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Instagram has reportedly offered cash to high-profile TikTok users to lure them to its new short-form video service, Reels
Facebook wants to sprinkle some TikTok magic on its new Reels service — it is said to be trying to …
Shona Ghosh
Facebook follows in TikTok’s footsteps by bringing music to posts and stories
Facebook has announced its partnership with the big music labels in India — like T-Series, Zee Musi…
Instagram and Facebook are reeling in TikTok
Reels, Meta's short-form video service, is being used by a lot more Instagram and Facebook users. T…
Alistair Barr
TikTok, tick tock — time is ticking for Facebook in China and India
Silicon Valley giant Facebook, considers itself a leader in the social networking space. But its mo…
Instagram and Facebook plan to pay out over $1 billion to creators
The top influencer news of the week includes Facebook's new $1 billion commitment to creators and t…
Dan Whateley
Meta Platforms falls 9% after registering its first quarterly revenue drop in history as it still reels from Apple privacy change
"We seem to have entered an economic downturn that will have a broad impact on the digital advertis…
Matthew Fox
Mark Zuckerberg made his comeback in 2023, getting swole and $84 billion richer
In 2023, the Meta chief refreshed his public image from weird android to swole and thoughtful.
Hasan Chowdhury
Fintech startup Tally says TikTok ads have been 300% more efficient than Instagram ones in getting new users
As TikTok grows in popularity among all age groups - not just 15-year-olds - it's drawing in a new …
Dan Whateley
Influencer marketers share which platforms they are spending on and Instagram crushes the competition
Tally, a financial technology company that makes apps for automated debt management and savings, to…
Dan Whateley
Even high school interns were able to use common AI tools to bypass security and launch bots on X, Facebook and other social media: report
Social media platforms like X and Facebook are facing increasing scrutiny over their ineffective bo…
Trending: Some questions (and answers) about the Microsoft-TikTok deal
This week on a guest edition of Trending: A Q&A on Microsoft and TikTok, a look back at the House a…
Matt Weinberger
Walmart's plan to dominate advertising
Business Insider's top advertising and media stories for January 29.
Lauren Johnson
What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested
Besides trying to poach advertisers from Facebook (according to Adweek), the company has built out …
Dan Whateley
TikTok is breaking download records and taking over pop culture. But experts say it faces challenges in turning user growth into profit.
While TikTok's user base is growing quickly and brands are finding creative ways to get involved wi…
Dan Whateley
I quit Facebook to work at TikTok. Here are the biggest differences I've noticed between American and Chinese business cultures.
Lucas Ou-Yang is a Chinese-American tech veteran. He breaks down the biggest cultural differences w…
Lucas Ou-Yang
Peloton is the latest company to nix plans to attend CES in person amid the Omicron surge
Amazon, Google, Microsoft, GM, P&G, TikTok, and more have already pulled out of to attend CES 2022…
Avery Hartmans
Medical experts on TikTok are paying the price for stepping up against a 'ridiculous amount of myths' like taking Vitamin C for at-home abortions
One debunking pharmacist on TikTok had threats sent to her and her family. Users openly passed arou…
Connor Perrett
Andreessen Horowitz's podcast: A 23-year-old CEO explains the tricks for successfully attracting Gen Z customers
When it comes to memes and the art of emoji, you're probably doing it wrong, says Tiffany Zhong, wh…
Tiffany Zhong and Connie Chan
Analysts break down the complicated impact on YouTube of the coronavirus, which is a 'double-edged sword' for the video platform's business
Rippey estimated that ad spend from brands most vulnerable to the effects of the outbreak could dro…
Dan Whateley
Transgender TikTok creators say the app's mysterious 'For You' page is a breeding ground for transphobia and targeted harassment
TikTok has allowed LGBTQ creators to flourish and find community, but trans creators say the app's …