You Searched For "first party data" and got 16 results
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3 mins read
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
5 mins read
Ensuring personalisation in a cookieless world
The internet is decades old, but many of its fundamental aspects remain the same. It's a collection…
2 mins read
Marketing Cloud Startup Zeta Global is acquiring bankrupt ad-tech firm Sizmek to help marketers run campaigns with first-party data
Zeta Global is buying two parts of Sizmek's business: The RocketFuel demand-side platform that help…
Lauren Johnson
3 mins read
Roku has inked a deal with Adobe to solve one of marketers' biggest pain points in OTT advertising
Both companies claim that first-party data differentiates them from other ad-tech companies in OTT.…
Lauren Johnson
4 mins read
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…
Lauren Johnson
4 mins read
Google's looming privacy changes could shake up ad retargeting - and advertisers are scrambling to find alternatives
"Each ad impression may have a different set of conditions, which you will need to consider - like …
Lauren Johnson
4 mins read
Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around
Since Facebook decided to close Partner Categories in March, Arun Kumar, chief data and technology …
Lauren Johnson
2 mins read
Samba TV is acquiring a startup that helps direct-to-consumer brands like Parachute and Plated swap data to improve TV ad targeting
Wove helps DTC companies share anonymized customer data with each other so they can target better. …
Lauren Johnson
9 mins read
'It is this phenomenal game of hot potato': Marketers are poring over legal documents to make sure they don't screw up using data on Facebook
"These data providers are stepping up - they're reaching out and asking to have meetings, to presen…
Lauren Johnson
3 mins read
Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oreal has found a way around that.
"Every piece of data is meaningless if there is no consent, and if there's no value exchange," she …
Tanya Dua
5 mins read
'That would look like 70% of traffic is gone': Here are the winners and losers of Google's plans to add privacy tools to Chrome
On Tuesday, Google announced that it would let consumers block and choose how advertisers use third…
Lauren Johnson
2 mins read
We're announcing the launch of SAGA, a strategic overhaul of our audience-data platform
SÁGA Audience analyzes historical first-party audience behavior to connect marketers with the right…
Jana Meron
2 mins read
Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.
Below are 10 companies, listed alphabetically, that are helping marketers prepare for the new wave …
Lauren Johnson
2 mins read
How The Death Of The Cookie Will Only Help The Rich Get Richer
As of now, third-party cookies don't work on Apple's Safari browser, and they're turned off by defa…
Aaron Taube
3 mins read
New parents, GenZ and millennials turned to Spotify in 2021, as they strived to shorten distances, get away from the screen and get into the groove
The total time spent listening to podcasts by moms, dads and new parents grew by 83%. Meanwhil…