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7 mins read

How Reddit went from a weird corner of the web to everyone's favorite digital hangout

Reddit's ability to ensure more human conversation has broadened its appeal and helped it become a …

Emily Stewart   


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3 mins read

Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.

Defector Media started out with a bang, but now growth is harder to come by. It shows making a livi…

Peter Kafka   


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3 mins read

Meta's Gen Z secret weapon is Facebook Marketplace

Facebook Marketplace could help Meta draw in Gen Z users looking for a bargain and who might have s…

Jordan Hart,Sarah Jackson   


Business Insider Latest Story Image
2 mins read

OpenAI is adding digital watermarks to its AI-generated images — but it's not a perfect solution

There has been increasing concern about the spread of AI-generated misinformation amid upcoming ele…

Beatrice Nolan   


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2 mins read

Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican

The ad includes clips of Trump praising Mark Robinson, who allegedly posted racist comments on a po…

Alice Tecotzky   


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4 mins read

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…

Lara O'Reilly   


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3 mins read

Digital advertising is growing and ads customised to platforms work best: Kantar

Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…

Business Insider Latest Story Image
4 mins read

Gen Z is bringing back digital cameras and the post-night-out photo dump

Curated social-media feeds are out, and real, messy photos capturing candid moments are in as Zoome…

Lindsay Dodgson   


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3 mins read

India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer

India's digital advertising spending is estimated to surge to $21 billion in the next five years, g…

Business Insider Latest Story Image
3 mins read

Facebook is overrun with bizarre ads claiming Jeopardy! host Mayim Bialik is embroiled in scandal. It's actually an attempt to sell CBD gummies.

The posts imply Bialik is embattled in controversy but links to a fake Fox News article claiming sh…

Connor Perrett   


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2 mins read

Meta to let EU users unlink their Instagram, Facebook, Messenger accounts

To comply with the Digital Markets Act (DMA) in the European Union (EU), Meta on Monday announced t…

Business Insider Latest Story Image
2 mins read

Meta purges over 23 million pieces of content across Facebook, Instagram in India

Meta on Thursday said it took down over 19.52 million pieces of content across 13 policies for Face…

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6 mins read

LinkedIn is the most expensive digital advertising platform but is it worth it?

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

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3 mins read

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.

LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …

Jasmine Enberg   


Tyler Sonnemaker   


Business Insider Latest Story Image
4 mins read

I worked for Beyoncé for a year. She wasn't a diva and wasn't passive it was a master class in digital strategy.

Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging…

Michelle Mastro   


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2 mins read

Prudential looks for a new ad agency

Business Insider's top advertising and media stories for February 22.

Lauren Johnson   


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2 mins read

Facebook, Instagram to delete 'sensitive' ads targeting options related to race, religion or political affiliation

It is important to note that the interest targeting options being removed is not based on people…

Business Insider Latest Story Image
2 mins read

Reddit cofounder Alexis Ohanian wasn't shocked by Meta's 26% plunge, saying Facebook's ad model 'doesn't cut the mustard' any more

All the savviest marketers are ditching Facebook ads because they don't do the business after Apple…

Shalini Nagarajan   


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3 mins read

A Louisiana man has been labeled a 'hero' after his videos showing 13 abandoned kittens he said he rescued blew up on social media

Robert Brantley, a professional rifle shooter from Louisiana, said he rescued a group of 13 kittens…

Charissa Cheong