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4 mins read
Chopra to rely on consistency to defend Olympic gold, as Indian athletes begin campaign
A top podium finish on August 8 for Chopra will make him only the fifth man in Olympics history to …
PTI
4 mins read
My wife and I gave up $1 million in Big Tech pay to move from California back to India. I couldn't find purpose in the US.
Nithin Hassan left a job at Meta in California last year to move to to Bengaluru with his wife and …
Shubhangi Goel
2 mins read
Harmanpreet to lead tried and tested bunch at T20 World Cup as India look to end title drought
The competition was shifted to the UAE from Bangladesh following unrest in the South Asian nati…
PTI
10 mins read
Best vacuum cleaners for your home in India with prices (2024)
Choose the best vacuum cleaner for your home in 2024. Compare top models and prices for every budge…
2 mins read
Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'
After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun
4 mins read
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer
6 mins read
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
2 mins read
Team India start training in New York ahead of T20 WC opener against Ireland
The ICC T20 World Cup will be played in the West Indies and the USA from June 1 to 29. Men in Blue …
ANI
2 mins read
Modi launches fit India movement as the country battles its diabetes capital tag
"We should make fitness our mantra for life,” Modi told while addressing a large crowd of childr…
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
4 mins read
This International Men's day, The Man Company celebrates self-love and pays an ode to the gentleness in men
The campaign is available on YouTube in nine different languages, and a sign language section
3 mins read
Rin celebrates India's Olympic fencer C.A. Bhavani Devi's story of grit, determination and hard work in its latest TVC
The campaign is conceptualised by Ogilvy India
5 mins read
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign to alter its brand image
5 mins read
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
5 mins read
How Durex cleverly uses influencer marketing to trigger conversation around its new product launches
Reckitt’s Dilen Gandhi, Regional Marketing Director shares Durex’s marketing mantra
4 mins read
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
How Skechers is working towards becoming one of the largest footwear brands in India
2 mins read
Ponting lauds Rohit — 'Best man to lead India to third WC title'
Australian legend Ricky Ponting believes a "laid-back" Rohit Sharma is the ideal captain to lead In…
PTI
4 mins read
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…
5 mins read
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Holi is a natural fit for Surf Excel. We all stain our clothes while celebrating this festival of c…
2 mins read
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the n…