You Searched For "festive ad spends" and got 15 results
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6 mins read
A lot of hope rests on the festive season this year, but will it bring cheer?
With a steady monsoon and plump harvest so far, experts are hopeful that the festive season will br…
1 min read
Indian companies pumped up ads but that didn't help sales
As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …
4 mins read
How brands unlocked their marketing budgets during festive season
Marketers’ desire to move towards digital platform reflects the need to focus on internal and exter…
3 mins read
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
5 mins read
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
7 mins read
Durga Puja and Navratri is finally here, but are advertisers excited?
Will advertisers spend money during Durga Puja this year?
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
8 mins read
Festive Marketing: Brands are optimistic that improving consumer sentiments will help them bounce back and bring in profitability
With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…
1 min read
India Inc Splurges On Corporate Gifts This Diwali
He added, “Besides, majority of companies are planning to substitute traditional gift options with …
2 mins read
72% of Indians plan to splurge on electronics and gadgets during the festive season: Report
62% revealed festive budgets have gone up compared to last year
7 mins read
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
1 min read
The World's Most Prestigious Ad Contest Can Cost Up To $200,000 Per Person To Enter
The cost for one delegate to attend events including workshops, screenings, award ceremonies, and s…
Katie Richards
4 mins read
The Cannes Lions ad festival was postponed over the coronavirus, but advertisers may sit it out anyway, and millions of dollars are at stake
One senior-level holding company executive said that, in addition to health concerns, agencies and …
Patrick Coffee
2 mins read
This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report
Growth in gifting products, Jewellery, and IT Softwares categories will open up new monetization op…
1 min read
Indians wanted to diss Surf Excel, ended up giving bad ratings to MS Excel on Playstore
A detergent ad for the Indian festival Holi ended up getting the wrath of trolls – except that they…