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The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador

The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing d…

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D2C brand Plum ropes in Mithila Palkar as brand ambassador

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

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Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative

The football icon has signed an agreement with the edtech company to promote the cause of equitable…

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6 mins read

Here’s why Flipkart is betting big on interactive content for Flipkart Video

With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…

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6 mins read

Meet India’s Real Gully Boy: Vidit Aatrey of Meesho is taking the entrepreneurial dream deep inside Bharat

Shaan Ansari is a 19-year old entrepreneur who lives in the historic city of Panipat, 100 kms north…

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1 min read

Disha Patani comes on board as Myntra’s first ‘beauty brand ambassador’

Beauty and wellness is a fast-growing category in e-commerce.

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4 mins read

Tackling trolling: How trolling affects brands

Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips

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3 mins read

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…

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2 mins read

Bollywood star Akshay Kumar invests in GoQii, which took on Flipkart for its deep discounts

“Health is not a short-term goal and can be achieved by adopting a healthy lifestyle. I along wi…

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1 min read

Flipkart CEO Kalyan Krishnamurthy places his bets on home services startup UrbanClap

The Gurgaon-based home services startup UrbanClap has a list of existing marquee investors like …

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It’s official, ‘Selfie lovers’ top market for smartphone makers, two big launches in one day

It is clear that for smartphone makers, selfie taking youth are a perfect consumer. Not …

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1 min read

Aamir Khan's intolerance remark: Flipkart's Sachin Bansal comes to Snapdeal's rescue

"This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shoul…

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2 mins read

Swiggy to foray into e-commerce with the launch of Minis — a marketplace for local stores

“We’re currently piloting a platform named Minis on Swiggy that enables D2C brands, small busi…

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3 mins read

Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw…

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2 mins read

Curefit fired hundreds of employees and trainers on International Labour Day

Indian chain of gyms and fitness centres, Curefit has laid off hundreds of employees and trainers a…

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4 mins read

When Dentsu Webchutney roped in Dentsu Webchutney as its creative agency

Finally, an agency that will get approvals on time

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4 mins read

These top 10 ads from 2019 made the best use of mobile marketing

mCanvas has released a list of top 10 most interactive mobile ads of 2019

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2 mins read

India sees second wave of layoffs and pay cuts as companies grapple with COVID-19 pandemic

From hospitality, fitness to the aviation industry, the jobs scenario looks bleak and the situation…

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1 min read

Cure.fit raises $120 million in a series D round of funding

"Leveraging deep tech and strong on-ground network, we aspire to service over 100 million cons…