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Ranbir Kapoor and Alia Bhatt encourage consumers to upgrade their lifestyle in a new campaign for Flipkart
The campaign is conceptualised by Team McCann
The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador
The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing d…
D2C brand Plum ropes in Mithila Palkar as brand ambassador
The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…
Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative
The football icon has signed an agreement with the edtech company to promote the cause of equitable…
Here’s why Flipkart is betting big on interactive content for Flipkart Video
With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…
Meet India’s Real Gully Boy: Vidit Aatrey of Meesho is taking the entrepreneurial dream deep inside Bharat
Shaan Ansari is a 19-year old entrepreneur who lives in the historic city of Panipat, 100 kms north…
Disha Patani comes on board as Myntra’s first ‘beauty brand ambassador’
Beauty and wellness is a fast-growing category in e-commerce.
Tackling trolling: How trolling affects brands
Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
Bollywood star Akshay Kumar invests in GoQii, which took on Flipkart for its deep discounts
“Health is not a short-term goal and can be achieved by adopting a healthy lifestyle. I along wi…
Flipkart CEO Kalyan Krishnamurthy places his bets on home services startup UrbanClap
The Gurgaon-based home services startup UrbanClap has a list of existing marquee investors like …
It’s official, ‘Selfie lovers’ top market for smartphone makers, two big launches in one day
It is clear that for smartphone makers, selfie taking youth are a perfect consumer. Not …
Aamir Khan's intolerance remark: Flipkart's Sachin Bansal comes to Snapdeal's rescue
"This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shoul…
Swiggy to foray into e-commerce with the launch of Minis — a marketplace for local stores
“We’re currently piloting a platform named Minis on Swiggy that enables D2C brands, small busi…
Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season
Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw…
Curefit fired hundreds of employees and trainers on International Labour Day
Indian chain of gyms and fitness centres, Curefit has laid off hundreds of employees and trainers a…
When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency
Finally, an agency that will get approvals on time
These top 10 ads from 2019 made the best use of mobile marketing
mCanvas has released a list of top 10 most interactive mobile ads of 2019
India sees second wave of layoffs and pay cuts as companies grapple with COVID-19 pandemic
From hospitality, fitness to the aviation industry, the jobs scenario looks bleak and the situation…
Cure.fit raises $120 million in a series D round of funding
"Leveraging deep tech and strong on-ground network, we aspire to service over 100 million cons…