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How Reddit went from a weird corner of the web to everyone's favorite digital hangout
Reddit's ability to ensure more human conversation has broadened its appeal and helped it become a …
Emily Stewart
Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.
Defector Media started out with a bang, but now growth is harder to come by. It shows making a livi…
Peter Kafka
Meta's Gen Z secret weapon is Facebook Marketplace
Facebook Marketplace could help Meta draw in Gen Z users looking for a bargain and who might have s…
Jordan Hart,Sarah Jackson
OpenAI is adding digital watermarks to its AI-generated images — but it's not a perfect solution
There has been increasing concern about the spread of AI-generated misinformation amid upcoming ele…
Beatrice Nolan
Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican
The ad includes clips of Trump praising Mark Robinson, who allegedly posted racist comments on a po…
Alice Tecotzky
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
Digital advertising is growing and ads customised to platforms work best: Kantar
Customised ads perform best on different platforms. The rural market in India is rapidly growing, w…
Gen Z is bringing back digital cameras and the post-night-out photo dump
Curated social-media feeds are out, and real, messy photos capturing candid moments are in as Zoome…
Lindsay Dodgson
India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer
India's digital advertising spending is estimated to surge to $21 billion in the next five years, g…
Facebook is overrun with bizarre ads claiming Jeopardy! host Mayim Bialik is embroiled in scandal. It's actually an attempt to sell CBD gummies.
The posts imply Bialik is embattled in controversy but links to a fake Fox News article claiming sh…
Connor Perrett
Meta to let EU users unlink their Instagram, Facebook, Messenger accounts
To comply with the Digital Markets Act (DMA) in the European Union (EU), Meta on Monday announced t…
Meta purges over 23 million pieces of content across Facebook, Instagram in India
Meta on Thursday said it took down over 19.52 million pieces of content across 13 policies for Face…
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn has a record number of members, with Gen Z driving user growth. While there's still a bit …
Jasmine Enberg
Facebook's AI-fueled attempt to block bad ads is hurting legitimate small business owners — and its 'pay-to-play' customer support is leaving them stranded ahead of the holiday shopping season
When Facebook incorrectly bans ads, smaller advertisers say they pay the price because of slow, opa…
Tyler Sonnemaker
I worked for Beyoncé for a year. She wasn't a diva and wasn't passive it was a master class in digital strategy.
Beyoncé's ex-digital strategy head shares what he learned from the star and his experience engaging…
Michelle Mastro
Prudential looks for a new ad agency
Business Insider's top advertising and media stories for February 22.
Lauren Johnson
Facebook, Instagram to delete 'sensitive' ads targeting options related to race, religion or political affiliation
It is important to note that the interest targeting options being removed is not based on people…
Reddit cofounder Alexis Ohanian wasn't shocked by Meta's 26% plunge, saying Facebook's ad model 'doesn't cut the mustard' any more
All the savviest marketers are ditching Facebook ads because they don't do the business after Apple…
Shalini Nagarajan
A Louisiana man has been labeled a 'hero' after his videos showing 13 abandoned kittens he said he rescued blew up on social media
Robert Brantley, a professional rifle shooter from Louisiana, said he rescued a group of 13 kittens…