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Business Insider Latest Story Image
5 mins read

Why Dunkin' and Lego rebrands succeeded - but X missed the mark

Twitter has swapped the fluffy bird that used to symbolise the social media platform for a spindly …

PTI   


Business Insider Latest Story Image
2 mins read

Facebook plans to rebrand itself to a metaverse company with a new name

The rebranding would be for Facebook which currently serves as the parent company for WhatsApp, …

Business Insider Latest Story Image
2 mins read

Facebook changing its name to Meta damaged its already battered reputation, a study found

Meta experienced a 5% drop in public trust after the rebrand, according to a Harris Brand Platform …

Isobel Asher Hamilton   


Business Insider Latest Story Image
2 mins read

Facebook's problem isn't its brand - it's Mark Zuckerberg

Facebook is trying to draw a line between its social media and its "metaverse" business - but with …

Isobel Asher Hamilton   


Business Insider Latest Story Image
2 mins read

Facebook is killing the Oculus brand name as part of its huge Meta rebrand

"We all have a strong attachment to the Oculus brand, and this was a very difficult decision to mak…

Isobel Asher Hamilton   


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1 min read

Mark Zuckerberg hasn't yet decided on Facebook's new name despite a 'metaverse' rebrand looming, a report says

Facebook is leaning away from using "meta" in a new name, journalist Casey Newton reported. Zuckerb…

Isobel Asher Hamilton   


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2 mins read

A company called Meta is suing Meta, accusing the tech giant of stealing its name for its metaverse rebrand

VR company MetaX — which goes by Meta in its branding — says confusion caused by Facebo…

Isobel Asher Hamilton   


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5 mins read

Twitter is rebranding to X. Here are 5 more tech companies that controversially changed their names or faced backlash.

Facebook became Meta, Amazon started out as Cadabra, and Elon Musk's original X.com was changed to …

Pete Syme   


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2 mins read

Mark Zuckerberg's net worth has dropped from $118 billion to $96 billion since he rebranded Facebook as Meta

Mark Zuckerberg's net worth is down since Facebook rebranded as Meta, but it's recovered from its s…

Beatrice Nolan   


Business Insider Latest Story Image
4 mins read

Republicans are still content with Twitter, despite months of tumult under Elon Musk and a bizarre 'X' rebrand

"Are we calling it 'X' now? I don't understand that part of it," said GOP Rep. Nancy Mace, who rema…

Bryan Metzger   


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1 min read

Jack Dorsey criticizes Elon Musk's decision to rebrand the Birdwatch feature to Community Notes, saying it's the 'most boring Facebook name ever'

Elon Musk said the name Birdwatch gives him "the creeps." Jack Dorsey hit back, saying Community No…

Kate Duffy   


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2 mins read

Facebook changes its name to Meta, and shares soar - but for a Canadian meme stock, not Zuckerberg's rebrand

Canada-based Meta Materials has been noted for its potential as a meme play with heavy short intere…

Shalini Nagarajan   


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1 min read

The upcoming 'Matrix' movie just took a major swipe at Facebook's big rebranding

After Facebook became Meta, the upcoming "Matrix" film tweeted an altered version of its poster wit…

Ben Gilbert   


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1 min read

Alexandria Ocasio-Cortez slams Facebook as 'a cancer to democracy' after Meta rebrand

Facebook said it was changing its name to Meta. The congresswoman didn't mince words when discussin…

Tim Levin   


Business Insider Latest Story Image
3 mins read

Google sank billions into flailing 'moonshot projects' after it rebranded to Alphabet. Facebook, now Meta, could face the same fate.

We're seeing "history repeat itself" as Meta spends $10 billion on the metaverse - Alphabet's "Othe…

Katie Canales   


Business Insider Latest Story Image
2 mins read

Katie Canales   


Business Insider Latest Story Image
2 mins read

Mark Zuckerberg snuck sunscreen, Sweet Baby Ray's BBQ sauce, and other props poking fun at his past into Facebook's 'Meta' rebrand

Facebook CEO Mark Zuckerberg used references to viral memes, such as a famous 2020 image of him sla…

Grace Dean   


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2 mins read

Reddit cofounder Alexis Ohanian shares why he's bullish on the metaverse - and calls Facebook's rebrand a masterstroke in distraction

The rise of crypto and Web 3, human engagement with VR and AR, and the need for online connections …

Shalini Nagarajan