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<ul><li>This fast-growing neobank has found a unique way to teach its users the importance of saving money.</li><li>The campaign is a set of presentations that air as ads, that break clutter.</li></ul>Fi, the fast-growing neobank, has launched its campaign during the <keyword id="6354831" type="General" weightage="20" keywordseo="indian-premier-league" source="Orion">Indian Premier League</keyword> season but with a key twist. With disruptive thinking being at the core of startups like Fi, the brand has a whole new take on the conventional television commercial. The ad itself is focused on its target audience of upwardly mobile salaried millennials and working professionals who have been stuck at home creating presentations for their work. The campaign would be live across Hotstar, YouTube and Instagram in the duration for the latest season of the Indian Premier League. <div type="Youtube" id="8maUKB29H2g" title="Save Smart with Fi - Meet Fi Jars for the dreams of today!" thumbUrl="https://i.ytimg.com/vi/8maUKB29H2g/mqdefault.jpg"></div> Commenting on the first of its kind campaign Sujith Narayanan, Cofounder and CEO, Fi said, “The IPL is a fairly high-decibel, high-energy event on TV. Brands (us included in the past) spend big money on producing and airing ads. We were looking at ways to say that Fi is a savings account that’s all about saving smart. Fi’s features help users save smart through unique and intuitive ways that users will enjoy. Our campaign sort of walks that talk, by airing the ad in the form of a presentation, a tool we’re more than familiar with by now thanks to working from home for a year and a half.” Built for the digital-first generation, Fi makes finance more accessible to users. Fi has features such as Ask Fi - a financial assistant allows users to ask questions about their spends. Like - “How much did I spend on shopping this month?” or “Show me my Goa Trip spends” Fi has a unique feature called FIT Rules, that allows users to save using condition-based rules. Like “Set aside ₹50 each time I order food online” or “Set aside ₹6 each time Virat hits a 6”. Fi’s debit card features in the campaign that comes loaded with offers and zero forex charges. Users save money in ‘Jars’ for things they want and earn up to 5.1% interest on them. Fi launched its app waitlist for early access in April 2021. Users who signed up on the waitlist got access to an instant, zero balance savings account and a debit card issued in partnership with Federal Bank and Visa.

This brand is airing ads made on PPT during IPL to convey the importance of saving money

Smartphone brand realme launched a new smartphone 'realme GT Neo 2' with a 120Hz AMOLED display, triple rear cameras and 65W fast charging in the Indian market on Tuesday. The smartphone is priced at ₹31,999 for the base 8GB + 128GB storage variant. The phone also comes with a 12GB + 256GB storage configuration that is priced at ₹35,999 in neo black, neo blue and neo green colour. The first sale is scheduled for October 17 on realme.com, Flipkart and mainline channels. Consumers can avail a discount of up to Rs 7000 during this festive season (Inclusive of Bank Offer) on Flipkart and realme.com. "The realme GT NEO is a dialogue between technology and new life, representing our commitment to challenging the status quo and empowering new lives through technology in the post pandemic era. The NEO green is a visualised element of such an attitude," Madhav Sheth, Vice President, realme and CEO, realme India, Europe &amp; Latin America, told IANS. "With the launch of all new and the only flagship series, the realme GT series, we have announced our new ambition to shake up the premium market," he added. realme GT Neo 2 features a 6.62-inch full-HD+ Samsung E4 display with a 120Hz refresh rate, 1,300 nits of peak brightness, and DC dimming. Under the hood, the phone is powered by Qualcomm Snapdragon 870 SoC, along with up to 12GB of RAM. It also supports up to 7GB of virtual memory (Dynamic RAM Expansion). It runs on Android 11-based realme UI 2.0 that comes with a GT Mode 2.0 for gaming. The smartphone houses a triple rear camera setup that houses a 64MP primary sensor, along with an 8MP ultra-wide shooter and a 2MP macro shooter. The phone also comes with a 16MP selfie camera at the front. The device packs a 5,000mAh battery that supports 65W SuperDart fast charging. Other features include 5G, 4G LTE, Wi-Fi, Bluetooth and a USB Type-C port. The realme GT Neo 2 also includes an in-display fingerprint sensor and a cooling system to ensure gaming. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/nothing-raises-50-million-partners-with-qualcomm-to-use-snapdragon-technology/articleshow/86991931.cms">Nothing raises $50 million, partners with Qualcomm to use Snapdragon technology</a> <a href="https://www.businessinsider.in/tech/news/interview-intel-wants-to-make-pcs-the-best-platform-to-game-heres-the-plan/articleshow/86990473.cms">INTERVIEW: Intel wants to make PCs the best platform to game — Here's the plan</a>

Realme GT Neo 2 with Snapdragon 870 SoC launched in India starting at ₹31,999

Zepto, Dunzo among the next 122 unicorns from India — here's the complete Hurun list

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This brand is airing ads made on PPT during IPL to convey the importance of saving money

BI India Partner

Realme GT Neo 2 with Snapdragon 870 SoC launched in India starting at ₹31,999

IANS

Zepto, Dunzo among the next 122 unicorns from India — here's the complete Hurun list

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