You Searched For "festive marketing" and got 17 results
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3 mins read
What the Indian festive market will look like in COVID-19
How does a brand place itself in the festive scenario with an effective festive marketing plan amid…
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
2 mins read
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm announces its marketing plans
3 mins read
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Priya Jacob, President-Media, Network Advertising on how festive season will be different this year.
2 mins read
72% of Indians plan to splurge on electronics and gadgets during the festive season: Report
62% revealed festive budgets have gone up compared to last year
3 mins read
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Amar Nagaram, CEO, Myntra on his expectations from the upcoming festive sale
2 mins read
$9.2 billion worth of goods were sold online during the Festive Sales in 2021: RedSeer
RS 65,000 Crore of goods have been sold online from brands and sellers during the festive sales
6 mins read
Digital advertising will deliver mega results for brands this festive season
Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
2 mins read
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
The sellers are very bullish on this year’s sales and are looking to recover the losses suffered du…
1 min read
Here is what Indians are looking forward to doing this festive season
A survey conducted by the Public app suggests that 63% of respondents are looking forward to organi…
8 mins read
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
4 mins read
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
5 mins read
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
4 mins read
How brands unlocked their marketing budgets during festive season
Marketers’ desire to move towards digital platform reflects the need to focus on internal and exter…
8 mins read
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…
2 mins read
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…