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<ul class="summary-list"><li>Anne <keyword id="20143223" type="General" weightage="20" keywordseo="hathaway" source="keywords">Hathaway</keyword> apologized to journalist Kjersti <keyword id="23582553" type="General" weightage="20" keywordseo="flaa" source="keywords">Flaa</keyword> for being difficult in a 2012 interview.</li><li>An uncomfortable interview Flaa did with Blake Lively in 2016 went viral in August.</li></ul>Anne Hathaway just gave a masterclass in swerving public backlash — and Blake Lively should take notes, according to PR experts. <a target="_blank" class="" href="https://www.businessinsider.com/reporter-blake-lively-interview-kjersti-flaa-terrified-ends-with-us-2024-8">Kjersti Flaa</a> — the journalist who went viral in August for her <a target="_blank" href="https://www.businessinsider.com/blake-lively-backlash-it-ends-with-us-promotion-save-reputation-2024-8">resurfaced interview with Lively</a> — said Hathaway recently apologized for "giving me an awful interview" during the press junket for "Les Misérables" in 2012. In the <a target="_blank" class="" href="https://www.tiktok.com/@kjerstiflaa/video/7422828547007450399">interview,</a> which Flaa shared on TikTok on Monday, the actor answered questions with short, one-word responses and refused to play a game that involved singing one of her answers. Speaking in an <a target="_blank" class="" href="https://www.instagram.com/p/DA4EMFNRREw/?hl=en">Instagram video</a> on Tuesday, Flaa said she was sent a "personal note" by Hathaway's publicist, in which the actor apologized. Flaa said Hathaway explained "what she was going through" during that time in her life, the details of which Flaa didn't share. She added that Hathaway invited her to do another interview when her next film is released. PR experts told BI that Hathaway's swift response will minimize potential backlash and strengthen her reputation as a relatable and genuine celebrity. Jake Holyoak, a PR and crisis communications expert with 12 years of experience, told BI that Hathaway's "authentic" reply would "enhance" her personal brand. <div type="image" title="Anne Hathaway attends the Prime Video's &quot;The Idea Of You&quot; New York premiere at Jazz at Lincoln Center on April 29, 2024 in New York City." height="4000" width="6000" msid="114090469" hostid="261"></div>"People respect that level of humility and openness, and it keeps her relatable to her audience," said Holyoak, founder of PR company <a target="_blank" class="" href="https://one-march.co.uk/">One March</a>. <keyword id="23582555" type="General" weightage="20" keywordseo="yely-kopan" source="keywords">Yely Kopan</keyword> is a self-employed PR consultant with almost a decade of experience in the industry. Kopan, a former creative director at Input Communications, told BI that Hathaway's note to Flaa was "a smart move" because it showed she was willing "to take accountability, even years later." "It helps reinforce her image as someone who's genuine and approachable, which ultimately strengthens her personal brand," Kopan said. <h2>Hathaway is no stranger to online criticism</h2>Flaa wouldn't share which personal circumstances Hathaway alluded to in her note. However, it's worth noting that when the movie was released in 2012, Hathaway was at the height of her career and had experienced an excessive amount of online trolling. "Les Misérables" was a success at the box office; it grossed more than $441 million worldwide and earned a total of $148.8 million in the US, <a target="_blank" class="" href="https://playbill.com/article/actress-says-she-was-overpaid-for-role-in-les-miserables-film-com-361649#:~:text=The%202012%20%22Les%20Mis%C3%A9rables%22%20film,domestic%20total%20gross%20was%20%24148%2C809%2C770.">Playbill</a> reported. <div type="image" title="The Les Misérables cast pose on the red carpet." height="2094" width="3000" msid="114090474" hostid="261"></div>In 2013, Hathaway received an Oscar for Best Supporting Actress for her role as Fantine in the musical film. At around the same time, the actor's reputation took a hit after a wave of social media criticism dubbed <a target="_blank" class="" href="https://www.businessinsider.com/why-did-everyone-hate-anne-hathaway-hathahate-explained-2024-3">"Hathahate."</a> The star was condemned for her appearance, her energetic personality, and her award-show speeches, which some people said seemed too rehearsed, emotional, or self-involved. "A lot of people wouldn't give me roles because they were so concerned about how toxic my identity had become online," Hathaway told <a target="_blank" class="" href="https://www.vanityfair.com/hollywood/anne-hathaway-cover-story">Vanity Fair</a> back in March. Despite the setback, Hathaway continued acting, and in 2015, <a target="_blank" class="" href="https://www.forbes.com/pictures/gjdm45kdh/9-anne-hathaway/">Forbes</a> reported that she was the ninth-highest-paid female actor with a net worth of $12 million. These days, Hathaway is busier than ever, having starred in "The Idea of You" and "Mother's Instinct" earlier this year. She recently <a target="_blank" class="" href="https://www.instagram.com/p/DAtwgxYJy3c/">announced</a> that she had <a target="_blank" class="" href="https://variety.com/2024/film/news/princess-diaries-3-adele-lim-to-direct-1236168384/">signed on to produce</a> "The Princess Diaries 3." <h2>Blake Lively could learn from Hathaway, experts say</h2>Hathaway's response to Flaa was a complete contrast to Blake Lively, who remained silent after her 2016 interview with the same journalist went viral in August. In the interview — which has more than 5.3 million views at the time of writing — Lively snapped at Flaa after the reporter congratulated her on "your little bump." "Congrats on your little bump," Lively responded. Speaking to <a target="_blank" class="" href="https://www.dailymail.co.uk/femail/article-13750309/blake-lively-interview-kjersti-flaa-bump-comment-ends-movie.html">MailOnline</a>, Flaa said Lively's comments had been hurtful because she was unable to get pregnant. <div type="image" title="Blake Lively photographed at the New York premiere of &quot;It Ends With Us&quot; at AMC Lincoln Square in New York, August 6, 2024." height="3858" width="5787" msid="114090465" hostid="261"></div>"Looking back, I still feel that I handled it the best way I could," Flaa previously told BI. "In these settings, they always blame the journalist if something goes wrong. It's never the talent's fault no matter what happens," she added. At the time of writing, Lively has not publicly commented on the resurfaced interview. Representatives for Lively did not immediately respond to a request for comment. Holyoak said Lively could "definitely take a page from Anne's playbook" and apologize to Flaa. "By reaching out personally and acknowledging any missteps, Blake could turn this around and potentially win back a lot of goodwill," he added. Meanwhile, Kopan said Lively would show "maturity and self-awareness" if she followed Hathaway's lead. "Even if she doesn't think she did anything wrong, acknowledging someone else's experience can go a long way in building trust," Kopan said. <keyword id="23582554" type="General" weightage="20" keywordseo="zoe-mumba" source="keywords">Zoe Mumba</keyword> is a PR expert with seven years of experience. Since 2022, she has handled PR for the tech company Bitmovin. Speaking to BI, <keyword id="23582556" type="General" weightage="20" keywordseo="mumba" source="keywords">Mumba</keyword> said Lively's silence has "compounded the issue, leading people to search for more interviews where she might be seen as rude and increasing scrutiny of her behavior." The backlash surrounding Lively's interview coincided with the promotion of her latest film, "It Ends With Us." The movie was adapted from Colleen Hoover's book of the same name about a woman who experiences domestic abuse. It earned more than $309 million in global ticket sales, <a target="_blank" class="" href="https://www.hollywoodreporter.com/movies/movie-news/it-ends-with-us-biggest-box-office-since-star-is-born-1235996877/">The Hollywood Reporter</a> said in September. It has become Lively's most successful film to date, surpassing the 2011 film "The Green Lantern," which made more than $237 million in global ticket sales, <a target="_blank" class="" href="https://people.com/it-ends-with-us-blake-lively-highest-grossing-movie-8701237">People</a> reported. However, its success was overshadowed by the criticism Lively received for her lighthearted and comedic approach to the press for the film, which contrasted with the film's serious subject matter. Mumba said it may not be enough for Lively to apologize to Flaa as it could appear "like she's simply jumping on the bandwagon." Instead, she suggested Lively offer Flaa an exclusive interview for her next project, which would give the actor an opportunity to apologize in person. "But this could still be viewed as too little too late," Mumba said. Correction: October 9, 2024 — An earlier version of this story misstated when Flaa and Lively’s interview took place. It was in 2016, not earlier this year. An earlier version of this story also misspelled Jake Holyoak’s last name.

Anne Hathaway showed Blake Lively just what to do to swerve public backlash

<ul class="summary-list"><li>Blake Lively's resurfaced 2016 interview with Kjersti Flaa has gone viral on YouTube.</li><li>Lively's dismissive behavior during the "Café Society" interview left Flaa feeling anxious.</li></ul>The journalist from a viral interview in which Blake Lively was dismissive said the experience made her terrified and nervous about future celebrity interactions.<a target="_blank" href="https://www.businessinsider.com/blake-lively-resurfaced-interview-little-bump-comment-reporter-infertility-issues-2024-8">Kjersti Flaa</a> interviewed Lively about her film, "Café Society," in 2016. She didn't share the video publicly until August 10, when she uploaded it to YouTube with the title: "The Blake Lively interview that made me want to quit my job."In the <a target="_blank" class="" href="https://www.youtube.com/watch?v=F2-2RBi1qzY&amp;t=2s">video</a> — which has more than three million views at the time of writing — Lively snapped at Flaa after the Norwegian reporter congratulated her on her pregnancy."First of all, congrats on your little bump," Flaa said, kicking off the interview."Congrats on your little bump," Lively responded. (Flaa was not pregnant.)Later in the interview, Lively challenged Flaa for asking a question about clothes. The actor appeared to ignore Flaa for most of the interaction, turning her body language toward her costar, Parker Posey."It actually took me a while to get over the experience," Flaa told Business Insider in an email on Monday."Every time I entered a room after this I got nervous that something similar might happen again," she said. "The fact that I still don't get what triggered the behavior made it even harder. I felt it was my fault for a long time. I have met moody celebrities, but nothing like this interview."In an interview with <a target="_blank" class="" href="https://www.dailymail.co.uk/femail/article-13750309/blake-lively-interview-kjersti-flaa-bump-comment-ends-movie.html">MailOnline</a>, Flaa said Lively's comment was particularly hurtful because she wasn't able to conceive."It's true that the comment hurt me because I was never able to have kids myself, but of course Blake did not know that so I can't blame her for the pain that I felt," she told BI."That put aside, I think that she threw that comment back at me to make me feel bad. There is no way around it," she added.Speaking in a <a target="_blank" class="" href="https://www.youtube.com/watch?v=MuCyRA4XAyo">YouTube video</a> on Monday, Flaa said the experience made her initially afraid to <a target="_blank" class="" href="https://www.youtube.com/watch?v=agbqt98waKY">interview Kristen Stewart</a>, who also starred in the film.<div type="image" title="Kristen Stewart, left, and Blake Lively, right, pose together for a photo." height="512" width="683" msid="112654984" hostid="261" sizebytes="36824"></div>"I wanna shout out to Kristen Stewart, who was the person I interviewed after the horrific incident," Flaa said."She was the most wonderful, wonderful person to interview. So she saved my day, and you know, I was terrified walking into that interview because I'd just experienced what I had," she said, adding that Stewart was "so sweet."Flaa would eventually <a target="_blank" class="" href="https://www.youtube.com/watch?v=Em5CeznWZuc">meet Lively again</a> at the press junket for "A Simple Favor" with Anna Kendrick in 2018. The interview appeared to be relaxed, with no mention of the pair's previous interaction.Fans pointed out the difference in Lively's demeanor during the second interview."It's weird watching her trying to be nicer than the last time," one person commented on the YouTube video."The irony is that Blake doesn't even remember this is the woman she bullied," another wrote.<h2 id="eb40c092-03ca-4bad-943e-1ec071a26f83">Lively's reputation has taken a bashing</h2>The resurfaced interview coincided with <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-backlash-it-ends-with-us-promotion-save-reputation-2024-8">the backlash</a> Lively has received during the promotion of her new film, "It Ends With Us," which is about a woman who experiences domestic abuse.Some commentators said Lively's promotion of the movie was too lighthearted, while others accused the actor as using it as an opportunity to promote her beverage line and hair care line."Grab your friends, wear your florals, and head out to see it," Lively said in one promotional video that's <a target="_blank" class="" href="https://www.tiktok.com/@sboshmafu/video/7402551540612926726">making the rounds on TikTok</a>.Desislava Dobreva, a branding strategist, and Jake Holyoak, the managing director of the public-relations agency One March, told BI that Lively's reputation can be mended if she issues a detailed public statement addressing the criticism.Lively hasn't publicly responded to Flaa's comments or the criticism surrounding "It Ends With Us." However, it's worth noting that she shared a National Domestic Violence Hotline resource on her Instagram story on August 13.Flaa told BI that she was unaware of the controversy surrounding Lively when she posted the 2016 interview and had "no idea it would get this kind of attention.""Looking back, I still feel that I handled it the best way I could," Flaa said. "In these settings, they always blame the journalist if something goes wrong. It's never the talent's fault no matter what happens."Representatives for Blake Lively did not immediately respond to a request for comment.

The reporter who was humiliated by Blake Lively said it left her terrified to speak to other celebrities     

<ul class="summary-list"><li>A video of Blake Lively acting hostile toward a reporter in a 2016 interview resurfaced this week.</li><li>Journalist Kjersti Flaa said she felt "uncomfortable" throughout the interview with the star.</li></ul>Amid the rumors of behind-the-scenes drama on her new movie "<a target="_blank" class="" href="https://www.businessinsider.com/it-ends-with-us-differences-between-colleen-hoover-book-movie-2024-8">It Ends With Us</a>," <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-it-ends-with-us-outfits-ranked-2024-8">Blake Lively</a> faced backlash this week after a clip of her acting hostile toward a journalist during a 2016 interview went viral.Now the reporter from the resurfaced interview, Kjersti Flaa, has said one remark Lively made at the start of the conversation was like "a bullet" and left her feeling "almost paralyzed."Flaa reshared the interview with Lively and fellow actor Parker Posey on YouTube on August 10 and titled it: "<a target="_blank" class="editor-rtfLink" href="https://www.youtube.com/watch?v=F2-2RBi1qzY">The Blake Lively interview that made me want to quit my job</a>."The Norwegian journalist began the chat by congratulating Lively on her "little bump" and gestured at the star's visibly pregnant belly.At the time, the "<a target="_blank" class="" href="https://www.businessinsider.com/gossip-girl-stars-ranked-from-least-to-most-successful-2021-7">Gossip Girl</a>" star had been seen in public with her bump, and it had been reported that she was expecting her second child with her husband <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-and-ryan-reynolds-relationship-timeline-2019-5">Ryan Reynolds</a>.Despite this, Lively sarcastically fired back to the reporter, who was not visibly pregnant, "Congrats on your little bump."Speaking to <a target="_blank" class="" href="https://www.dailymail.co.uk/femail/article-13750309/blake-lively-interview-kjersti-flaa-bump-comment-ends-movie.html">the Mail Online</a> about the interview, Flaa said: "[Her comment] left me almost paralyzed. To be honest it hurts because I obviously wasn't pregnant and I could never get pregnant so to me that comment was like a bullet.""I felt very uncomfortable throughout the interview, and all I wanted to do was leave and get out of there as fast as I could," she added.Flaa also said she felt "belittled and ignored" during the talk, which focused on the film "Café Society."She began by asking the stars whether they enjoyed the fashion of the <a target="_blank" class="" href="https://www.businessinsider.com/woody-allen-addresses-dylan-farrow-allegations-in-rare-new-interview-2021-3">Woody Allen movie</a>, given that it's set in the 1930s.While Posey began answering the question, Lively interrupted, saying: "Everyone wants to talk about the clothes, but I wonder if they would ask the men about the clothes."Despite Flaa insisting that she "would" have asked the male actors, Lively ignored Flaa and began discussing the best outfits worn by the men in the film while facing Posey."It made me feel like a complete failure. I kept going through the interview in my head afterwards, trying to figure out what I had said or done to make them behave like that. It made no sense to me," Flaa told the Mail Online.<div type="image" title="Blake Lively wears a multicolored, floral dress on a pink carpet." height="3000" width="2000" msid="112592911" hostid="261" sizebytes="630138"></div>"It was such a traumatizing experience to me," Flaa said. "I was there to do a job, and they made sure to make it as difficult as possible for me to do that."I was there so they could promote a movie," she continued. "I was invited to meet them. It certainly did not feel like that.""It made me question if I ever wanted to do these types of interviews again," she added.In a separate video interview with TMZ, Flaa said she would welcome an apology from Lively eight years on from the disaster interview."If she wants to apologize, that would be amazing. I think if you behave badly, if you own up to that and own it and say 'You know, I had a terrible day, I'm so sorry' and maybe she will learn something from that and not behave like that again," she said."But I don't think it will happen though," she added.Lively is currently at the center of a media storm following the <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-justin-baldoni-feud-rumors-2024-8">"It Ends With Us" promotional tour</a> drama, with multiple reports of a feud between her and her costar, Justin Baldoni.Amid speculation over what happened, Baldoni has hired <a target="_blank" href="https://www.hollywoodreporter.com/movies/movie-news/justin-baldoni-hires-pr-crisis-manager-melissa-nathan-it-ends-with-us-1235973715/">crisis PR manager Melissa Nathan to represent him</a>.

Reporter from resurfaced Blake Lively interview says the actor's 'little bump' comment 'was like a bullet' as she was struggling with infertility

<ul class="summary-list"><li>Blake Lively faces backlash for her promotion of 'It Ends With Us' amid feud rumors.</li><li>Lively's lighthearted approach contrasts with costar Justin Baldoni's serious promotion of the film.</li></ul>Blake Lively was always likable. Until that is, the public decided she wasn't.The 36-year-old rose to fame playing New York socialite Serena Van der Woodsen on <a target="_blank" class="" href="https://www.businessinsider.com/gossip-girl-viral-scene-blake-lively-sweatpants-dress-2023-2">"Gossip Girl."</a>Over the years, the actor has become the ultimate Hollywood golden girl, having been celebrated for her <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-met-gala-looks-ranked">fashion</a>, her <a target="_blank" class="" href="https://www.businessinsider.com/taylor-swift-ryan-reynolds-blake-lively-relationship-kids-godmother-2024-7">friendship with Taylor Swift</a>, and her sarcastic sense of humor shown in <a target="_blank" class="" href="https://www.businessinsider.com/bake-lively-ryan-reynolds-troll-each-other-2017-12">playful online jabs</a> at her husband, Ryan Reynolds.But in recent weeks, public opinion has shifted with Lively widely criticized for the way she promoted her new movie, "It Ends With Us."<h2 id="cc968edc-af60-4638-ba8d-62f053823e20">Lively's image is faltering</h2>The film — adapted from the book of the same name by Colleen Hoover — tells the story of Lily (played by Lively), a florist who experiences domestic abuse by her partner, Ryle (played by Justin Baldoni). Lively also produced the film, and Baldoni directed it.As <a target="_blank" class="" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-justin-baldoni-feud-rumors-2024-8">rumors of a feud</a> between Lively and Baldoni surfaced during the press tour, fans online pointed out the contrasting ways they promoted the film. Baldoni — who did most of his press solo — was praised for highlighting the serious topics raised in the movie. Meanwhile, Lively was bashed for her lighthearted approach, telling fans to "<a target="_blank" class="" href="https://www.tiktok.com/@sboshmafu/video/7402551540612926726">grab your friends" and "wear your florals"</a> to the movie theatre.The film's release also coincided with the promotion of Lively's beverage line, Betty Buzz, and hair line, Blake Brown.A promotional email for Betty Buzz, obtained by <a target="_blank" class="" href="https://www.nytimes.com/2024/08/11/movies/it-ends-with-us-blake-lively-brand.html">The New York Times</a>, described how to make "It Ends With Us" inspired cocktails using Lively and Reynold's products.<div type="image" title="Blake Lively smiling as she poses for photos in front of a greenery wall." height="2452" width="3500" msid="112633652" hostid="261" sizebytes="907122"></div>On August 4, Lively shared an <a target="_blank" class="" href="https://www.instagram.com/p/C-PhEsnOW8x/?hl=en&amp;img_index=1">Instagram photo</a> of herself standing in front of a floral backdrop with a sign that reads "Betty Blooms" — a nod to both Lively's company and the film's protagonist."I've got a dream! When your company throws a florist themed party for your movie," Lively wrote in part of the caption."Love you Blake but you are definitely tone deaf. The promotion on this film is a complete slap in the face to every woman who has endured domestic violence," reads the top comment, which has 21,550 likes at the time of writing.Another wrote: "Blake Lively's Acting Career Ends With Us."The discourse reached new heights last week when journalist Kjersti Flaa released a clip from her <a target="_blank" class="" href="https://www.youtube.com/watch?v=F2-2RBi1qzY&amp;t=2s">2016 interview</a> with Lively, which she titled: "The Blake Lively interview that made me want to quit my job."Flaa kicked off the interview by congratulating Lively, who was pregnant at the time."Congrats on your little bump," Flaa said."Congratulations on YOUR little bump," Lively responded.Speaking to <a target="_blank" class="" href="https://www.dailymail.co.uk/femail/article-13750309/blake-lively-interview-kjersti-flaa-bump-comment-ends-movie.html">MailOnline</a> on Friday, Flaa said Lively's comment <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-resurfaced-interview-little-bump-comment-reporter-infertility-issues-2024-8">"was like a bullet"</a> as she was struggling with infertility.Later in the interview, Lively reprimanded Flaa for asking a question about clothes. Commentators described the comment as hypocritical, as Lively seemed enthused to discuss fashion on her current press tour.<h2 id="dbb2abed-0bc5-4279-9c5d-e2208bad1a74">It's not too late to mend things, experts say</h2>Lively has yet to respond directly to the criticism. However, on August 13, she shared a National Domestic Violence Hotline resource on her Instagram Stories."1 in 4 women aged 18 and older in the US alone have been the victim of severe physical violence by an intimate partner in their lifetime. Intimate partner violence affects all genders, including more than 12 million people every year in the United States. Everyone deserves relationships free from domestic violence," she wrote, according to <a target="_blank" class="" href="https://eu.usatoday.com/story/entertainment/celebrities/2024/08/14/blake-lively-it-ends-with-us-abuse-hotline/74794334007/">USA Today</a>.<div type="image" title="Blake Lively as Lily Bloom in &quot;It Ends With Us.&quot;" height="1478" width="2000" msid="112633653" hostid="261" sizebytes="239164"></div>Experts who spoke to Business Insider said that the Instagram statement alone will not mend the actor's reputation.Desislava Dobreva, a branding strategist, told Business Insider that she suspects Lively's team "is currently analyzing the situation and will likely advise silence — the strategy most Hollywood stars adopt when they believe they won't be affected long-term."Dobreva and Jake Holyoak, managing director of PR agency One March, told BI that they would advise Lively to address the backlash with a more detailed public statement.In one <a target="_blank" class="" href="https://www.tiktok.com/@modernday_sherlockholmes/video/7402821342787046699">interview</a>, Lively was asked how fans who understand "the theme of this movie" can talk to her about it. She gave a seemingly sarcastic response."Are you asking for like, my address or my phone number? Or my location share? I could just location share you," she said, laughing.Speaking about the interview in her <a target="_blank" class="" href="https://www.youtube.com/watch?v=6ZPf23MlFC8">podcast</a>, the celebrity commentator Brett Cooper said Lively's joke implied that "normal people are not worth her time and shouldn't be in her circle.""Why did you think that was the correct way to respond to that question?" Cooper said.Dobreva said Lively's sense of humor isn't an issue, but she must learn to balance it with the more serious nature of the film when doing interviews."It's important that she stays true to her brand while showing dedication to the role," Dobreva said.Lively joins a long list of Hollywood darlings who have faced cancellation or blows to their reputation, from <a target="_blank" class="" href="https://www.businessinsider.com/lana-del-rey-problematic-backlash-timeline-2021-1">Lana Del Rey </a>to <a target="_blank" class="" href="https://www.instyle.com/news/taylor-swift-cancel-culture-kim-kardashian-vogue">Taylor Swift</a> and <a target="_blank" class="" href="https://www.businessinsider.com/scarlett-johansson-controversy-timeline-most-divisive-moments">Scarlett Johansson</a>. But those with the same star power as Lively rarely stay down for long, according to Holyoak."Blake Lively's reputation doesn't have to be permanently damaged. Hollywood has seen numerous stars bounce back from controversies, provided they handle the situation with authenticity," he said."By addressing the backlash head-on and demonstrating growth, she can rebuild her image. The key is transparency and action—if she can turn this moment into an opportunity for positive change, the public is likely to forgive and move on," he added.Representatives for Blake Lively did not immediately respond to a request for comment.

The Blake Lively backlash is in full swing — but she can still save her reputation, experts say

<ul class="summary-list"><li>Justin Baldoni has hired a PR crisis team amid the drama surrounding "It Ends With Us."</li><li>The rumored feud between the actor and his costar, Blake Lively, has made headlines in recent weeks.</li></ul>"<a target="_blank" class="" href="https://www.businessinsider.com/it-ends-with-us-differences-between-colleen-hoover-book-movie-2024-8">It Ends With Us</a>," the new movie starring Blake Lively and Justin Baldoni, has quickly become a box office hit, <a target="_blank" class="editor-rtfLink" href="https://www.boxofficemojo.com/release/rl3818881793/?ref_=bo_hm_rd">surpassing $200 million globally</a> since its release earlier this month.While there are <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-controversy-became-box-office-hit-2024-8">several reasons behind the film's success</a>, one thing that may have led to added interest is the <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/it-ends-with-us-blake-lively-justin-baldoni-feud-rumors-2024-8">rumored feud </a>brewing off-screen between the film's lead and her costar/director, Baldoni.The reported falling out has made headlines in recent weeks and led to a reexamination of <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/blake-lively-resurfaced-interview-little-bump-comment-reporter-infertility-issues-2024-8">Lively's past</a>, with many criticizing the star's previous behavior.But while Lively is now trying <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/blake-lively-backlash-it-ends-with-us-promotion-save-reputation-2024-8">to save her reputation</a>, Baldoni has been navigating the changing tides of public opinion with a move from the celebrity scandal playbook — hiring <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/meet-the-top-pr-people-in-crisis-communications-2023-9">a PR crisis team</a>.<div type="image" title="Justin Baldoni didn't pose with other cast members at the New York premiere of &quot;It Ends With Us&quot; earlier this month." height="4000" width="6000" msid="112786272" hostid="261" sizebytes="681764"></div>The actor and director, who rose to fame starring in the sitcom "Jane the Virgin," has sought the help of veteran public relations manager Melissa Nathan, according to <a target="_blank" class="editor-rtfLink" href="https://www.hollywoodreporter.com/movies/movie-news/justin-baldoni-hires-pr-crisis-manager-melissa-nathan-it-ends-with-us-1235973715/">The Hollywood Reporter</a>."This was the right move for him," Megan Balyk, a PR expert and vice president of Jive PR + Digital, told Business Insider. "We always recommend hiring a reputation management firm before you need it.""I think this shows us that Justin doesn't trust Blake and believes she will try to control the narrative. He's trying to ensure this outcome doesn't negatively impact his career," Balyk added.Eric Schiffer, chairman of Reputation Management Consultants, said that one of the first things Baldoni likely would have done with his new crisis team was to lay out "what truly went down behind the scenes."<div type="image" title="Justin Baldoni as Ryle Kincaid and Blake Lively as Lily Bloom in &quot;It Ends With Us.&quot;" height="1333" width="2000" msid="112786274" hostid="261" sizebytes="168988"></div>The public hasn't yet got the full picture of this.It was only after people noticed that the pair weren't interacting during the film's promotional tour this month that people started digging into what had occurred and came up with a variety of wild theories.<a target="_blank" class="editor-rtfLink" href="https://www.tmz.com/2024/08/14/blake-lively-justin-baldoni-fat-shamed-it-ends-with-us/">TMZ</a> and <a target="_blank" class="editor-rtfLink" href="https://pagesix.com/2024/08/14/celebrity-news/blake-lively-was-visibly-angsty-on-the-set-of-it-ends-with-us/">Page Six</a> have since reported on tension on the set of the movie, while <a target="_blank" class="editor-rtfLink" href="https://www.hollywoodreporter.com/movies/movie-news/blake-lively-justin-baldoni-it-ends-with-us-drama-what-we-know-1235969708/">unnamed sources told The Hollywood Reporter</a> that further problems occurred in post-production when two different cuts of the movie emerged.Baldoni would need to fill in the gaps to his PR team, confirming or denying the reported rumors and giving his team the full picture, Schiffer said."Once you have that, you can formulate a battle plan," he continued. "A big part of this is ensuring you don't detonate problems that can explode.""But if things are favorable, it can benefit the client to 'leak' the truth if it's not already out there," Schiffer added.<div type="image" title="Blake Lively and Justin Baldoni filming a scene from &quot;It Ends With Us&quot; in May 2023." height="1500" width="2000" msid="112786273" hostid="261" sizebytes="141268"></div>There was some speculation online that journalist Kjersti Flaa may have been part of a smear campaign against Lively after she <a target="_blank" class="editor-rtfLink" href="https://www.youtube.com/watch?v=F2-2RBi1qzY&amp;t=2s">reuploaded to YouTube </a>a 2016 interview with the actor and titled it: "The Blake Lively interview that made me want to quit my job."The now-viral interview showed Lively acting hostile toward the reporter after she congratulated the star on her pregnancy.Speaking to <a target="_blank" class="editor-rtfLink" href="https://www.dailymail.co.uk/femail/article-13750309/blake-lively-interview-kjersti-flaa-bump-comment-ends-movie.html">MailOnline</a>, Flaa said of her motivation to share the footage: "It's time that people behaving badly in Hollywood, or anywhere else for that matter, gets called out for it. It's not OK, even if you are rich and famous."There's no evidence that the public's sudden pile-on of Lively is Baldoni's crisis team in action.Instead, as Schiffer said, Baldoni has "been given a gift because of the distracting components that have arisen" concerning the former "<a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/gossip-girl-stars-ranked-from-least-to-most-successful-2021-7">Gossip Girl" star</a>."The last thing Justin's going to want to do is redirect that attention back onto him," he said."The rule is if the other side is destroying themselves because of bad choices, you don't change the subject. You allow that to play out," he added.Balyk said that the actions Baldoni has taken already have helped give him the image of someone down-to-earth with the best interests of those who might relate to the movie in mind.Recent social media posts show him <a target="_blank" class="editor-rtfLink" href="https://www.tiktok.com/@justinbaldoni/video/7401601053659024670?is_from_webapp=1&amp;web_id=7377785834761881134">with his family</a> talking about what inspired him to get into acting and <a target="_blank" class="editor-rtfLink" href="https://www.instagram.com/p/C_A10qzxJhG/">surprising fans</a> at screenings in the US.Meanwhile, in interviews, he has <a target="_blank" class="editor-rtfLink" href="https://www.facebook.com/watch/?v=509011211621775">spoken graciously about Lively </a>and shifted attention to "<a target="_blank" class="editor-rtfLink" href="https://www.facebook.com/EntertainmentTonight/videos/509011211621775/">all the women who we made this movie for</a>."While much has been made of the fact that Baldoni's new crisis team previously represented Johnny Depp during his high-profile <a target="_blank" class="" href="https://www.businessinsider.com/johnny-depp-amber-heard-relationship-timeline-2020-7">court battle against Amber Heard</a>, Balyk said that that likely had more to do with the fact that Baldoni needs a heavyweight fighting his corner, given that Lively and <a target="_blank" class="" href="https://www.businessinsider.com/blake-lively-and-ryan-reynolds-relationship-timeline-2019-5">her husband Ryan Reynolds</a> likely have an "equally strong PR team that is likely on standby.""While Melissa Nathan has handled controversial cases like Johnny Depp's trial, her expertise in the entertainment industry is unparalleled, which is necessary given that one of the most powerful couples in Hollywood has a direct hand in the film," she said.As for how Baldoni should proceed, Schiffer said he just needed to "allow things to play out.""When it comes down to it, Justin has a successful movie. Right now, the focus is not on him but on Blake and her choices, and that's where I suggest he try and keep it," he added.

The Blake Lively backlash has been 'a gift' for Justin Baldoni after he was forced to hire a PR crisis manager amid rumored 'It Ends With Us' feud, PR expert says     

<ul class="summary-list"><li>The <a href="https://www.goldenglobes.com/members-0">HFPA</a>, the committee behind the awards have been accused of being easily influenced and prohibiting new members.</li><li>Husam Asi, a member of the HFPA told <a href="https://news.sky.com/story/golden-globes-criticism-of-elusive-group-behind-awards-mostly-stems-from-jealousy-member-says-12231319">Sky News</a> that the claims were unfounded and "mostly stem from jealousy."</li><li>The 78th Golden Globe Awards takes place tonight and will be presented by Tina Fey and Amy Poehler.</li></ul>A Golden Globes committee member told <a href="https://news.sky.com/story/golden-globes-criticism-of-elusive-group-behind-awards-mostly-stems-from-jealousy-member-says-12231319">Sky News</a> that criticism of the group behind the awards 'mostly stems from jealousy.'The <a href="https://www.goldenglobes.com/members-0">Hollywood Foreign Press Association (HFPA)</a>, which organizes the awards and selects the winners, has faced various accusations throughout the year, including that votes are easily influenced, and new members are prohibited from joining the secretive committee.Husam Asi, a member of the HFPA and BBC Cinematic presenter based in LA, told <a href="https://news.sky.com/story/golden-globes-criticism-of-elusive-group-behind-awards-mostly-stems-from-jealousy-member-says-12231319">Sky News</a> that the claims were made by envious journalists who do not get the same access to stars or party and trip invitations as HFPA members.The comments come after it was revealed that 'Emily in Paris' producers <a href="https://www.insider.com/emily-in-paris-producers-golden-globes-voters-luxury-set-tour-2021-2">flew the judges out to Paris for a luxury set visit in 2019</a>.The <a href="https://www.insider.com/netflix-emily-in-paris-golden-globes-nomination-2021-2">nomination of 'Emily in Paris'</a> under 'Best musical or comedy TV series' and Lily Collins for the 'Best Actress' has been one of the biggest controversies the Golden Globes has faced, with many questioning why it was chosen over the likes of <a href="https://www.insider.com/golden-globes-celebrities-outraged-snub-michaela-cole-i-may-destroy-you-2021-2">Michaela Coel's 'I May Destroy You</a>.'The HFPA, comprised of 87 international journalists, were paid almost $2m between 2019 and 2020, <a href="https://www.theguardian.com/film/2021/feb/26/golden-globes-ethics-controversy-criticism-lack-diversity">The Guardian</a> reported.The lack of diversity has also been criticized - there are no Black members on the committee - particularly by the <a href="https://www.latimes.com/search?q=Golden%20Globes&amp;p=1;p=1">LA Times</a>, who have been running a series of investigations into the awards.Celebrities including <a href="https://www.insider.com/shonda-rhimes-facts-2020-12">Shonda Rhimes</a>, Amy Schumer, Kerry Washington, Alyssa Milano, Lupita Nyong'o, and J.J. Abrams shared an image with the hashtag #TimesUpGlobes on social media.In response to this, the committee said in a statement to the <a href="https://www.latimes.com/entertainment-arts/movies/story/2021-02-25/golden-globes-hfpa-black-members-diversity">Los Angeles Times</a> on Thursday: "We understand that we need to bring in Black members, as well as members from other underrepresented backgrounds, and we will immediately work to implement an action plan to achieve these goals as soon as possible."Kjersti Flaa, an LA-based Norwegian <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword> journalist, sued HFPA after being denied membership and accused it of a "culture of corruption" with members accepting "thousands of dollars in emoluments" from studios and celebrities, <a href="https://www.theguardian.com/film/2021/feb/26/golden-globes-ethics-controversy-criticism-lack-diversity">The Guardian</a> added.The suit was dismissed, partly because Flaa, who is legally deaf and blind, couldn't prove economic or professional hardship, the<a href="https://www.latimes.com/entertainment-arts/business/story/2021-02-21/hfpa-golden-globes-2021-who-are-the-members"> Times</a> noted. HFPA's lawyer Marvin Putnam called it "a transparent attempt to shake down the HFPA based on jealousy, not merit."Flaa told <a href="https://news.sky.com/story/golden-globes-2021-hollywood-foreign-press-association-to-launch-action-plan-to-recruit-black-members-after-diversity-criticism-12229918">Sky News</a> that the HFPA tried to portray her as a "bad person and a disgruntled journalist," but others have since come forward with similar experiences about their treatment by it.She added: "It's kind of a relief for me to see that it's not only me and my colleagues that have been treated badly. It's all over the place."The 78th <a href="https://www.insider.com/we-dont-need-golden-globes-awards-during-pandemic-2021-2">Golden Globe Awards</a> takes place tonight and will be presented by Tina Fey and Amy Poehler from The Beverly Hilton.

Criticism of Golden Globes' journalists 'mostly stems from jealousy' over access and luxury freebies, committee member tells Sky News

<ul class="summary-list"><li>The Golden Globes was embroiled in scandal following allegations of racism, corruption, and sexual assault.</li><li>The organization behind the awards ceremony added 103 new voters in an effort to increase diversity.</li></ul>The Golden Globes, once among the most revered awards shows in Hollywood, is back on Tuesday, January 10, after an attempt to clean up its image following allegations of racism, corruption, and sexual assault.Dating back to 1944, the Globes are run by the Hollywood Foreign Press Association, a non-profit organization comprising a small group of journalists who cover the entertainment industry.The HFPA was <a href="https://www.insider.com/golden-globes-scandal-timeline-hfpa-lack-diversity-2021-5">embroiled in scandal</a> after a <a href="https://www.latimes.com/entertainment-arts/business/story/2021-02-21/hfpa-golden-globes-2021">Los Angeles Times exposé</a> in 2021 unearthed unethical behavior and a lack of racial diversity in the organization. Following the investigation, major studios like Netflix, Amazon, and WarnerMedia, as well as celebrities like <a href="https://www.insider.com/scarlett-johansson-golden-globes-time-to-step-back-2021-5">Scarlett Johansson</a> and Tom Cruise boycotted the Globes, calling for change.NBC, which had helped the Globes achieve its prominent status, <a href="https://www.insider.com/nbc-is-refusing-to-air-the-2022-golden-globe-awards-2021-5">announced</a> in May 2021 that it would not air the ceremony the following year.After a tumultuous two years of attempts to shore up its credibility, the Golden Globes are back. But lingering controversy and waning viewership of awards shows have some people questioning whether these efforts will be enough.<h2>Allegations of racism, corruption, and sexual assault</h2>The HFPA had no Black members among its 87 members and had not inducted one in nearly two decades, the Times found in 2021. The findings fueled criticism of the organization for its omission of Black-led films and TV shows like the critically acclaimed "Judas and the Black Messiah" and "I May Destroy You."The Golden Globes isn't the only award show to be criticized for a lack of diversity, as <a href="https://www.insider.com/oscars-diversity-problem-race-gender-numbers-academy-awards-2021-2">evidenced by the #OscarsSoWhite campaign</a> that first began in 2015.At the 2021 Globes ceremony, which took place just seven days after the Times published its exposé, the HFPA vowed to increase diversity within its ranks. "We celebrate the work of artists from around the globe," vice president Helen Hoehne said at the event. "We recognize we have our own work to do. Black representation is vital. We must have Black journalists in our organization."But just over a month after it announced its diversity initiatives, the HFPA was thrust into scandal again when the Times <a href="https://www.latimes.com/entertainment-arts/business/story/2021-04-19/former-hfpa-president-faces-a-backlash-over-email-calling-black-lives-matter-a-hate-movement">reported</a> that Philip Berk, a member of the organization and former eight-time president, wrote in an email to HFPA staff criticizing Black Lives Matter co-founder Patrisse Cullors and calling BLM a "racist hate movement."<div type="image" title="Philip Berk at the 68th Golden Globe Awards" height="768" width="1024" msid="96818616" hostid="261" sizebytes="53450"></div>The HFPA expelled Berk, who had previously been accused of sexual assault by actor <a href="https://www.insider.com/hollywood-men-victims-sexual-misconduct-2018-2">Brendan Fraser, who said Berk groped his butt at a 2003 HFPA luncheon</a>. (The organization later issued a statement that concluded the incident "was intended to be taken as a joke and not as a sexual advance," GQ <a href="https://www.gq.com/story/brendan-fraser-men-of-the-year-cover-2022">reported</a>.)The HFPA was also accused of harboring a "culture of corruption," according to Norwegian journalist Kjersti Flaa in an antitrust lawsuit against the organization, cited by the Times in its 2021 exposé. The lawsuit was dismissed in November 2020.HFPA members were allowed to accept <a href="https://www.insider.com/emily-in-paris-producers-golden-globes-voters-luxury-set-tour-2021-2">lavish perks from the studios and networks they wrote about, including Netflix's "Emily in Paris."</a> Despite an initial lukewarm reception from critics, the show received two Golden Globes nominations in 2021.<h2>Efforts to change</h2>The HFPA has taken steps to increase diversity within its ranks. The organization added 103 new international voters to its 96 members, according to a December press release <a href="https://www.goldenglobes.com/articles/golden-globes-2023-nominations-80th-golden-globes-have-been-announced">announcing</a> Golden Globes nominations."This diverse voting group represents 62 different countries around the world. Combined with the current membership, the total Golden Globe Awards voting body is now 52% female, 51.8% racially and ethnically diverse, with 19.6% Latinx, 12.1% Asian, 10.1% Black, and 10.1% Middle Eastern," the press release stated.Comedian Jerrod Carmichael will be hosting the Globes this year, becoming the <a href="https://en.wikipedia.org/wiki/List_of_Golden_Globe_Awards_ceremonies">second Black American host</a> in the award show's 80-year history.<div type="image" title="Jerrod Carmichael at the Emmys" height="636" width="848" msid="96818619" hostid="261" sizebytes="27096"></div>After a one-year hiatus, NBC announced in September 2022 that it would resume airing the ceremony (the 2022 Globes were held <a href="https://www.businessinsider.com/golden-globes-nominations-hollywood-stars-studios-courted-hfpa-diversity-2021-12">without fanfare in a private ceremony</a>)."We recognize the HFPA's commitment to ongoing change and look forward to welcoming back the Golden Globes to NBC for its landmark 80th anniversary in January 2023," said NBCUniversal entertainment chair Frances Berwick in a press statement.<h2>Will the changes be enough?</h2>The changes may not be enough to restore the prestige of the Golden Globes.Public interest in award ceremonies appears to be waning across the board. Viewership of the 2022 Oscars was <a href="https://variety.com/vip/awards-show-ratings-are-up-but-are-they-really-1235296064/">down</a> 52% from 2016, while the Emmy Awards and the MTV Movie and TV Awards saw 31% and 67% decreases in viewers, respectively.Some celebrities are still skipping the Globes. Fraser, who received his first Golden Globe nomination for his role in "The Whale," said <a href="https://www.insider.com/brendan-fraser-gains-first-golden-globe-nomination-wont-attend-2022-12">he won't attend the ceremony.</a>"I have more history with the Hollywood Foreign Press Association than I have respect for the Hollywood Foreign Press Association," Fraser told GQ. "My mother didn't raise a hypocrite. You can call me a lot of things, but not that."Tom Cruise, who returned his three Globes to the HFPA amid the controversy, is also unlikely to attend, Variety <a href="https://variety.com/2022/awards/columns/golden-globes-who-is-attending-hfpa-1235475235/" target="_blank" rel="noopener">reported</a>. The actor stars in "Top Gun: Maverick," which is nominated for Best Picture this year.

The Golden Globes returns to TV after being roiled by years of allegations of racism, corruption, and sexual assault

<ul class="summary-list"><li>Golden Globes voters were given a luxury tour of the "<keyword id="7496509" type="UNKNOWN" weightage="60" keywordseo="emily-in-paris">Emily in Paris</keyword>" set, the LA Times reported.</li><li>Over 30 Globes voters were reportedly part of the trip. </li><li>Earlier this year, "Emily in Paris" received two controversial Golden Globes nominations. </li></ul>Producers of Netflix's Euro-comedy "Emily in Paris" flew over 30 Golden Globes voters to France for a luxury visit of the show's set, <a href="https://www.latimes.com/entertainment-arts/business/story/2021-02-21/hfpa-golden-globes-2021">the Los Angeles Times reported</a> in a new investigation.The report, which was published by the Times over the weekend, delves into what the newspaper described as allegations of "ethical conflicts" and a "culture of corruption" within the <keyword id="4044483" type="COMPANY" weightage="60" keywordseo="hollywood-foreign-press">Hollywood Foreign Press</keyword> Association (<keyword id="351348" type="ORGANIZATION" weightage="60" keywordseo="HFPA">HFPA</keyword>), the influential but enigmatic organization that runs the annual <keyword id="3554" type="ENTERTAINMENT" weightage="60" keywordseo="Golden-Globe-Awards">Golden Globe Awards</keyword>.The investigation largely focuses on the validity of Golden Globes nominations, which have often <a href="https://www.insider.com/golden-globes-nominations-biggest-snubs-2021-2">proved controversial</a>. The report says there is a widespread belief in Hollywood that Globes voters can be "wheedled and swayed with special attention and access to A-list stars" before detailing a luxury trip to Paris that Paramount Network - the original producers of "Emily In Paris" - gave to more than 30 members of the HFPA. The trip included "a two-night stay at the five-star Peninsula Paris hotel, where rooms currently start at about $1,400 a night, and a news conference and lunch at the Musée des Arts Forains, a private museum filled with amusement rides dating to 1850 where the show was shooting," the report read.<div type="image" title="lily collins emily in paris" height="2400" width="3600" msid="81155464" hostid="261"></div>One unnamed member of the HFPA who took part in the trip told the LA Times that the show's producers treated them like "kings and queens" throughout their time in France.Insider has reached out to the HFPA, Paramount Network, and Netflix for comment."Emily in Paris" was acquired from Paramount by Netflix and premiered on the streamer late last year. The show follows the <a href="https://www.insider.com/emily-in-paris-unrealistic-moments-season-one-netflix-2020-10?utm_source=yahoo.com&amp;utm_medium=referralrral">life of a young American ex-pat</a> in Paris who works at a high-end marketing firm. And despite widespread critical panning, the show picked up two Golden Globes nominations earlier this month including Best TV Comedy. The show's Globes nominations shocked many people including members of the industry. Deborah Copaken, who is a staff writer on the show who wrote<a href="https://www.insider.com/emily-paris-writer-says-i-may-destroy-you-deserved-nominations-2021-2"> an op-ed for The Guardian</a> in which she admitted to being "stunned" that "Emily in Paris" received two nominations while Michaela Coel's acclaimed drama <a href="https://www.insider.com/golden-globes-tv-snubs-surprises-i-may-destroy-you-ratched-2021-2#lets-start-off-with-the-biggest-snub-hbos-brilliant-i-may-destroy-you-was-completely-shut-out-1">"I May Destroy You" was completely snubbed</a>. "That 'I May Destroy You' did not get one Golden Globe nod is not only wrong, it's what is wrong with everything," Copaken wrote. In November, a court ruled against Norwegian <keyword id="4578" type="COMPANY" weightage="100" keywordseo="entertainment">entertainment</keyword> journalist Kjersti Flaa who filed a lawsuit against the HFPA after she was denied admissions to the organization. In her suit, Flaa said that the HFPA is <a href="https://www.latimes.com/entertainment-arts/business/story/2021-02-21/hfpa-golden-globes-2021">run like a cartel and intentionally</a> stifles competition for its members.

'Emily in Paris' producers flew Golden Globes judges out to Paris for luxury set visit in 2019, report says

<ul class="summary-list"><li>An investigation by the Los Angeles Times revealed financial and ethical failures by the HFPA.</li><li>Major studios like Netflix, Amazon, and WarnerMedia announced they would boycott the <keyword id="2392" type="ENTERTAINMENT" weightage="60" keywordseo="Golden-Globes">Golden Globes</keyword>.</li><li>On Monday, NBC announced it would not air the Golden Globes in 2022.</li></ul>The Golden Globes is one of the most revered awards shows in Hollywood with a history that goes back to 1944.Recognizing the best in movies and TV, the Globes are run by the Hollywood Foreign Press Association (HFPA), a non-profit organization made up of a small group of journalists (around 87 members) whose coverage of the industry is read or seen predominantly outside of the US.Beginning in 1964, the Globes and the HFPA raised in stature when NBC began airing the ceremony around the country. More casual than the Oscars as the nominees are all sitting at tables and downing champagne through the evening, and unique in that it awards the best in movies and TV in one evening, the awards show has been touted as Hollywood's night to party.Currently, the Globes are shown in 167 countries and at its height was the third highest-rated award show behind the Oscars and Grammys.But recently the HFPA has been thrust into damage control following a <a href="https://www.latimes.com/entertainment-arts/business/story/2021-02-21/hfpa-golden-globes-2021">Los Angeles Times exposé</a> that uncovered financial and ethical failures by the organization. It has led to major studios like Netflix, Amazon, and WarnerMedia boycotting the Globes and stars like Mark Ruffalo and <keyword id="6376613" type="PERSON" weightage="60" keywordseo="Scarlett-Johansson">Scarlett Johansson</keyword> calling for change.Then a catastrophic blow: <a href="https://www.insider.com/nbc-is-refusing-to-air-the-2022-golden-globe-awards-2021-5">NBC announced Monday</a> it will not air the Globes in 2022.Here's a timeline of the HFPA controversy.<div type="image" title="Golden Globes Kevin Mazur Getty" height="2733" width="5467" msid="82588297" hostid="261"></div><h2>An exposé by the Los Angeles Times in February uncovered unethical behavior and no Black members in the HFPA</h2>The LA Times story exposed what many in Hollywood heard whispers about for decades about the HFPA. It revealed that the organization has a "culture of corruption," as Norwegian journalist Kjersti Flaa said in an antitrust lawsuit against the organization that was dismissed in November 2020.According to the story, HFPA members are allowed to accept lavish perks from studios and networks they will later write about.The most egregious part of the story highlighted how, in 2019, over 30 HFPA members flew to France to <a href="https://www.insider.com/emily-in-paris-producers-golden-globes-voters-luxury-set-tour-2021-2">visit the set of Netflix's "Emily in Paris"</a> and were treated to a two-night stay at the five-star Peninsula Paris hotel and lunch at the Musée des Arts Forains, a private museum where the show was shooting.Despite the first season of "Emily in Paris" finding a lukewarm reception from critics (it has a <a href="https://www.rottentomatoes.com/tv/emily_in_paris">63% rating</a> on Rotten Tomatoes), the show received two Globes nominations this year.The Times story also revealed that the HFPA has no Black members and the organization had not inducted one in nearly two decades.This fueled more criticism of the HFPA for its glaring omission of Black-led TV shows and movies in this year's Globe nominations, including "I May Destroy You" and "Da 5 Bloods."<h2>On Golden Globes night, the HFPA responded: 'Black representation is vital'</h2>The HFPA always takes a moment out of every Golden Globes show to talk about itself, but this year it had a more somber tone as HFPA president Ali Sar, vice president Helen Hoehne, and former president Meher Tatna went on stage and addressed the world about the controversies within their organization."We celebrate the work of artists from around the globe," said Hoehne. "We recognize we have our own work to do. Black representation is vital. We must have Black journalists in our organization.""Everyone from all underrepresented communities [should] get a seat at our table," Tatna said. "And we are going to make that happen."Sar concluded by saying that the HFPA needs to "create an environment where a diverse membership is the norm, not the exception."<div type="image" title="Ava Duvernay" height="3072" width="4096" msid="82588303" hostid="261"></div><h2>In March, the HFPA promised new diversity efforts. Ava DuVernay voiced her skepticism.</h2>Shortly after the Golden Globes aired, the HFPA <a href="https://www.indiewire.com/2021/03/golden-globes-hfpa-diversity-times-up-1234621788/">released a statement</a> pledging to make efforts in diversity and inclusion within its membership in the next 60 days.The organization noted that it was hiring an "independent expert in organizational diversity, equity and inclusion" to advise them through the process.Director Ava DuVernay, who is not a member of the association, was skeptical of the HFPA's plan."So, the board is gonna oversee its own reform?" DuVernay asked in a tweet. "Same board that oversees and benefits from the current practices and has knowingly perpetuated the HFPA's corrupt dealings and racial inequity for decades? Got it."The HFPA hired <a href="https://www.goldenglobes.com/articles/hfpa-announces-hiring-expert-advisors">USC professor Dr. Shaun Harper</a> to be its diversity advisor.<h2>In April, a former HFPA president called Black Lives Matter a 'racist hate movement'</h2>Over a month after the HFPA announced it would be taking strides to bring inclusion within its ranks, the <a href="https://www.latimes.com/entertainment-arts/business/story/2021-04-19/former-hfpa-president-faces-a-backlash-over-email-calling-black-lives-matter-a-hate-movement">Los Angeles Times</a> reported that Phil Berk, an HFPA member and former eight-time president, sent out an email to the organization's staff and general counsel criticizing Black Lives Matter co-founder Patrisse Cullors and calling BLM a "racist hate movement."Berk, who <a href="https://www.insider.com/hollywood-men-victims-sexual-misconduct-2018-2">Brendan Fraser accused in 2018 of groping his butt at a 2003 HFPA luncheon</a> (an HFPA investigation found Berk's actions were inappropriate but <a href="https://www.gq.com/story/brendan-fraser-says-hfpa-denied-sexual-harassment-claims">intended as "a joke"</a>), shared an article from the conservative site <a href="https://www.frontpagemag.com/fpm/2021/04/blm-goes-hollywood-daniel-greenfield/">FrontPage Mag</a> which took issue with Cullors buying a $1.4 million home in Topanga Canyon a year after "race rioters burned buildings and terrorized communities," referring to Black Lives Matter protestors."The house is down the road from one of the homes involved in the Manson murders which seems only appropriate since Manson wanted to start a race war," the story states. "And Black Lives Matter is carrying on Manson's work."<div type="image" title="Philip Berk Michael Tran Getty" height="2250" width="3000" msid="82588317" hostid="261"></div><h2>Two days later, Phil Berk was expelled from the HFPA</h2>Following the news of Berk's email, the HFPA tried to save face <a href="https://variety.com/2021/awards/news/hollywood-foreign-press-association-phil-berk-1234955963/">by expelling Berk</a>. But things are looking dire for the organization.On the same day, its <a href="https://www.hollywoodreporter.com/news/general-news/golden-globes-hfpa-in-crisis-as-famed-fixer-di-advisor-quit-exclusive-4169968/">crisis communications firm, Smith &amp; Company, quit</a>. And Dr. Harper, the USC professor hired to be its diversity advisor, resigned.<h2>In May, the HFPA unveiled its diversity reform</h2>The organization announced it wants to admit 20 new members in 2021 with a specific focus on Black membership. And to also increase membership by 50% over the next 18 months with a goal of recruiting from underrepresented groups."For the past 60 days we have worked hard to come up with a plan of action - culling ideas from the members as well as outside entities - to present a cohesive, comprehensive proposal," the HFPA's board <a href="https://variety.com/2021/film/news/golden-globes-diversity-crisis-hfpa-1234965482/">wrote in a statement</a>. "We have engaged in much-needed, deep introspection with the help and guidance of our outside advisors, experts in diversity and inclusion, and our media partners. Together, we have created a roadmap for transformational change in our organization."<div type="image" title="Netflix's Ted Sarandos" height="1716" width="2288" msid="82588325" hostid="261"></div><h2>Days later, Netflix head Ted Sarandos told the HFPA it was 'stopping any activities' with the organization</h2>Sarandos sent a letter to the HFPA board explaining that the streaming giant felt its recent steps to build inclusion and diversity wasn't enough."We don't believe these proposed new policies - particularly around the size and speed of membership growth - will tackle the HFPA's systemic diversity and inclusion challenges, or the lack of clear standards for how your members should operate," <a href="https://deadline.com/2021/05/netflix-hollywood-foreign-press-ultimatum-ted-sarandos-diversity-inclusion-controversy-1234752218/">Sarandos wrote</a>. "So we're stopping any activities with your organization until more meaningful changes are made."Following the news, Reese Witherspoon and Shonda Rhimes supported Netflix's decision.<h2>Amazon said it was boycotting the Globes and HFPA, while Mark Ruffalo tweeted #ChangeIsGolden</h2>Soon after the Netflix move, <a href="https://www.thewrap.com/golden-globes-amazon-studios-hfpa-boycott-sincere-significant-reform/">Amazon Studios head Jennifer Salke announced</a> that it would stop working with the HFPA and the Globes. <a href="https://variety.com/2021/awards/awards/golden-globes-warnermedia-hbo-warner-bros-boycott-1234969813/">WarnerMedia</a> would also add its name days later to the studios boycotting the group.And Ruffalo, who had won a Globe this year for his performance in HBO's "I Know This Much Is True," tweeted that the HFPA should not "resist the change.""It's discouraging to see the HFPA, which has gained prominence and profited handsomely from their involvement with filmmakers and actors, resist the change that is being asked of them from many of the groups that have been most disenfranchised by their culture of secrecy and exclusion," Ruffalo tweeted. "Now is the time to step up and right the wrongs of the past."The actor included the hashtag #ChangeIsGolden to the tweet.<h2>On May 10, Scarlett Johansson urged Hollywood to take a 'step back' from the HFPA</h2><h2><div type="image" title="scarlett johansson" height="2726" width="3632" msid="82588331" hostid="261"></div></h2>The superstar actress, who has been Globes nominated five times over her career, released a statement advocating for Hollywood to <a href="https://www.insider.com/scarlett-johansson-golden-globes-time-to-step-back-2021-5">"step back" from the award show</a>. She also explained why she doesn't take part in HFPA events."As an actor promoting a film, one is expected to participate in awards season by attending press conferences as well as awards shows," Johansson said. "In the past, this has often meant facing sexist questions and remarks by certain HFPA members that bordered on sexual harassment. It is the exact reason why I, for many years, refused to participate in their conferences."<h2>On May 11, NBC announced it will not air the Golden Globes in 2022</h2>After decades of airing the awards show, NBC announced it <a href="https://www.insider.com/nbc-is-refusing-to-air-the-2022-golden-globe-awards-2021-5">would not air it next year</a>."We continue to believe that the HFPA is committed to meaningful reform," NBC said in a statement. "However, change of this magnitude takes time and work, and we feel strongly that the HFPA needs time to do it right."Insider reached out to the HFPA for comment on NBC's announcement but didn't hear back.<div type="image" title="Tom Cruise Frank Trapper Getty" height="1463" width="1951" msid="82588339" hostid="261"></div><h2><keyword id="1538" type="PERSON" weightage="60" keywordseo="tom-cruise">Tom Cruise</keyword> returned the three Golden Globe trophies he won over his career</h2>Shortly after the NBC announcement, <a href="https://deadline.com/2021/05/tom-cruise-returns-golden-globe-trophies-three-join-protest-jerry-maguire-born-on-the-fourth-of-july-magnolia-protest-1234753324/">Deadline reported</a> that Tom Cruise was giving back his Globes trophies to the HFPA.Cruise won two best actor awards for "Jerry Maguire" and "Born on the Fourth of July," and a best supporting actor award for "Magnolia."

The Golden Globes are embroiled in scandal and could be canceled for good. Here's a timeline of the controversy.

<div class="image-container float_right" style="width:400px"><div class="image"></div>AP Photo/WIlfredo LeeInmates stand in line under the watchful eye of a corrections officer as they wait to eat lunch at the Hendry Correctional Institution Wednesday, April 11, 2007, in Immokalee, Fla.</div>A shocking indictment of <a href="http://www.businessinsider.com/black-guerrilla-family-indictment-2013-4">13 Baltimore prison guards</a> last week is an extreme example of what happens when people on the "lowest rung" of the criminal justice career ladder succumb to corruption.
The Baltimore case is the <a href="http://www.businessinsider.com/prison-gang-allegedly-targeted-female-guards-2013-4">most disturbing case of prison guard corruption</a> in recent memory. Guards allegedly snuck cellphones and other contraband to <a href="http://www.businessinsider.com/most-dangerous-prison-gangs-in-the-us-2013-4#black-guerrilla-family-100-300-members-and-thousands-of-associates-2">Black Guerrilla Family</a> (BGF) <keyword id="6362397" type="UNKNOWN" weightage="60" keywordseo="Prison">prison</keyword> gangsters and gave them free rein over their own prison. BGF leader Tavon White also managed to impregnate four guards, two of whom got tattoos with his name.
While most guards aren't in bed with inmates, they do face tough and dangerous jobs with little compensation, recognition, or hope for advancement. Poor pay and low hiring standards in America's prisons make guards more susceptible to corruption than others in the justice system, experts told Business Insider.
Guards make <a href="http://www.bls.gov/ooh/protective-service/correctional-officers.htm">significantly less money</a> than <a href="http://www.bls.gov/oes/current/oes333051.htm">police officers</a> and generally have significantly less training. (In Maryland, where the BGF thrives, corrections officers get six <a href="http://www.dpscs.state.md.us/aboutdpscs/FAQemploy.shtml">weeks of training</a> compared to <a href="http://www.aacounty.org/police/policeacademy.cfm#.UX_mNYJ5HJw">six months for police</a>.) Many go into corrections as a last resort.
"It's been referred to as the bottom rung in the career ladder in criminal justice. This is considered dirty work," <a href="http://wheelsforjustice.rwu.edu/">criminal justice professor Chris Menton</a> tells us.
"The people who end up in these jobs are people who couldn't get a job as a police officer, couldn't get through <keyword id="6355470" type="CITY" weightage="100" keywordseo="Law">law</keyword> school, couldn't get a job as a federal agent," adds Menton, who actually worked as a corrections officer himself because he couldn't find work after college.
Once they get into this line of work, corrections officers get little recognition — unlike police officers, who are out on the street and dealing with the public every day.
"Corrections in general is the ugly stepchild of the justice system," says Bruce Bayley, a criminal justice professor at Weber State University and former correctional officer. "Out of sight out of mind."
It's not surprising that unsophisticated workers who aren't respected might take bribes.
Corrections officers have also been indicted for allegedly taking bribes in <a href="http://www.fbi.gov/washingtondc/press-releases/2013/former-corrections-officer-found-guilty-of-bribery-for-taking-cash-to-smuggle-contraband-into-d.c.-jail">Washington D.C.</a>, <a href="http://www.fbi.gov/springfield/press-releases/2012/federal-correctional-officer-sentenced-to-prison-for-accepting-bribes-and-smuggling-contraband">Illinois,</a> <a href="http://www.fbi.gov/indianapolis/press-releases/2010/ip021710.htm">Indiana,</a> <a href="http://www.fbi.gov/pittsburgh/press-releases/2010/pt041410a.htm">West Virginia</a>, and <a href="http://www.fbi.gov/washingtondc/press-releases/2009/wfo120109a.htm">Maryland</a>, to name a few places. In February, 17 former corrections officers were <a href="http://www.atf.gov/press/releases/2013/02/022713-hou-29-arrested-in-multiple-jurisdictions-following-texas-racketeering-indictment-including-17-former-corrections-officers.html">indicted in Texas</a> for bringing contraband to inmates to help them commit crimes from behind prison walls.
One of those corrections officers in Texas, 38-year-old Jaime Jorge Garza, reportedly told a court that he got pushed around a lot as a guard and that he <a href="http://www.caller.com/news/2013/apr/02/nine-of-32-inmates-former-beeville-corrections/?partner=RSS">was glad he finally got caught</a> smuggling contraband.
Most of America's prison guards are unarmed, and they are <a href="http://www.npr.org/2013/02/28/173181457/budget-cuts-could-compromise-safety-at-overcrowded-prisons">more outnumbered than ever</a> because of state budget shortages.
"Every state and municipality in the country has cut its officer staffing," <a href="http://www.jjay.cuny.edu/4142.php">criminal justice expert Martin Horn</a> told us. "I firmly believe that the result is officers are terrified. One way of keeping themselves safe is aligning with the inmates."

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