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Flipkart Seller Hub's new ad shows how running an online business is as easy as child’s play
Flipkart India’s homegrown e-commerce marketplace, today announced the return of Flipkart Seller Hu…
Ranbir Kapoor and Alia Bhatt encourage consumers to upgrade their lifestyle in a new campaign for Flipkart
The campaign is conceptualised by Team McCann
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.
Here are some campaigns that have celebrated fathers beautifully
Some ads that celebrate the first heroes of our lives, fathers
After CRED, magicpin and Vijay Raaz troll Flipkart's 'kidults'
It highlights merits of choosing your neighbourhood retail store over online channels for a better …
D2C brand Plum ropes in Mithila Palkar as brand ambassador
The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…
Rupeek aims to tap into unexplored markets after its campaign with Manoj Bajpayee and Priyamani
Only 5% of the population has access to credit and we aim to tap into the remaining 95% of the popu…
The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador
The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing d…
Flipkart launches commerce-focused self-serve demand-side platform
It will help brands make data-driven decisions to purchase online ad inventory and design high-impa…
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Twitter's Neha Sharma on how e-commerce brands have been amplifying their digital presence to commu…
Adobe Summit 2021: Empowering a digital-first economy through personalisation
For the digital workplace, Adobe Workfront enables more agile, aligned creative wor…
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
The campaign is conceptualised by Lowe Lintas
April Fool’s Day: Brands that pulled the best pranks this year
Volkswagen, MTV India, Flipkart, Urban Company, Ola, Airpro -- here are a few April Fool’s Day camp…
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to…
Flipkart's #RaiseHerToLead encourages parents to raise their daughters as future leaders
The campaign is aimed at changing the discourse around the role of women
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
Realme X3 vs Realme X3 SuperZoom – at least ₹2,000 more for the promise of a better camera experience
The two new devices from Realme feature the same design and feature similar specifications. The …
It’s Amazon vs Walmart in the battle for India’s Black Friday
Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …
As marketing funds squeeze, Flipkart and Snapdeal are asking top brands to campaign for them
"A squeeze on marketing budgets had accelerated such efforts. Brands are at liberty to discount pro…