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<ul class="summary-list"><li>Taylor Swift is self-publishing "The Eras Tour Book" and releasing it exclusively at Target.</li><li>By excluding traditional publishers, Swift ensured she would get more of the book's revenue.</li></ul>Taylor Swift is in her author era. With her latest announcement, the singer is back to her business-disrupting playbook with "Taylor Swift | The Eras Tour Book."Swift announced on "Good Morning America" Tuesday that the $39.99 commemorative book, set for release on Black Friday, would offer a behind-the-scenes look at her <a target="_blank" href="https://www.businessinsider.com/taylor-swift-eras-first-concert-tour-gross-over-1-billion-2023-12">record-breaking Eras Tour</a> and include musings from the star.The twist? The book will be self-published under Swift's new imprint, Taylor Swift Publications.The <a target="_blank" href="https://www.businessinsider.com/taylor-swift-reaches-billionaire-status-amid-monumental-eras-tour-bloomberg-2023-10">billionaire</a> is bypassing traditional publishers and distributors, releasing it exclusively with Target. At a time when celebrity titles <a target="_blank" href="https://www.businessinsider.com/prince-harry-spare-smashes-records-selling-14m-copies-first-day-2023-1">can bring in millions of dollars for publishers</a>, Swift ensured she's getting more of the revenue share.The move shouldn't come as a surprise. She has a history of making her own business rules — and squeezing every penny out of her superfans. Whether it's her album rereleases or her <a target="_blank" href="https://www.businessinsider.com/taylor-swift-making-millions-from-eras-mini-residencies-la-toronto-2023-8">touring strategy</a>, <a target="_blank" href="https://www.businessinsider.com/taylor-swift-travis-kelce-chiefs-games-photos-2024-1">Swift</a> has repeatedly shown an ability to maximize her earnings."She understands how her fan base operates, and she is able to create a lot of different deal structures that just haven't existed," Clayton Durant, an adjunct professor at Long Island University's Roc Nation School of Music, Sports and Entertainment, told Business Insider. "There is so much business acumen here you could teach an entire MBA or business-level course on what she's doing."Swift has made clear that any industry she wants to explore is hers for the taking.<h2 id="191d2ca6-f73f-46de-8db0-25a2bdf0dae3">Swift doesn't need the resources publishers provide</h2>For decades, budding authors have had the same goal: Get a major publisher — the five biggest in the US today are Penguin Random House, Simon &amp; Schuster, Macmillan, HarperCollins, and Hachette — to release their books.But that dream has felt far-fetched in recent years as these companies focus on investing in what they see as "sure bets" like celebrity books, Erik Hane, the founder of Headwater Literary Management, told BI."The celebrity deal is sort of warping publishers toward really being less interested in supporting and fleshing out a writer's career before they're a sure thing with a huge following," he said.It's becoming increasingly difficult for new writers to break into the traditional publishing industry, leading some to consider <a target="_blank" href="https://www.businessinsider.com/sell-ebooks-kindle-amazon-self-publishing-author-2022-12">self-publishing</a> an alternative.<div type="image" title="Taylor Swift Eras Tour in Singapore on March 2, 2024." height="3244" width="4325" msid="114322814" hostid="261" sizebytes="190930"></div>There are benefits to the self-publishing model — the most important being that you can keep more of the money your book makes.Authors who work with traditional publishers earn money through advances and royalties on book sales, which, according to <a target="_blank" href="https://publishdrive.com/what-is-the-typical-royalty-rate-for-an-author.html">PublishDrive</a>, usually fall between 10% and 15%.Self-published authors can get a much larger percentage of sales and maintain creative control over their projects. They can also be more nimble, getting books published sooner than the two years it often takes to publish traditionally.There are still advantages to using the traditional publishing model, most notably access to printing presses, distributors, the media, and staff who can promote the book for an author.But Swift, arguably the most famous person to ever buck the traditional publishing path, doesn't require the resources that a typical self-published author, best associated today with an unknown name releasing an e-book on a shoestring budget, needs.As a self-published author, she can reap the rewards of the model without much risk because the money it takes to takes to write and <a target="_blank" href="https://www.businessinsider.com/how-to-make-money-and-build-you-audience-as-a-self-published-author-2023-7">market a book</a> — which can go up to $30,000 — will barely make a dent in her bottom line.Plus, in Target, she has a built-in distributor for her book that she trusts.Swift has a long-standing relationship with the retailer, often releasing Target-exclusive versions of her albums that feature songs her fans can't listen to anywhere else. The store warned fans that the book was likely to sell out quickly.Most important, she has the Swifties.<h2 id="981c3b20-7cdc-427e-8ea3-0b0979bc01de">Swift's loyal audience is her greatest asset</h2>As Swift's album and concert sales have shown, her social-media followers are prepared to buy whatever she's selling — and that's likely to remain true for her book."Taylor Swift is truly, I think, the one celebrity whose actual follower count correlates to sales," said Courtney Maum, an author and publishing expert who has worked in the industry for 20 years.Jessica Maddox, an associate professor of digital media at the University of Alabama who is a self-described <a target="_blank" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-album-lyrics-criticizing-fans-swifties-2024-4">Swiftie</a>, told BI that Swift's online power was evident in the fact that social media sites have actually changed to accommodate the singer — what she calls "the platformization of Taylor Swift."<div type="image" title="Taylor Swift wears a blue and yellow bodysuit during the &quot;Lover&quot; segment of the Eras Tour." height="3000" width="2000" msid="114322811" hostid="261" sizebytes="303622"></div>When Swift was set to release "The Tortured Poets Department" in April, X banned searches for leaks of the album, helping to ensure people didn't listen to pirated versions of it. And after Universal Music Group's music was removed from TikTok in early 2024, Swift was able to <a target="_blank" href="https://www.businessinsider.com/taylor-swift-music-back-on-tiktok-despite-umg-ban-2024-4">strike her own deal to get her music back on the app</a>.Swift's relationship with the sites is mutually beneficial. Swifties flock to them to <a target="_blank" href="https://www.businessinsider.com/taylor-swift-tortured-poets-department-easter-eggs-lyrics-explained-2024-4">share theories</a> about coming projects or what lyrics in her songs may mean, and she has a built-in marketing network.Maddox said Swift would most likely leverage her organic audience and free marketing from social-media platforms for her coming book, which she described as "a new take on marketing that the Big Five publishers could not provide her.""If someone at this scale has the resources at her disposal and the platform at her disposal, there's no reason to give up controlling that much of a cut," Hane added.<h2 id="0ec05052-b6b0-4860-a85b-aaf877afb69d">Taylor Swift has a history of innovating in business</h2>Swift's success — and how she's made her <a target="_blank" href="https://www.businessinsider.com/tortured-poets-department-taylor-swift-new-album-earnings-eras-tour-2024-4">billion-dollar fortune</a> — has relied on a series of moves that break from how artists have traditionally conducted business.The most obvious and biggest cash cow is her rerecordings, which she began releasing in 2021. Last year, <a target="_blank" href="https://www.bloomberg.com/graphics/2023-taylor-swift-net-worth-billionaire/?sref=PKlsHl88">Bloomberg</a> estimated that the value of her catalog was $400 million — and that was before she released "<a target="_blank" href="https://www.businessinsider.com/spotify-tiktok-taylor-swift-beyonce-muse-streaming-quantity-over-quality-2024-7">The Tortured Poets Department</a>."Swift owns the majority of the masters and most of the publishing rights to the rerecorded versions. She earns money whether it is streamed, played on the radio, or purchased.<div type="image" title="Taylor Swift singing into a mic and wearing a white high-low gown onstage at the Eras Tour." height="5140" width="3427" msid="114322821" hostid="261" sizebytes="422514"></div>Swift wasn't the first artist in history to rerecord music — albums have rerecording clauses that allow artists to do just that after a certain period — but she is the first to find such success.She used a winning PR narrative — a female artist taking back power from a label — and her strong relationship with fans to make those rerecordings just as, if not more, popular than the original versions."Once you eclipse a certain amount of superstardom, it's being savvy enough to understand how these clauses work and how they're flexible," Durant said.The industry has been forced to adapt. Rerecording clauses, which were "very much passive deal points" in recording contracts, are now some of the "most toughly negotiated deal points," Durant added.Swift has extended this business savvy to all aspects of her career.Take something straightforward, like vinyl sales. Rather than just releasing one vinyl for each album, <a target="_blank" href="https://markets.businessinsider.com/news/stocks/taylor-swift-eras-tour-merch-vinyl-hotels-credit-cards-sales-2023-8">Swift has turned her records</a> into collectibles by releasing multiple versions with different cover art. Last year, nearly one out of every 15 vinyls sold was a Taylor Swift album, according to the entertainment data firm Luminate.In what most closely resembles her book deal, Swift self-produced last year's <a target="_blank" href="https://www.businessinsider.com/taylor-swift-eras-beyonce-rennaissance-earn-concert-film-business-deals-2023-10">"Taylor Swift: The Eras Tour" film</a>. She had to swallow the production costs but reaped financial rewards.<div type="image" title="taylor swift eras tour movie premiere" height="3335" width="4447" msid="114322818" hostid="261" sizebytes="407192"></div>Those profits were high, considering she also brokered her distribution deal with AMC, cutting out the intermediaries. The film grossed $260 million worldwide, per Box Office Mojo. She pocketed eight figures from the theatrical run, plus whatever Disney+ paid for streaming rights.Beyoncé followed suit with a similarly structured deal for the film of her <a target="_blank" class="" href="https://www.businessinsider.com/beyonce-renaissance-concert-movie-review-2023-12">Rennaissance tour</a>. It's been widely speculated that she was inspired by Swift."Not every music star can pull this off," Paul Dergarabedian, Comscore's senior media analyst, told BI at the time. "Taylor Swift ignited the spark."Swift's coming book deal, done in a way that leaves her in control of the product and the profits, might inspire other authors to follow her example."Obviously, Taylor Swift is sort of a case under herself for this stuff in terms of just her reach," Hane said. "But there are a lot of people who aren't as famous as her but are still doing pretty well who this kind of thing might make sense for as well."And Swift's latest venture will likely just keep her fans coming back for more."There is no artist," Durant said, "creating more intrinsic value to the superfan than Taylor Swift."

Taylor Swift shook off publishers for her new book. That could spell trouble for the rest of the industry.

<ul class="summary-list"><li>Venki Ramakrishnan is a Nobel laureate and author of "Why We Die."</li><li>He thinks there's excessive hype around longevity, but there have been some breakthroughs.</li></ul>Venki Ramakrishnan, a Nobel laureate and former president of the world's oldest scientific academy, the Royal Society, has been watching as <a target="_blank" class="" href="https://www.businessinsider.com/essential-healthy-habits-for-your-twenties-thirties-longevity-advice-2023-12">aging science</a> and the hype around it has exploded.In the last 10 years alone, more than 300,000 scientific articles on aging have been published, and more than 700 start-ups have invested tens of billions of dollars into <a target="_blank" class="" href="https://www.businessinsider.com/anti-aging-longevity-trends-shock-testosterone-2023-3">aging research</a>, the microbiologist based in Cambridge, UK, writes in his book "Why We Die."There have been some real <a target="_blank" href="https://www.businessinsider.com/human-life-span-plateaued-what-you-can-do-long-life-2024-10">scientific breakthroughs</a>, deepening our understanding of the fundamental causes of aging, Ramakrishnan told Business Insider. But despite what companies who have jumped on the bandwagon will have you believe, "we're not there yet," when it comes to translating that research into real-life treatments, he said.The global longevity and anti-senescence therapy market was valued at $25.1 billion in 2020, and is projected to reach $44.2 billion by 2030, according to Allied Market Research group.Unlike medications prescribed by doctors, <a target="_blank" href="https://www.businessinsider.com/biohacker-husband-health-tests-before-dating-2024-10">biohacking treatments</a> such as ozone therapy and ostensible longevity-boosting <a target="_blank" href="https://www.businessinsider.com/what-is-nad-longevity-supplement-hollywood-uses-prevent-aging-2024-7">supplements like NAD+</a> aren't rigorously tested and approved by the FDA before hitting the market."I wouldn't spend enormous amounts of money on supplements until they're very well established to have a real benefit. I would wait for the evidence, but people always feel they can't wait because the clock is ticking. That's what I think a lot of these businesses capitalize on," he said."I'm not negative about longevity research or the science. There's a lot of very good science going on, but I am negative about some of the excessive hype," he said. He wrote his book to inject a note of realism into the space, he said.Ramakrishnan, 72, shared three simple, evidence-based lifestyle choices he prioritizes as he gets older.<h2 id="2e40d65e-22a6-4659-bb8c-295eaef8aa8e">Eating nutritious food in modest portions</h2><div type="image" title="Woman chopping tomatoes and onions on a wooden chopping board." height="1399" width="2142" msid="115079142" hostid="261" sizebytes="82302"></div>How we eat can have a huge impact on our health. Eating a diet high in <a target="_blank" href="https://www.businessinsider.com/eating-ultra-processed-foods-ovarian-brain-cancer-risk-2022-2">ultra-processed foods</a>, for example, has been linked to a higher risk of cardiovascular disease, type 2 diabetes, and cancer.Following a<a target="_blank" href="https://www.businessinsider.com/eating-healthy-can-cut-risk-of-dying-early-new-study-2023-1"> Mediterranean-style diet</a>, filled with lots of fruits, vegetables, lean protein, and whole grains, has meanwhile been linked to living a longer life.Ramakrishnan tries to eat a good mixture of protein, fruits and vegetables, and fiber, he said. He's a lifelong vegetarian and always cooks from scratch using basic ingredients.He also believes portion control is important and subscribes to the writer <a target="_blank" href="https://www.businessinsider.com/michael-pollan-diet-to-avoid-ultra-processed-foods-2024-4">Michael Pollan</a>'s famous food rule: "Eat food. Not too much. Mostly plants."<h2 id="ff3c388d-463c-44e1-a003-0a6a7bf54527">Cycling everyday</h2>Exercise has all kinds of benefits for healthy aging, Ramakrishnan said. It helps many components of the body, including muscle cells and mitochondria, the powerhouse of the cell, regenerate.As well as cycling at least six miles a day as he doesn't have a car, Ramakrishnan goes to the gym a few days a week where he does both <a target="_blank" href="https://www.businessinsider.com/strength-training-better-cardio-burning-fat-2023-10">strength training and aerobic exercise</a>."You need to do both cardiovascular exercise and weight-bearing exercise. One for keeping your cardiovascular system healthy, the other for maintaining muscle mass and strength," he said.In a 2022 study published in the <a target="_blank" href="https://bjsm.bmj.com/content/56/22/1277">British Journal of Sports Medicine</a>, based on data from 100,000 US adults with an average age of 71, people who lifted weights and did 150 to 300 minutes of aerobic exercise a week were 41% less likely to die of any cause compared with their sedentary peers.<h2 id="dcd9071a-3a3a-46e3-bcf0-d45c79e7df30">Getting eight hours of sleep per night</h2><div type="image" title="A woman lies in bed asleep." height="3747" width="5615" msid="115079144" hostid="261" sizebytes="248260"></div>Ramakrishnan likes to get eight hours of sleep each night. During the sleep cycle, the body repairs a lot of the wear-and-tear we accumulate from day-to-day life, he said: "It's a way of resetting things and regenerating things."Research suggests that getting enough good quality sleep could add a few years to your life. In a preliminary study presented at the American College of Cardiology's 2023 Annual Scientific Session, researchers identified five measures of quality sleep: Sleeping seven to eight hours a night; having difficulty falling asleep no more than two times a week; trouble staying asleep no more than two times a week; not using any sleep medication; and feeling well rested after waking up at least five days a week.Of the 172,321 people involved in the study, men who reported having all five quality sleep measures were expected to live 4.7 years longer than those who had none or only one. Women with all five lived 2.4 years longer."Sleep is much more important than people have realized," Ramakrishnan said.

A Nobel Prize-winning scientist who wrote a book on aging cycles 6 miles a day at age 72. Here are 3 things he does to stay healthy.

Dear reader, As another week draws to a close, the financial world is abuzz with excitement, with markets hitting all-time highs and raising questions for investors on how to best navigate this promising terrain. We explored some strategies for <keyword id="20223034" type="General" weightage="20" keywordseo="mutual-fund" source="keywords">mutual fund</keyword> investors looking to capitalise on India’s robust growth, despite some experts warning of overvalued conditions. But it was not all about numbers; the <keyword id="20665553" type="General" weightage="20" keywordseo="remote-work" source="keywords">remote work</keyword> debate also heat up again this week. A former <keyword id="19904608" type="General" weightage="100" keywordseo="Amazon" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon" meta.hostid="261" meta.entityid="Amazon">Amazon</keyword> employee had even spilled the beans on creative tactics used by workers to skirt the company's recent office mandate. Meanwhile, in a tech-savvy twist, Bengaluru's traffic police have deployed AI-powered cameras to ensure that rule-breakers aren't slipping through the cracks, whether or not an officer is present. This innovative move raises the stakes for those who might think twice about cutting a red light or using their phones while driving. In a more personal journey, a 41-year-old bank worker reveals how simple dietary changes and a straightforward workout technique transformed his physique, proving that it’s never too late to make positive lifestyle changes. And for music lovers, the excitement surrounding <keyword id="20399945" type="General" weightage="20" keywordseo="Coldplay" source="keywords" meta.keywordsubtype="org" meta.entityname="Coldplay" meta.hostid="261" meta.entityid="Coldplay">Coldplay</keyword>'s upcoming performance in India is palpable! However, with scalpers jacking up prices to exorbitant levels, we highlight how it may actually be cheaper to catch the band live in Abu Dhabi instead of facing the steep markups in Mumbai. Join us as we unpack these intriguing stories and more, ensuring you stay ahead of the curve in today's rapidly changing landscape. <h2>Top stories from the week</h2> With markets hitting all-time highs, how should you position yourself as a mutual fund investor? Despite experts currently pegging the market to be in over-brought category, with elevated valuations, India will continue to be amongst the world's fastest growing economies in the medium term. Per <keyword id="23344116" type="General" weightage="20" keywordseo="goldman-sach" source="keywords">Goldman Sach</keyword>'s India strategy, companies operating in the auto, chemicals, real estate, FMCG and other consumer durables may observe a large surge in their profits, with consumer durables registering the highest growth in this cycle. So, how can investors make the most of this uptrend? We decode that for you. <a href="https://www.businessinsider.in/stock-market/article/with-markets-hitting-all-time-highs-how-should-you-position-yourself-as-an-mutual-fund-investor/articleshow/113662022.cms?upcache=2&amp;utm_source=BI_newsletter&amp;utm_medium=newsletter&amp;utm_campaign=weekly_digest&amp;ncode=eac724db06a1b423589790353cd35d8482c05a95522ed6abfc285ccd372de143c1b9eb738a682068e6154cea1ecc535b90f24d3e6a144cc072a4cef9bdd7e86aa61f0a704e77dfb4465e87c057ec6b95&amp;nl_id=6638a138c5fe91bbf47baa33" data-type="tilCustomLink" target="_blank">Read more</a> Rename home Wi-Fi, leave badge at office: <keyword id="23344115" type="General" weightage="20" keywordseo="ex-amazon" source="keywords">Ex-Amazon</keyword> employee reveals tricks used by employees to not work from office Amazon's recent decision to end remote work and require employees to return to the officesparked controversy. A former AWS engineer shared tactics employees used to dodge the mandate, including badging in briefly, renaming home Wi-Fi networks, and using colleagues to clock in. These tricks highlight ongoing debates about remote work's future. <a href="https://www.businessinsider.in/tech/news/rename-home-wifi-leave-badge-at-office-ex-amazon-employee-reveals-tricks-used-by-employees-to-not-work-from-office/articleshow/113619411.cms?upcache=2&amp;utm_source=BI_newsletter&amp;utm_medium=newsletter&amp;utm_campaign=weekly_digest&amp;ncode=eac724db06a1b423589790353cd35d8482c05a95522ed6abfc285ccd372de143c1b9eb738a682068e6154cea1ecc535b90f24d3e6a144cc072a4cef9bdd7e86aa61f0a704e77dfb4465e87c057ec6b95&amp;nl_id=6638a138c5fe91bbf47baa33" data-type="tilCustomLink" target="_blank">Read more</a> Hopping signals or using phones when cops aren’t there? You’re still going to get instant-fined, thanks to Bengaluru’s new AI cameras If you've ever found yourself sheepishly glancing around after cutting a red light or using your phone while driving, only to relax because "no cops in sight," think again! In Bengaluru, the traffic police have gone tech-savvy, and they're now leveraging AI to keep an eye on you – whether or not there’s an officer standing by. <a href="https://www.businessinsider.in/tech/news/hopping-signals-or-using-phones-when-cops-arent-there-youre-still-going-to-get-instant-fined-thanks-to-bengalurus-new-ai-cameras/articleshow/113733172.cms" data-type="tilCustomLink" target="_blank">Read more</a> A 41-year-old transformed his body with 2 diet changes and 1 simple workout technique A bank worker in his 40s got more defined muscle with simple tweaks to his routine. He burned fat by paying attention to portion sizes and setting a daily protein goal. <a href="https://www.businessinsider.in/science/health/news/a-41-year-old-transformed-his-body-with-2-diet-changes-and-1-simple-workout-technique/articleshow/113532951.cms" data-type="tilCustomLink" target="_blank">Read more</a> It is cheaper to watch Coldplay perform in Abu Dhabi than to pay scalpers for Mumbai tickets Grammy-winning pop band Coldplay is all set to perform in India in January 2025 and the tickets went on sale recently. While excited fans rushed to book the tickets, most fans unfortunately couldn’t get their hands on them despite the band adding an extra show due to overwhelming demand. Not all tickets were booked by fans as a lot of tickets showed up on re-selling platforms and social media, with scalpers charging a bomb for these tickets. With tickets costing as much as ₹3.65 lakh on re-selling platforms such as Viagogo, there’s another option for Coldplay fans to see their favourite band perform without burning a hole in their pocket. <a href="https://www.businessinsider.in/entertainment/news/it-is-cheaper-to-watch-coldplay-perform-in-abu-dhabi-than-to-pay-scalpers-for-mumbai-tickets/articleshow/113665893.cms" data-type="tilCustomLink" target="_blank">Read more</a> <h2>Top Web stories </h2> <a href="https://www.businessinsider.in/science/health/food/webstories/saffron-to-caviar-9-of-the-worlds-most-expensive-food-items/slidelist/113671583.cms" data-type="tilCustomLink" target="_blank">Saffron to Caviar: 9 of the world's most expensive food items</a> <a href="https://www.businessinsider.in/thelife/webstories/work-smart-stay-sane-9-tips-to-combat-stress-and-burnout/slidelist/113671839.cms" data-type="tilCustomLink" target="_blank">Work smart, stay sane: 9 tips to combat stress and burnout</a> <a href="https://www.businessinsider.in/travel/india/webstories/10-serene-coastal-villages-in-india-to-visit-this-october/slidelist/113687424.cms" data-type="tilCustomLink" target="_blank">10 serene coastal villages in India to visit this October</a>

Weekend wrap: Amazon employee reveals tricks to avoid working from office, markets hit all-time highs

When A (name kept anonymous) bought tickets for the 2025 <keyword id="22044624" type="General" weightage="20" keywordseo="Coldplay-concert" source="keywords">Coldplay concert</keyword> in Mumbai from a certain “concert organizer” account on <keyword id="19900288" type="General" weightage="20" keywordseo="instagram" source="keywords">Instagram</keyword>, they were over the moon. Yes, the tickets were exorbitantly expensive, way above the prices advertised on <keyword id="20215809" type="General" weightage="100" keywordseo="BookMyShow" source="keywords" meta.keywordsubtype="org" meta.entityname="BookMyShow" meta.hostid="261" meta.entityid="BookMyShow">BookMyShow</keyword> (BMS), the official ticketing partner. But so what? What mattered was that they could finally attend Coldplay's concert. At 12 noon on September 22, when bookings for Coldplay’s 2025 India leg of “Music of the Sphere” world tour had commenced, A was also in line, having logged in since 11:30 am, from 4 different screens and through 6 cousins. But God, and BMS were in no mood to reward her efforts and patience. The ticket sale lasted for a mere few seconds, before the site crashed and all tickets were sold out. Turns out, even the second time wasn’t the charm for them. The first time, too, A had not been able to get tickets for Diljit’s Dil-luminati India tour, which had gone live earlier last month. They had applied for an HDFC Pixel credit card to access the early-bird offer, but it was as if luck was taunting them “vibe teri meri na mildi aa”. could not get tickets for Diljit’s concert as well, which had also vanished within minutes of going live, much like Coldplay's. That’s why, when they saw that tickets for both Diljit and Coldplay were being sold by various Instagram accounts, despite showing as sold out on <keyword id="20496317" type="General" weightage="20" keywordseo="Zomato-Live" source="keywords" meta.keywordsubtype="org" meta.entityname="Zomato Live" meta.hostid="261" meta.entityid="Zomato Live">Zomato Live</keyword> and BookMyShow, it seemed magical to A. And per Coldplay, “If you were to ask me, after all that we've been through. Still believe in magic?”, the only acceptable response is “Yes I do, of course I do!” So, they went ahead, agreed to pay Rs 35,000, and bought Coldplay tickets which would’ve cost them Rs 6,450 via BMS. A steep price to pay, but at least they had their ticket to “an experience of a lifetime!”. As it is, the band had announced its retirement post its 12th album, and the band had just launched its 10th album, "Moon Music". <h2>BookMyShow to “fix” scalpers?</h2>But this morning, BMS startled many people like A by stating that unethically sourced tickets (read: tickets not directly booked via BMS) could be canceled. The platform had already filed an FIR to this effect with the <keyword id="19906039" type="General" weightage="20" keywordseo="Mumbai-police" source="keywords">Mumbai police</keyword> on October 2, 2024, against the rampant “ticket scalping and black marketing of tickets for Coldplay's <keyword id="22420646" type="General" weightage="20" keywordseo="Music-of-the-Spheres" source="keywords">Music Of The Spheres</keyword> World Tour 2025 in India”. The ticketing platform added that they had provided details of all resellers that had caught their sight, including independent individuals reselling tickets for Coldplay’s tour across social media platforms such as Instagram (where A had purchased their tickets from) and WhatsApp. Not just these small resellers, but multinational ticket exchange and <keyword id="23273060" type="General" weightage="20" keywordseo="ticket-resale" source="keywords">ticket resale</keyword> platform <keyword id="23278340" type="General" weightage="20" keywordseo="viagogo" source="keywords" meta.keywordsubtype="org" meta.entityname="viagogo" meta.hostid="261" meta.entityid="viagogo">Viagogo</keyword>, and its parent company StubHub Holdings have also been served legal notices by Zomato Live and BMS. While Zomato Live has not commented on if the tickets purchased via Viagogo or such scalpers would be canceled or not, it is no secret that hours after the tickets were shown as sold out on these official sites, tickets for both Diljit and Coldplay’s concert were available on Viagogo, albeit at sky-high prices. Even as of today, you can buy tickets for Coldplay’s concert in Mumbai’s DY Patil Stadium on January 19th, 2025 on Viagogo. The catch? You should be willing to empty your pockets. Consider this. Tickets for level 2 stand E were priced at Rs 9,000 on BMS. On Viagogo, the tickets for this specific category start at Rs 54,431, and go as high as Rs 1,89,512. The tickets A bought were also originally priced at Rs 6,450. But on Viagogo, the starting range is Rs 31,288, going up to Rs 1,13,207. Talk about earning 5x-6x returns! In comparison, the ticket prices offered by these Instagram reseller accounts, also termed as scalpers, might look benign, even generous. But at the end of the day, scalpers are also looking to rake in profits, which they earn by selling these tickets in bulk i.e. lots of 5-10 tickets at once. After all, who is attending concerts alone? The slim margins on individual tickets are well cushioned by the extra bucks brought in by the higher quantities of tickets sold at once. Consider this: <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Phase/Level (For Diljit’s Concert) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Original Price (As shown on Zomato Live) (In Rs) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prices offered by an IG account reselling tickets for Delhi (26th October, 2024) (In Rs) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Silver </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1,499 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2,399-3,999 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gold Standing (Phase 1,2,3) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> 4,999-8,999 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7,999- 10,000 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fan Pit (Standing) Phase 1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12,999 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20,000 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fan Pit (Standing) Phase 2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">19,999 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">25,000 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>Source: Zomato Live, IG accounts of resellers/scalpers <h2>Modus Operandi</h2>Most scalpers don't demand the entire money upfront. In A’s case, the scalper demanded a 20% advance for booking confirmation. Others ask for as much as 50% of the booking amount. Once that’s done, the customer would get an e-ticket on their registered email ID, which will mention their seat number and booking ID. Then, once this customer pays the remaining amount, the physical tickets will be dispatched to their registered address. Mind you, these physical tickets are important. Just e-tickets won't make the cut for both Coldplay and Diljit. You would not be able to enter the venue if you don't have this physical ticket or a wearable band. So, if the tickets are not delivered to your place before the concert, you’d be left stranded, even after paying all that money. Also, dont be surprised with a constant, relentless barrage of messages and calls, if you so much as just inquire about the tickets. Most scalpers, in a bid to quickly close on the opportunity, call incessantly, not giving buyers enough headspace to make rational, or for that matter, rationally priced decisions. But even after all the hassle, there is no guarantee of timely, or even delivery. While there were multiple screenshots on each of these pages, showing confirmation from various Instagram users saying that tickets had been delivered, but is that convincing proof enough? Or legal enough? <h2>Its legit, its not legit-No one knows! </h2>Well, it's a gray area, truth be told. But Germaine Pereira, Partner, Solomon &amp; Co. underlines that if the buyer is willing to pay a premium or higher price than the ticket’s original face value, it is valid, and perfectly legal under the Indian Contract Act, 1872 “Ticket resale or scalping, where individuals or entities buy tickets for specific events, and then resell such tickets at a higher price to make a profit, is valid if it meets the essential elements of a contract-offer, acceptance, consideration, and lawful object. Unless there is a clearly established motive of cheating or fraudulent inducement or exorbitant pricing of tickets in the secondary markets, there’s nothing wrong”, continues Pereira. State governments are also largely reluctant to establish regulations in these waters, since a resale would entail double entertainment tax, which only adds to their coffers. Says advocate Siddharth Chandrashekhar, Senior Panel Counsel at Bombay High Court, "Although some state police forces, like in Tamil Nadu, Karnataka and Punjab, have cracked down on illegal sales, arrests are rare, and the absence of cohesive legislation leaves enforcement inconsistent. Black marketing or reselling of live event tickets at escalated prices constitutes an offense under the Bharatiya Nyaya Sanhita 2023 for petty crimes, the Consumer Protection Act 2019 for unfair trade practices, and the Competition Act 2002 for abuse of dominant position”, Chandrashekhar highlights. “While Maharashtra’s Entertainment Duty Act, 1923, attempts to curb resale for some events, most states lack clear laws addressing scalping. Concert ticket scalping in India operates in a regulatory vacuum. With no specific national laws, opportunistic sellers can legally resell tickets for exorbitant sums, with no recourse for buyer”, he signs off.

'Will my tickets get canceled now?' people who purchased tickets from scalpers during the Diljit-Coldplay mania ask

<ul class="summary-list"><li>The buzzy new horror movie "Longlegs" starring Nicolas Cage isn't based on a true story.</li><li>The studio Neon's marketing included a website about "The Birthday Murders" — but they're not real.</li></ul>People can't stop talking about "Longlegs," the new horror movie from the indie studio Neon starring <a target="_blank" class="" href="https://www.businessinsider.com/nicolas-cage-oscar-wins-leaving-las-vegas-probably-not-paid-2024-3?mrfhud=true">Nicolas Cage</a> as a devil-worshipping serial killer.The movie, from writer-director Oz Perkins, centers on Lee Harker (<a target="_blank" class="" href="https://www.businessinsider.com/best-horror-movies-of-all-time-ranked-by-critics-2019-10">"It Follows" star Maika Monroe</a>), an FBI agent with apparent psychic abilities who's pulled in on a long-cold case of serial murders all linked to one mysterious figure: Longlegs. As her investigation progresses, Lee realizes she has her own long-buried connection to the strange man who has for three decades somehow been influencing fathers to slaughter their families and then kill themselves — all while staying away from the crime scene himself.The killings, dubbed The Birthday Murders, seem like they could easily have been ripped from the headlines of a real-life cold case, leaving some fans to wonder whether "Longlegs" was inspired by true events.<h2 id="723a668a-e9bb-497e-b3da-f414e55c7ee8">Is 'Longlegs' based on a true story?</h2>There's a long history of hit horror movies that are (typically very loosely) based on real events, like how pretty much everything in "The Conjuring" cinematic universe was taken from the <a target="_blank" class="" href="https://collider.com/the-conjuring-real-life-stories-inspiration/">actual cases of Ed and Lorraine Warren</a>, a real married couple who investigated supposed supernatural events."Longlegs" isn't one of those, but some fans might have been confused about that, given Neon's viral marketing campaign.The studio built an incredible amount of buzz around the film, which has reached an impressive box-office milestone within a week of its release: it's made $30 million at the global box office so far, becoming the indie distributor's highest-grossing debut ever, according to <a target="_blank" class="" href="https://collider.com/longlegs-global-box-office-30-million/">Collider</a>.Neon's marketing included releasing a series of cryptic visuals and video teasers that perfectly captured the film's sense of dread and unease, without revealing any of the plot or character details. In fact, it wasn't even made clear this was a movie about a serial killer at all. All this intrigue meant that by the time the movie was in theaters, horror lovers were clamoring to see it to find out what it was actually about — and what part Nicolas Cage played, since he was entirely absent from the ad campaign.Part of its viral marketing also included <a target="_blank" class="" href="https://thebirthdaymurders.net/">a website about the so-called "Birthday Murders,"</a> styled like a throwback '90s webpage. ("Longlegs" is set in 1995.) The killings of the 11 families in the film are all connected by the fact that the daughter in each family has a birthday on the 14th of any given month (hence the name "Birthday Murders"), and the presence of a note signed by Longlegs at each crime scene.<div type="image" title="A screenshot of thebirthdaymurders.net, a website created by the studio Neon for the marketing of the movie &quot;Longlegs,&quot; that details the fictional Birthday Murders" height="1800" width="2880" msid="111871352" hostid="261" sizebytes="212358"></div>The website details each of the 11 cases (which, again, aren't real or based on anything specific), which is an added detail for viewers who only got quick glimpses of the case files in the actual movie while FBI agent Lee Harker (Maika Monroe) was reading up on Longlegs.The Birthday Murders website looks like any number of actual true-crime forums frequented by people who like to talk about and dissect unsolved murders. There are even some extra Easter eggs on the site, like the contact page listing "Friend of a Friend" — which is how Longlegs introduces himself to Ruth Harker during his first encounter with Lee as a child, and how Ruth later introduces herself when she goes to Ruby Carter's birthday to kill Agent Carter's family.So, to recap: No, Perkins hasn't named any real-life serial killers or murder sprees as inspiration for his movie. He did, however, name a very specific detail from one famous murder case as part of his inspiration for the creepy, demon-possessed dolls in his movie.<h2 id="24c8f5a9-0635-40b7-b159-f18f89b0358c">The 'Longlegs' director says his movie's dolls were inspired by a small detail in JonBenét Ramsey's murder case</h2><div type="image" title="Maika Monroe, a woman with a brunette ponytail, plays Lee, staring at a wall of written symbols in &quot;Longlegs&quot;" height="1920" width="3840" msid="111871351" hostid="261" sizebytes="96046"></div>Perkins has elucidated a long list of classic films that he took inspiration from for "Longlegs." In an interview with Business Insider ahead of the movie's release, he specifically referenced "The Silence of the Lambs" and explained that he set his movie in the 1990s "as a cheat, to get people to feel like they were watching 'The Silence of the Lambs' again," which similarly followed an FBI agent who becomes entangled with an enigmatic, very creepy serial killer.In an interview with <a target="_blank" class="" href="https://www.inverse.com/entertainment/longlegs-ending-explained-oz-perkins-interview-dolls">Inverse</a>, Perkins also named "Se7en," Gus Van Sant films like "My Own Private Idaho," and even "Psycho" — which famously starred Perkins' own father, Anthony Perkins, as the iconic killer Norman Bates — as further inspirations for the tone and visual landscape of "Longlegs." But Perkins' inspiration wasn't solely taken from other movies.In the <a target="_blank" class="" href="https://www.businessinsider.com/longlegs-ending-explained-lee-harker-nicolas-cage-killer-satan-2024-7">ending of "Longlegs,"</a> Longlegs is revealed to be a Satan-loving dollmaker who handcrafts life-sized dolls that look just like the daughters of each family he kills. These dolls all have a strange metal orb inside their head, which somehow acts as a conduit to allow a demonic entity to possess it and exert control over the families, influencing them to kill.Perkins told Inverse that his inspiration for the doll detail came from two places. One was a book called "The Golden Bough: A Study in Comparative Religion" by James George Frazer, which detailed how people can be magically affected by actions upon inanimate representations of them, like voodoo dolls, puppets, and other effigies.The other unexpected source? JonBenét Ramsey's murder file."The murder took place approaching Christmas, and one present that the parents had gotten for JonBenét was a life-size replica doll of herself, wearing one of her pageant dresses," Perkins told Inverse of the detail he incorporated. "It was in a cardboard box in the basement, 15 feet from where she was killed, and there was something so insane about that, I'd cataloged it away."JonBenét Ramsey was a 6-year-old beauty pageant queen who was found dead in the basement of her family home in Boulder, Colorado, in 1996. Her killer was never identified. Notably, a long, handwritten ransom note was also found at the Ramsey crime scene, which also seems to connect to "Longlegs" and its title character's penchant for leaving ciphered notes at the scenes of his murders."Longlegs" is in theaters now.

'Longlegs' isn't based on a true story, but it has a surprising connection to one famous murder

<ul><li><keyword id="386983" type="General" weightage="20" keywordseo="Luxury-homes" source="Orion">Luxury homes</keyword> that cost over ₹10 crore, clocked in sales to the tune of ₹11,400 crore in the first half of 2023. </li><li>The preference for 4,000-8,000 square feet homes tripled in the first half of 2023 as compared to 2018, says a report by Sotheby’s International Realty and CRE Matrix. </li><li>Real estate has made a meaningful comeback to UNHI portfolios, says Sotheby’s. </li></ul>What’s common between DMart promoter Radhakrisha Damani and Alia Bhat? Well, apart from being highly successful in their own spheres – business and show biz – they’ve also recently bought luxury homes in the Maximum City. While billionaire Damani spent a whopping ₹1,238 crore for a property at Oberoi Three Sixty West in Worli, Bhat splurged ₹37.8 crore for an address at Aerial View CHSL in Bandra West. Apart from these two, JP Taparia and family who own Famy Care Group, Dubai businessman Jay Mahtani and fashion designer Sandeep Khosla are a few of the big names that have snapped up luxury homes this year. What's more? This tribe, which spends mega bucks for large, spacious homes with spectacular views, is only growing, says a report by Sotheby’s International Realty and CRE Matrix. Luxury homes are defined as those that cost over ₹10 crore and the first half of 2023 has seen sales of a whopping ₹11,400 crore in this segment. “Mumbai had been witnessing around ₹5,300 crore of luxury sales every half year, since 2018. In H1 2023, this number more than doubled to ₹11,400 crore, surpassing even the annual sales of 2018 – 2020,” says Sotheby’s. Amit Goyal, MD India at Sotheby’s International Realty believes that this indicates that real estate has made a meaningful comeback to ultra high-networth individuals’ portfolios. “With wealth creation in India growing at a fast pace, and the country’s wealthiest city Mumbai set to enter the list of top 20 cities with the most number of millionaires by 2023, we believe there’s an inherent strength in Mumbai’s luxury housing market which should continue in the future,” said Goyal. Size does matter Sales of homes that cost around ₹10-20 crore made up for around 71% of sales in the luxury segment, but there has been good traction in homes that cost ₹40-70 crore too, as per the report. Nine homes that cost over ₹70 crore were sold in the first half of the year, while 10 such sold in all of 2022, the report says. In the world of luxe, the size of homes is also growing, as per the report. Most of the luxury homes sold were in the 1,000-2,000 square feet range while the preference for 4,000-8,000 square feet homes tripled in the first half of 2023 as compared to the same period in 2018. “The Richie Rich is now eyeing larger homes than ever before with a clear preference for ocean views, higher floors and amenities galore,” says Abhishek Kiran Gupta, co-founder &amp; CEO, CRE Matrix &amp; IndexTap.

Mumbai’s rich & famous are buying luxury homes for maximum money

If you're a salaried employee or a business owner who can't leave for a trip whenever you want and need to plan ahead, August is a great time for a vacation. In <keyword id="21604710" type="General" weightage="20" keywordseo="August-2024" source="keywords">August 2024</keyword>, there are some exciting long weekends thanks to holidays like Independence Day, Raksha Bandhan, and Janmashtami. This means it's a perfect time for you to plan a trip! If you plan your leave carefully, you can get up to five days off in a row. We're here to help you plan your August holidays and suggest some great travel options. We'll tell you about the top destinations you can visit near <keyword id="66" type="General" weightage="20" keywordseo="Delhi" source="Orion">Delhi</keyword>, <keyword id="6358070" type="General" weightage="20" keywordseo="Mumbai" source="Orion">Mumbai</keyword>, and <keyword id="6354321" type="General" weightage="20" keywordseo="Bengaluru" source="Orion">Bengaluru</keyword> during these long weekends. <h2>Here's a breakdown of the long weekends in August:</h2> <div type="image" title="Calender" msid="112289713" hostid="261" sizebytes="143659" caption="&amp;lt;p&amp;gt;Breakdown of the long weekends in August 2024.&amp;lt;/p&amp;gt;"></div> Now, let's look at great places to visit near Delhi, Mumbai, and Bengaluru during these weekends. <h3>Near Delhi:</h3>Jaisalmer, Rajasthan Known as the "Golden City," Jaisalmer is famous for its stunning sandstone architecture and desert landscapes. Explore the Jaisalmer Fort, Patwon Ki Haveli, and the picturesque Sam Sand Dunes, where you can enjoy a camel safari and witness a beautiful sunset. Munsyari, Uttarakhand A hidden gem in the Kumaon region, Munsyari offers breathtaking views of the Himalayan peaks. It's a paradise for trekkers, with routes like the Milam Glacier and Khaliya Top. The quaint village atmosphere and stunning natural beauty make it a perfect escape. Pushkar, Rajasthan A small town known for its sacred Pushkar Lake and the famous Brahma Temple, Pushkar is a spiritual and cultural destination. The vibrant Pushkar Bazaar is great for shopping, and if you're visiting in November, don't miss the famous Pushkar Camel Fair. <h2>Near Mumbai:</h2>Goa A popular beach destination, Goa offers a mix of sun, sand, and vibrant nightlife. Visit the beautiful beaches of Baga, Anjuna, and Palolem, explore historic churches like the Basilica of Bom Jesus, and enjoy water sports. Goa's rich Portuguese heritage and delicious seafood are added attractions. <div type="Article" hostid="261" msid="109562865" title="Things to do in Goa in monsoon to make the most out of your trip" mstype="2" mssubtype="0"></div>Alibaug A coastal town with beautiful beaches, Alibaug is ideal for a relaxing weekend. You can visit Kolaba Fort, enjoy water sports, or just unwind at the various beaches like Alibaug Beach and Nagaon Beach. Matheran A charming hill station free of vehicles, Matheran offers peaceful walks through nature. The views from Panorama Point and Charlotte Lake are breathtaking. You can also explore the many viewpoints that offer stunning landscapes. <h2>Near Bengaluru:</h2>Hampi, Karnataka: A UNESCO World Heritage site, Hampi is renowned for its ancient ruins and temples from the Vijayanagara Empire. Explore the Virupaksha Temple, Vittala Temple with its iconic stone chariot, and the Hampi Bazaar. The landscape of giant boulders and ancient structures makes Hampi a unique and fascinating destination. Chikmagalur: A paradise for coffee lovers, Chikmagalur is a hill station surrounded by coffee plantations. You can trek to Mullayanagiri, the highest peak in Karnataka, visit the serene Hebbe Falls, and explore ancient temples. Mysuru: A city rich in history and culture, Mysuru is famous for its magnificent Mysore Palace. You can also visit Chamundi Hill, St. Philomena's Church, and the vibrant Devaraja Market. The Mysore Zoo and Brindavan Gardens are other popular attractions. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/10-most-beautiful-hill-stations-to-visit-in-north-india-this-august/slidelist/112213767.cms" data-type="tilCustomLink" target="_blank">10 most beautiful hill stations to visit in North India this August</a>

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