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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
From BYJU’S to Dream11 and CRED – Indian startups that paid big bucks for IPL have to settle for half the traction
Edtech platforms alone contributed to 15% of the total ad revenues for IPL
Indian regulatory body for fantasy gaming appoints former Supreme Court judge AK Sikri as its Ethics Officer
As the fantasy gaming market grows in India, The Indian Federation of Sports Gaming (IFSG), which i…
Star Sports has sold out 75% of its inventory for Dream11 IPL 2020
Dream11 IPL 2020 is scheduled to start on September 19
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
This 7-month old startup has $35.5 million funding from Sequoia and Virat Kohli as its brand ambassador
In August 2017, Sai Srinivas Kiran G. and Shubham Malhotra started the gaming platform when they…
2019 may be the biggest year for this 11-year old Indian gaming startup
Bhavit Sheth and Harsh Jain used to spend a lot of their time playing fantasy games for the English…
Paytm to invest Rs 300 crore on branding and marketing this year; on-boards Sachin Tendulkar as its endorser
The platform currently engages with over 80 million gaming enthusiasts.
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Recently, Paytm First Games announced that it has set aside Rs 300 crore for investing in growing t…
Paytm app removed from the Google Play Store – big blow to Paytm First Games ahead of the IPL starting tomorrow
The Paytm app has been removed from the Google Play Store. The reason reported for the removal of t…
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
Paytm says your money is safe and the app will be back soon on Play Store
As the Paytm app ban happened, users began to question this as a move from Google.
INTERVIEW: Kajal Aggarwal turns investor with a bet on Okie Gaming that features regional games like 'Dahi Handi' and 'Vallam Kali'
“While I was associated with Okie Ventures, I felt their gaming platform had a very immersive ex…
INTERVIEW: Paytm trains its guns on Google while the payments app is back in Play Store
By the end of the day, Paytm was back on the app store, however questions regarding the short ba…
Indian Sports Sponsorship crossed ₹9000 crore in 2019; 57% came from media spends: GroupM’s ESP Properties
ESP Properties- the entertainment and sports division of GroupM India today released the 2020 repor…
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
This guy created a Twitter bot that won him over a thousand 'retweet to win' prizes
-self help book-tickets to film screening in London-free entry into some club in Denver-2 tickets t…