Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. </li><li>The ad is created by Teji Video. </li></ul>A 30-seconder was screened during the Super Bowl in the USA’s Central Valley in support of Indian farmers protesting against the government’s new Farm Laws. <br /><br /><keyword id="1617007" type="PERSON" weightage="20" keywordseo="Super-Bowl-Ads">Super Bowl ads</keyword> are occasionally political but mostly funny, happy and light. This ad, funded by the Sikh community in the Central Valley, stood out as it highlighted the farmers' protests that have been going on since November in India. <br /><br />It starts by requesting India to ‘take back the <keyword id="6123679" type="COMPANY" weightage="20" keywordseo="farm-bills">Farm Bills</keyword>’ and quoting <keyword id="97527" type="PERSON" weightage="20" keywordseo="Martin-Luther-King-Jr">Martin Luther King Jr</keyword>, “Injustice anywhere is a threat to justice everywhere." It also features several scenes from ‘the largest protest in history,’ reminds the audience that 160+ people have died in the last 6 months and highlights how the Farms Laws are a violation of Human Rights. <br /><br /><div type="twitter" handle="KissanEktaMorch" handlename="Kisan Ekta Morcha" image="http://pbs.twimg.com/profile_images/1339862481271844869/KUAOdODJ_normal.jpg" favoritecount="220" retweetcount="78" status="Fresno City community put that ad during the Super Bowl. This is great work by community to aware people regarding… https://t.co/QfdmUQ3tcO" createdat="1612764059000" id="1358657054546685952"></div><br />According to Reuters, around 100 million viewers were expected to tune in on February 07 to watch the game between Tampa Bay Buccaneers and Kansas City Chiefs. As per SportingNews.com, a 30-second commercial for Super Bowl 54 in 2020 cost about $5.6 million, which is slightly more than the last-month going rate of commercials in 2021. And this year, with a combined TV and digital audience of more than 100 million viewers in the United States, it's the highest-profile advertising space. <br /><br />The ad is created by Teji Video. <br /><br />    <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India

The recent <keyword id="406897" type="PERSON" weightage="20" keywordseo="farmer-protests">farmer protests</keyword> in <keyword id="13126" type="COMPANY" weightage="20" keywordseo="Maharashtra">Maharashtra</keyword>, in which around 40,000 farmers and tribals staged a peaceful 180 km march from Nashik to <keyword id="6358070" type="COMPANY" weightage="20" keywordseo="Mumbai">Mumbai</keyword>, has been lauded for its execution by politicians and media outlets alike, with <em>The Hindu</em> even calling it a <a href="http://www.thehindu.com/opinion/editorial/a-model-protest/article23229917.ece">“model protest”</a> and the chief minister of Maharashtra, Devendra Fadnavis, saying that he was “deeply humbled” before agreeing to their demands. <br /><br />What really made the farmers protests stand out and ultimately successful, was its amazing public relations machine. <br /><br />The farmers earned the sympathy of not only the citizens of Mumbai but the rest of India, as they marched at night to avoid disruptions to urban commuters and students sitting for their board exams. There were no overt theatrics or violence, unlike the farmer protests around Maharashtra between June last year which resulted in the announcement of the 34,000 crore <keyword id="56684" type="PERSON" weightage="20" keywordseo="loan-waiver">loan waiver</keyword> scheme.<br /><br />The organisation sponsoring the march, All-India Kisan Sabha, an ally of the Communist Party of India, left no stone unturned when it came to social media. From the very first day of the march, they posted announcements and regular updates regarding the march’s progress on Twitter, using the hashtag #KisanLongMarch.<br />
  
  
  
  
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>






















<br />
  
  
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>


















<br />They even posted interviews with some of the farmers and quoted statistics about farmer suicides.<br /><br />
  
  
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>


















 <br />
  
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>
















<br />The march benefited from widespread media coverage. On March 12th, the Indian Express ran a <a href="http://epaper.indianexpress.com/1575825/Delhi/March-12,-2018#page/1/2">front page report</a> on the march and included interviews with 10 participating farmers on the problems they were facing. Scroll conducted <a href="https://www.facebook.com/scroll.in/videos/1718003171615889/?hc_ref=ARS9e9XHfRx2R7ilvXgedCUq-Zqf43UQC40hbD4YM2G547c0iDuf5AHHY0kBTg8_68E&amp;pnref=story.unseen-section">Facebook Live conversations</a> with farmers and Mid-Day ran a front-page headline that read, “Mumbaikars Welcome Farmers With Open Arms”. In a <a href="https://thewire.in/rights/i-walked-40km-with-the-farmers-in-maharashtra-heres-what-i-learnt">piece for the Wire,</a> Ayush Dubey, a young journalist, wrote of his experience as a participant in the march, stating “this is a real protest by a sad farmer community. They are working hard for their demands”. <br /><br />All news outlets explicitly mentioned that the farmers were looking for more than just debt forgiveness. It was clear that they were also calling for the implementation of property rights and minimum support prices for their produce as well as the cancellation of river-sharing agreements. Attention was also drawn to the severity of their conditions, epitomised by their bleeding, blistered feet- a sign of dignified, non-violent desperation. <br /><br />The public didn’t need any more convincing. Images of the march at night went viral on social media on March 11th. This achieved the holy grail from a public relations standpoint- it made a protest against the government look beautiful. <br /><br />
  
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>
















<br />There were also posts that highlighted the ingenuity of the farmers, making them stand out as individuals as opposed to faceless members of a crowd. The case of Lakshman Bhasre proved to be an important human interest story. Bhasre, a farmer from Nashik, had a solar panel on his head for charging phones.<br /><br />
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>














<br />The march also received the support of prominent members of the Opposition such as Rahul Gandhi, the leader of the Congress and Aditya Thackeray, the leader of the youth wing of the Shiv Sena.<br /><br />
  
  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>













  
  
  
  
  
  <div type="javascript" title="Custom"><cdata><![CDATA[


]]></cdata></div>












 <br />The success of the march, especially in terms of public relations, points to why the protests by Tamil Nadu farmers in Delhi last year didn’t amount to much. <br /><br />Starting in March last year, around 150 farmers from Tamil Nadu staged a protest for 144 days outside the Jantar Mantar to ask for a loan waiver, which would be financed by the Centre’s drought relief fund. Their protests also received media coverage and sympathy from statesmen like Rahul Gandhi and the chief minister of Tamil Nadu but failed to elicit the same level of public support as the long march in Maharashtra. <br /><br />There are likely many reasons for this. First, the numbers might have been too low to justify a full-blown media frenzy. 150 farmers feels too small compared to a procession of 40,000 farmers. Secondly, given the fast pace of the 24-hours news cycle, the 144-day protest likely lost relevance to news readers and viewers well before its conclusion. The protest also lacked a groundswell of support from beginning as the farmers from Tamil Nadu weren’t on their home turf. Being stationed in the capital, which was necessary given that it was a federal rather than a state issue, might have actually worked against their favour. Lastly, unlike their counterparts in Maharashtra, their protest tactics, which included the brandishing of skulls, the consumption of faeces and stripping, might have proved too “unpalatable” to the public.<br /><br />With their well-oiled public relations machine and sponsorship by a national farmers union, the Maharashtra farmers were able to wrest public support and effectively demonstrate the importance of their cause. <br />

The amazing public relations of the farmer protests in Maharashtra

<ul class="summary-list"><li>Authorities accused Disha Ravi, 21, of spreading a toolkit to support <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>'s farmers' protest.</li><li>Delhi Police claimed Ravi shared the document with <keyword id="7425525" type="UNKNOWN" weightage="60" keywordseo="Greta-Thunberg">Greta Thunberg</keyword>. </li><li>Ravi's arrest sparked global outrage as <keyword id="6354896" type="UNKNOWN" weightage="60" keywordseo="protests">protests</keyword> continue over new Indian agricultural laws.</li></ul><p>A 21-year-old <keyword id="6375923" type="UNKNOWN" weightage="60" keywordseo="climate">climate</keyword> activist was jailed in India after authorities accused her of circulating a document with information on how to support the <keyword id="828975" type="PERSON" weightage="60" keywordseo="farmers-protests">farmers' protests</keyword>.</p><p>Disha Ravi's arrest comes after the document was shared on February 4 by climate activist Greta Thunberg, 18, who told her millions of Twitter followers they could use the toolkit "if you want to help."</p><p>The unsigned <a href="https://cryptpad.fr/pad/#/2/pad/view/ehTz+drfKPwi4fP5dn0mivwVCKhwNe7OD1YHDiBUj0Y/">document</a> has circulated on an encrypted website, but Indian authorities claimed in tweets Sunday that Ravi edited the toolkit. </p><p>Delhi Police confirmed Ravi's arrest in a tweet Sunday, claiming that she had shared the document with Thunberg. Police accused Ravi and collaborators of making the document to "spread disaffection against the Indian State."</p><p>Thousands of farmers in India have been protesting in New Delhi, the nation's capital, over new agricultural laws imposed by Prime Minister Narendra Modi's government. Farmer unions have called the three laws, which were passed by India's Parliament in September 2020, "anti-farmer laws," as they would end protections that have "for decades protected them from the vagaries of the free market," <a href="https://www.nytimes.com/2021/02/15/world/asia/climate-activist-jailed-india.html">The New York Times reported</a>.</p><p>The farmers' protests reached new <keyword id="6356001" type="UNKNOWN" weightage="100" keywordseo="international">international</keyword> attention when <a href="https://twitter.com/rihanna/status/1356625889602199552">Rihanna</a> shared a <a href="https://t.co/obmIlXhK9S?amp=1">CNN article</a> with her 101.8 million Twitter followers on February 2, writing, "why aren't we talking about this?! #FarmersProtest." <a href="https://t.co/obmIlXhK9S?amp=1" target="_blank" rel="noopener noreferrer"></a></p><p>Twitter said on February 10 that it had received "several separate blocking orders" from the Indian government to remove accounts of journalists, <keyword id="6355005" type="UNKNOWN" weightage="60" keywordseo="news">news</keyword> outlets, politicians, and political commentators who had supported the farmers' protest. The platform said it would not block those accounts, but that it had suspended 500 India-based accounts who were "engaging in clear examples of platform manipulation and spam," as <a href="https://www.businessinsider.com/twitter-takes-down-accounts-india-farmers-protests-modi-pressure-2021-2">Insider's Isobel Asher Hamilton reported.</a></p><p><strong><div type="image" title="disha ravi india farmers protests" height="575" width="766" msid="80931513" hostid="261"></div></strong></p><p>Delhi Police claimed that the document was a call to "wage economic, social, cultural and regional war against India."</p><p>But the document's guidance only includes using certain hashtags on social media, contacting local representatives, signing petitions, and organizing or participating in the protests. </p><p>"This is not just about one country and its oppressed peoples, it's about common people across the world having the opportunity to be self-sufficient, feel secure about providing for their families, and live well," the document reads. </p><p>Several Indian politicians also denounced Ravi's arrest. Arvind Kejriwal, the Chief Minister of Delhi, called the arrest an "unprecedented attack on Democracy" in a Sunday tweet. "Supporting our farmers is not a crime," he said. Jairam Ramesh, a member of the Parliament of India, said he had "full solidarity" with Ravi. "This is unwarranted harassment and intimidation," he said of the arrest. </p><p>The news of Ravi's arrest also sparked outrage worldwide. Poet Rupi Kaur said in a tweet that the "arrest is alarming and the world needs to pay attention." Meena Harris, an author and the niece of US Vice President Kamala Harris, told followers to "ask why activists are being targeted and silenced by the government." </p><p>A Change.org <a href="https://www.change.org/p/prime-minister-of-india-immediately-release-disha-ravi-stop-targeting-india-s-youth-and-environmental-activists?recruiter=false&amp;utm_source=share_petition&amp;utm_medium=twitter&amp;utm_campaign=psf_combo_share_initial&amp;utm_term=share_petition&amp;recruited_by_id=28a20b60-6f4f-11eb-a995-09af66ad4addeb-a995-09af66ad4add">petition</a> advocating for Ravi's release has reached more than 11,000 signatures as of Monday. </p>

21-year-old activist accused of making farmers' protest toolkit and sharing it with Greta Thunberg arrested in India

You Searched For "farmers protest" and got 3 results

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India

BI India Partner

The amazing public relations of the farmer protests in Maharashtra

Dilsher Dhillon

21-year-old activist accused of making farmers' protest toolkit and sharing it with Greta Thunberg arrested in India

Rachel E. Greenspan

Popular Keywords

Buying Guides