyword> as CEO, who is an ex-employee at Flipkart’s key investor, Tiger Global. 
 
What is a business model? 
 
A business model explains which consumer pain a startup chooses to relieve, why your solution works better than competing ones and how big a wedge a company can drive between what customers are willing to pay and the costs. 
 
Breaking down the Business Models 
 
There are broadly the following business models at play when it comes to start-ups that hold the public eye in India: 
 
1. Cut prices to gain an industry share and chase profit later: Target a huge market and sell a product at the lowest price with fast delivery and great service. As the company grows, expand the product line, negotiate volume discounts with suppliers, invest in technology, customer response time and cut waste from the operations. Then deliver the lower costs to customers in the form of lower prices. 
 
This was Amazon’s model which is still one of the fastest growing companies in India and the world. Although it was founded back in 1994, Amazon didn’t actually make a profit until 2001. Amazon has some profitable projects, but the money made from them is typically used as investments to fund other Amazon businesses and ventures. The company invests its profits in new lines of businesses and uses them to expand. In short, Amazon seems to value growth over profits. 
 
 
 
​ <keyword id="8589" type="PERSON" weightage="20" keywordseo="padmaja">Padmaja</keyword> <keyword id="980938" type="PERSON" weightage="20" keywordseo="Ruparel">Ruparel</keyword>, President, Indian Angel Network doesn’t believe in this model simply because she thinks that Indian consumers are flighty, “There is a constant need to lure the consumer to stick with you which is tricky when you’re not the only player in the market. Your focus here is on how quickly you can grow the market and not on your business strategy.’’ Ruparel believes in investing in a much more stable business model, “We are old-fashioned for sure as our focus is on businesses building a top-line and a bottom-line. We ascertain a business by unit economics and even though the cycle might be slightly longer, B2B start-ups create a sustainable business.” 
 
“The consumer is surely attuned to buying online which was their aim, but only some players will remain in this market. Consolidation is inevitable as loss-making businesses can’t stay afloat for long, but only time will tell who will remain the top dogs here,’’says Padmaja when asked about the future for consumer-centric start-ups. 
 
India’s perspective: “E-commerce companies like Snapdeal and Flipkart are following a similar model to that of Amazon in India. The difference is that Amazon can afford to lose money in India as it is profitable in other markets. The former players are just playing in India where they’re losing money trying to compete with Amazon,” comments Mahesh Murthy. 
 
2. Set up person-to-person exchanges: A house owner in a town has a huge house that has idle rooms that aren’t occupied. The young professionals living in the city need accommodation in different towns to work flexibly but they don’t want to own a house or live in expensive hotels. It seems to be working for <keyword id="719382" type="COMPANY" weightage="20" keywordseo="Airbnb">Airbnb</keyword> which doesn’t own any inventory and millions of people have taken advantage of these services, and Airbnb now has a market value estimated at $30 billion—roughly the same size as the <keyword id="183920" type="CITY" weightage="20" keywordseo="Marriott-International">Marriott International</keyword> hotel chain. 
 
Vikram Gupta, CEO, IvyCap Ventures, “India is not a mature market where you can write off $100 million checks to companies that are spearheaded by college graduates or in some cases, dropouts. The entire ecosystem is disturbed as new companies were getting funding at overhyped valuations. The market has started to finally stabilize and we see investors going back to the revenue as a yardstick for company’s growth instead of the GMV. The businesses are coming back to realistic valuations and while they might have money left in the bank, they are looking to reduce their cash burn rate.” 
 
 
 
India’s perspective: Companies like <keyword id="2808667" type="UNKNOWN" weightage="20" keywordseo="OYO">OYO</keyword> are trying to work with small hotels and guesthouses and have even leased their own properties but the burn-rate is consistent. With simplifying its business model and focusing on one aspect; people sharing their homes with people and minimal revamping, Airbnb has revolutionized how the world sees hotel accommodation forever. 
 
3. On-Demand Model: Smartphones have driven transformational shifts in how we consume goods and services, and many consumers have become acclimated to purchasing at the press of a button. The on-demand model allows a startup to leverage new technology while utilizing existing infrastructures. Another benefit lies in the use of freelance labor with its obvious advantages in cost cutting. 
 
Uber is a great example of the sharing economy where they connect the supply to the demand of taxis without investing in their own fleet. 
 
India’s perspective: <keyword id="6362049" type="UNKNOWN" weightage="20" keywordseo="Ola-Cabs">Ola Cabs</keyword> is Uber’s biggest competitor in India and while both companies burn a lot of money trying to lure customers to get into a taxi, Uber is currently the world’s most valuable startup at $69 billion. 
 
<a href="http://www.businessinsider.in/online-cab-players-in-2016-completed-nearly-half-a-billion-rides-with-250-y-o-y-growth-in-india/articleshow/57273938.cms">ALSO READ: Online cab players in 2016 completed nearly half a billion rides with 250% y-o-y growth in India</a> 
 
Winner Speak 
 V. Krishnan, Co-founder, and Director of <keyword id="1675768" type="UNKNOWN" weightage="20" keywordseo="Justdial-Ltd">JustDial Ltd</keyword> who likes to call his company an ‘18-year old startup’ says that for a successful business you don’t need an extraordinary idea, “The problem with start-ups today is that they don’t focus on profitability. To create a profitable business, you need extraordinary execution, not an idea. Giving money to people to use your services doesn’t make sense. The Indian customers are not loyal to brands, but to offers. Our goal was to create a world-class business and a world-class company.’’ 
 
For the first ten years of JustDial’s existence, the company didn’t raise any funding. The company ran on a shoe-string budget and used its own money to survive. In 2006, when internet penetration and broadband gained traction in India, the company was ready with its fully functional website to complement its telecom services. From 2-3% internet users to now 85% internet users, the company has grown to 200 Cr web searches annually, without any cashback or incentives. The company is probably one of the rarely profitable internet companies in the country today. 
 
<a href="http://www.businessinsider.in/65-of-start-ups-feel-indian-startup-eco-system-may-be-in-a-tech-bubble-report/articleshow/57205211.cms">ALSO READ: 65% of start-ups feel Indian startup eco-system may be in a tech bubble: Report</a> 
 
“The core business of start-ups isn’t ready but there is marketing happening. India is going to be giving you a lot of opportunities. Everyone wants to create a company, raise a great valuation and sell it off to do something bigger; the attitude is wrong," he signs off. 
​ 
Business Insider got in touch with Flipkart, Ola, Snapdeal, and Uber for this story but the companies chose to not comment on the same. 
 
​ 
 
Business Insider’s Take 
 
While popular Indian start-ups struggle to survive without additional funding coming in, we see some internet companies like JustDial and BookMyShow staying afloat, without investor-intervention. 
 
When it comes to businesses and business models, investors and successful companies agree that the tried and tested works; build a business with a strong product that you can alter as technology develops. The business of losing money can only take you so far if you don’t put it to good use. 
 
There’s a difference between investment into a product and burning money, and the start-ups better realize that before they get acquired or relinquished by the players who created the game that they’re set to lose. 
 
The market is big enough for companies that create value for customers not just for start-ups that create customers; the difference is everything. 
 
(Graphics: All figures in INR crores for the financial year 2015- 2016. Source: <a href="http://www.livemint.com/Companies/vtqiTC9VgJgnUfOAH2QdiL/Flipkart-still-Indias-top-startup.html">Mint Research</a>) 
 
**For Oyo, the result is from Apr-Dec 2015. 
*BookMyShow is the only company mentioned that has profits.

BI Investigation: Business models akin to Amazon and
Uber’s aren’t working for Indian startups

You can only imagine how a work day for <keyword id="45395" type="CITY" weightage="20" keywordseo="Google-India">Google India</keyword> head looks like but we can tell you that, he’s now making the most of his commute thanks to better connectivity, more than ever. 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> caught up with <keyword id="249393" type="PERSON" weightage="100" keywordseo="Rajan-Anandan">Rajan Anandan</keyword>, VP, <keyword id="4405979" type="UNKNOWN" weightage="20" keywordseo="google-se-asia-india">Google SE Asia &amp; India</keyword> to understand how the internet landscape has changed in the past few months. 
 “India is the biggest market for us and it has a very diverse user base. We are always going to have a clear distinction between India and the US for the next several years,” says <keyword id="198577" type="PERSON" weightage="20" keywordseo="Anandan">Anandan</keyword> on where India stands for <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword>. 
 
India currently has around 400 million internet users, 300 million of them are coming online through their smartphone which makes it the second largest internet market in the world after China. 
 
<a href="http://www.businessinsider.in/flipkart-raises-its-biggest-round-at-a-lesser-valuation-and-acquires-ebay-but-is-it-enough-to-steer-off-amazon/articleshow/58128005.cms">ALSO READ: Flipkart raises its biggest round at a lesser valuation and acquires eBay but is it enough to steer off Amazon?</a> 
 In the past few months, a lot of things have changed in the internet landscape with low-cost carrier <keyword id="2003276" type="UNKNOWN" weightage="100" keywordseo="Jio">Jio</keyword> coming in. The Google chief thinks that this has changed things tremendously for the entire telecom sector, “There is now an enormous user base that’s spending its time online, with network providers also upgrading their services and not just giving more for less. Our mission in India is to make information accessible to everyone and that means reaching out to the massive 1.3 Billion population in the country. The Internet for everyone is the goal,” said Anandan. 
 
The first challenge for Google is Access and they’ve tackled that with providing high-speed public Wi-Fi at railway stations and after covering 110 stations, we now have 5 million Indians accessing it every day. With 500, 000 Indians accessing the internet with Google India for the first time, the company plans to extend it to 400 stations by the year 2018. 
 
<a href="http://www.businessinsider.in/exclusive-ace-angel-investor-sanjay-mehtas-true-life-experiences-that-makes-his-investments-in-startups-fool-proof/articleshow/58061818.cms">ALSO READ: Exclusive: Ace Angel Investor Sanjay Mehta’s true-life experiences that make his investments in startups fool-proof</a> 
 With revolutionary projects like Smart Cities, Google is partnering with the government at <keyword id="3025354" type="UNKNOWN" weightage="20" keywordseo="Pune-Smart-City">Pune Smart City</keyword> to provide high-speed Wi-Fi. 
The other concerns are connectivity and affordability and while currently, there at 125 million 4G subscribers and 150 million 3G subscribers, there are still issues like patchy connectivity. 
 Google is trying to get a lot of its services like <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword>, Maps and even Chrome offline to make the internet more accessible to most Indians. There’s Search Lite which detects how slow is your network and works accordingly. 
 
<a href="http://www.businessinsider.in/read-what-rohit-bansal-and-kunal-bahl-mailed-snapdeal-employees-amidst-flipkart-acquisition-speculations/articleshow/58108189.cms">ALSO READ: Read what Rohit Bansal and Kunal Bahl mailed Snapdeal employees amidst Flipkart acquisition speculations</a> 
​ “Google is building new products like recently released YouTube Go which are specifically designed for Indians. With only 15 million women villagers online, we are working to bridge the gap with Google Sathi where women teach other how to use the internet for the betterment of their lives,” <keyword id="6355561" type="PERSON" weightage="20" keywordseo="Rajan">Rajan</keyword> says proudly proclaiming that there are 80,000 Google Saathis across 60,000 villages that they’re working in. 
 The next milestone for this technology behemoth is reaching half of India's villages with <keyword id="4408602" type="UNKNOWN" weightage="20" keywordseo="google-saathi">Google Saathi</keyword> and making the internet accessible to the people who need it the most, not just for information but for opportunities to a better connected life.

Exclusive: Here’s what Google VP Rajan Anandan said about Jio’s Impact on the Telecom Sector

The conservation and promotion of India’s art and cultural heritage aren't a national matter nor is it a big concern of the government. <keyword id="719465" type="PERSON" weightage="20" keywordseo="Ayaan-Ali-Bangash">Ayaan Ali Bangash</keyword>, a known Sarod player thinks that Indian government is not needed for increasing popularity of Indian arts and culture,”It is very important to be connected to our roots but if you’re not able to capture the audience with your music, then you can’t blame any third party for not promoting your art.” 
 Very few corporate companies notably want to promote art and culture and <keyword id="28126" type="CITY" weightage="20" keywordseo="HCL">HCL</keyword>, foraying from it’s IT space, has been organizing HCL Concerts for over 18 years, dedicated to identifying, evolving and promoting talent rooted in the glorious heritage of Indian classical performing arts. 
 
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Concerts under the umbrella of HCL Concerts are organized regularly in Delhi NCR, Chennai and Lucknow across various venues throughout the year. These concerts are free to attend and are often enriched by the presence of luminaries in the field of Indian classical performing arts. 
 “You don’t know the kind of audience that your art will attract; Indian classical music is a sort of genre that sees a different kind of people and art has no space for clichés,” said <keyword id="6517626" type="PERSON" weightage="20" keywordseo="Shubha-Mudgal">Shubha Mudgal</keyword>, who believes that HCL concerts have been marketed well to attract all kinds of people from all walks of life. 
 
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 Over the years, HCL Concerts has evolved into a unique platform for the exceptionally talented veterans as well as upcoming artists – be it dancers, vocalists or instrumentalists. Over 400+ artists have graced this platform and have contributed towards reinvigorating the Indian classical performing arts. While there have been spellbinding performances by legends such as Pandit Shivkumar Sharma, Pandit Hariprasad Chaurasia, and Pandit Vishwamohan Bhatt, HCL Concerts has also provided a platform for the rare genres of performing arts like Dhrupad, Rudra Veena, and <keyword id="4401683" type="UNKNOWN" weightage="20" keywordseo="gaudiya-nritya">Gaudiya Nritya</keyword> to name a few. 
 
The recently concluded HCL concerts was a special one with it spanning over 3 days in Delhi NCR across Delhi, Gurgaon, and Noida. 
 
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	 Artists like <keyword id="1277440" type="PERSON" weightage="20" keywordseo="Amaan-Ali-Bangash">Amaan Ali Bangash</keyword>, Ayaan Ali Bangash, Kaushiki Chakraborty, Niladri Kumar, Purbayan Chatterjee, Rakesh Chaurasia, Shubha Mudgal and many more notable one were a part of this concert series and they had very interesting insights about what works and doesn’t in the current scenario when it comes to Indian traditional music. 
	 
	Amaan Ali Bangash, who is a popular Sarod player said that the perception that Indian classical music isn’t cool,” Very few classical musicians appeal to the audience whether it is Indian or otherwise. You might like Jazz as a genre even if you like one artist. The key is to find the artist or instrument that inspires you in Indian classical music. I don’t agree that Indian classical music is dying.”

Indian Classical Music needs a platform to shine and the government isn’t it

At a time when startups are mushrooming in India, a few desi companies have already gone far ahead in the race. <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="6354720" type="PERSON" weightage="20" keywordseo="Ola">Ola</keyword> are making news in the US owing to the competition they pose to their US counterparts <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and Uber. 
 While speaking to <keyword id="824043" type="COMPANY" weightage="60" keywordseo="Business-Insider">Business Insider</keyword> at the <keyword id="69007" type="ORGANIZATION" weightage="20" keywordseo="World-Economic-Forum">World Economic Forum</keyword> recently, <keyword id="154034" type="PERSON" weightage="100" keywordseo="Gita-Gopinath">Gita Gopinath</keyword> who is permanent faculty at <keyword id="97117" type="ORGANIZATION" weightage="60" keywordseo="Harvard-University">Harvard University</keyword>'s Economics department, said – “I see an upward trend in the <keyword id="6356076" type="UNKNOWN" weightage="60" keywordseo="indian-economy">Indian Economy</keyword> with higher FDI coming in, especially in new businesses. Companies like Flipkart and Ola are talked about in the U.S. and for all the right reasons.” 
 <keyword id="60820" type="PERSON" weightage="20" keywordseo="Gopinath">Gopinath</keyword> is the third woman to have become a permanent professor at the prestigious <keyword id="53675" type="ORGANIZATION" weightage="100" keywordseo="harvard">Harvard</keyword> University’s Economic Department. The post also makes her the first Indian after Nobel laureate <keyword id="9663" type="PERSON" weightage="20" keywordseo="Amartya-Sen">Amartya Sen</keyword> to receive such an honour. 
 While reacting to the <keyword id="1948072" type="UNKNOWN" weightage="20" keywordseo="Indian-startup">Indian Startup</keyword> ecosystem, she further added – “Companies like Flipkart and Ola might be termed as ‘copycat companies’ born out of ideas that have worked abroad but they are being commended for giving a stiff competition to their U.S. counterparts namely Amazon and Uber.” 
 <keyword id="7858" type="PERSON" weightage="20" keywordseo="Gita">Gita</keyword> stressed on the need for domestic investment to further push the Indian <keyword id="34412" type="ORGANIZATION" weightage="60" keywordseo="economy">economy</keyword> on a progressive path. "We need to realise that entrepreneurship is not necessarily increasing employment. The concrete economic reforms such as GST tax, biometrics for payments, fiscal federalism, <keyword id="6706196" type="ORGANIZATION" weightage="20" keywordseo="Unique-Identification-Number">Unique Identification Number</keyword> ie. Aadhaar are transforming the country’s economy. While it is encouraging to see FDI increasing, the real change will come with domestic private investment increasing in the country." 
 
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 This woman of strength also called for increased <keyword id="624" type="ORGANIZATION" weightage="20" keywordseo="Women">women</keyword> participation in the workforce while identifying the challenges they have to face. 
 
She concluded by saying - "The awareness has increased about the need to increase women participation in the workplace, but there are no amenities to assure that. Women need to feel safe when they go to work and this disparity is growing in urban and rural areas. Women need to be given the same opportunities in every sector, and there’s a long way to go." 
 
Picture credits: World Economic <keyword id="23897" type="ORGANIZATION" weightage="20" keywordseo="forum">Forum</keyword>

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