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You Searched For "fitness is not an option campaign" and got 20 results


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6 mins read

We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit

We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy

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2 mins read

Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'

After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun

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1 min read

The one where Shanti rescues Om; Cult.fit's latest ad gives a new ending to Om Shanti Om

Sayani Gupta plays Shanti and Naveen Kasturia can be seen as Om

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2 mins read

Cult.fit's 'Jaa Simran Jaa' advertisement taken down from YouTube after Yash Raj Films flags it for copyright infringement

Cult.fit says that the advertisement was produced and released after all due diligence

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2 mins read

When Cult.fit put a hilarious twist to the famous dialogue 'Ja Simran Ja' from Dilwale Dulhania Le Jaenge

The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…

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2 mins read

A Menswear Brand That Specializes Perfect Sizing Launched A Kickstarter To Tackle T-Shirts

"When people often refer to bespoke or custom, they're really talking about made-to-measure," Vora …

Stephanie Yang   


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3 mins read

Coca-Cola is taking a huge step away from the sugary soda that made it famous

With American soda consumption down 25% since 1998, Coca-Cola has been scrambling to prove that it …

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4 mins read

Trump returns from Asia to a White House and party in crisis

Even bigger than Trump, the biggest Republican legislative push, tax reform, has hit a setback. A l…

Alex Lockie   


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1 min read

‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India

Global digital music service Spotify which swept the Indian market with dirt cheap subscription…

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6 mins read

StepSetGo aims to grow its revenue by 10X in 2021

Shivjeet Ghatge, CEO and Co-founder, StepSetGo walks us through the app's journey and shares future…

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2 mins read

Trump lashes out at former Director of National Intelligence James Clapper after he issued his harshest rebuke of the president yet

"In a fit of pique he decides to do something about Kim Jong Un, there's actually very little to st…

Eliza Relman   


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3 mins read

Consumers are getting wiser about an unhealthy additive to drinks - and it's led to the biggest challenge in Gatorade's history

In 2014, Gatorade cut brominated vegetable oil from its ingredients list after a 15-year-old girl s…

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2 mins read

Jerry Seinfeld Created These Intentionally Terrible Acura Ads For His Web Series - And They're Hilarious

Here's one with a showcase that could fit into a game show. A guy ready for a "Mad Men" audition an…

Richard Feloni   


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2 mins read

NATE SILVER: 'The Culture Stuff Was Not A Big Factor' In Me Leaving The New York Times

He said his decision was based on a number of factors — among them, editorial prestige and freedom,…

Brett LoGiurato   


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1 min read

Nikki Haley mocked Trump for being 'confused again' over apparent ballot deadline mix-up

Nikki Haley is ramping up attacks on Donald Trump's age and mental abilities ahead of the South Car…

Alia Shoaib   


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4 mins read

Public Rec makes pants that feel a lot like sweats but look much nicer — after 3 years of wear, they still look brand new

The Public Rec All Day Every Day Pant is basically a pair of sweatpants that can be worn out in the…

Amir Ismael   


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3 mins read

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding

The choice of the groom’s outfit is often a consensus between his mother, sister or bride-to-be, if…

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2 mins read

SEAT made a car for women that has eyeliner-shaped headlights

The Spanish car manufacturer, which is part of Volkswagen, even says that the compact, four-seat ca…

Chloe Pantazi,Chloe Pantazi   


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2 mins read

Europe's most successful Kickstarter project has imploded

The company told backers that "having explored all options known to us, and after seeking professio…

Rob Price