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2 mins read
Modi launches fit India movement as the country battles its diabetes capital tag
"We should make fitness our mantra for life,” Modi told while addressing a large crowd of childr…
2 mins read
Cult.fit gives a hilarious twist to the famous dialogue 'Mere Karan Arjun Aayenge'
After Jaa Simran Jaa, Cult.fit gives a twist to Karan Arjun
2 mins read
When Cult.fit put a hilarious twist to the famous dialogue 'Ja Simran Ja' from Dilwale Dulhania Le Jaenge
The first TVC in the campaign has gone live on TV and OTT platforms during the ongoing India vs Eng…
4 mins read
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer
2 mins read
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
The idea behind ‘Own Your Shape’ campaign is to break away from the stereotype of clothing or the n…
4 mins read
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
How Skechers is working towards becoming one of the largest footwear brands in India
6 mins read
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
2 mins read
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Aims to reinforce its brand positioning as the leading homegrown smartwatch brand and liaison a dee…
1 min read
‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India
Global digital music service Spotify which swept the Indian market with dirt cheap subscription…
2 mins read
Gionee returns after a long break with three new smartwatches starting at ₹2,499
GSW3-Senorita smart watch (crafted for new-age women) is available for ₹3,499; GSW4 with ‘Always…
2 mins read
Disha Patani to be the face of mobile accessories brand Ambrane
Ambrane aims to strengthen its network among the millennials
5 mins read
ASICS is amping up presence in India, plans to open 14-15 new stores every year, over the next three years
India is one of the top markets the brand is focusing on globally and is looking at expanding its p…
2 mins read
Harmanpreet to lead tried and tested bunch at T20 World Cup as India look to end title drought
The competition was shifted to the UAE from Bangladesh following unrest in the South Asian nati…
PTI
2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
6 mins read
How Bajaj Allianz Life Insurance is building its brand based on evolving millennial mindsets
After Bajaj Allianz found out that 60% of the traffic on its website was from millennials, it under…
5 mins read
As Fanta comes up with Rang Ja, a celebration song for the ICC Men’s T20 World Cup, Piyush Pandey and Arnab Roy tell us all about the colorful campaign
Fanta has come up with a high-decibel campaign after almost 5 years
2 mins read
Mahendra Singh Dhoni roped in as JioMart's brand ambassador
Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket…
ANI
5 mins read
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression was one of the top performing agencies in India last year, it grew at the rate of 90…
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
2 mins read
India announces Asia Cup squad — Jasprit Bumrah, Shreyas Iyer, KL Rahul return
BCCI has announced a strong 17-member squad for the upcoming Asia Cup 2023 which will begin on Augu…