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Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
Facebook's user growth is dwindling - especially among young people
Facebook's struggle to attract young users is only getting worse, according to market forecasts. In…
Zoë Bernard
Mark Zuckerberg said he's 'retooling' Facebook toward young adults and away from older users
Mark Zuckerberg said on an earnings call that Facebook is "retooling" its team to appeal to young p…
Katie Canales
Facebook is targeting young adults by making it easier for them to monetize their content and find dates
Facebook is honing in on young adults by helping them monetize content and find dates, and the comp…
Katie Balevic
CHART OF THE DAY: This Is Why Facebook Wants To Copy Snapchat
Here's why: Based on this chart from Business Insider Intelligence, Snapchat's disappearing message…
Dave Smith
Meta's Gen Z secret weapon is Facebook Marketplace
Facebook Marketplace could help Meta draw in Gen Z users looking for a bargain and who might have s…
Jordan Hart,Sarah Jackson
Facebook wants children as young as 6 to be its customers
“Our company is making a major investment in youth and has spun up a cross-company virtual tea…
Mark Zuckerberg is being pressured to abandon plans for an Instagram for children. Advocacy groups worry about endless scrolling and body-image shaming.
Children under 13 would be subject to serious risks on the planned platform, advocacy groups said i…
Natasha Dailey
Meta is facing 8 lawsuits that claim Facebook and Instagram lure young people into addiction for profit
The lawsuits come after a leak of internal documents last year showed Meta knew how harmful Faceboo…
Weilun Soon
Facebook says it shouldn't have told an advertiser how to reach emotionally 'insecure' teens
Facebook has come under fire for overstepping its ad targeting capabilities and collection of user …
Alex Heath
This Facebook exec says she has a 'sneaky focus group' that proves teenagers still think Facebook is cool
Researchers at GlobalWebIndex found that Facebook is only the third "coolest" social network or app…
Lara O'Reilly
An internal email shows how Facebook used a 'psychological trick' to get teens to try a new product
Taking advantage of the fact that many high schoolers list their school on their Instagram profiles…
Shona Ghosh
Social Media Demographics: The Surprising Identity Of Each Major Social Network
In a new report from BI Intelligence, we break down the demographics of each major social media pla…
Cooper Smith
There might be another reason Instagram is testing hiding 'likes': to get you to post more
Notably, for now, it's just a test, and the company hasn't announced more official plans for a perm…
Ben Gilbert
Facebook knows Instagram is bad for teenagers' mental health
Facebook's own researchers found that Instagram made teen girls feel worse about their bodies, acco…
Ben Gilbert
INSTAGRAM DEMOGRAPHICS: The Top Statistics That Make The App's Audience So Attractive To Brands
In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how so…
Thiago Guimarães
Facebook's Demographics Show Why No Other Social Network Can Match Its Potential For Marketers
In a recent report from BI Intelligence, we break down the demographics of Facebook and show why it…
Cooper Smith
Facebook's Unique Demographics Explain Why It's Such A Powerful Marketing Platform
In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …
Cooper Smith
7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …
Cooper Smith
7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …