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Flipkart’s ad business can promote brands by playing with data analytics and customised searches
Indian e-commerce giant Flipkart wants big brands like Samsung and Microsoft to help it speed up it…
OLX advertising has witnessed 54% YOY growth post lockdown
OLX Advertising says that its forward looking goals are aggressive and positive
India's e-commerce industry has got Amazon, Walmart, and Facebook betting on it – but it won't be an easy ride
And this promise of immense growth in retail that has brought the bigwigs to the Indian e-commer…
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report
The report said that smartphones continue to rapidly penetrate India's demography, and thi…
Flipkart, Snapdeal don’t want to lose out on revenues by selling cheaper goods; increase advertising rates
It has been confirmed by a Snapdeal spokeperson that the rates have been revised in accordance with…
Flipkart, Snapdeal don’t want to lose out on revenues by selling cheaper goods; increase advertising rates
It has been confirmed by a Snapdeal spokeperson that the rates have been revised in accordance with…
Put your money where your mobile is – the advertising game Flipkart, Zomato and many others play
It comes as no surprise then that India is considered as the world's second largest market in Asia …
Flipkart, Amazon fight it out on discounts with sale events on the same days
Flipkart and Amazon are at it again, raining discounts on online shoppers. While Amazon’s Prime Day…
Oyo, Zomato, Amazon, and Flipkart are chasing growth but the very foundation is shaking
India’s biggest startups have been solving its systemic problems to build businesses. But the syste…
Flipkart and Amazon sales beat slowdown blues to lift consumer sentiment
Indian e-commerce has done what many sectors could not – reversed the dull consumer sentiment, with…
If yours is a mobile focused company, Flipkart may acquire it
Well, as per a news report in The Economic Times, Flipkart is scouting for more mobile-focused comp…
5 key takeaways from the Amazon-Flipkart twitter banter
A tweet started by Reditt that provoked a ‘back and forth’ between online retailers Flipkart and Am…
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
Flipkart could be planning a move into the video streaming space
However, that might be set to change. According to a report in Mint, Flipkart is said to be in t…
What you need to know in advertising today
Facebook's reorganization is little more than chair-shuffling - and a missed opportunity for Mark Z…
Tanya Dua
What you need to know in advertising today
Facebook is reportedly researching an ad-free version of its site where people would pay a monthly …
Tanya Dua
Local phone manufacturing saves India ₹3 trillion through Make in India
Before ‘Make in India’ came into the picture, India was importing nearly 80% of its domestic d…