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Taylor Swift mixed high and low fashion brands for her latest $100,000 gameday outfit
Taylor Swift's gameday outfit included a luxury watch from Louis Vuitton and an inexpensive corset …
Amanda Krause
Budget brands are winning in China as people turn to cheap food and fashion
Companies with wallet-friendly offerings are reporting strong sales in China.
Huileng Tan
The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …
Maria Noyen
These mid-tier brands are winning in fashion while luxury struggles
Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…
Madeline Berg
Nothing to wear? Bengaluru-based startup promises to deliver clothes in just 60 minutes. Here’s my experience!
Slikk aims to offer fresh collections from emerging fast fashion brands every week, along with a 60…
Sustainable Fashion Brands
Sustainable Fashion Brands
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…
Maria Noyen
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.
Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…
Aditi Bharade
Brat summer is over. Here's what Gen Z's wearing to the office this fall.
These Gen Z workers are returning to work and leaning into fall fashion trends like vests, maxi ski…
Jordan Hart
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
How Prada is beating the odds and bucking the luxury slump
Thanks to coveted designs from Miu Miu and a company-wide turnaround strategy, Prada is one of the …
Madeline Berg
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
Luxury brands are slashing prices in China
Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…
Alexandra Bacon
Taylor Swift brought luxury fashion to Monday night football in an outfit that cost over $51,000
Taylor Swift returned to Kansas City on Monday to support Travis Kelce, pairing designer clothes wi…
Samantha Grindell
I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement.
Rachel Martino thought she was attending an influencer garden party. When she got there, she realiz…
Cailey Griffin
Brands from Starbucks to LVMH are really hurting in one big market
A series of recent retail earning reports show Chinese customers are just not dining and shopping a…