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When <a href="http://www.businessinsider.in/searchresult.cms?query=amazon&amp;sortorder=effectivedate">Amazon</a> CEO <a href="http://www.businessinsider.in/searchresult.cms?query=jeff+bezos&amp;sortorder=effectivedate">Jeff Bezos</a> met Indian <a href="http://www.businessinsider.in/searchresult.cms?query=prime+minister+narendra+modi&amp;sortorder=effectivedate">Prime Minister Narendra Modi</a> in Washington DC, he lobbied the PM for hybrid models in the country. 
 
Bezos suggested Modi for having part marketplace and part inventory-led models in India. 
 
Under the inventory model, the business involves sourcing goods, holding stocks and selling merchandise directly to the consumer. 
 
If the PM gives a go ahead, this will demand huge relaxation of newly formed rules. Under the guidelines, e-commerce companies with foreign direct investment (FDI) can only function as marketplaces. 
 
READ ALSO: <a href="http://www.businessinsider.in/Amazon-is-pumping-5-billion-in-India-says-this-is-just-the-beginning/articleshow/52649754.cms">Amazon is pumping $5 billion in India, says this is just the beginning</a> 
 
Presently, the online marketplaces connect buyers with the vendors as they cannot directly sell to the consumers. 
 
Bezos, reportedly, has asked for a revamp in this model, saying such models are ideal for countries such as India where sourcing, stocking and delivering goods is a challenge. 
 “This model will also help millions of small entrepreneurs without any experience in selling products digitally to go online besides allowing <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> to operate its core business, which is to sell its own merchandise,” a person aware of the matter told ET. 
 India allows 100% Foreign Direct Investment (FDI) in the marketplace model that Amazon operates in India, as do home-grown but heavily foreign-funded firms <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>. 
 
As per Morgan Stanley, India's ecommerce business will increase to $119 billion by 2020. 
 
(Image: Indiatimes)

Amazon’s Jeff Bezos has suggested PM Modi to tweak FDI norms for more business

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Amazon’s Jeff Bezos has suggested PM Modi to tweak FDI norms for more business

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