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You Searched For "fitness brands" and got 20 results


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4 mins read

The struggle of being a workplace 'zillennial,' not knowing where you fit in

Zillennials are on the cusp of two vastly different generations — Gen Z and millennials — and are s…

Lindsay Dodgson   


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5 mins read

Running isn't just about fitness — these 8 products are shaping the new look of run clubs

From Nike Vaporflys to Bandit socks, here are the stand-out looks you can expect to see at run club…

Julia Pugachevsky   


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3 mins read

Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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13 mins read

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…

Amanda Krause   


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4 mins read

A 45-year-old personal trainer to celebrities including Naomi Campbell shared how he eats and trains to boost his longevity and stay fit

Luke Worthington used to find it tough to find the time to exercise. He explains how he's learned t…

Rachel Hosie   


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3 mins read

Neeraj Chopra: A legendary athlete on field, a superstar without pretension off it

It was not a great deal for him to say he fouled five of his six attempts. The long Q and A session…

PTI   


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1 min read

Homegrown healthtech platform Cult.fit raises $10.2 million

Tata Digital-backed healthtech platform Cult.fit (formerly Cure.fit) has raised $10.2 million in it…

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7 mins read

I was a fitness influencer with 1 million Instagram followers. I made a career U-turn after I realized my content was damaging myself and others.

Madalin Giorgetta would get 60,000 likes on a bikini photo as a fitness influencer. She re-trained …

Kim Schewitz   


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2 mins read

BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids

A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…

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2 mins read

Mr. 360° backs Supply6! RCB Icon AB De Villiers joins Bengaluru-based health food start-up as brand ambassador and investor

AB de Villiers partners with Bengaluru's health food start-up Supply6, endorsing its commitment to …

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4 mins read

Rucking is a buzzy fitness trend so I tried it. I'm fit and loved how efficiently it turned my daily walk into a challenging workout.

Health and fitness reporter Rachel Hosie has been strength training for years and goes on daily wal…

Rachel Hosie   


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6 mins read

My family immigrated to the UK with nothing when I was 5. Now I run a fitness empire that made $70 million last year.

Krissy Cela migrated to the UK from Albania at the age of five. She built her hugely successful bra…

Rachel Hosie   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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3 mins read

Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.

Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…

Aditi Bharade   


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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


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7 mins read

Peloton's demise is another in a long line of failed fitness fads

The at-home cycling company was riding high during the pandemic. What went wrong?

Emily Stewart   


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4 mins read

I quit my finance job and set up LØCI, the sneaker brand loved by Leonardo DiCaprio and Nicki Minaj — here's how I did it

Emmanuel Eribo gave up his finance job to cofound Butterfly Twists and then luxury sneaker brand LØ…

Jyoti Mann   


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4 mins read

I won a housing lottery with over 5,000 applicants. Now I pay $1,260 a month for a brand-new home.

After a 33-year-old single mom won an affordable housing lottery, she and her son were able to leav…

Alcynna Lloyd   


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3 mins read

My family didn't have money for name-brand clothes and I was teased growing up. Here's how I buy them for my daughter with a limited budget.

Growing up my family didn't have money for expensive clothes and I was teased at school. I use apps…

Isobella Jade