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9 mins read

Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them

Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
Mar 15 2022 01:30 IST

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1 min read

Facebook's user growth is dwindling - especially among young people

Facebook's struggle to attract young users is only getting worse, according to market forecasts. In…

Zoë Bernard   

Feb 15 2018 22:03 IST

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1 min read

Mark Zuckerberg said he's 'retooling' Facebook toward young adults and away from older users

Mark Zuckerberg said on an earnings call that Facebook is "retooling" its team to appeal to young p…

Katie Canales   

Oct 26 2021 04:32 IST

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1 min read

Facebook is targeting young adults by making it easier for them to monetize their content and find dates

Facebook is honing in on young adults by helping them monetize content and find dates, and the comp…

Katie Balevic   

Jun 02 2024 17:05 IST

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1 min read

CHART OF THE DAY: This Is Why Facebook Wants To Copy Snapchat

Here's why: Based on this chart from Business Insider Intelligence, Snapchat's disappearing message…

Dave Smith   

Sep 12 2014 20:48 IST

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3 mins read

Meta's Gen Z secret weapon is Facebook Marketplace

Facebook Marketplace could help Meta draw in Gen Z users looking for a bargain and who might have s…

Jordan Hart,Sarah Jackson   

Aug 06 2024 17:07 IST

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2 mins read

Facebook wants children as young as 6 to be its customers

“Our company is making a major investment in youth and has spun up a cross-company virtual tea…
Nov 01 2021 04:24 IST

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2 mins read

Mark Zuckerberg is being pressured to abandon plans for an Instagram for children. Advocacy groups worry about endless scrolling and body-image shaming.

Children under 13 would be subject to serious risks on the planned platform, advocacy groups said i…

Natasha Dailey   

Apr 16 2021 17:30 IST

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2 mins read

Meta is facing 8 lawsuits that claim Facebook and Instagram lure young people into addiction for profit

The lawsuits come after a leak of internal documents last year showed Meta knew how harmful Faceboo…

Weilun Soon   

Jun 09 2022 09:55 IST

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2 mins read

Facebook says it shouldn't have told an advertiser how to reach emotionally 'insecure' teens

Facebook has come under fire for overstepping its ad targeting capabilities and collection of user …

Alex Heath   

Aug 25 2024 09:22 IST

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3 mins read

This Facebook exec says she has a 'sneaky focus group' that proves teenagers still think Facebook is cool

Researchers at GlobalWebIndex found that Facebook is only the third "coolest" social network or app…

Lara O'Reilly   

Jun 19 2015 16:16 IST

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3 mins read

An internal email shows how Facebook used a 'psychological trick' to get teens to try a new product

Taking advantage of the fact that many high schoolers list their school on their Instagram profiles…

Shona Ghosh   

Aug 08 2018 09:55 IST

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2 mins read

Social Media Demographics: The Surprising Identity Of Each Major Social Network

In a new report from BI Intelligence, we break down the demographics of each major social media pla…

Cooper Smith   

Sep 23 2013 16:15 IST

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2 mins read

There might be another reason Instagram is testing hiding 'likes': to get you to post more

Notably, for now, it's just a test, and the company hasn't announced more official plans for a perm…

Ben Gilbert   

Dec 07 2019 13:05 IST

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2 mins read

Facebook knows Instagram is bad for teenagers' mental health

Facebook's own researchers found that Instagram made teen girls feel worse about their bodies, acco…

Ben Gilbert   

Sep 14 2021 15:05 IST

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3 mins read

INSTAGRAM DEMOGRAPHICS: The Top Statistics That Make The App's Audience So Attractive To Brands

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how so…

Thiago Guimarães   

Sep 16 2014 17:03 IST

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2 mins read

7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform

In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …

Cooper Smith   

Nov 13 2013 21:00 IST

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2 mins read

Facebook's Demographics Show Why No Other Social Network Can Match Its Potential For Marketers

In a recent report from BI Intelligence, we break down the demographics of Facebook and show why it…

Cooper Smith   

Jan 13 2014 17:15 IST

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2 mins read

7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform

In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …

Cooper Smith   

Oct 09 2013 16:15 IST

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2 mins read

Facebook's Unique Demographics Explain Why It's Such A Powerful Marketing Platform

In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's …

Cooper Smith   

Aug 14 2014 16:39 IST