Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Because of a software glitch that can hamper airbag functioning, <keyword id="106216" type="CITY" weightage="100" keywordseo="Ford-India">Ford India</keyword> has decided to suspend deliveries of Figo compact and Aspire mini-sedan. Not only this, the car maker has also decided to recall 40,000 units of these models from the country. 
 
As per TOI sources, the recall might be ordered today as the company folds its sleeve for the software upgrade process. 
 
The deliveries of these cars have been restrained over the past three days, owing to the "software concern" which can impact airbag performances. 
 
"However, the matter is expected to be sorted out by Friday after which there will be a resumption in deliveries of new cars," the source said. 
"We have issued a dealer demonstration and delivery-hold notice. Ford remains committed to delivering world-class quality vehicles to customers, and dealer demonstration and delivery-hold are part of that commitment," said a spokesperson. 
 
"As far as cars on roads are concerned, Ford India will inform customers individually. The software upgrade will be done free-of-cost and the process should take two-to-three hours at the dealerships." 
 
Even though India does not have a mandatory recall policy, the government is planning to introduce such policy to make sure that generic defects can be informed to the customers on time. 
 
<a href="https://www.rushlane.com/wp-content/uploads/2015/10/Ford-Figo-hatch-South-Africa-1.jpg">Image source</a>

40,000 Ford Figo and Aspire units to be recalled because of software glitch

This is not the first time <keyword id="44883" type="CITY" weightage="40" keywordseo="Maruti-Suzuki">Maruti Suzuki</keyword> is recalling one of its car models. They have just recalled 1.5 lakh Swift Dzire models, which were manufactured in the year 2013-14. This is one of the biggest recalls by any Indian automobile manufacturer. 
 The recall is due to a fault in the neck of the fuel filler in Maruti <keyword id="6911" type="CITY" weightage="40" keywordseo="suzuki">Suzuki</keyword> Swift Dzire that came out in the last fiscal. The unsold models with the dealers have also be recalled and the faulty part, which is produced by <keyword id="778745" type="COMPANY" weightage="40" keywordseo="JBM">JBM</keyword> group (in which Maruti has a stake as well), will be replaced for no costs to the owners. 
 Before this Maruti Suzuki had recalled 1 lakh units of A-star in 2010. <keyword id="6355174" type="CITY" weightage="40" keywordseo="Ford">Ford</keyword> had also recalled Figo and Classic last year to replace faulty rear suspension and power steering. Auto recalls are a common phenomenon around the world and is practiced to keep the drivers and passengers safe. It is good to see that some of the Indian auto makers are doing the same to prevent any road mishaps. 
 
Image: Times Content

Maruti Suzuki Is Recalling 1.5 Lakh Dzire Models

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="YouTube" title_caption="This goat was " baaaah-d="" news="" for="" Mountain="" Dew.="" class="zoomin" href="http://static4.businessinsider.com/image/529b87776da811611a428af4-960/mountain-dew-goat-tyler-the-creator-3.png"></a>YouTubeThis goat was "baaaah-d" news for Mountain Dew.</div></div>It's widely believed in marketing circles that the era of "the campaign" - a specific media push around a single theme -is over, and brands instead need to be having a conversation with customers 24/7/365 in order to win their loyalty.
But all that chatter also gives brands more opportunities to put their feet in their proverbial mouths. And so it has gone in 2013, a year in which major corporations from <keyword id="28808" type="CITY" weightage="60" keywordseo="ATT">AT&amp;T</keyword> to <keyword id="45009" type="CITY" weightage="60" keywordseo="Unilever">Unilever</keyword> have been forced to apologize for ads that were sexist, homophobic, racist, or just plain wrong.
Many of the companies in question claimed they never approved the ads listed here, but it still boggles the mind that any of them were made in the first place.
With this in mind, please enjoy our list of the top 10 most outrageous ads companies were forced to apologize for in 2013:
10. Unilever Brand Can't Think Of Anything More Heartbreaking Than Having Your Kid Come Out Of The Closet
The Unilever margarine brand Flora had some explaining to do back in September after releasing <a href="http://www.businessinsider.com/ad-compares-coming-out-to-shooting-your-dad-in-the-heart-2013-9">this ad</a>, which compared learning that your son or daughter is gay to taking a bullet to the heart:
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Unilever" title_caption="" class="zoomin" href="http://static1.businessinsider.com/image/52261cd66bb3f7d77268b30b-960/screen%20shot%202013-09-03%20at%209.25.07%20am.png"></a>Unilever</div></div>
In case you can't read it, the bullet says "UHH, DAD I'M GAY," and the text in the bottom right-hand corner reads "You need a strong heart today."
The ad was made by Lowe &amp; Partners Johannesburg to present Flora as a heart-healthy alternative to butter. However, Unilever said it was made by an external agency and that it never saw the ad before it ran.
"This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever," Unilever <a href="http://www.businessinsider.com/ad-compares-coming-out-to-shooting-your-dad-in-the-heart-2013-9">said shortly after the ad was released</a>. "The advert is offensive and unacceptable and we have put an immediate stop to it."
9. Mercedes Releases Sexually Suggestive Song About The Relationship Between A Car And Its Mechanic
The <keyword id="25952" type="CITY" weightage="60" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> service department <a href="http://www.businessinsider.com/mercedes-hides-sexual-innuendo-filled-video-2013-8">embarrassed the company</a> this past summer with <a href="http://www.youtube.com/watch?v=_G2dQivOsqY">an in-house music video</a> of a sexually suggestive song about the car's relationship with its mechanic. 
Here are some sample lyrics from the song, which is sung by a woman from the perspective of a car: "I like them to be strong, that they can catch me when I skid/ Like them to turn me on, I thought that some of them did/But just as I needed a helping hand, so many men were 'out of service,' not like you … You only give your best, won't stop until I smile."

The video <a href="http://www.businessinsider.com/mercedes-why-it-pulled-sexually-suggestive-service-song-from-youtube-2013-8">was taken down shortly afterward</a>, with a spokesperson telling Business Insider that the bizarre video was posted on the service department's YouTube channel after it received positive feedback within the company.
"We were very dismayed to see how the Mercedes-Benz service song's video was perceived in some U.S. blogs. Therefore we immediately removed it from all websites we have control over," the <a href="http://www.businessinsider.com/mercedes-why-it-pulled-sexually-suggestive-service-song-from-youtube-2013-8">spokesperson told Business Insider</a>. "We regret that the video has caused concern and apologize for it. We certainly did not intend to offend anybody."
8. AT&amp;T Seizes Marketing Opportunity On 9/11
On the 12th anniversary of the terrorist attacks of Sept. 11, 2001, AT&amp;T paid tribute to the fallen <a href="http://www.businessinsider.com/atts-911-tweet-2013-9">by tweeting an image of a Blackberry Z10</a> taking a photo of the two columns of light at Ground Zero.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Twitter @ATT" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/5230a349ecad04731484f3e3-960/screen%20shot%202013-09-11%20at%2012.58.50%20pm.png"></a>Twitter @ATT</div></div>
Though the branding on the phone was covered up, many people expressed the sentiment that every tweet posted by a brand is written with the ultimate goal of selling products. To them, the anniversary of a national tragedy was an inappropriate touchpoint to use in pursuit of this commercial end. 
AT&amp;T apologized <a href="http://www.businessinsider.com/atts-911-tweet-2013-9">first with a tweet</a> and then with <a href="http://www.businessinsider.com/att-ceo-911-tweet-apology-2013-9">an open letter from CEO Randall Stephenson</a>.
"I consider that date a solemn occasion each year, a time when I reach out to those I was with on that awful day, share a moment of reflection for the lives lost and express my love of country," Stephenson <a href="http://www.businessinsider.com/att-ceo-911-tweet-apology-2013-9">wrote</a> of 9/11. "It is a day that should never be forgotten and never, ever commercialized. I commit AT&amp;T to this standard as we move forward."
7. <keyword id="6378093" type="COMPANY" weightage="60" keywordseo="McDonalds">McDonald's</keyword> Apologizes For Comparing Depression To A Big Mac Craving
Last spring, McDonald's <a href="http://www.businessinsider.com/mcdonalds-apologized-for-ad-mocking-mental-illness-2013-4">ran an ad on Boston's public transit system</a> that showed a woman crying in the style of anti-suicide public awareness initiatives. Only its ad read: "You're Not Alone. Millions of people love the Big Mac," revealing that the woman is actually crying because she desperately wants a hamburger. The phone number in the bottom right-hand corner leads to McDonald's corporate office.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Twitter @MzKeating" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/5166bd0c69beddeb2b00001d-960/mcdonalds-depression-ad.png"></a><a href="https://twitter.com/MzKeating/status/322021108389904384/photo/1">Twitter @MzKeating</a></div></div>
Naturally, people who struggle with depression and suicidal thoughts (or know people who have) were upset. McDonald's said it didn't approve the ad, and both McDonald's and <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> agency Arnold Boston <a href="http://www.businessinsider.com/mcdonalds-apologized-for-ad-mocking-mental-illness-2013-4">apologized for its insensitive nature</a>.
6. Swiffer Debases A Feminist Icon
Rosie The Riveter, pictured below in an iconic ad by Westinghouse Company, <a href="http://www.nps.gov/pwro/collection/website/rosie.htm">emerged as an icon of female strength</a> during World War II, symbolizing the participation of women who worked in America's factories while the men were fighting overseas.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="War Production Co-ordinating Committee " title_caption="" class="zoomin" href="http://static6.businessinsider.com/image/51af44766bb3f7a91a00001d-960/screen%20shot%202013-06-05%20at%209.59.53%20am.png"></a>War Production Co-ordinating Committee </div></div>
But this context apparently escaped the folks at Swiffer, <a href="http://www.businessinsider.com/swiffer-pulls-rosie-the-riveter-ad-2013-6">who released a newspaper ad in June</a> that depicted a modernized version of Rosie proudly brandishing a Swiffer instead of showing off her biceps. In doing so, Swiffer transformed Rosie from a powerful testament to women's capability in the workplace to a posterchild for their traditional domestic duties.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="swiffer" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/51af41fd69beddbb5e000006-960/screen%20shot%202013-06-05%20at%209.48.29%20am.png"></a>swiffer</div></div>
Swiffer responded to the resulting backlash with a pair of apology tweets:<div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image"><a title_source="Twitter" title_caption="" class="zoomin" href="http://static5.businessinsider.com/image/51af4502eab8ead96600001b-960/screen shot 2013-06-05 at 9.41.24 am.png"></a>Twitter</div></div></div>
<div class="KonaFilter image-container display-table click-to-enlarge"><div><div class="image"><a title_source="Twitter" title_caption="" class="zoomin" href="http://static4.businessinsider.com/image/51af45036bb3f7aa1c000010-960/screen shot 2013-06-05 at 9.41.14 am.png"></a>Twitter</div></div></div>
5. <keyword id="596" type="CITY" weightage="60" keywordseo="Hyundai">Hyundai</keyword> Makes Light Of Suicide While Touting Environmentally Friendly Car
Hyundai and its agency Innocean made an ad for the ix35 that showed a depressed man attempting suicide by locking himself in his car with a running exhaust pipe. The kicker is that nothing happens to him because the ix35 emits water, not carbon monoxide, since it is a non-polluting fuel-cell car.

The ad might have been received just fine were it not for the real people who do take their own lives by locking themselves in a car full of carbon monoxide.
A freelance copywriter named Holly Brockwell brought this to Hyundai's attention in <a href="http://copybot.wordpress.com/2013/04/25/an-open-letter-to-innocean-and-hyundai/">a devastating blogpost</a> about how the ad made her recall her father's suicide. Brockwell's letter touched a nerve with people who felt the ad exploited real tragedy to sell cars, and the blogpost was quickly passed around the internet.
Facing a tidal wave of consumer anger, Hyundai <a href="http://www.mediabistro.com/agencyspy/london-based-copywriter-sends-heartbreaking-open-letter-to-innocean-hyundai_b47541">apologized shortly after</a>, saying that the ad was created by an affiliated agency without its request or approval.
4. Mountain Dew Partners With Tyler The Creator, Presumably Having Never Heard His Music Before
Since bursting on the scene in 2011 with the eerie, violent hit "Yonkers," (unprintable lyrics <a href="http://rapgenius.com/Tyler-the-creator-yonkers-lyrics">here</a>) the rapper Tyler the Creator has carved out a niche for himself as one of the most perverse, explicit, and straight-up nasty artists in the game.
Naturally, Mountain Dew thought Tyler would be the perfect person to handle creative duties on a national advertising campaign.
The result was a flagrantly offensive ad in which a talking goat (voiced by Tyler) intimidates a battered woman out of naming him as her abuser in a police line-up. The other suspects on the lineup were <a href="http://www.yourblackworld.net/2013/04/black-news/mountain-dew-releases-arguably-the-most-racist-commercial-in-history/">described by the economist and professor Dr. Boyce Watkins</a> as "not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show."

Dr. Watkins' criticism of "arguably the most racist commercial in history" gained traction on the internet, and Mountain Dew ultimately issued an apology. Still, it's sort of incredible to think a major brand gave creative control to a man <a href="http://www.azlyrics.com/lyrics/tylerthecreator/troncat.html">who's rapped about how he'd "rape a pregnant b----, and tell my friends I had a threesome."</a>
3. Thai <keyword id="6691703" type="UNKNOWN" weightage="60" keywordseo="Dunkin-Donuts">Dunkin' Donuts</keyword> Franchisee Goes With Blackface To Promote 'Charcoal Donut'
Eventually people will learn to stop using blackface, but until then, I suppose we will keep having to write about them every time they do.
In August, Dunkin' Donuts was forced to apologize for an ad by its franchisee in Thailand that used <a href="http://www.huffingtonpost.com/2013/11/01/history-of-blackface_n_4175051.html">the unfortunate makeup of the minstrel show</a> to promote its chocolate "Charcoal Donut."
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Grant Peck/AP" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/5220ee4369bedd9d348b4585-960/dunkin-donuts-charcoal-ad.jpg"></a><a href="http://binaryapi.ap.org/74843ab2b4bd4e5d92460d2a47ae8f2d/preview.jpg?wm=api">Grant Peck/AP</a></div></div>
Human Rights Watch <a href="http://www.businessinsider.com/human-rights-watch-says-this-thai-dunkin-donuts-ad-is-bizarre-and-racist-2013-8">called the ad "bizarre and racist,"</a> and Dunkin' Donuts apologized. However, the owner of the company's Thai franchise, Nadim Salhani, was recalcitrant.
"We're not allowed to use black to promote our doughnuts? I don't get it," he told the Associated Press. "What's the big fuss? What if the product was white and I painted someone white, would that be racist?"
2. Dating Site's <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword> Ad Uses The Absolute Wrong Thumbnail
The Canadian dating site ionechat.com posted an ad in September that included a photo of a young woman beside an offer to "Meet Canadian girls and women for friendship, dating or relationships."
The problem? The woman in the ad was Rehtaeh Parsons, a 17-year-old girl <a href="http://www.businessinsider.com/rehtaeh-parsons-hangs-herself-2013-4">who'd hanged herself five months earlier</a> after photos of her alleged rape were posted online.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Twitter" title_caption="" class="zoomin" href="http://static3.businessinsider.com/image/529b7e6669bedd5e45b6dcd6-960/screen%20shot%202013-12-01%20at%201.16.11%20pm.png"></a>Twitter</div></div>
Yikes. Facebook apologized in short order, and <a href="http://www.businessinsider.com/facebook-bans-advertiser-that-used-rehtaeh-parsons-photo-2013-9">banned ionechat.com from advertising on its site</a>.
"This is an extremely unfortunate example of an advertiser scraping an image from the Internet and using it in their ad campaign," a Facebook spokesperson said in a statement. "This is a gross violation of our ad policies and we have removed the ad and permanently deleted the advertiser's account. We apologize for any harm this has caused." 
1. <keyword id="6355174" type="CITY" weightage="60" keywordseo="Ford">Ford</keyword> Can't Escape Awful Berlusconi Bondage Ad
The agency JWT India takes this year's title with <a href="http://www.businessinsider.com/awful-ford-figo-ad-silvio-berlunsconi-gagged-women-2013-3">one of the most disturbing ads we've ever seen</a>. The a print illustration depicts the notoriously scuzzy Italian prime minister Silvio Berlusconi driving a Ford Figo with a trunk full of buxom women who have been bound and gagged. If you look closely, you can see that the woman in the schoolgirl outfit is crying.
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="Ford" title_caption="" class="zoomin" href="http://static5.businessinsider.com/image/51533c8decad043a7e00000e-960/ford-22.jpg"></a>Ford</div></div>
The ad was not approved by Ford, but wound up on the internet when the creative team responsible sent it to the website Ads of the World. Both <a href="http://www.businessinsider.com/ford-wpp-apologizes-for-offensive-car-ad-2013-3">Ford and JWT wound up issuing an apology for the ad</a>, which was intended to make light of Berlusconi's many affairs by encouraging customers to "leave your worries behind with Figo's extra-large boot."

You Searched For "figo recall" and got 3 results

40,000 Ford Figo and Aspire units to be recalled because of software glitch

BI India Bureau

Maruti Suzuki Is Recalling 1.5 Lakh Dzire Models

Sulabh Puri

10 Ads That Companies Were Forced To Apologize For In 2013

Aaron Taube

Popular Keywords

Buying Guides