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1 min read

Horlicks’ new TVC celebrates personal growth that stems from courage and confidence

Horlicks captures how values of care and protection are the core of well-nurtured children.

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3 mins read

FCB Group India announces organisational restructuring and key elevations

FCB Group India has also appointed the next level of leadership for each of its agencies

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8 mins read

Cannes Lions 2021: India crosses 2019’s tally by winning 1 metal on Day 5, bringing our total tally to 22

Despite having the maximum number of metals this year, we couldn't win a Grand Prix

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2 mins read

XP&D, Multi TV and FCB India come together to launch Be.Live, a live action to virtual experience platform

As we went into lockdown, the key has been the seamless bridge between live and virtual experiences

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3 mins read

Cannes Lions 2021: India bags one Silver Lion and three Bronze Lions on Day 4

As of today, both Dentsu Webchutney and FCB India are in the lead with 7 metals

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1 min read

This campaign ahead of the Bihar elections reminds people that the country needs more women in politics to help end discrimination against women

Political Shakti’s latest campaign before Bihar Elections talks about importance of including more …

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4 mins read

FCB India and Networkbay’s initiative to help brand and retailers transform retail experience in the post-Covid world

Through this collaboration FCB India and Networkbay will work with brands and retailers to quickly …

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2 mins read

Vistara demonstrates safety instructions through Yoga postures

Vistara has developed the safety video in collaboration with its creative agency partners, FCB Indi…

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Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India

Chatpat, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his…

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3 mins read

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…

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5 mins read

A look at Indian agencies and their paternity leave policies

The agencies we reached out offer paternity leave for 1-2 weeks.

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3 mins read

Horlicks taps into the segment of diabetes; launches a new campaign to highlight the importance of fibre consumption for diabetic patients

Horlicks Diabetes Plus recently introduced its first TVC to highlight the importance of fibre for d…

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11 mins read

10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021

From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…

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2 mins read

MTV Ad Sales Up 10% Following Miley Cyrus Appearance [THE BRIEF]

After several frustrating quarters at MTV Networks, which saw a 6% decline in ad sales this time la…

Aaron Taube   


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5 mins read

Pride Month: Campaigns that started conversations and sparked change in India

To mark pride month, we look back at some of the iconic advertisements that initiated an early conv…