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<ul><li>Ulka Advertising was established in 1961 by Bal Mundkur.</li><li>Today, the group has 120+ clients. </li></ul>FCB Ulka Group celebrates their 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group with 750 employees, spread across 6 offices, partnering 120+ clients. Our creativity has truly been the fuel for our growth. The fact that the FCB Ulka Group has been named the Number 1 creative agency in India by prestigious global institutions like Cannes, One Show and WARC, is a testament to keeping our legacy of creative excellence alive, year on year. The Group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘<keyword id="11014797" type="UNKNOWN" weightage="20" keywordseo="never-finished">Never Finished</keyword>’ philosophy. At FCB, we believe that a brand’s story is Never Finished. The idea of Never Finished implies an innate ability to change, evolve and grow with the times. It represents something that is timeless. We believe that a tree with deep roots can weather any storm. And the deepest root of our tree is our belief in being ‘Never Finished’. Always moving forward. Always learning. And always asking ‘what’s next?’ and that’s what the symbol of infinity with 60 in the new logo signifies. Speaking on the occasion, <keyword id="268920" type="PERSON" weightage="20" keywordseo="Rohit-Ohri">Rohit Ohri</keyword>, Group Chairman &amp; CEO, <keyword id="2971959" type="COMPANY" weightage="20" keywordseo="FCB-India">FCB India</keyword> said, “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organizational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years”. The symbol, illustrated in FCB colors, marries our maturity in years and our ability to delve deep into brands. It represents dynamism. An ever-evolving identity. It epitomizes our DNA that echoes in our client relationships and we call them - Never Finished Partnerships. The bond and relationship we share with employees, past &amp; present - Never Finished Relationships. The journey, where we walk with our clients, the solutions we present them with and the iconic campaigns we create with them - Never Finished Stories. The brave work that we create that not just wins awards but has the power to impact societies and cultures; to change values, beliefs and behaviours to make a better world - Never Finished Creativity. The nature to delve deep into the roots to understand our brands by using our proprietary tools such as Brand Bedrock and People &amp; Patterns - Never Finished Thinking. The commitment we make to every single one of our clients, old and new, large and small - Never Finished Passion. Using innovative business/ market solutions for brands, with new ways to reach consumers - Never Finished Ideas. Rohit Ohri adds, “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be 'Never Finished'…”

FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India

<ul><li>The Group has seen an extraordinary creative transformation over the last four years.</li><li>It has been winning top honors at all the prestigious global creativity festivals including One Show, Clio, LIA, The Andys, D&amp;AD, Spikes and of course Cannes.</li><li>Now, the agency network has announced restructuring and key elevations. </li></ul><keyword id="7612871" type="UNKNOWN" weightage="20" keywordseo="FCB-group">FCB Group</keyword> India today announces the reorganization of its creative agencies in India, along with key elevations. In its ‘Never Finished’ pursuit of excellence, the Group announces organizational restructuring with three full-service agency brands in India – <keyword id="315469" type="COMPANY" weightage="20" keywordseo="FCB-Ulka">FCB Ulka</keyword>, <keyword id="3361020" type="PERSON" weightage="20" keywordseo="FCB-Interface">FCB Interface</keyword>, and FCB India. These three agencies will be a part of FCB Group India. “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands” said <keyword id="268920" type="PERSON" weightage="20" keywordseo="Rohit-Ohri">Rohit Ohri</keyword>, Chairman &amp; CEO, FCB Group India. Speaking on the occasion, Rohit Ohri, Chairman &amp; CEO, FCB Group India, said, "Nitin, Swati, Robby, and Joe have been the pillars of the Group. The creative work that Swati and Robby have done over the last four years has made FCB Group India shine brightly on the global creativity firmament. Nitin and Joe have ensured that our creativity was a powerful economic multiplier for our clients. Together, they have scripted our creative transformation story." "I believe this new three creative agency structure sets up the Group perfectly to serve our clients better, with sharper focus on their business, and for accelerated growth as we look to our next 60 years in India. It signals the empowerment of our creative leaders and the building of sustainability in our creative transformation journey." Rohit added. FCB Group India has also appointed the next level of leadership for each of its agencies. The announcement will follow soon. With the new three creative agency structure, agency stalwarts Nitin Karkare, <keyword id="793905" type="PERSON" weightage="20" keywordseo="Swati-Bhattacharya">Swati Bhattacharya</keyword>, Robby Mathew, and Joe Thaliath will take on more prominent roles. One word that is most often used to describe Nitin is 'Mr. Dependable'. It is this trait that has helped him stay cool through 35 action-packed years in advertising. Starting as a management trainee at Ulka Advertising to becoming the Vice Chairman is indeed an extraordinary journey! Nitin is known to forge long-term partnerships, be it his clients, teams, colleagues, or associates. His worldview is driven by a strategic perspective and long-term solutions. His rich industry knowledge and deep insight into clients and their businesses set him apart as a truly inspirational leader. Swati Bhattacharya has recently been named to 'Adweek Creative 100' for 2021! A recognition that does FCB and India proud. Swati is a humanist. Her work finds wonder and awe in the joys and beauty of human existence, its challenges, and its tragedies. It draws from human culture and the life stance that brands can only find relevance if they inspire hope and enrich people's lives. In 2016 she became India's first woman CCO when she joined FCB Ulka. Under her leadership, FCB has won more than 120 awards at prestigious award festivals like One Show, Cannes, Clio, D&amp;AD, Kyoorius, etc. While she stays married to advertising, she periodically makes short films. Despite having an MBA degree, Robby's urge to look at things differently and his out-of-the-box thinking led him to a career not just in Advertising but also in Creative. With over two decades at FCB Interface, Robby drives the agency's creative agenda with a fervent passion. A man of extraordinarily high standards, Robby has created some of the agency's most memorable campaigns for brands like Mahindra, Oreo, Bluestar, and Agrotech Foods. Robby's ability to appreciate the clients' business problems and leverage powerful creative ideas to solve them makes him an exceptional creative leader. A retail pioneer and entrepreneur, Joe started his advertising career with FCB Ulka in Cochin. After a successful stint in Cochin, he came to Mumbai and led many different businesses before becoming the CEO of FCB Interface. Through his 30 odd years with the Group, Joe has worked on global and Indian mega brands across the automotive, FMCG, publishing, media, and telecom sectors. Known for his easy, affable style, Joe believes that good creative is like chess, and you need the right strategy to win.

FCB Group India announces organisational restructuring and key elevations

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

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FCB Ulka Group launches a new logo to celebrate its 60th anniversary in India

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FCB Group India announces organisational restructuring and key elevations

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Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

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