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Google Play has revealed its annual Best of 2024 awards for India, celebrating the apps and games that defined the year. With five of the seven top apps developed by Indian creators, the awards underscore India’s rising prominence in the global tech ecosystem. Mobile gaming also continues to boom, as the country solidifies its position as the second-largest market for gaming downloads worldwide. In a blog post announcing the winners, Google also shed light on how India is the world's second largest market in terms of mobile gaming downloads. "On the gaming front, the Indian gaming scene continues to thrive, with India adding 23 million new gamers in FY24, reaching a total of 590 million. In fact, India now boasts the world's second-largest market for mobile gaming downloads, with average weekly playtime increasing by 30%." Leading Apps: India at the Forefront of AI Innovation The blog post revealed that this year’s top apps showcased India’s innovative spirit, particularly in harnessing AI to meet user needs. Alle - Your AI Fashion Stylist, developed by Hey Alle, emerged as the year’s Best App and also won the Best for Fun award. Leveraging AI, Alle provides personalised fashion advice tailored to users’ occasions, body types, and preferences, reflecting the growing trend of AI-powered app experiences in India. Prateek Agarwal, Co-Founder &amp; CEO, Alle, said in a statement, “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine &amp; rebuild how people discover and shop for fashion. This realization led us to start Alle...As a new startup, Google Play has been crucial in helping us reach our early users organically. The platform's detailed analytics and crash reporting have been invaluable - they've helped us quickly identify and fix issues, improving our app stability.” Other app winners included: • Headlyne: Daily News with AI (Best for Personal Growth), offering curated news tailored to individual preferences. • Sony LIV: Sports &amp; Entertainment (Best for Large Screens), delivering immersive content on tablets and other big-screen devices. • WhatsApp Messenger (Best Multi-device App), enabling seamless communication across devices. • Fold: Expense Tracker (Best Everyday Essential) and Rise: Habit List (Best Hidden Gem) also captured user interest with practical and engaging features. The blog post added that India’s dominance in the AI app space is significant, accounting for 21% of global AI mobile app downloads this year, with nearly 1,000 Indian apps and games incorporating AI. Games that thrilled millions India’s gaming industry continued its upward trajectory, adding 23 million gamers this year, taking the total to 590 million. With gaming preferences increasingly reflecting local culture, many award-winning titles integrated Indian storylines and visuals. Squad Busters, a fast-paced multiplayer game, won Best Game for its simple yet engaging design. Meanwhile, Indus Battle Royale Mobile by SuperGaming earned the Best Made in India title for the second year running. Roby John, Co-Founder and CEO of SuperGaming, said in a statement, "We are committed to making Indus a standout Battle Royale experience. Our team has spent over three years thoughtfully crafting its characters, environments, and gameplay features to represent Indian Art and Culture authentically. The community's enthusiasm validates our vision of Indian games thriving globally. Winning this award is an incredible honor, not just as a milestone but also a motivation to keep striving for excellence. Google Play’s expertise and responsiveness have empowered us to deliver world-class gaming, pushing the boundaries of Indian gaming. We’re more committed than ever to raising the bar and making Indian gaming shine on the global stage.” Other top games included: • BGMI (Battlegrounds Mobile India) (Best Ongoing), for its India-centric updates featuring cricket, festivals, and celebrity collaborations. • Bloom – A Puzzle Adventure (Best Indie), for its unique mechanics and creativity. • Clash of Clans (Best Multi-device Game) and Yes, Your Grace (Best Story) also stood out for their engaging gameplay.

Google Play announces best apps and games of 2024 in India: All you need to know

<keyword id="3581474" type="General" weightage="100" keywordseo="tcns" source="Orion">TCNS</keyword> Clothing (TCNS), <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>'s leading women's ethnic-focused fashion player, today announced that it has entered into definitive agreements for combining with <keyword id="3360476" type="General" weightage="80" keywordseo="abfrl" source="Orion">ABFRL</keyword>, India's leading fashion &amp; apparel company, and a part of the Aditya Birla Group. The transaction entails a combination of TCNS into ABFRL and will be carried out through - (1) Acquisition of the founding promoter's stake through a SPA and a conditional public open offer followed by (2) Merger between the two entities. The value of the promoter stake and open offer consideration for TCNS is ~ Rs. 1650 Crores for 51 per cent stake, making this one of the largest deals in the Indian fashion space. Onkar <keyword id="16015401" type="General" weightage="50" keywordseo="singh-pasricha" source="Orion">Singh Pasricha</keyword>, Chairman and Executive Director of TCNS, commented "This deal marks a true milestone for our company and its stakeholders. Under the support and guidance of ABFRL, TCNS will surely achieve even greater heights of success and excellence. We are happy that we have been able to pass on our legacy to one of the most prestigious and respected groups - one that is known for its values, ethics, corporate governance and employee empowerment. We believe that all stakeholders of TCNS will benefit immensely from this landmark transaction." Speaking on the transaction, <keyword id="6354955" type="General" weightage="50" keywordseo="kumar-mangalam-birla" source="Orion">Kumar Mangalam Birla</keyword>, Chairman, Aditya Birla Group, said, "This deal is yet another marker of the Aditya Birla Group's faith in the dynamism and buoyancy of the Indian consumer economy. As India stands on the cusp of a multi-decadal consumption boom, ABFRL is a forerunner in shaping the fashion landscape of our vibrant nation. For ABFRL, the TCNS deal is indeed a significant milestone as it complements our existing portfolio of exceptional brands across the entire spectrum of Indian fashion. By embracing TCNS's portfolio of loved women's ethnic brands, we are reinforcing our commitment to ethnic wear, the largest category in the apparel industry. With this acquisition, the fast-growing ABFRL platform is poised for the next phase of transformational growth." Over the years, TCNS has evolved into a leading women's branded apparel company with a proven playbook of multiple brand creations and seamless execution across multiple channels. Commenting on the acquisition, Ashish Dikshit, Managing Director, ABFRL said, "As young Indians identify a new-found confidence in their identities woven around Indian culture and heritage, the next set of leading consumer brands will be built in the Indian ethnic wear space. TCNS, through its brands W, Aurelia, Wishful &amp; Elleven, is catering to the Indian women's fashion needs across markets and price points. Each of these brands have been built over a long period of time and enjoy tremendous consumer love. This transaction is the pivotal piece of our ethnic strategy and marks the culmination of our stated intent of building India's most comprehensive ethnic wear portfolio." Anant Daga, Managing Director of TCNS said, "TCNS has been a pioneer in branded women's ethnic wear market in the country. Over the last 20 years, we have built India's most successful women's franchise on the back of our leading brands. The market continues to offer long-term growth opportunities and our partnership with ABFRL will help us fully realize this potential. ABFRL's proven brand-building capability, distribution strength and strong ecosystem of partners will help our brands into its next phase of growth and profitability." Credit Suisse acted as the exclusive financial advisor and Shardul Amarchand Mangaldas &amp; Co acted as the legal advisors for the transaction. Grant Thornton acted as an independent valuer for TCNS while ICICI Securities provided the Fairness Opinion to the Board of TCNS. Transaction Structure As part of the transaction, ABFRL will make a conditional open offer to acquire up to 29 per cent stake at Rs. 503 per share from public shareholders and acquire the remaining stake from the founder promoters to reach an overall shareholding of 51% in TCNS. Pursuant to the above, TCNS will be amalgamated with ABFRL under the merger scheme wherein public shareholders of TCNS (as on effective date) will receive 11 shares of ABFRL for every 6 shares that they hold in TCNS. The transaction is subject to customary regulatory approvals including approvals from the Competition Commission of India, SEBI, Stock Exchanges, and National Company Law Tribunal. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/iafs-mig-21-crashes-in-rajasthan-three-civilians-killed-pilot-safe/articleshow/100069573.cms">IAF's MiG-21 crashes in Rajasthan; three civilians killed, pilot safe</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/india-coal-imports-surge-to-162-mt-in-fy23-inbound-coking-coal-shipment-grows-to-54-mt/articleshow/100069770.cms">India coal imports surge to 162 MT in FY23; inbound coking coal shipment grows to 54 MT</a>

TCNS to merge with Aditya Birla Fashion and Retail Limited (ABFRL)

<ul class="summary-list"><li><keyword id="12361427" type="UNKNOWN" weightage="60" keywordseo="hm" source="Orion">H&amp;M</keyword> has been called out for copying Asian-American designer Chet Lo's popular spiky knitwear.</li><li>"Authenticity, originality and creativity can never be reproduced," Lo said on Instagram.</li></ul>Asian American designer Chet Lo has called out a "certain <keyword id="11974708" type="UNKNOWN" weightage="60" keywordseo="fast-fashion" source="Orion">fast fashion</keyword> company" for copying his signature spiky knitwear designs.Last Saturday, the London-based designer took to <a href="https://www.instagram.com/p/CcnL3fINHEZ/">Instagram</a> to address the claims that a mass <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> brand had plagiarized his work. "As a small brand and queer POC independent designer, I have worked incredibly hard to produce something that was based off my heritage," he said. "I have always based my designs around my own personal experiences and I feel that it can be seen in my work.""These fast fashion companies consistently replicate works of smaller and more creative designers, but at the end of the day, authenticity, originality, and creativity can never be reproduced," he continued.While Lo declined to name the fast fashion company in question, the Instagram <a href="https://www.instagram.com/p/CcoT53_ObwJ/">watchdog account Diet Prada</a> juxtaposed pieces from H&amp;M's new "Cherish Waste" collection next to some of Lo's designs for comparison. The Diet Prada post also included screenshots of British-American designer Harris Reed's now-expired Instagram Stories, where Reed had written: "I'm not one to post things about brands ripping off brands but to see H&amp;M copying a young queer designer who works harder than anyone I know is truly disgusting."Lo is known for his textured spiky knitwear designs reminiscent of the durian fruit, which have been seen on celebrities including <a href="https://www.instagram.com/p/CQyhdrDtTRh/">Kylie Jenner</a> and <a href="https://www.instagram.com/p/CVqUi3wNEzj/">Dua Lipa</a>. In Doja Cat and SZA's <a href="https://www.youtube.com/watch?v=0EVVKs6DQLo">"Kiss Me More" music video</a>, which has racked up more than 331 million views on YouTube, the singers can also be seen wearing Lo's custom spiky bodysuits. His unisex garments and accessories run from around <a href="https://www.chetlo.com/store/p/pink-spiky-cap">$200 for a swim cap</a> to <a href="https://www.chetlo.com/store/p/large-spiky-bag">$6,290 for an extra-large bag</a>. In his Instagram post, Lo added: "Each piece ordered through my website is hand-knitted with love and care and not mass-produced just to make profits. I believe in working in an ethical and beautiful way, which I hope my clients and you all can appreciate."H&amp;M did not immediately respond to Insider's request for comment.Fast fashion brands have been <a href="https://www.businessinsider.com/zara-forever-21-fast-fashion-full-of-copycats-2018-3">accused numerous times</a> before for copying runway designs, which allows them to have new pieces ready to hit the shelves very quickly.Spanish brand Mango for example, has been accused of ripping off Gucci designs in the past, while Forever 21 has been accused of stealing designs from the likes of Anna Sui and Diane von Furstenberg, <a href="https://economictimes.indiatimes.com/magazines/panache/some-controversial-high-profile-instances-of-design-copy/articleshow/63059688.cms?from=mdr">per India's The Economic Times.</a>Last year, Nigerian crochet clothing brand <a href="https://www.insider.com/nigerian-crochet-brand-elexiay-claims-shein-copied-sweater-design-2021-7">Elexiay accused Chinese company Shein</a> of copying one of its sweater designs featuring a cross-body pattern and long sleeves.

H&M has been accused of ripping off queer Asian American designer Chet Lo by selling clothes that are strikingly similar to his signature spiky knitwear designs

<ul><li>Launched in the thick of the Covid-19 pandemic, Alia Bhatt’s sustainable kidswear brand <keyword id="10339888" type="General" weightage="100" keywordseo="ed-a-mamma" source="Orion">Ed-a-mamma</keyword> has witnessed over 10x growth in the last 18 months.</li><li>Alia Bhatt’s Ed-a-Mamma also marked its offline presence this quarter by launching 16 retail stores, spread across India’s metro cities such as Mumbai, Delhi, Chennai, and Hyderabad and is now focusing on expanding its product categories.</li><li>Business Insider India spoke to Iffat Jivan, Ed-a-Mamma’s business head about the future of <keyword id="74593" type="General" weightage="20" keywordseo="sustainable-fashion" source="Orion">sustainable fashion</keyword> in India.</li><li>Jivan told us that <keyword id="14619797" type="General" weightage="20" keywordseo="affordable-sustainable-fashion" source="Orion">affordable sustainable fashion</keyword> is achievable and that’s the future.</li></ul>Landfills are brimming with urban waste, so much so that by 2050, India is reportedly going to need a <a href="https://www.businessinsider.in/sustainability/news/sustainable-lifestyle-changes-are-the-need-of-the-hour-heres-how-you-can-take-baby-steps/articleshow/91978301.cms">landfill </a>that's the size of its capital, New Delhi! While there’s growing awareness for sustainable fashion and consumers are willing to make more eco-friendly choices, affordability has become a major constraint. A recent report by Kantar India said that despite inflation, “people’s desire to be sustainable has not eroded. The cost-of-living crisis reminds us that green products need to be affordable for sustainability to become mainstream. Brands that offer sustainable options that are affordable will be favored.” Actor and entrepreneur Alia Bhatt’s kidswear company Ed-a-mamma has done just that – it has managed to bring down the price point of its sustainable clothes. Ed-a-Mamma’s clothes are priced in the range of ₹399 to ₹1,899. If more brands bring their prices down and focus on giving back to consumers, sustainability could see greater adoption in the country, which Ed-a-Mamma’s business head Iffat Jivan believes is challenging but possible. “If [sustainable] brands are … more affordable, there is no reason why somebody would not want to buy a product that is sustainable because you're actually contributing towards the planet, towards the environment, and at the same time, you are not burning a hole in your pocket,” Jivan told Business Insider India. Why are sustainable clothes expensive? Sustainable garments are made from organic fibers – free of pesticides and synthetic fertilizers, and causing zero harm to mother earth – that are hard to source. This is why sustainable clothes tend to be more expensive as the cost is passed on to the consumers. Ed-a-Mamma sources all its organic fibers from India, which has helped the brand price its clothes in the same range as fast-fashion products. “If you have to churn out a regular product, it is probably 1/10th of the effort that you would put in the sourcing of a sustainable product. So people [brands] are taking an upcharge for their efforts. In our case, our effort is more towards the environment. Price should come down if people do take the same route that we have taken,” shared Jivan. When a sustainable brand operates on a smaller scale, reaching a cost-effective pricing strategy becomes a challenge. However, Jivan is optimistic that the industry will change when brands take matters into their own hands. “I can tell you for sure [affordable sustainable fashion] is not something that's not achievable. People today want to be paid for the effort that they're putting into bringing that product outright, we have taken that onus on ourselves and we're passing the benefit on to the customer. That is something that would come from the brand mindset. It's definitely achievable. You just need to want to do it badly enough to kind of pass it on to the customer and work for the larger cause,” Jivan told Business Insider. Alia Bhatt’s brainchild Born during the peak of the Covid-19 pandemic in October 2020, Alia Bhatt’s Ed-a-Mamma is one of the first brands in the sustainable kidswear category. “This was actually Alia’s last dream and her concept where she wanted to educate kids about an alternate lifestyle that was possible. Talk to parents and kids directly because Alia strongly feels that catching kids young, and giving them options of an alternate lifestyle would probably sow the seeds of being a little more conscious of the environment,” said Jivan. Ed-a-Mamma marked its offline presence this quarter by launching 16 retail stores, spread across India’s metro cities such as Mumbai, Delhi, Chennai and Hyderabad and is now focusing on expanding its product categories. “We've shown a little over 10x growth over the last 18 months. We've now also moved into the brick and mortar space,” said Jivan. “Last year, we clocked around seven lakh pieces (in sales). This year, the number is definitely going to more than double because we've added on a lot of categories. This year we're looking at at least crossing maybe 20 lakh pieces,” added Jivan. Ed-a-Mamma is currently valued at ₹200 crores. The sustainable fashion industry is currently valued at around $24 billion in India, Jivan said and she believes that this is just a fraction of the industry’s full potential. As more Indians embrace sustainable fashion in the years to come, the industry will only get bigger and better, she added.

Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head

<ul><li>Aditya Birla Group is now mulling over bringing new styles every month in Madura Fashion. </li><li>It has been <keyword id="6377147" type="PERSON" weightage="20" keywordseo="zara">Zara</keyword>'s strategy for years, which turned it into a $90 billion global empire. But, in India, Zara is considered too expensive. </li><li>Separately, Pantaloons is also attempting to execute the same strategy. </li></ul>Aditya Birla Group will now look at the option of bringing in new styles <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">every month</a>, at its fashion retail unit <keyword id="7961025" type="UNKNOWN" weightage="20" keywordseo="madhura-fashion">Madhura Fashion</keyword>. This is to please their new-age customers who are well aware of new styles rolling in, and want them at stores quickly. If the Kumar Mangalam Birla-led fashion company would indeed get on-board the strategy, they would be the second Indian fashion retailer to follow the path cleared by an international brand, Zara. The Amancio Ortega-led fashion brand <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">is known for its ultra quick</a> execution where it brings popular runaway styles into stores, within weeks. The Tata Group-owned Trent is also streamlining its processes to bring popular Instagram styles into stores in 12 days. <a href="https://www.bloomberg.com/news/articles/2019-06-23/zara-s-indian-partner-is-building-its-own-cheaper-fashion-chain">Trent has 40 stores of its flagship chain Westside</a>, which was also a former partner of Zara. Fashion changes every second This strategy bodes well with millennial heavy Indian consumers, who have re-defined the way old and new is perceived. Madhura Fashion says that its consumers expect new styles every month. This trend has seeped into smaller towns as aspirations spread along with telecom connectivity. And, retailers are willing to do the extra legwork to reach out to them. "It is to move towards a monthly model, which means 12 seasons in a year," Vishak Kumar, CEO - Madura Fashion and Lifestyle Business <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">told DNA</a>. Yet another retail venture of Aditya Birla — <a href="https://www.dnaindia.com/business/report-aditya-birla-fashion-mulls-12-season-cycle-for-madura-fashion-and-lifestyle-business-2779602">Pantaloons too is attempting</a> to execute the same strategy, said Ashish Dikshit, managing director, <keyword id="2834772" type="PERSON" weightage="20" keywordseo="Aditya-Birla-Fashion">Aditya Birla Fashion</keyword> and Retail (ABFR). Between Madhura, ABFR and Pantaloons, the group has over 4,700 stores across the country. The Spanish fashion retailer Zara itself has completed a decade in India and is present across <a href="https://fashionunited.in/news/business/zara-s-india-profit-drops-as-it-faces-competition-from-other-brands/2019072622117">10 cities.</a> Though Zara is considered a medium-priced brand internationally, it occupies a premium position in India. And, Indian retailers who have taken up Zara’s instant fashion strategy, offer something that it cannot---which is price advantage. Trent will be providing quick fashion at half the prices of Zara. If Madhura too follows Trent’s lead in pricing, then Zara might have more challengers on its turf, who are copying its strategy. Madura Fashion &amp; Lifestyle is popularly known for — Louis Philippe, Van Heusen, <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, Peter England, and People. See also: <a href="https://www.businessinsider.in/tata-is-planning-to-open-extreme-fast-fashion-stores-just-like-zara/articleshow/69938341.cms">Cheaper by the dozen: Tata wants to bring Instagram styles to stores, instantly</a>

The Tatas and Birlas of India copy Zara’s strategy of fast fashion

Mumbai, D'chica's, a brand that curates puberty-essential products tailored specifically to the needs and preferences of teen girls, has bagged a deal of Rs 80 lakhs with <keyword id="20292047" type="General" weightage="20" keywordseo="namita-thapar" source="keywords">Namita Thapar</keyword> and Vineeta Singh on the new episode of '<keyword id="19913228" type="General" weightage="20" keywordseo="shark-tank-india" source="keywords">Shark Tank India</keyword> 3'. In a bid to propel D'chica to new heights of success, its co-founders, Richa Kapila and <keyword id="20348209" type="General" weightage="20" keywordseo="vani" source="keywords">Vani</keyword> Chugh from Delhi made a debut on the business reality show. From stylish bras and period panties to fashionable athleisure and footwear, the brand strives to empower young girls during their crucial teenage years with its meticulously crafted collection. Bound by both family ties as sisters-in-law and a shared passion for business, Richa and Vani, the founders of D'chica, embarked on a new entrepreneurial journey after facing setbacks with their previous venture focused on infants and toddlers. Despite the challenges that led to the closure of their initial business, the sisters-in-law remained undeterred. Instead, they embraced failure as a powerful teacher, drawing invaluable lessons from the experience. In 2019, they founded D'chica, a brand committed to celebrating the transition from adolescence to womanhood. They launched their first inner wear collection in 2020. Through their determination and hard work, Richa and Vani transformed D'chica into a brand that resonates with the Alpha and Gen Z generations. On the show, they asked for Rs 80 lakhs in exchange for one per cent equity. Amit Jain, CEO and co-founder of CarDekho Group, asked: "Do you do the manufacturing yourself or have you given a contract to someone for it?" Richa replied saying, "We currently have five manufacturing units which we operate out of." After seeing the products, <keyword id="20380308" type="General" weightage="20" keywordseo="namita" source="keywords">Namita</keyword> Thapar, executive director of Emcure Pharmaceuticals Ltd, said: "Dr. Garima is a new angel (pointing to the packaging)." To which the founders replied: "Dr. Garima is a consulting gynaecologist with us. We have onboarded a gynaecologist whom customers can reach out to for guidance. We do it for community building." Finally, they sealed the deal with Namita and Vineeta (Co-Founder and CEO of SUGAR Cosmetics), at Rs 80 lakhs for two per cent equity plus one per cent royalty until the sum is recouped. Sharing her excitement on being a part of the 'Shark Tank India', Vani Chugh, co-founder D'chica Fashion Lifestyle Private Ltd, said: "Shark Tank India helped our teen and young women inner-wear brand D'chica reach millions of Indian homes and create mainstream conversations about subjects as taboo as periods to common youth issues like body image and confidence." "With our body adapting bras, reusable period panties and chafing-free underwear D'chica is laser focused on the fast growing market of 12 crore plus girls," she added. 'Shark Tank India 3' streams on Sony LIV.

Body-adapting bras, reusable period panties & more help this startup bag ₹80 lakh from 'sharks'

<ul><li>UK based fastech company is planning to onboard 5,000 fashion brands and their supply chains in India.</li><li>The company is also looking forward to hiring 200 people in the next 12-18 months for its Hyderabad office.</li><li>While speaking to Business Insider, Bartholomew mentioned his plans to open another office in India, but refused to reveal further details.</li></ul><keyword id="12580747" type="General" weightage="20" keywordseo="supplycompass" source="Orion">SupplyCompass</keyword>, which is a UK-based <keyword id="12591977" type="General" weightage="20" keywordseo="fashion-technology-company" source="Orion">fashion technology company</keyword>, is planning to onboard 5,000 fashion brands and their supply chains in India. The company is also looking forward to increasing their workforce by 200 people in the next 12-18 months to fuel their growth plans in India. “With the growth plans drawn up for India, SupplyCompass aims to make India a strategic hub for its operations to expand its presence further in South East Asian economies,” said Gus Bartholomew, co-founder and chief executive of SupplyCompass. While speaking to Business Insider, Bartholomew mentioned his plans to open another office in India, but refused to reveal further details. He said, “We are very likely to open another office in India soon... but can’t tell more than this because it is still under planning.” He added that, “We are also very likely soon to raise another round of funding, as we have big growth plans and we need significant capital.” Bartholomew didn’t reveal the amount of funding as well as the likely investors. Started in 2016, the company helps fashion brands collaborate with their manufacturers and drive sustainable practices for bringing collections to the markets faster without compromising the quality of the end product. The fashtech company, which has its offices in London, UK and Hyderabad, India, has so far raised £2.5 million till date in funding from venture capital firms. It claims to be working with globally known brands such as Nico, Rixo, Knickey and many more. These are a few roles, which are currently available at their Hyderabad office — 1.Backend software engineer Eligibility criteria — At Least 1-2 years of experience in writing modern, testable Python code with a team of developers with experience in web frameworks such as Django (Django Rest Framework) or Flask or FastAPI. Salary expectations — Candidates can expect a salary between ₹6,00,000 - ₹9,00,000 per annum. 2. Quality assurance — Manual and automated Eligibility criteria — More than 1 year of experience in software quality assurance. Experience in a fast-paced agile team environment with experience in setting and implementing test regimes. Salary expectations — Candidates can expect a salary between ₹5,00,000 - ₹8,00,000 per annum. 3. ReactJS Developer Eligibility criteria — 1 plus years of experience developing with javascript/reactJS/angularJS. Salary expectations — Candidates can expect a salary between ₹6,00,000 - ₹9,00,000 per annum. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/railway-recruitment-2021-checkout-the-vacancies-last-date-eligibility-criteria-and-how-to-apply/articleshow/87868308.cms">Railway recruitment 2021: Checkout the vacancies, last date, eligibility criteria and how to apply</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/amazon-prime-video-to-take-on-netflix-with-10-new-k-dramas/articleshow/87869220.cms">Amazon Prime Video may not be the early bird, but it still wants to catch the K-wave in India</a>

UK-based SupplyCompass to ramp up India operations, plans to hire over 200 employees in the next 12-18 months

<ul><li><keyword id="7980696" type="General" weightage="20" keywordseo="bobble-ai" source="Orion">Bobble AI</keyword>'s recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021.</li><li>Flipkart dominates in terms of engagement metrics like search frequency and active sessions; Amazon wins in terms of transactions, with significantly less average session times.</li><li>Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa; common user base grew from 15% to 17%.</li></ul>E-commerce in India has witnessed an uptick of 77% between 2020 and 2021 and tier 2,3 cities are transacting more than ever as per a report by India’s largest conversation media platform Bobble AI. Bobble AI report is based on over 50 million smartphone users’ (in 640+ Indian cities) data processed in a privacy-compliant manner. It also revealed that while tier 1 cities dominate the fashion festival figures, transactions in tier 2 cities like Jaipur, Guwahati, Lucknow, Kochi, Mysore, and Bhubaneswar are at an all-time high – up 82% over the previous year. Apart from that, the majority of consumers are between the ages of 26 and 35 accounting for 37%, and between the ages of 18 and 25, accounting for 26% with 72% males and 28% females. According to the data intelligence company’s survey on the state of eCommerce in India, which was conducted across Tier 1, 2 and 3, beauty e-commerce apps usage grew by 64%, whereas fashion e-commerce grew by 368% over the past year. The festive period has only led the two e-commerce domains to skyrocket, with at least two transactions completed by shopaholics during the fashion festivals. In an interesting insight highlighted by the study, India’s fashion e-commerce industry has transformed from ‘Monopoly’ to ‘Ludo.’ Fashion giant Myntra faced tough competition from its competitive counterparts, Meesho, Ajio, and TataCliq. While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged around 69% of all transactions in 2021. The share of Myntra’s active users, also using Meesho, Ajio, and TataCliq has also increased significantly, indicating how users are exploring multiple options this year. The battle of the e-commerce legends, Amazon, and Flipkart is worth noting, with Flipkart’s active user base rising 83% in 2021 online shopping festival compared to Amazon’s 72%. Despite the fact that Flipkart is dominating in terms of engagement metrics like search frequency and active sessions, Amazon is winning in terms of transactions, significantly less average session times. Apart from fashion e-commerce, interesting insights have also emerged from the beauty e-commerce segment. Leading players Nykaa and Purplle locked horns this festive season – and Purplle took a piece from Nykaa’s pie. In light of Nykaa’s IPO, let’s look at their market share against Purplle, Nykaa’s pure-play fashion e-commerce competitor. Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa. With 15% common user base in 2020, Purplle is now standing at 17% in 2021. The festive season trends point towards healthy and fast-evolving competition in the e-commerce market, which bodes well for customers who are looking for high-quality products at affordable prices. With the festive season coming to a close, it is exciting to anticipate how the competition will pan out in 2022. With India’s e-commerce market set to reach $120 billion by<a href="https://www.forbes.com/sites/kevinrozario/2021/07/13/e-commerce-in-india-set-to-reach-120-billion-in-2025-says-report/?sh=3db8de784611"> 2025</a>, the future seems promising. Hypergrowth is definitely on the horizon for the segment, and according to Bobble AI’s findings, brands are poised to capture growth opportunities.

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

<ul><li>Global brands like M&amp;S and <keyword id="3014364" type="General" weightage="20" keywordseo="pepe-jeans-india" source="Orion">Pepe Jeans India</keyword> are focussing as much on tier 2, 3 cities as they are metros.</li><li>Small town Rajahs are just as well-informed and brand conscious as their metro counterparts, they say.</li><li>QSR players like Pizza Hut too see half of their growth from smaller cities, and are altering their offerings to deliver to the palettes. </li></ul>India’s charming smaller cities bring certain images to mind — like a samosa-wala sitting around the corner; and dusty market areas with barely-lit shops or most people commuting on two-wheelers. Think again. Bharat has gone high-end, and now most cities be it Baroda, Budaun, Indore, Nagpur or Udaipur — are where mall developers are crowding to. In with the trend are not just Indian brands but foreign brands want to go where they see ‘growth’. When it comes to store opening both fashion, cars or even fast food chains, they all want to grow across metros and smaller cities — on an almost equal footing. For luxury car brands, small is the new big. Companies like BMW, <keyword id="25952" type="General" weightage="20" keywordseo="mercedes-benz" source="Orion">Mercedes-Benz</keyword>, <keyword id="75789" type="General" weightage="20" keywordseo="lamborghini" source="Orion">Lamborghini</keyword>, and others are eyeing smaller towns and cities like Ludhiana, Kanpur, Surat, etc. to drive up their volume growth in India. By selling an average number of 40,000 units annually, luxury carmakers make up less than 2% of the entire passenger vehicle market in the country-as compared to 13% penetration in China and 10 per cent in the US. They are now hoping to drive up sales by penetrating deeper into the Tier-II and Tier-III markets in the country. According to top luxury players in India, non-metro cities could drive significant sales volumes owing to an emergence of young entrepreneurs from these places. Small towns are ‘Fashion forward’ <div type="image" title="pepe jeans" msid="105071304" hostid="261" caption="&amp;lt;p&amp;gt;Manish Kapoor, MD and CEO of Pepe Jeans India &amp;lt;/p&amp;gt;"></div> British retail major <keyword id="1295402" type="General" weightage="20" keywordseo="marks-spencers" source="Orion">Marks &amp; Spencers</keyword> which, recently opened its 100th store in India, is betting big on ‘thriving and vibrant Bharat. M&amp;S has opened a store each in Ranchi, and Kochi has just gotten its second store like Baroda. It’s also present in Surat, Coimbatore, Bhubaneswar and Guwahati. "Even though growth in Tier 1 cities has not yet exhausted, Tier 2 cities are growing much faster. At present, 40 out of our 100 stores are in Tier 2 cities. Provided the right locations come up in these cities, we will look at more stores in these cities," Ritesh Mishra, MD of Marks and Spencer Reliance India told Business Insider India. Yet another UK based fashion retailer Pepe Jeans India also said that it plans to open around 30 new stores every year. Of that, a majority would be in smaller cities. “We have not covered many Tier 2 cities, and they also provide higher avenues to growth,” said Manish Kapoor, CEO &amp; MD of Pepe Jeans India told Business Insider India. Thanks to exposure to the internet, the small town consumers are just as fashion forward as their metro consumers. “Their exposure to brands, fashions and international styles is on par with the metro consumers,” said Kapoor. Online presence also helps these brands service many more pin codes across the country. Mishra agrees, and adds that there is not much of a difference between the consumers in Tier 1 and Tier 2 cities except that the basket value in the smaller cities may be a tad lower. They also intend to reach more pin codes via e-commerce, taking their style and substance to all of India that wants it. For a long time, smaller cities have been smaller markets for large brands. But what’s changed in the last few years, the number of middle income households are changing. Their incomes are growing on-par too. According to consumer insights company Kantar, all-India urban average monthly household income has been growing at 8.4% for the last five years. In Tier 2 and tier 3 cities, it has been growing a compounded annual growth rate (CAGR) of 7.8%. More money to spend The discretionary wallet share of a smaller city consumer is also higher, argues Kapoor. “For example, take a person who earns ₹1 lakh per month in Bombay, he or she would spend ₹40,000-45,000 on rent and then some more on commuting and other essentials. Then take a person who earns ₹50,000 pm in Lucknow — all the aforesaid expenses will be under ₹25,000,” he explains. Moreover, the new generation of consumers – be it millennials or GenZs – are focussed on experiences, consumption and self-care. That’s bringing about a marked change in the traditional mindset of people — all manna for brands. “Earlier people would feel guilty of spending, now the new generation thinks — Why not? What else do we earn for?” sums up Kapoor, profiling the consumers they’re going after in smaller towns, who wouldn’t flinch before spending ₹5,000 on a pair of jeans. Value in growth <div type="image" title="pizza hut" msid="105094177" hostid="261" caption="&amp;lt;p&amp;gt;Merrill Pereyra, Managing Director, Pizza Hut India Subcontinent&amp;lt;/p&amp;gt;"></div> US major Pizza Hut India too is thinking on the same lines as its apparel counterparts. In the last two years, they went from around 400 restaurants to over 800 stores. And, half the stores as a part of its expansion strategy are in smaller cities. It expects 50% of its growth to come from newer markets i.e cities that intend to foray into through their franchises, Merrill Pereyra, MD of Pizza Hut India subcontinent told Business Insider India in an interview. Unlike their apparel counterparts, they are a tad more careful about their approach. Quick service restaurants (QSR) are more of a habit where even consumers with chunky wallets seek value. “We have to be strategic with the value we provide. We have offers like one plus one meals, My Box which is a meal for one. But we are also appealing to local tastes. One of our innovations is Dhabe Da <keyword id="4821660" type="General" weightage="50" keywordseo="keema-pizza" source="Orion">Keema Pizza</keyword>, the way a small town consumer would think is, we are used to it, let’s see how it tastes on a pizza whereas a big city consumer would see it as a fusion menu,” Pereyra explained. Be it fashion or food, the new-age small city customer is seeking the ‘premium’ route — that’s caught the eye of large international players who want to make their mark. SEE ALSO <a href="https://www.businessinsider.in/business/news/wine-vs-tea-indias-consumption-trends-show-a-sharp-divergence/articleshow/104810168.cms">Wine vs Tea: India’s consumption trends show a sharp divergence</a> <a href="https://www.businessinsider.in/entertainment/news/pvr-woos-netflix-n-chill-crowd-back-to-big-screens-with-its-passport/articleshow/104919450.cms">PVR woos Netflix n Chill crowd back to big screens with its Passport</a>

Foreign brands bet big on Bharat’s bulging wallets

<ul class="summary-list"><li>"<keyword id="13032544" type="UNKNOWN" weightage="60" keywordseo="indie-sleaze" source="Orion">Indie sleaze</keyword>" and "<keyword id="13765773" type="UNKNOWN" weightage="60" keywordseo="night-luxe" source="Orion">night luxe</keyword>" are <keyword id="11974765" type="UNKNOWN" weightage="60" keywordseo="gen-z" source="Orion">Gen Z</keyword>'s favorite aesthetics on TikTok right now.</li><li>One is a bit gritty, while the other is polished — but both romanticize urban party culture.</li></ul>You're in your early 20s on a Friday night: What are you wearing, and where are you going?Maybe you're posted up at a dark, swanky bar in a pair of strappy, sparkly Mach &amp; Mach heels, a Cult Gaia crystal-encrusted shoulder bag sitting next to a plate of oysters and an espresso martini in your hand.Or maybe you're tearing up the dance floor and shooting pool at a dive bar, wearing a graphic tee and a mohair cardigan, a cigarette dangling from your mouth.Gen Z is likely rocking one of these two distinct vibes, revived and rebranded as "night luxe" and "indie sleaze." One is the socialite, the other the hipster; both center on urban nightlife. Biz Sherbert, a culture specialist at the creative agency The Digital Fairy, described the former as "polished and luxurious" and the latter as "glittery and grimy."As is the case with most youth <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> trends of the 2020s, both aesthetics took off on TikTok, where #nightluxe has 22.9 million views and #indiesleaze has 18.5 million views.At a surface level, they seem to attract opposing crowds."One is stilettos and martinis and trying to look rich; the other is ripped tights and PBR and trying to look broke," Casey Lewis, a trend strategist who writes a Substack newsletter called After School, told Insider. "But they're both heavy on excess." Much like the revival of <a href="https://www.businessinsider.com/millennial-pink-gen-z-yellow-very-peri-orchid-flower-generational-colors-2022-1">colorful clothing</a> and <a href="https://www.businessinsider.com/gen-z-millennials-reviving-old-money-aesthetic-fashion-decor-sports-2021-10">maximalist interior design</a>, it's a quality that signals a hedonistic thirst — a desire to let loose after two years of economic distress and <keyword id="11896136" type="UNKNOWN" weightage="60" keywordseo="pandemic" source="Orion">pandemic</keyword> restrictions.In brightly hued tights or feather-trimmed skirts, Gen Zers are romanticizing pre-COVID party culture after the pandemic fast-tracked them into the pressures of adult life and deprived them of normal socialization and partying, Sherbert told Insider. As the <a href="https://www.businessinsider.com/millennials-gen-z-laid-off-furloughed-coronavirus-job-market-2020-4">hardest-hit generation in the labor force</a> during the coronavirus recession, forced to attend college remotely and socialize through their phones, Gen Z is nostalgic for 4 a.m. last calls and liberation after last year's <a href="https://www.nytimes.com/2021/08/14/style/delta-variant-vaccine-covid-summer.html">failed Hot Vax Summer</a>.The reaction is an escape from an <keyword id="11893570" type="UNKNOWN" weightage="100" keywordseo="economy" source="Orion">economy</keyword> that stole <a href="https://www.businessinsider.com/gen-z-nostalgia-y2k-indie-sleaze-old-money-economic-response-2022-1">the first years of their adulthood</a> — and a stylish one at that.<h2>Hot Vax Summer 2.0 means partying like it's 1980 … or 1920</h2>Reminiscent of an American Apparel model headed to a dance club during the Tumblr era, <a href="https://www.tiktok.com/@oldloserinbrooklyn/video/7021634496009161989?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23indiesleaze&amp;t=1651074523917">indie sleaze hit TikTok last fall</a>. Mandy Lee, an analyst of Gen Z trends who goes by @oldloserinbrooklyn on TikTok, first pointed out the trend, identifying its hallmarks as provocative ads, amateur-style flash photography, and a rise in outdated technology like wired earphones.<a href="https://www.dazeddigital.com/fashion/article/54603/1/wtf-is-indie-sleaze-comeback-tiktok-trend-y2k-chanel-saint-laurent-cobrasnake">Dazed's Daniel Rodgers described it</a> as "grubby, maximalist, and performatively vintage," while <a href="https://www.nylon.com/fashion/indie-sleaze-2000s-fashion-comeback">Nylon's India Roby likened it</a> to a mashup of a Brooklyn hipster, the '80s electronica club scene, and grunge."Indie sleaze feels very driven by nostalgia and the way we were living vicariously through vintage snapshots of parties past and wild nights out we didn't experience," Véronique Hyland, the fashion features director at Elle and author of "<a href="https://www.amazon.com/Dress-Code-Unlocking-Fashion-Millennial/dp/0063050838/ref=sr_1_1?crid=30JLG6Z97DTV1&amp;keywords=dress+code&amp;qid=1651008810&amp;sprefix=dre%2Caps%2C1065&amp;sr=8-1">Dress Code: Unlocking Fashion from the New Look to Millennial Pink</a>," told Insider.The comeback of hipster grunge — which <a href="https://www.racked.com/2015/3/3/8134987/american-apparel-urban-outfitters-hipster-brands">millennials also revived</a> in the aftermath of the 2008 financial crisis — signals Gen Z's search for a simpler era, one uninhibited by social media and adult expenses."Indie sleaze serves as a somewhat painful reminder of the last gasp in time when it was possible to envision a future unscathed by the ravages of late capitalism," <a href="https://www.harpersbazaar.com/culture/features/a38746992/the-return-of-indie-sleaze/">Isabel Slone wrote for Harper's Bazaar</a>, alluding to an economy that wasn't hindered by sky-high housing prices and inflation.A more recent emergence of nostalgia and hedonism, the put-together party vibe known as night luxe appeared this spring, identifiable on social media by chic nightlife photos cast under a darkened exposure. Slipping into a cab in a slinky black dress, sights set on cocktails and a night out with the girls — it's a modern-day take on the Roaring '20s, when people partied in an age of economic prosperity following a flu outbreak and a world war.In March, <a href="https://www.glossy.co/beauty/the-night-luxe-aesthetic-instagram-and-tiktoks-post-wellness-vibe-shift/">Glossy's Liz Flora declared</a> that night luxe had replaced the pastel, Instagram-driven wellness aesthetic that reigned supreme in the 2010s. Turning quarantine into a self-care obsession may have been the final nail in the coffin for the well-being mantras that influencers preached in recent years, while the shock of the pandemic made people question their dedication to work and what they want out of life. For the 20-something, that looks more like having a good time than self-optimization."There has definitely been a postpandemic shift away from burnout working culture," said <a href="https://www.instagram.com/lucy.xjd/">Lucy Davies</a>, a 29-year-old microinfluencer whose TikTok and Instagram accounts are rife with moody lighting, wine glasses, fur coats, and Chanel accessories. "Whereas once images were perfectly curated, there is now a trend for blurry and more candid content of people having fun on a glamorous night out."But Hyland isn't convinced that night luxe has taken hold outside of TikTok. "It may be one of those hyperspecific trends that feels like it's been concocted expressly for the platform," she said."But the opportunity to dress up and feel sophisticated is appealing after we burned out on sweatpants and tie-dye," she added, referring to the colorful '90s-inspired loungewear that became <a href="https://www.insider.com/gen-z-fashion-trends-that-baby-boomers-will-never-understand-2020-6">one of Gen Z's first fashion trends</a> to become popular on TikTok during lockdowns.Lewis, the trend strategist, says the unifying thread between night luxe and indie sleaze is an emphasis on after-hours and late-night opulence. Two years into the pandemic, "people are just so incredibly bored of sweats and athleisure and watching Netflix at home on the couch that they want whatever is the opposite of that," she said.She added: "After the Hot Girl Summer that wasn't, I think people just really want to party again. They want to have fun, and they want to do it in clothing that feels fun, a little messy, a little elegant."Hyland described dressing up for a night out after being cooped up as an embrace of fashion's social element. "Everyone wants to see and be seen," she said.

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