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Anand Chandrasekaran, ex-Yahoo! executive who has worked with tech companies in Silicon Valley as well, is all set to join Facebook. 
 Facebook has hired Chandrasekaran for its messenger app. Chandrasekaran has been roped in for a global leadership role and will build strategies for <keyword id="6368284" type="UNKNOWN" weightage="20" keywordseo="Facebook-Messenger">Facebook Messenger</keyword>, which reached 1 billion monthly active users mark in July 2016. 
 
The appointment of Chandrasekaran, who will be based at Facebook’s Menlo Park office, comes at a time when Facebook is enhancing its focus on Messenger’s mobile features. 
 
Chandrasekaran is a renowned name with great expertise and vision in mobile products and has held several top level roles in various capacities. 
 In the past, Chandrasekaran has worked in the capacity of chief product officer at <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>, he was also the chief product officer at Bharti Airtel. 
 
Chandrasekaran has also worked with Yahoo! as a senior director for search products and mobile products from 2011 to 2014. 
He is also the recipient of the Young Global Leader by the World Economic Forum. 
 
Meanwhile, Facebook Messenger is the second most popular iOS app and on Android, it has been downloaded over one billion times. 
 
The app presently has a 10% global market share of VOIP calls. 
 
Recently, Facebook had announced bots for Messenger, allowing businesses to automate responses and some services. 
 
(Image: Indiatimes)

Facebook has hired master of mobile apps, Anand Chandrasekaran, for its Messenger app

The present day <a href="http://www.businessinsider.in/searchresult.cms?query=E-commerce&amp;sortorder=effectivedate">e-commerce</a> has changed exponentially by the advent of touch screen smart devices, easy and affordable availability of mobile internet. The mobile ecosystem has transformed the way people are performing tasks that were usually done though the PC or physically. It could be buying movie tickets, grocery or renting/selling a property there is an app and/or mobile site for everything that was previously done on the PC. 
 The app world is overflowing with more than 3 million apps for <keyword id="75489" type="ORGANIZATION" weightage="60" keywordseo="IOS">iOS</keyword>, <keyword id="6355645" type="COMPANY" weightage="60" keywordseo="android">android</keyword> and <keyword id="6354717" type="ORGANIZATION" weightage="60" keywordseo="Windows">windows</keyword>. All these apps are putting up a tough fight against each other for screen space. On an average a smart device user has about 15 to 20 apps on the smartphone, with an estimated uninstall rate of about 90% for new apps. 
 
Smart device users in India collectively downloaded a whopping 9 billion apps in the year 2015, which is 5 times than what they downloaded a year ago in 2014. 
 
Businesses are now majorly focusing on taking their goods/services to a larger audience through the internet. Most businesses are now developing mobile websites and apps that can allow users to access at all times through their smart devices. 
 
Apps are more popular amongst users because they are very handy. They provide a clear picture of user habits like shopping preference and location details to lure you with relevant deals and make sales. Formerly browsers did not offer such functionality. Browsers where not equipped to use features like GPS to provide relevant results to users. Developers lacked insight they just made basic changes to desktop sites to make them compatible with the mobile browser compromising UX. 
 
Swift performance, prompt response to touch and easy navigation were a far cry for earlier browsers. Now with the improvised new generation browsers like Safari, Chrome and UC most of these drawbacks have been fixed. Unlike their old counter-parts these browsers are packed with features and offer excellent UX. Pages respond well even with poor connectivity. Browsers allow users to compare different products and their prices among the online retailers without having to download their apps. Users can do multiple thing from a single browser window. 
 
Users get to choose between an app and its mobile site that can be accessed through their smart device. The prime difference between using an app compared to the mobile site is the experience that both the mediums provide the user with. Apps are equipped to enhance user experience by quick and concise options within the app designed specifically for Android, iOS and Windows enabled devices. 
 <keyword id="45558" type="TECHNOLOGY" weightage="20" keywordseo="Smart-Phone">Smart phone</keyword> users spend 90% of their phone time within apps. The basic reason to switch from mobile site to an app is faster browsing and convenient options to switch within different categories, but only a handful of apps are used regularly rest of them are either replaced or deleted. Apps that are not used regularly end up being uninstalled, users prefer using the mobile site or browser versions of the apps that are useful but not used on a regular basis. Apps that are not used very regularly always face the problem of retaining users. Frequency of usage is what matters most for the success of any app. 
 
Smartphone users prefer retaining apps that they use daily like social media and messenger apps. Useful but less frequently used apps are usually uninstalled. Users prefer using the mobile site as and when needed. Chewing up phone memory, battery draining and slowing down phone performance are few of the principle reasons that lead to app uninstalls. Too many pop-up ads and notifications are another reason why users uninstall apps and use their mobile website whenever needed. 
 
Users find navigating and reading difficult when they load a website on their smart device. When using a mobile website users have to zoom in and out several times to read all options and click on certain buttons. This is when they feel the need to download the app version that combines the resourcefulness of the web along with the functionality of touchscreen phone to provide an optimized view across all smart devices. 
 
Apps are good if you have a large user base and huge usage frequency like Twitter, Facebook, Instagram or Whatapp. Fashion retailing house <a href="http://www.businessinsider.in/searchresult.cms?query=Myntra&amp;sortorder=effectivedate">Myntra</a>, too the app only approach in May 2015, and later revived its website in December 2015. Now it has an app and a site both. If you offer services or goods than it is equally important to have a good app, website and mobile site. <a href="http://www.businessinsider.in/searchresult.cms?query=E-commerce&amp;sortorder=effectivedate">E-commerce</a> businesses must create a balance to ensure that they can efficiently cater to all your audience. 
 (Article by <keyword id="158124" type="PERSON" weightage="40" keywordseo="Anand-Jain">Anand Jain</keyword>, Co-Founder, <keyword id="3139442" type="UNKNOWN" weightage="40" keywordseo="CleverTap">CleverTap</keyword>) 
 
<a href="http://www.emosaic.co.uk/userfiles/Images/Articles/Web-vs-App-large.jpg">Image Source</a>

Indian App Market V/S Browsers

New Delhi, Elated at Indians, including top entrepreneurs and celebrities, rushing to join his encrypted <keyword id="10587170" type="UNKNOWN" weightage="20" keywordseo="messaging-app-signal">messaging app Signal</keyword>, Brian Acton, who co-founded WhatsApp with Jan Koum before selling it to Facebook CEO <keyword id="6354630" type="PERSON" weightage="20" keywordseo="mark-zuckerberg">Mark Zuckerberg</keyword> for $19 billion, aims to add 100-200 million users in India over the next two years. In a candid interview with IANS, Executive Chairman of <keyword id="10587169" type="UNKNOWN" weightage="20" keywordseo="signal-foundation-brian-acton">Signal Foundation Brian Acton</keyword> who left WhatsApp in 2017 over a dispute with Facebook regarding monetisation of WhatsApp -- which has taken centerstage with the Facebook-owned app now asking users to either abide by its new Terms of service and <keyword id="381506" type="ORGANIZATION" weightage="20" keywordseo="Privacy-policy">privacy policy</keyword> or lose the account by February 8 -- said that he is encouraged to see the massive outpouring of support from all corners of India. "The tweets from thousands of new <keyword id="6380504" type="COMPANY" weightage="20" keywordseo="signal">Signal</keyword> users, with big voices like Anand Mahindra among them, is just really amazing. India is a country that has always been ahead of the curve by adopting the best technology, and it's exciting to see it happening again," Acton told. "We are all committed to living up to the high standards that people in India have come to expect. We project adding 100-200 million users in India over the next two years and look forward to supporting that growth". Acton left WhatsApp in September 2017 to start the Signal Foundation, dedicated to helping people who have access to <keyword id="10587171" type="UNKNOWN" weightage="20" keywordseo="private-communication">private communication</keyword> through an encrypted messaging app. According to Acton, Signal wants people to own their own data. "It was founded to fulfill people's basic expectations that they won't be tracked by private companies or the government. It uses state-of-the-art end-to-end encryption to keep conversations secure and private. Signal can't read user messages or listen to calls, and no one else can either," he emphasised. Signal is gaining immense popularity in India owing to its simplicity and focus on privacy. "We recently read that Paytm founder Vijay Shekhar Sharma, Phone Pe co-founder Sameer Nigam and CRED founder Kunal Shah have also begun using Signal. The signs are deeply encouraging," Acton told. People are switching to Signal in record numbers because companies who sell ads have a harder time focusing on the things that users actually want. "Besides, people are realising that the privacy they enjoy in their offline life doesn't exist online, and they are looking for that. Signal's network is getting wider every day, and the rate of growth is only increasing," noted Acton. According to Acton, when it comes to India, "We knew that it was going to be a very big place for Signal as we had seen massive adoption over the summer." "We didn't realise how quickly India was going to make the switch to try a new more privacy oriented messenger." Acton further added: "As we think about India's unique position globally, we see Signal as a communication solution for everyday friends and family connecting with each other as well as for professional settings where people want that peace of mind knowing their business details are kept private." Today, from Edward Snowden to the Black Lives Matter Foundation to <keyword id="3219462" type="PERSON" weightage="20" keywordseo="Melania-Trump">Melania Trump</keyword>, all use Signal. Activists use Signal to coordinate protests, finance professionals to exchange sensitive information, journalists to communicate with sources, etc. "As more and more of our lives happen online, data protection and privacy are critical. This isn't just important for select people in select countries. It's important for people from all walks of life and in every part of the world. Everyone deserves to be protected. Everyone is entitled to freedom of expression in the digital world," Acton emphasised. With end-to-end encryption, the content of every communication -- a text message, a video chat, a voice call, an emoji reaction -- is understandable only to the sender and the recipient. If an exchange is intercepted, by a hacker or a government agency, the interceptor sees a nonsensical snarl of letters and numbers. "With Signal, there are no ads, no affiliate marketers, and no creepy tracking. Since Signal does not collect user metadata, it cannot read the messages that its users send. Signal keeps no call logs or data backups," Acton said. Signal also offers some unusual features, such as messages that disappear after a set period of time. For now, Signal's engineers are working on improvements, such as developing a group video-chat feature and making the app's group chat systems more robust. Signal is an independent, nonprofit organisation. "It's not tied to any major tech companies, and it can never be acquired by one either. Development is supported by grants and donations (much like Wikipedia)," Acton informed. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/how-to/how-to-backup-and-restore-messages-in-signal-app/articleshow/80226649.cms">How to backup and restore messages in Signal app</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-says-your-privacy-wont-be-affected-if-you-dont-use-these-features/articleshow/80225748.cms">WhatsApp says your privacy won't be affected if you don't use these two optional features</a> <a href="https://www.businessinsider.in/india/news/supreme-court-puts-indias-three-farm-laws-on-hold-forms-a-five-member-panel-to-resolve-the-deadlock/articleshow/80229881.cms">India's top court puts three new farm laws on hold — forms a five-member panel to resolve the deadlock</a>

WhatsApp co-founder and Signal investor Brian Acton targets 100-200 million Signal users in India

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Facebook has hired master of mobile apps, Anand Chandrasekaran, for its Messenger app

BI India Bureau

Indian App Market V/S Browsers

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WhatsApp co-founder and Signal investor Brian Acton targets 100-200 million Signal users in India

IANS

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