<ul class="summary-list"><li>Gen Z investors are aiming to use market opportunities and make short-term profits, a Barclays survey found. </li><li>They trade often, take bigger risks and track their portfolios closely - habits criticised by <keyword id="35175" type="ORGANIZATION" weightage="60" keywordseo="investing">investing</keyword> experts. </li><li>At the same time, so-called 'Finfluencers' are sharing stock and investment strategy tips for fast, high returns. </li></ul>Gen Z investors are all about making quick gains. They trade more frequently, they take on more risk and are picking up other traditionally 'bad' investment habits in the process, a Barclays survey found this week. "Over a fifth (21 per cent) of Gen Z investors say they are investing to take advantage of the market and 16% plan to 'play the <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword>' to get rich quick," the survey found. Most Gen Z investors additionally planned to dissolve investments within five years, according to Barclays.Over the past year especially, Gen Z investors have also become more prone to taking risks when investing - almost a third of survey respondents admitted to this. "The last year has also seen younger investors pick up investing habits that are traditionally viewed as unfavourable," Barclays noted. As well as an increased risk appetite and investing more speculatively, the survey found that Gen Z investors traded more frequently and monitored their portfolios more often and closely. Gen Z, or "zoomers", are generally understood to be those individuals born roughly between 1997 to 2012, to so-called Gen X parents. Older generations were found to be more focused on long-term goals, like purchasing real estate, when investing and had not become significantly more susceptible to risk over the past year. Throughout the COVID-19 pandemic and alongside the corresponding rise in retail <keyword id="6368158" type="UNKNOWN" weightage="60" keywordseo="trading">trading</keyword>, a new type of <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> influencer has emerged - and it's one that appeals to Gen Zers. "Finfluencers", or financial influencers, are especially popular on TikTok, where over 45% of all US-based users are of Gen Z age, according to <a href="https://www.statista.com/statistics/1095186/tiktok-us-users-age/">statista.com</a>. The hashtags '#FinTok', '#StockTok', '#finance' and '#investing', which are commonly used by influencers who share finance- and investment-based content, have almost 7.5 billion views between them. The type of videos posted under these tags however varies greatly. On the one side, there are finfluencers that use their platform to provide financial education, <a href="https://markets.businessinsider.com/news/stocks/tiktok-feminist-finance-gender-equality-investing-fintok-stocktok-2021-5-1030476909">fight back against sexism</a> that still exists within the world of finance and investing, or show how they use <a href="https://markets.businessinsider.com/currencies/news/dogecoin-mavericks-mark-cuban-tiktok-robinhoodkid-tickets-fintok-2021-4-1030341654">cryptocurrencies to make purchases</a>.On the other side, many accounts promote specific stock investments or strategies - often leading with a promise of quick and high returns if users follow the approach. Videos with titles like "Stocks that will make me rich by 2022", "Three penny-stocks ready to take off this week" or "How to retire at 22 years old" seem to dominate financial hashtags when scrolling through TikTok. Crucially, finfluencers rarely are qualified financial professionals. Instead, they are often just dipping their toes into the investment waters as well. Many clarify this on their profiles, but this does not seem to stop audiences from following their advice and strategies. A recent Motley Fool survey showed that <a href="https://markets.businessinsider.com/news/stocks/stocks-are-king-among-genz-millennials-meme-stocks-are-not-2021-5-1030452750">social media buzz is the fourth most important factor</a> in deciding whether to invest in a certain stock or not among Gen Z investors - highlighting just how influential finfluencers can be and how significant a role they play in young investing.

Gen Z investors are taking more risks, picking up bad investing habits in the hunt to get rich quick, survey finds

<ul class="summary-list"><li>Some male TikTokers who are active on <keyword id="11345318" type="UNKNOWN" weightage="60" keywordseo="stocktok">StockTok</keyword> and <keyword id="11154706" type="UNKNOWN" weightage="60" keywordseo="fintok">FinTok</keyword> still say finance is a man's realm.</li><li>But rising female Fintok stars like Jessica Spangler are proving them wrong and advocate for <keyword id="11345319" type="UNKNOWN" weightage="60" keywordseo="financial-feminism">financial feminism</keyword>.</li><li>They aim to empower women to take control and understand their finances and investing. </li></ul>For some male TikTokers who are active on StockTok and FinTok, the social media platform's financial niches, <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> and investing are still 'just for men'.Age-old stereotypes of women not being able to understand finance, or needing men to explain investing to them, are constantly being retold. Male TikTokers often leave derogatory, insulting comments under the videos of their female peers and appear to be getting more likes and engagement on their content. Major banks and financial institutions have strived to reduce the gender imbalance in recent years. <a href="https://www.goldmansachs.com/media-relations/press-releases/current/update-on-inclusion-and-diversity.html">Goldman Sachs</a> is aiming to have 40% female vice presidents by 2025, 40% of <a href="https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/documents/workforce-composition-disclosure.pdf">JPMorgan</a>'s board members were female in 2020, 39% of <a href="https://www.morganstanley.com/assets/pdfs/Morgan_Stanley_2020_Diversity_and_Inclusion_Report.pdf">Morgan Stanley</a>'s global employees were women, Christine Lagarde became the European Central Bank President, two of the six Federal Reserve governors are women. Yet fewer than 1% of global financial institutions have achieved gender equality according to the <a href="https://www.omfif.org/gbi2021/">Official Monetary and Financial Institutions Forum</a>'s 2021 Gender Balance Index. Only <a href="https://markets.businessinsider.com/currencies/news/bitcoin-ethereum-cryptocurrency-traders-overwhelmingly-male-etoro-study-show-2021-2-1030049339">15% of bitcoin and 12% of ethereum</a> investors are women, a survey by trading platform eToro found earlier this year. And on social media, gender stereotypes are still all the rage. "One of my first videos was talking about capital gains tax with short-term investing and just a whole bar of comments from guys: 'she has no idea what she's talking about, none of this is true, this is completely inaccurate' and I was literally sharing factual information. I mean it's not a debate, it's not an opinion, it's fact," Jessica Spangler told Insider..From simple comments like "you're wrong" to mockery and full-blown insults - it's all commonplace online. Scrolling through popular hashtags like #fintok, #stocktok, #investing or #finance creates a bleak image in terms of gender equality, with the vast majority of content being put out by young men. The "finance bro" community is alive and well. Spangler, who has over 151,000 followers on <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> and goes by the handle @ecommjess, says she is making 'financial <keyword id="125719" type="PERSON" weightage="60" keywordseo="Feminism">feminism</keyword>' a key part of her online brand."It is possible as a female to have a voice in finance, to take control of your own financial situation and to kind of advocate and empower yourself through financial education," Spangler said. "It doesn't have to be, you know, an old guy in a suit that gives you all your information," she said. "I just want women to feel like can have their own financial future and be financially independent and that they don't need anybody else to, you know, handle their money for them," Spangler said. Spangler credits her commitment to financial feminism to her mother, who inspired her to take control of her own money.She didn't start her working life in the financial markets, despite having taken college credit courses on business and finance and completing certificates and an associate's program in finance and business management in high school.Spangler earned a doctorate degree in clinical pharmacy and began working in the field. After noticing how many women both at work, where a number were also educated to doctorate level, and in her personal life knew next to nothing about finance, she decided that had to change - and started her financial social media accounts. In her videos, Jessica explains everything from 401ks and Roth IRAs to credit card rewards, as well as concepts such as extended warranty and capital gains tax. But she also uses her platform to actively encourage women to invest and educate themselves about finance."Ladies we can make money in the stock market, we will make money in the stock market, we are smart and powerful and wealthy, you're already a boss, now be your own boss," she says in one of her TikTok clips. Women celebrated her in the comments for the video.In fact, the vast majority of her followers are women, she said. And they are more than keen to learn about finance - Spangler's comments are filled with young girls and women asking for advice and further clarification. Any topics that help them set themselves up for a secure financial future are especially popular, she said. But she avoids giving direct financial advice and instead encourages them to educate themselves - a core part of her social media accounts' mission. "I am trying to educate, to provide people with the tools to assess information on their own and go out into the world and look into these things further so that hopefully they feel inspired to learn more and make their own decisions and mostly just feel empowered to make those decisions," Spangler said.

From WallStreetBets to TikTok, finance is still all about 'bro culture' - but a FinTok 'financial feminist' and her over 150,000 followers are trying to change that

<ul class="summary-list"><li>Financial <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> star Kayla Kilbride bought tickets to see <keyword id="219358" type="PERSON" weightage="60" keywordseo="Mark-Cuban">Mark Cuban</keyword>'s <keyword id="218068" type="ORGANIZATION" weightage="60" keywordseo="Dallas-Mavericks">Dallas Mavericks</keyword> using <keyword id="1985091" type="PERSON" weightage="60" keywordseo="dogecoin">Dogecoin</keyword>.</li><li><keyword id="218065" type="ORGANIZATION" weightage="60" keywordseo="Mavericks">Mavericks</keyword> owner and cryptocurrency fan Cuban helped her make the purchase. </li><li>Dogecoin, often referred to as a meme coin, rose by as much as 600% this month to record highs.</li></ul>TikTok star Kayla Kilbride, known online as 'Robinhoodkid', isn't just a Dallas Mavericks fan with a fascination for financial <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword>.Mavericks owner and cryptocurrency advocate Mark Cuban has long cheered the fortunes of meme coin Dogecoin, to the point where last month he said fans could buy anything from basketball games, to merchandise, using it. So 24-year old Kilbride decided to put Cuban's offer to the test. She already owned the Dogecoin. It was just a matter of buying her tickets to the game and booking her return flight to Dallas from Los Angeles. "The Mavs have been very forward. Specifically, Mark Cuban has been very forward of like, almost the ease of using Dogecoin to buy Mavs merch and tickets," Kilbride told Insider. "That is where it came from. If people are saying that I can use it, I want to try it." "I'm not just doing it for the sake of hype", she said. Despite saying just this week he couldn't make sense of the huge jump in the value of Dogecoin, "Shark Tank" star Cuban has been a cheerleader for the cryptocurrency. The Mavericks, which he owns, started <a href="https://markets.businessinsider.com/currencies/news/mark-cubans-dallas-mavericks-will-accept-dogecoin-for-tickets-2021-3-1030151539">accepting the coin as a payment method</a> in early March and have <a href="https://markets.businessinsider.com/currencies/news/mark-cuban-dogecoin-dallas-mavericks-largest-merchant-price-prediction-2021-3-1030158472?utm_source=markets&amp;utm_medium=ingestgest">made 122,000 Dogecoins with merchandise</a> sales, he tweeted earlier this month. Putting her dogecoin earnings of the week towards a Mavericks game just seemed like the right thing to do, Kilbride <a href="https://twitter.com/robinhoodkid/status/1384126603853139968?s=20">tweeted</a> earlier this week. Once she had decided to try out the process, Kayla booked a flight to Texas for the game - despite not yet having purchased the tickets for it. After spending hours unsuccessfully trying to purchase tickets herself, only to find there were none available, she directly tweeted Cuban, who responded almost immediately and connected her to the Mavericks ticketing sales team, enabling her to make the purchase - an amazing experience for her as a creator, she said."I'm just trying to convey the story that they're telling as well and confirm their stories, so I'm incredibly grateful and I grew up watching Shark Tank, so that's obviously a really big deal for me," she said. "I'm just trying not to 'fangirl'." Read more: <a href="https://www.businessinsider.com/kraken-ceo-says-bitcoin-could-reach-250k-shares-two-trends-2021-4" target="_blank" rel="noopener">The CEO of crypto exchange Kraken breaks down why he could 'easily' see Bitcoin reach $250,000 next year - and shares 2 emerging trends he's excited about</a><div type="image" title="Kayla Kilbride at the Mavericks game" height="2268" width="3023" msid="82242710" hostid="261"></div>Dogecoin has gained almost 350% so far in April, <a href="https://markets.businessinsider.com/currencies/news/dogecoin-price-record-high-doge-day-cryptocurrencies-bitcoin-ether-2021-4-1030321679?utm_source=markets&amp;utm_medium=ingestgest">rallying to record highs</a>, as celebrities from Cuban himself, to Tesla boss Elon Musk have tweeted about it.To Kilbride, who has almost 100,000 followers on her financial TikTok account - a decent following for a niche area beyond the classic lip-syncing and dance routines that tend to feature on the video-sharing app - Dogecoin is more than the joke that led to its creation in 2013."Yes, it is a meme coin, it's a joke, it started as a joke, but it has been modified in order to provide some sort of, I would almost argue, educational value to the coin itself. Not just to <keyword id="2721952" type="PERSON" weightage="60" keywordseo="crypto">crypto</keyword>, but also to the currencies, the fiat currencies that we use as well," she said. She invested in it months ago and was in the process of switching to a Dogecoin Core wallet when it exploded in price and so had to buy back in at a higher rate. Read more: <a href="https://www.businessinsider.com/crypto-investing-arca-cio-shares-10-tokens-special-situations-strategy-2021-4" target="_blank" rel="noopener">The investing chief of crypto asset manager Arca shares the 3 themes and 10 tokens he's betting on - and explains how to execute his special-situations investing strategy in digital assets</a>This is not the first time Cuban has taken notice of the likes of Kilbride and her peers on TikTok. "For those of you who would like to learn more about Dogecoin, we strongly encourage you to talk to your teenagers who are on TikTok and ask them about it. They will be able to explain it all to you," Cuban said when he announced the Mavericks would accept payment in Dogecoin.Kilbride said she is keen to talk to Cuban himself about Dogecoin more and tried to use social media to get an interview with him at the game on Friday, when the Mavericks beat the Los Angeles Lakers 115 to 110. "He literally talks about how TikTokers are the ones educating the young and the old, because the young are then educating their parents on how to use Dogecoin and I'm like 'If you're willing to respond to a TikToker, I'll show you how it's done'," Kilbride said.(This article has been updated to reflect that Kayla attended the Mavericks vs Los Angeles Lakers game, not the Mavericks vs Detroit Pistons game.)

A 'FinTok' star decided to buy tickets to see Dallas Mavericks with Dogecoin and Mark Cuban stepped in to help - here's what she told us about the experience

<ul class="summary-list"><li>Loan servicers have been asked to hold off on sending repayment notices to borrowers, official says.</li><li>Borrowers who can afford to pay say it's a 'big deal' to chip away at their principal loan balance.</li></ul>Student loan payments are slated to resume Sept. 1, and borrowers and experts are debating what's next as the two-year pause in paying down $1.6 trillion of federal debt comes to an end.<a href="https://www.ed.gov/news/press-releases/department-education-updates-series-student-aid-quarterly-data-reports">A 2021 report from the US Department of Education </a>found that only 500,000 borrowers out of 43 million opted to continue their payments during the pause, which was prompted by the Covid pandemic. Currently, potential legislation driven by the Biden administration could cancel between $10,000 and $50,000 of debt, or in some cases, an entire student loan. During President Biden's campaign, he promised to ease student debt, although the original plan of $10,000 of forgiveness was met with criticism as politicians, such as Sen. Elizabeth Warren, <a href="https://www.businessinsider.com/student-debt-cancellation-education-justice-department-reviews-biden-status-unknown-2021-7">pushed for $50,000</a>. But it's unclear what the government's next steps will be on loan debt and time is running out for students.<a href="https://www.bloomberg.com/opinion/articles/2022-04-11/should-i-pay-off-my-student-loans-or-wait-for-forgiveness">A Bloomberg op-ed by Alexis Leondis</a> recently discouraged borrowers from continuing to skip student loan payments once the pause ends, suggesting that doing so could prove "short-sighted.""One recent study shows that student loan borrowers <a href="https://www.urban.org/sites/default/files/2022-02/student-loan-borrowers-and-home-and-auto-loans-during-the-pandemic.pdf" target="_blank" rel="noopener">were more likely to have taken out a first mortgage</a> while payments have been frozen compared with those who have no student loans," Leondis wrote. "That raises the question of how tight their budget will be when they eventually have to resume payments."With the current interest rate at zero, student loan repayments would go directly toward the borrower's principal balance. This helps loans get paid off quicker than before the pause, but money could end up being wasted if forgiveness is on the horizon.Executive Director of the Student Loan Servicing Alliance Scott Buchanan <a href="https://www.usatoday.com/story/news/education/2022/08/01/student-loan-freeze-forgiveness-end/10101691002/">told USA Today</a> that the federal government asked servicers to hold off on sending repayment notices to borrowers for now.Buchanan said the government "didn't want to blanket millions of borrowers with communications about resumption if that is going to change."Student loan expert Mark Kantrowitz argues that borrowers should set aside payments that would have been put toward loans in a savings account to "build a financial cushion" instead of completely skipping out on payments, according to the same USA Today report.That money could be used to pay off debts with higher interest rates, like credit cards, Kantrowitz said. Social media users are speaking out about whether they can handle continuing loan repayment once the pause is lifted in September.One Tiktoker who typically posts about student loan forgiveness has advised viewers to "pay attention to communication from (their) loan servicer" in the coming weeks.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@mosdotcom/video/7124754252630822190" data-video-id="7124754252630822190" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@mosdotcom" href="https://www.tiktok.com/@mosdotcom">@mosdotcom</a> soooo…do loan payments restart next month or what? <a title="studentloans" target="_blank" href="https://www.tiktok.com/tag/studentloans">#studentloans</a> <a title="studentdebt" target="_blank" href="https://www.tiktok.com/tag/studentdebt">#studentdebt</a> <a title="studentloanforgiveness" target="_blank" href="https://www.tiktok.com/tag/studentloanforgiveness">#studentloanforgiveness</a> <a title="collegetok" target="_blank" href="https://www.tiktok.com/tag/collegetok">#collegetok</a> <a title="financialaid" target="_blank" href="https://www.tiktok.com/tag/financialaid">#financialaid</a> <a title="fintok" target="_blank" href="https://www.tiktok.com/tag/fintok">#fintok</a> <a title="moneytok" target="_blank" href="https://www.tiktok.com/tag/moneytok">#moneytok</a> <a target="_blank" title="♬ original sound - Mos.com" href="https://www.tiktok.com/music/original-sound-7124754227414518571">♬ original sound - Mos.com</a> </section> </blockquote> She suggested that a lack of communication from servicers is an indication of an extension on the pause.But some commenters just responded with weariness over the approaching deadline."It'd be evil of them to start them back up in this economy. As if this generation isn't struggling enough to put gas in their car and find housing," one comment read. Another described a different plan of attack. "I took advantage of the whole 'no interest during the pause' thing and paid mine off during the pause," they wrote.In 2021, doctoral student Travis Smith <a href="https://www.usatoday.com/story/news/education/2021/01/29/federal-student-loans-pause-forgiveness-biden-trump/4275122001/">told USA Today</a> that he used the pause to aggressively pay off his $30,000 of student loan debt while his wife supported them on her salary."I just got basically sick of the principal never changing on loans," he said. "We knew how big of a deal that was to be able to knock the principal down, so I hope others recognize that too."

Student loan payments are set to resume in September — should you pay now or wait for loan forgiveness?

<a href="https://newsletter.businessinsider.com/join/4np/10-things-opening-bell&amp;hash=8122c716833601fc1471f79af063b104?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingestedium=ingest" target="_blank" rel="noopener">Welcome to 10 Things Before the Opening Bell. Sign up here to get this email in your inbox every morning.</a><a href="http://newsletter.businessinsider.com/join/4np/insider-investing?nr_email_referer=1&amp;utm_sou%5Bu%5B" target="_blank" rel="noopener">Sign up for Insider Investing</a> for your weekly <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> analysis.Here's what you need to know before markets open.1. Global stocks trade near record highs, but surging cases of COVID-19 are acting as a drag. US futures are <a href="https://markets.businessinsider.com/currencies/news/stock-market-today-global-covid-19-cases-oil-price-india-2021-4-1030344319">little changed but oil is sharply lower</a>.2. Bitcoin jumps 10% after hitting its lowest in about 2 months as buyers swoop in after the price drop. Investors appeared to be <a href="https://markets.businessinsider.com/currencies/news/bitcoin-price-after-hitting-lowest-level-early-march-buying-opportunity-2021-4-1030344222">buying the dip on Monday morning</a>.3. Biden shocked markets with a proposal to nearly double the capital gains tax. This is what the move could mean for high-flying tech stocks, <a href="https://markets.businessinsider.com/news/stocks/biden-capital-gains-tax-impact-tech-stocks-markets-5-experts-2021-4-1030340544">according to 5 experts</a>. 4. A 'FinTok' star decided to buy tickets to see Dallas Mavericks with Dogecoin and Mark Cuban stepped in to help. <a href="https://markets.businessinsider.com/currencies/news/dogecoin-mavericks-mark-cuban-tiktok-robinhoodkid-tickets-fintok-2021-4-1030341654">Here's what she told us about the experience</a>.5. Liquidity in the bitcoin market should recover quickly after the futures-driven price crash, JPMorgan says. The bank said activity in the spot and futures markets <a href="https://markets.businessinsider.com/currencies/news/bitcoin-market-liquidity-recover-btc-price-crash-futures-derivatives-jpmorgan-2021-4-1030344438">seems to be growing more resilient</a>.6. Earnings expected. All eyes will be on <a href="https://markets.businessinsider.com/earnings-calendar#date=04/26/2021&amp;name=&amp;countries=&amp;eventtypes=103,99&amp;tab=L103,99&amp;tab=L">Tesla's first-quarter earnings, which kick off a monster week</a>.7. On the data docket. <a href="https://markets.businessinsider.com/economic-calendar#date=04/26/2021&amp;name=&amp;countries=eg,fr,lt,ch,ar,gr,mx,sg,au,hk,nz,sk,bh,in,ne,es,be,id,no,za,br,ie,at,kr,cl,is,pe,tw,cn,it,ph,cz,dk,jp,pl,tr,de,ca,pt,hu,ee,qa,ro,us,eu,co,ru,ae,fi,lv,gb&amp;eventtypes=&amp;tab=3types=&amp;tab=3">Durable goods orders data start the week,</a> in which the Fed will set interest rates.8. The CEO of crypto exchange Kraken breaks down 2 emerging trends he's excited about. Jesse Powell also explains <a href="https://www.businessinsider.com/kraken-ceo-says-bitcoin-could-reach-250k-shares-two-trends-2021-4?r=opening-bell" target="_blank" rel="noopener">why he could 'easily' see Bitcoin reach $250,000 next year</a>.9. Economists expect the US economy to grow at its fastest pace since 1984 this year. We dig into <a href="https://www.businessinsider.com/us-economy-barreling-toward-biggest-boom-since-1984-2021-4?r=opening-bell" target="_blank" rel="noopener">what led to the boom</a>, and <a href="https://www.businessinsider.com/us-economy-barreling-toward-biggest-boom-since-1984-2021-4?r=opening-bell" target="_blank" rel="noopener">what it means going forward for an American populace</a> still feeling the unique effects of a historic downturn.10. A short-seller overseeing $644 million unpacks his successful bet against Credit Suisse ahead of the Archegos meltdown. John Hempton also says <a href="https://www.businessinsider.com/hedge-fund-short-seller-archegos-implosion-credit-suisse-john-hempton-2021-4?r=opening-bell" target="_blank" rel="noopener">investors could see 15 or more similar fund blow-ups</a> in the future.

10 things you need to know before the opening bell

<ul class="summary-list"><li>A Wells Fargo survey showed that 45% of teens think they know more about <keyword id="2721952" type="PERSON" weightage="60" keywordseo="crypto">crypto</keyword> than their parents. </li><li>The study found that over a third of teens learn about finance from <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword>.</li><li>On social media platforms like TikTok, so-called 'finfluencers' explain stocks, crypto and <keyword id="35175" type="ORGANIZATION" weightage="60" keywordseo="investing">investing</keyword>. </li></ul>Teenagers have a reputation for firmly believing they know way more than their parents. In the case of cryptocurrencies, almost half of them say they know more about these digital assets than Mom and Dad, and any interest they have in finance has been thanks to social media, a Wells Fargo <a href="https://newsroom.wf.com/English/news-releases/news-release-details/2021/Social-Media-Increases-Teenage-Interest-in-Wall-Street-Wells-Fargo-Survey-Finds/default.aspx">survey</a> published earlier this week found. Traditionally, parents have usually passed on financial knowledge and expertise about money and investing to their children. The survey showed almost two out of three kids, or 57% of those polled, still agree this is the case, although this dynamic is shifting when it comes to <keyword id="6357017" type="DEFINITION" weightage="60" keywordseo="cryptocurrency">cryptocurrency</keyword>. The Wells Fargo Parent-Teen Study on investing included 318 teens between the ages of 13 and 17, and 304 parents of teens who are 13 to 17.The survey showed 50% of parents said their teen knew more about bitcoin than they did, while a similar percentage - 45% - of teenagers felt their knowledge of crypto topped that of their parents. The survey also found teen boys were more likely to say they know more than their parents about bitcoin than girls. 58% of boys polled said this was the case, while only 33% of girls surveyed agreed, Wells Fargo said.In some cases this has even led to parents taking investment advice from their children - 19 year old Adam Mlamali, who has invested in stocks and has crypto holdings, for example regularly gives his mother financial advice - including telling her when to sell her bitcoin. He believes that his mom seeing him take risks and reap profits as a result made her want to get involved, he told Insider. "She likes it when I explain my analysis to her and will then consider if she would like to invest and how much." Adam told Insider. Cryptocurrencies are <a href="https://markets.businessinsider.com/currencies/news/millennials-investing-crypto-boom-bitcoin-ether-cryptocurrency-young-investors-2021-5-1030432496">especially popular topics on social media</a> - where 35% of teens say they get at least some of their financial education. Parents seem to be unaware of this - only 12% said their children learnt about finance online in the Wells Fargo study. TikToks that are tagged with #bitcoin have 3.6 billion views on the social media platform and #crypto renders 3.4 billion views. On a broader scale, #fintok, which is the financial niche on TikTok, boasts 357.3 million clicks and #stocktok, where TikTokers talk about their top stock picks and investments, has 1.2 billion hits. So-called 'finfluencers', many of whom have over 100,000 followers, use social media platforms like TikTok to talk about their own investment strategies and journeys, share their top stock picks and provide financial education. Video titles range from "3 stocks that will double in 2021" over "How to turn $100 into $7,000 in crypto" to "3 steps to start investing" and "Taking out $ from a Roth IRA". Not all 'finfluencers' are qualified financial professionals or have formal investment education. Social media's power to move <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> also appears interesting to teens - 45% of those surveyed said the social media led GameStop saga that caused chaos on markets earlier in the year got them hooked on finance. Reddit's WallStreetBets page, where much of the GameStop short squeeze began, has over 10 million members. It also played a major role in the accelerate growth of dogecoin and is currently driving the AMC Entertainment craze - retail traders had organised themselves online, investing in the company's stock and skyrocketing it's stock price. "Social media has a profound influence on our younger generations. Those generations grew up with social media and often trust many of the platforms more than their parents do," Mariana Martinez, a family dynamics consultant with Wells Fargo's Wealth &amp; Investment Management group, said.

45% of teens think they know more about crypto than their parents - and social media got them hooked, study finds

<ul><li>The TikTok hashtag "#investing" has amassed over 1 billion views on the mobile video app as more and more young people are turning to the platform to learn about the <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword>. </li><li>Several creators are using TikTok to explain stock market concepts in fun and interesting ways with short, snappy videos and useful graphics.</li><li>Here are five upcoming "StockTok" creators educating users on stock picking, market trends and more technical concepts like options. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingestedium=ingest">Visit Business Insider's homepage for more stories</a>.</li></ul>With the rise of commission-free trading and app-based platforms like Robinhood, it is easier than ever to invest in the stock market, and the younger generations are piling in. Catering to the rise of the <keyword id="159493" type="PERSON" weightage="60" keywordseo="Gen-Z">Gen Z</keyword> and millennial traders, the short-form video app TikTok is home to a sizable library of investing advice. The hashtag #investing has received over 1 billion views, while #Stocktok has drawn in over 254 million views. While the platform has received criticism for hosting risky or incorrect market advice, a handful of creators are attempting to stand out with educational, interesting and relatable content. Here are five "StockTok" creators producing stock market and trading content on TikTok. <h3>Robert Ross, @tik.stocks, 227,600 followers </h3>Robert Ross is senior equity analyst for an investment research company. He runs @tik.stocks where he uploads videos <a href="https://www.tiktok.com/@tik.stocks/video/6904034363600538886">analyzing his positions in stocks like Palantir</a>, Alibaba, and Snowflake, while also giving his thoughts on market trends to his 227,600 followers. As a TikTok creator with almost a decade of financial analysis experience, he said he wants to educate younger people on how to build long-term investing habits. "I get messages from kids all the time who are 16, 17 years old asking how do I set up a custodial account? They want to be able to buy stocks…They want to buy super speculative stuff, penny stocks, they want to day trade," Ross told Business Insider. "What I try to do is bring some experience to all that enthusiasm these kids have, and kind of teach them good habits at a young age...because I've had some horror stories of people losing tens of thousands of dollars that send me their screenshots," he added. At a time when there is near limitless euphoria permeating the stock market as it notches record after record, much of it coming from retail investors, Ross believes educating younger generations could be key to protecting the market when things get frothy. "I think if you're able to kind of teach them good habits, it's actually going to be a source of stability for markets in the long term." &lt;blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tik.stocks/video/6904034363600538886" data-video-id="6904034363600538886" style="max-width: 605px;min-width: 325px;" &gt; &lt;section&gt; &lt;a target="_blank" title="@tik.stocks" href="https://www.tiktok.com/@tik.stocks"&gt;@tik.stocks&lt;/a&gt; &lt;p&gt;let's see if I should sell my Palantir (PLTR) position &lt;a title="stocks" target="_blank" href="https://www.tiktok.com/tag/stocks"&gt;#stocks&lt;/a&gt; &lt;a title="stockmarket" target="_blank" href="https://www.tiktok.com/tag/stockmarket"&gt;#stockmarket&lt;/a&gt; &lt;a title="invest" target="_blank" href="https://www.tiktok.com/tag/invest"&gt;#invest&lt;/a&gt; &lt;a title="investing" target="_blank" href="https://www.tiktok.com/tag/investing"&gt;#investing&lt;/a&gt; &lt;a title="stonks" target="_blank" href="https://www.tiktok.com/tag/stonks"&gt;#stonks&lt;/a&gt; &lt;a title="ddtg" target="_blank" href="https://www.tiktok.com/tag/ddtg"&gt;#DDTG&lt;/a&gt; &lt;a title="pltr" target="_blank" href="https://www.tiktok.com/tag/pltr"&gt;#PLTR&lt;/a&gt; &lt;a title="fintok" target="_blank" href="https://www.tiktok.com/tag/fintok"&gt;#fintok&lt;/a&gt;&lt;/p&gt; &lt;a target="_blank" title="♬ original sound - Robert Ross" href="https://www.tiktok.com/music/original-sound-6904034373713103621"&gt;♬ original sound - Robert Ross&lt;/a&gt; &lt;/section&gt; &lt;/blockquote&gt; &lt;script async src="https://www.tiktok.com/embed.js"&gt;&lt;/script&gt;Kayla Kilbride, @Robinhoodkid, 60,000 followers Kayla Kilbride set out to learn about investing at the start of the pandemic, but was frustrated that most stock market educators, including her own father, used market jargon that seemed impenetrable to a newcomer. "I recognized that there were probably a lot of people like myself who just couldn't follow the conversation," she told Business Insider.After learning online, she started making TikToks to explain financial concepts in ways that people without backgrounds in finance could understand and enjoy. In one TikTok, she stands up and mimics the movement of a charging bull to explain the origins of the term "bull market".As a relatively new investor herself, she says she only posts videos explaining concepts she truly understands, and she discloses to her 60,000 followers that she's a beginner and wants to "learn stocks together" with them. One of her most liked TikToks is a <a href="https://www.tiktok.com/@robinhoodkid/video/6905851518486908165">video where she explains options trading</a>. In the video, Kilbride uses an analogy that compares buying a makeup palette from Ulta that you suspect will go up in price the next day. "I have a lot of men who are like, I don't even wear makeup...and I'm understanding this better than I ever have before," she said.&lt;blockquote class="tiktok-embed" cite="https://www.tiktok.com/@robinhoodkid/video/6905851518486908165" data-video-id="6905851518486908165" style="max-width: 605px;min-width: 325px;" &gt; &lt;section&gt; &lt;a target="_blank" title="@robinhoodkid" href="https://www.tiktok.com/@robinhoodkid"&gt;@robinhoodkid&lt;/a&gt; &lt;p&gt;Girls Talk Stocks: Episode 1. Reply to @thealexcruz &lt;a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp"&gt;#fyp&lt;/a&gt; &lt;a title="stocks" target="_blank" href="https://www.tiktok.com/tag/stocks"&gt;#stocks&lt;/a&gt; &lt;a title="stockmarket" target="_blank" href="https://www.tiktok.com/tag/stockmarket"&gt;#stockmarket&lt;/a&gt; &lt;a title="teachersoftiktok" target="_blank" href="https://www.tiktok.com/tag/teachersoftiktok"&gt;#teachersoftiktok&lt;/a&gt; &lt;a title="calls" target="_blank" href="https://www.tiktok.com/tag/calls"&gt;#calls&lt;/a&gt; &lt;a title="options" target="_blank" href="https://www.tiktok.com/tag/options"&gt;#options&lt;/a&gt; &lt;a title="girlstalkstocks" target="_blank" href="https://www.tiktok.com/tag/girlstalkstocks"&gt;#girlstalkstocks&lt;/a&gt; &lt;a title="trading" target="_blank" href="https://www.tiktok.com/tag/trading"&gt;#trading&lt;/a&gt;&lt;/p&gt; &lt;a target="_blank" title="♬ WITHOUT YOU - The Kid LAROI" href="https://www.tiktok.com/music/WITHOUT-YOU-6892161420423596034"&gt;♬ WITHOUT YOU - The Kid LAROI&lt;/a&gt; &lt;/section&gt; &lt;/blockquote&gt; &lt;script async src="https://www.tiktok.com/embed.js"&gt;&lt;/script&gt;<h3>Errol Coleman, @errol_coleman, 224,000 followers </h3>Errol Coleman joined TikTok in February, seeing an opportunity to reach an audience of people who wanted to learn about the stock market online. <a href="https://www.tiktok.com/@errol_coleman/video/6908851743342316806">Coleman explains technical analysis patterns</a>, trading psychology, and individual stock picks to his 224,000 followers, with a healthy dose of memes about the life of a trader. Coleman has been trading for over four years and admits he made a lot of mistakes in the beginning, and wants to help others avoid them."When I first learned, I just thought it was so confusing and it would have cut my learning curve in half if there was just someone that could just tell me like, hey, don't do this and don't do this," Coleman told Business Insider. &lt;blockquote class="tiktok-embed" cite="https://www.tiktok.com/@errol_coleman/video/6908851743342316806" data-video-id="6908851743342316806" style="max-width: 605px;min-width: 325px;" &gt; &lt;section&gt; &lt;a target="_blank" title="@errol_coleman" href="https://www.tiktok.com/@errol_coleman"&gt;@errol_coleman&lt;/a&gt; &lt;p&gt;Basically you want more than just a pattern to justify your entry&lt;/p&gt; &lt;a target="_blank" title="♬ original sound - Errol Coleman" href="https://www.tiktok.com/music/original-sound-6908851852293556998"&gt;♬ original sound - Errol Coleman&lt;/a&gt; &lt;/section&gt; &lt;/blockquote&gt; &lt;script async src="https://www.tiktok.com/embed.js"&gt;&lt;/script&gt;Read more:<a href="https://www.businessinsider.com/trading-strategy-how-jeff-neumann-surpassed-1-million-first-year-2020-12">Market wizard Jeff Neumann started trading with $2,500 and grew it to $50 million. He shares 6 timeless rules that helped him reach millionaire status in his first year.</a><h3>Austin Hankwitz, @austinhankwitz, 434,000 followers</h3>Austin Hankwitz works professionally as a strategic financial analyst and discusses his opinions on individual stocks, but also <a href="https://www.tiktok.com/@austinhankwitz/video/6904440291990818054">shares tips with his followers on how to select good companies to invest in</a>. He tells viewers how to find investor presentations, how to look into SEC filings, and how to read a balance sheet and interpret growth metrics."I always, always, always tell people like, do not blindly follow anything I say. What I want to do is I want to enable you and educate you on how to do this yourself," he told Business Insider.Hankwitz initially turned to Youtube to create stock market content, but realized he wasn't able to compete with creators who were already established on that platform. He said TikTok is more accessible for new creators, and it's algorithm enables videos from new creators to go viral."I'm not an editor. I don't have the software and the know-how and all these other different things to make really, really good content that competes with [Youtube creators]," he said. " But what I do have is a cell phone that I can download TikTok onto and point my camera towards my computer screen and just talk about what's on my mind."&lt;blockquote class="tiktok-embed" cite="https://www.tiktok.com/@austinhankwitz/video/6904440291990818054" data-video-id="6904440291990818054" style="max-width: 605px;min-width: 325px;" &gt; &lt;section&gt; &lt;a target="_blank" title="@austinhankwitz" href="https://www.tiktok.com/@austinhankwitz"&gt;@austinhankwitz&lt;/a&gt; &lt;p&gt;If you plan to be a long-term investor into DoorDash, consider waiting for them to cool down - &lt;a title="investing" target="_blank" href="https://www.tiktok.com/tag/investing"&gt;#investing&lt;/a&gt; &lt;a title="stocks" target="_blank" href="https://www.tiktok.com/tag/stocks"&gt;#stocks&lt;/a&gt; &lt;a title="personalfinance" target="_blank" href="https://www.tiktok.com/tag/personalfinance"&gt;#personalfinance&lt;/a&gt; &lt;a title="entrepreneur" target="_blank" href="https://www.tiktok.com/tag/entrepreneur"&gt;#entrepreneur&lt;/a&gt;&lt;/p&gt; &lt;a target="_blank" title="♬ original sound - Austin Hankwitz" href="https://www.tiktok.com/music/original-sound-6904440201116945157"&gt;♬ original sound - Austin Hankwitz&lt;/a&gt; &lt;/section&gt; &lt;/blockquote&gt; &lt;script async src="https://www.tiktok.com/embed.js"&gt;&lt;/script&gt;<h3>Collin Miciunas @mainstreetwolf, 248,400 followers</h3>Collin Miciunas is a senior financial analyst who runs @mainstreetwolf. He creates educational videos that range from explanations of basic concepts like what a dividend is to describing advanced options strategies. He said TikTok is a good platform to make <a href="https://www.tiktok.com/@mainstreetwolf/video/6902588985231674630?lang=en">short videos that can be both educational and humorous</a>, but it can also be risky for new investors. "I always put a disclaimer in the comments saying options are risky," Miciunas told Business Insider. "Basically in order to even touch options, you should have a solid financial grounding, meaning the money that you're depositing into any trading account you should consider basically lost"He tells his 248,000 followers to always do their own research before investing."I'm not really giving advice. It's more of like, this is what I'm doing," he said. &lt;blockquote class="tiktok-embed" cite="https://www.tiktok.com/@mainstreetwolf/video/6902588985231674630" data-video-id="6902588985231674630" style="max-width: 605px;min-width: 325px;" &gt; &lt;section&gt; &lt;a target="_blank" title="@mainstreetwolf" href="https://www.tiktok.com/@mainstreetwolf"&gt;@mainstreetwolf&lt;/a&gt; &lt;p&gt;The one investment to rule them all. Aka Tesla&lt;a title="investing" target="_blank" href="https://www.tiktok.com/tag/investing"&gt;#investing&lt;/a&gt; &lt;a title="stocks" target="_blank" href="https://www.tiktok.com/tag/stocks"&gt;#stocks&lt;/a&gt; &lt;a title="stockmarket" target="_blank" href="https://www.tiktok.com/tag/stockmarket"&gt;#stockmarket&lt;/a&gt; &lt;a title="invest" target="_blank" href="https://www.tiktok.com/tag/invest"&gt;#invest&lt;/a&gt; &lt;a title="stocktok" target="_blank" href="https://www.tiktok.com/tag/stocktok"&gt;#stocktok&lt;/a&gt;&lt;/p&gt; &lt;a target="_blank" title="♬ Killing Me Softly With His Song - Fugees" href="https://www.tiktok.com/music/Killing-Me-Softly-With-His-Song-6771859436953717509"&gt;♬ Killing Me Softly With His Song - Fugees&lt;/a&gt; &lt;/section&gt; &lt;/blockquote&gt; &lt;script async src="https://www.tiktok.com/embed.js"&gt;&lt;/script&gt;Read more:<a href="https://www.businessinsider.com/top-wall-street-investors-of-2020-stock-picks-2021-outlook-2020-12">We spoke with Wall Street's 9 best-performing fund managers of 2020 to learn how they crushed the chaotic market - and compile the biggest bets they're making for 2021</a>

5 TikTok creators explaining the stock market to a new generation of investors

<ul class="summary-list"><li><keyword id="11206378" type="UNKNOWN" weightage="60" keywordseo="abby-roberts">Abby Roberts</keyword> is a popular <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword> <keyword id="6354629" type="UNKNOWN" weightage="60" keywordseo="beauty">beauty</keyword> influencer with 16 million followers on the app. </li><li>She spoke to Insider about her <keyword id="6354839" type="UNKNOWN" weightage="60" keywordseo="marketing">marketing</keyword> strategy and investments in bitcoin and property.</li><li>Soon Roberts is moving to Los Angeles to expand her business and to launch a <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> beauty show.</li></ul>Soundtracked by Nirvana's "Smells Like Teen Spirit," a January video shows the wildly popular TikTok makeup creator Abby Roberts transforming herself into different US high school tropes for "picture day."She jumps into the trends of 1995, transitioning from baggy acid-wash jeans and heavy eyeliner for a "grunge" look into bouncy curls and a matching checked skirt suit in the style of Cher from "<a href="https://www.businessinsider.com/clueless-cast-20-years-later-where-are-they-now-2015-7">Clueless</a>" as a "preppy" high schooler. Roberts, 19, is one of <a href="https://www.businessinsider.com/influencer-news-tiktok-managers-how-much-youtubers-make-clubhouse-2021-4">TikTok</a>'s biggest beauty stars, with 16 million followers on the platform. Her content often leans into American popular-culture trends - other recent hits on Roberts' TikTok account show her transforming into characters from "Twilight" and "WandaVision." The picture-day video has amassed more than 20 million views and 4 million likes.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@abbyroberts/video/6923982502033968389" data-video-id="6923982502033968389" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@abbyroberts" href="https://www.tiktok.com/@abbyroberts">@abbyroberts</a> playing dress up is the most fun ever ib @michaila.c @spencergoulding <a target="_blank" title="♬ original sound - $@D 6❌6 $@V@G€•" href="https://www.tiktok.com/music/original-sound-6704685354894560005">♬ original sound - $@D 6❌6 $@V@G€•</a> </section> </blockquote> But what her legions of followers might not know is that Roberts is actually British.Roberts, who has cultivated her success from her childhood bedroom in Leeds, a city in the north of England, often films herself lip-syncing to trendy music, meaning her northern accent has largely gone under the radar.The strategy isn't entirely accidental, Roberts told Insider."I get a lot of US-based brands wanting to work with me, so I kind of try and market myself more to US audiences," she said. "I'm so involved with the US scene online, so it just makes sense for me to pretend I'm American." In the past year she has worked on campaigns with the likes of Anastasia Beverly Hills, L'Oréal, and Morphe. Roberts is also appearing as a guest judge in the third season of <a href="https://www.businessinsider.com/netflix-price">Netflix</a>'s beauty competition series "<a href="https://www.whats-on-netflix.com/news/glow-up-season-2-coming-to-netflix-in-august-2020/">Glow Up</a>."Roberts told Insider she plans to move to Los Angeles to pursue new business opportunities, build her budding music career, and launch a new beauty show on YouTube.<h2>Abby Roberts has grown from videos shot in her childhood bedroom in Leeds to collabs with Liam Payne and Yungblud</h2>Roberts already has celebrity cachet. She has recently collaborated on TikTok with former One Direction star Liam Payne and UK singer <a href="https://www.tiktok.com/@abbyroberts/video/6904383150542097666?referer_url=https%3A%2F%2Fwww.dexerto.com%2Fentertainment%2Ftiktoker-abby-roberts-yungblud-fuel-dating-rumors-with-flirty-tiktok-1477672%2F&amp;referer_video_id=6904383150542097666&amp;refer=embeder=embed">Yungblud</a>.She said Payne's management, for example, was keen on partnering with Roberts to help grow his profile on the app. Roberts told Insider that his team was looking for someone to "teach him how to do" TikTok. Insider has contacted Payne's representative for comment.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@abbyroberts/video/6902101021363834114" data-video-id="6902101021363834114" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@abbyroberts" href="https://www.tiktok.com/@abbyroberts">@abbyroberts</a> we do our lil dancy dance @liampayne <a target="_blank" title="♬ original sound - Aries ✪" href="https://www.tiktok.com/music/original-sound-6892481874883611397">♬ original sound - Aries ✪</a> </section> </blockquote> Roberts began posting makeup tutorials when she was 11 - her first upload to YouTube in 2013 showed her <a href="https://www.youtube.com/watch?v=KyoIdL3Eb_8">demonstrating a makeup tutorial</a>, using her younger sister Charlotte as a model. Charlotte Roberts is also a beauty creator, with more than 8 million followers on TikTok. The elder Roberts' social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> accounts started gaining mainstream attention in 2018 after James Charles, the well-known beauty YouTuber and makeup artist, invited her to go live on his Instagram to create a look for his followers. The exposure led Roberts to double her follower count from around 50,000 to 100,000, she said in a March 2019 video titled "<a href="https://www.youtube.com/watch?v=2dAfLQuJTeQ">CRAZIEST 6 MONTHS OF MY LIFE</a>." Charles has faced a <a href="https://www.insider.com/james-charles-scandals-feuds-2019-5#james-charles-faced-his-first-major-backlash-after-joking-about-ebola-in-february-2017-1">string of scandals</a> throughout his career and a major backlash this year. <a href="https://www.insider.com/james-charles-grooming-accusations-denies-predator-tiktok-2021-2">In February</a>, Charles denied accusations from a 16-year-old fan who said the influencer "groomed" him. In March, more allegations were made against Charles from other minors. Charles addressed these allegations in a video on April 1. He also apologized to the accusers, his family, friends, and fans and said he was being "reckless" while flirting. YouTube temporarily removed Charles from the YouTube Partner Program this month, and beauty brand <a href="https://www.businessinsider.com/james-charles-youtube-morphe-backlash-trisha-paytas-scandal-sexting-tiktok-2021-4">Morphe</a> has ended its partnership with the creator.Asked whether she had anything to add in reaction to the recent allegations, Roberts - whose agency Kyra described her as a "close friend" of Charles in a <a href="https://www.prnewswire.com/news-releases/tiktok-beauty-star-abby-roberts-signs-with-kyra-tv-301089991.html">press release</a> last year - said she couldn't speak to the situation directly. "I just keep to myself, and I don't insert myself into situations that don't involve me to begin with," Roberts said.In general, Roberts said, she makes an effort to keep away from drama within the influencer community."I think as soon as you get to LA, there's paparazzi and all this stuff, which creates drama by just being there," she said. "It's something I'm going to have to be prepared for when I move there." <h2>Roberts is investing for the future by placing her earnings into cryptocurrency and property</h2>Right now, Roberts is spending a few days a week in a London studio working on her own music and learning to play the guitar. She is also the judge of Revolution Beauty's new campaign to find the next big social-media beauty star. <div type="image" title="Abby Roberts" height="2866" width="3822" msid="82406341" hostid="261"></div>As Roberts continues to forge brand partnerships - she also has worked with advertisers including Morphe, Nyx cosmetics, Essie, and Dr. Jart this year alone - she said she's also keeping an eye firmly focused on her financial future. She declined to disclose her income, but said she's investing 40% of it in a new Leeds-based property development firm, which is focused on domestic and commercial rentals. Roberts said she also invests 5% of her earnings in cryptocurrency, focusing on <a href="https://markets.businessinsider.com/currencies/news/ether-versus-bitcoin-price-crypto-analysis-experts-why-2021-4-1030358382">bitcoin</a>. Bitcoin has proved to be popular among the influencer community, Roberts said. "Everyone's online, and everyone wants to be involved in whatever the newest thing is," she said.Roberts said she considers investing a way to protect herself for the future. "I know that a lot of people who've had a lot of success and money quickly tend to spend it, or don't even know they should be investing," she said. "I think there's a lack of education for young people on how to invest and the best places to do it."Her followers won't be seeing Roberts go down the "FinTok" route - where <keyword id="2205897" type="PERSON" weightage="60" keywordseo="creators">creators</keyword> share investment and stock advice - with her own content any time soon, however. "People come to me for makeup content," she said. "It would be quite confusing if I started posting financial advice." Still, she says YouTube has been a great resource to learn about investing. While investing has always been popular among the so-called "finfluencer" community of finance-focused influencers, more beauty creators are also going down the investment path, said Timothy Armoo, founder of talent agency Fanbytes.He pointed to the beauty YouTuber Michelle Phan, who has been <a href="https://www.coindesk.com/michelle-phan-the-beauty-of-bitcoin">vocal in promoting bitcoin</a>, and influencer turned entrepreneur Emma Chamberlain, who has pivoted toward business <a href="https://www.refinery29.com/en-us/2020/09/10042481/emma-chamberlain-coffee-merch-brand-interview">with her own coffee brand</a>."When you think about the beauty industry increasingly promoting messages of empowerment, a lot of the creators are also living those values and see themselves as entrepreneurs and investors in their own right," Armoo said.

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.

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British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.

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