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3 mins read
What the Indian festive market will look like in COVID-19
How does a brand place itself in the festive scenario with an effective festive marketing plan amid…
4 mins read
These are the deep discounts on offer on different car models – but they might have failed to lure buyers
Come 2020, car makers will get closer to the deadline wherein BSIV vehicles will be banned. And the…
9 mins read
Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale
Snapdeal is witnessing the return of enthusiasm for festivities
4 mins read
Nepa's latest survey reveals 30% people see themselves spending more on gifts this festive season as compared to last year
Nepa's survey shows that there has been an increase in demand for gift options with health and well…
4 mins read
Myntra expects 2X increase in traffic over the previous festive season in its upcoming Big Fashion Festival
The shopping festival will be held between October 16 and 22
4 mins read
The rise and rise of radio
Ad volumes on radio has spiked by 434% during Jun-Aug ’20
2 mins read
Apple witnesses record iPhone 13 pre-orders in India, festive season likely to boost sales
"We have seen the share of the new iPhone within overall Apple sales during the launch quarter…
1 min read
Discount site MyVoucherCodes created a budget version of the John Lewis Christmas ad
Costing £600 and taking six hours to create by students from the London School of Communication Art…
Hannah Roberts
6 mins read
Last-minute Diwali Shopping: Check Out These Top 9 Gadget Deals
Now that we are only a few days away from Diwali, the shopping frenzy has hit people really hard. I…
7 mins read
Durga Puja and Navratri is finally here, but are advertisers excited?
Will advertisers spend money during Durga Puja this year?
7 mins read
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.
3 mins read
How Brand Marketers Are Engaging With Consumers This Uttarayan
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying hig…
Ami Shah
2 mins read
India’s biggest startups are faced with growing resistance from industry bodies
Indian startups have a growing problem at home – industry bodies from different sectors are now up …
1 min read
Flipkart is now hungry for profits and is going for the kill, starting with capping increments
For starters, Flipkart will cap the increment at 10%, except those teams that are driven by variabl…
7 mins read
Empty hotel rooms and canceled festivals: How the coronavirus has devastated tourism in Myrtle Beach, one of the most popular beach towns in the US
At the launch of its busy season, the coronavirus brought life to a halt and left locals struggling…
Brandon Withrow
1 min read
The 2016 festive sales- The winner so far
ItneKumMein from ShopClues, the Great Indian Festival from Amazon, the Big Billion Days from Flipka…
1 min read
2 mins read
The organizers of the doomed Fyre Festival are now facing a $100 million lawsuit
McFarland is also the founder of Magnises, a social-networking startup that charges members a $250 …
Dennis Green
1 min read
Amazon is not going to focus on daily use items in next sale period. Here’s why
In last festive season sale, Amazon India did not make as much profit as Flipkart did and in the ne…
2 mins read
Flipkart is ensuring it emerges numero uno post this festive season
Flipkart’s Big Billion Day last year saw a merchandise of over Rs 600 crore in just 10 hours, as pe…