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After washing your face but before applying a moisturizer, there is a step of toning your face, which most people tend to miss. Adding a <keyword id="9381498" type="General" weightage="20" keywordseo="face-toner" source="Orion">face toner</keyword> to your skin care routine is essential, as it not only refreshes your skin but also keeps the moisture intact. Suitable to be used daily, face toner helps retain moisture and keep the skin clean. With efficient soaking of any skin product or left residue on the face, a face toner prevents acne, closes pores and balances the pH level. While buying, one must look for a toner that suits your skin type and serves the purpose. To help you out, we have compiled a list of the best skin toners from Amazon.<br /><br /><bulletContentEmbed name="B00791CS2G" columns="1"><bulletContentHeading name="B00791CS2G_head">  <div type="image" title="Restore Freshness" msid="90907417" hostid="261"></div></columnHeadThumb>B00791CS2G</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00791CS2G_body"><bulletContentRow name="B00791CS2G_0121839329095708"><bulletContentRowHeading><bulletContentRowHead col="1">Biotique Bio Cucumber Pore Tightening Toner, 120ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This toner from Lakme is a perfect option to consider as it tightens the pores and purifies the skin. Infused with the goodness of cucumber, coriander, nutgalls, berberry and peppermint oil, it keeps your skin's pH level balanced. It minimizes skin damage and restores the freshness of the skin. Suitable for normal to oily skin types, it also reduces the skin aging process.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00791CS2G_1855588488469702"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It purifies the skin and keeps it clean.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07MW7CX3T" columns="1"><bulletContentHeading name="B07MW7CX3T_head">  <div type="image" title="Tighten Pores" height="900" width="1200" msid="90385696" hostid="261"></div></columnHeadThumb>B07MW7CX3T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MW7CX3T_body"><bulletContentRow name="B07MW7CX3T_9175001605592701"><bulletContentRowHeading><bulletContentRowHead col="1">UrbanBotanics Pure &amp; Natural Rose Water/Skin Toner, 200ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable for all skin types, this toner from UrbanBotanics is free from any chemicals or preservatives, making it safe to use. Formulated with the goodness of roses, it provides hydration to the skin. With the soothing scent of roses, it makes you feel fresh from both inside and outside. This toner is a good option to use as it absorbs excess oil and restores the pH level of the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MW7CX3T_9147253141742784"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The lightweight formula makes the toner get absorbed easily.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00OCJ5M6C" columns="1"><bulletContentHeading name="B00OCJ5M6C_head"><div type="image" title="Reduce Acne" msid="91591710" hostid="261"></div></columnHeadThumb>B00OCJ5M6C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00OCJ5M6C_body"><bulletContentRow name="B00OCJ5M6C_1356308037528123"><bulletContentRowHeading><bulletContentRowHead col="1">Plum Green Tea Alcohol Free Toner, 200ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a toner that exfoliates and moisturizes the skin, then this toner from Plum is a perfect option to consider. Suitable to fight against acne and its marks, it keeps the skin clean and fresh. Also, the green tea extracts and glycolic acid hydrates the skin and even out the skin tone.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00OCJ5M6C_6293963056165007"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides nourishment to the skin and decreases the signs of aging.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0859DMLKK" columns="1"><bulletContentHeading name="B0859DMLKK_head">  <div type="image" title="Purifies Skin" height="900" width="1200" msid="90385708" hostid="261"></div></columnHeadThumb>B0859DMLKK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0859DMLKK_body"><bulletContentRow name="B0859DMLKK_3321983109844789"><bulletContentRowHeading><bulletContentRowHead col="1">Mamaearth Vitamin C Toner, 200ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested, this face toner from Mamaearth is a suitable option to use by both men and women above 15 years of age. Enriched with the goodness of natural ingredients like vitamin C, aloe vera, cucumber and witch hazel. It soothes the skin, tightens pores, reduces fine lines and hydrates the skin. The toner restores the skin's pH and gives you flawless skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0859DMLKK_5569051200706453"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The toner is suitable for all skin types, it keeps the skin hydrated and fresh.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B002W4M2G2" columns="1"><bulletContentHeading name="B002W4M2G2_head">  <div type="image" title="Heals Acne" height="900" width="1200" msid="90385716" hostid="261"></div></columnHeadThumb>B002W4M2G2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B002W4M2G2_body"><bulletContentRow name="B002W4M2G2_4019062498464698"><bulletContentRowHeading><bulletContentRowHead col="1">Lotus Herbals Rosetone Toner, 100ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This face toner from Lotus Herbals is a suitable option to refresh your skin. It contains rose petal extract, tulsi extract and vetiver that keeps your skin hydrated. It tightens the pores and makes your skin soft and supple. Rich in antioxidants and antiseptic properties, this toner will help you reduce dark spots and purify the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B002W4M2G2_3657520752777327"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It removes makeup or dirt residue and keeps the skin clean.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00WJLQKE8" columns="1"><bulletContentHeading name="B00WJLQKE8_head">  <div type="image" title="Reduce Dryness" height="900" width="1200" msid="90385717" hostid="261"></div></columnHeadThumb>B00WJLQKE8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00WJLQKE8_body"><bulletContentRow name="B00WJLQKE8_4639228163675085"><bulletContentRowHeading><bulletContentRowHead col="1">Lakme Absolute Pore Fix Toner, 60ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With more than 2000 ratings on Amazon, this face toner from Lakme is a perfect option to use if you want to give your face a fresh look. It removes impurities and minimizes the appearance of the pores by tightening them. This toner removes excess oil from the skin, which makes it suitable to be used for oily skin types.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00WJLQKE8_1058670029197894"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It nourishes the skin and keeps it moisturized.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Keep your skin fresh with these face toners

Looking for a face mist that provides instant freshness? Well, you are at the right place! <keyword id="9324571" type="General" weightage="20" keywordseo="face-mists" source="Orion">Face mists</keyword> being the bottles of goodness provide you with refreshed and flawless skin. Enriched with the purest of essentials, a face mist helps to enhance your mood and feed your skin with antioxidants. Suitable for all skin types, it nourishes, soothes and tightens the pores of the skin. While buying, one must look for a mist that suits your skin type and gives you a rejuvenating look. To help you choose the best option, we have filtered and created a list from Amazon.<br /><br /><bulletContentEmbed name="B07MW7CX3T" columns="1"><bulletContentHeading name="B07MW7CX3T_head"><div type="image" title="Instant Hydration" height="900" width="1200" msid="90387138" hostid="261"></div></columnHeadThumb>B07MW7CX3T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MW7CX3T_body"><bulletContentRow name="B07MW7CX3T_2248427218901483"><bulletContentRowHeading><bulletContentRowHead col="1">UrbanBotanics Pure &amp; Natural Rose Water</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a chemical-free face mist, then this product from Urban Botanics is the right option for you. Suitable for all skin types, it is formulated with pure organic rosewater and no artificial fragrance. It provides instant hydration to your face and neck and is best suitable for teenagers who have just started out with makeup. It is a light-weighted and versatile toner that balances the pH level and absorbs excess oils.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07MW7CX3T_2051158272344979"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It controls excess oil and maintains the moisture level of the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01BGJ07GK" columns="1"><bulletContentHeading name="B01BGJ07GK_head"><div type="image" title="Purifies Skin" height="900" width="1200" msid="90387149" hostid="261"></div></columnHeadThumb>B01BGJ07GK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01BGJ07GK_body"><bulletContentRow name="B01BGJ07GK_3776407144846840"><bulletContentRowHeading><bulletContentRowHead col="1">Kama Ayurveda Pure Rose Water</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Troubled with dull and sticky skin during those sunny days? This Kama Ayurveda Pure Rosewater, can be a good option to use. It leaves your skin revived and hydrated. Best suitable for all combinations of skin, it reduces oiliness and tightens the pores. Infused with the goodness of rose, it soothes and purifies the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01BGJ07GK_2860168643043355"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It contains anti-bacterial and anti-inflammatory properties to soothe the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08R8TMVXF" columns="1"><bulletContentHeading name="B08R8TMVXF_head"><div type="image" title="Provides Moisturization" height="900" width="1200" msid="90387162" hostid="261"></div></columnHeadThumb>B08R8TMVXF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08R8TMVXF_body"><bulletContentRow name="B08R8TMVXF_1633883790112991"><bulletContentRowHeading><bulletContentRowHead col="1">Bella Vita Organic Glower Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for shining and glowy skin? This face mist from Bella Vita can be a suitable option for you. Blended with the goodness of rose, basil, cucumber and aloe vera, it provides moisturization to the skin and balances the pH level. It gives you a pollutant-free look and makes your skin soft and smooth. Highly effective to reduce open pores, it prevents acne.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08R8TMVXF_6995254199046965"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It minimizes the pores and tightens the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07C229HS1" columns="1"><bulletContentHeading name="B07C229HS1_head"><div type="image" title="Instant Freshness" height="900" width="1200" msid="90387183" hostid="261"></div></columnHeadThumb>B07C229HS1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07C229HS1_body"><bulletContentRow name="B07C229HS1_7696682875580382"><bulletContentRowHeading><bulletContentRowHead col="1">Plum Green Tea Revitalizing Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This face mist from Plum is a perfect option to use to provide instant freshness to the skin. It is easy to carry and spray on the face. Suitable to control excess oil, it keeps the skin free from acne. Enriched with green tea and soothing aloe juice, it nourishes and soothes the skin. Also, the ginger roots extract keeps the skin protected.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07C229HS1_0717226370918421"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It provides nourishment to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B071DZ1Y6C" columns="1"><bulletContentHeading name="B071DZ1Y6C_head"><div type="image" title="Tones Skin" height="900" width="1200" msid="90387223" hostid="261"></div></columnHeadThumb>B071DZ1Y6C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B071DZ1Y6C_body"><bulletContentRow name="B071DZ1Y6C_0156862372993767"><bulletContentRowHeading><bulletContentRowHead col="1">WOW Lavender &amp; Rose Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This lavender and rose mist from Wow can be considered a great option to use. It provides hydration and makes the skin clean. Suitable for daily use, it tones and provides moisturization to the skin. The soothing floral fragrance helps to relieve stress and uplift the mood. Also, it gives a soothing and refreshing feel to the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B071DZ1Y6C_4188823542795058"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It tightens the pores and restores the radiance of the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07BKGCH35" columns="1"><bulletContentHeading name="B07BKGCH35_head"><div type="image" title="Dewy Look" height="900" width="1200" msid="90387267" hostid="261"></div></columnHeadThumb>B07BKGCH35</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07BKGCH35_body"><bulletContentRow name="B07BKGCH35_8888364993419353"><bulletContentRowHeading><bulletContentRowHead col="1">The Body Shop Rose Dewy Glow Face Mist</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested, this face mist from Body Shop is a make-up friendly product. It gives your skin a glowing and rejuvenating look. Suitable for all skin types, makes your skin look illuminated and dewy. 100% vegan, it keeps the skin hydrated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07BKGCH35_4897101431247864"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Blended with the goodness of natural ingredients, it is safe to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best face mists to keep your skin hydrated

Best daily skin care products in India

<keyword id="744121" type="PERSON" weightage="20" keywordseo="minimalist">Minimalist</keyword>, a new-age homegrown <keyword id="2782303" type="PERSON" weightage="20" keywordseo="skincare-brand">skincare brand</keyword>, has raised Series A funding of Rs <keyword id="73571" type="PERSON" weightage="20" keywordseo="110-crore">110 crore</keyword> through multiple international investors in just nine months of its inception. The round was led by <keyword id="136147" type="COMPANY" weightage="20" keywordseo="Sequoia-Capital-India">Sequoia Capital India</keyword>, with participation from <keyword id="2919607" type="ORGANIZATION" weightage="20" keywordseo="Unilever-Ventures">Unilever Ventures</keyword>.<br /><br />The brand plans to utilise the funds to enhance its infrastructure and R&amp;D capabilities, launch in global markets, as well as double down on its content creation efforts by sharing well-researched knowledge about skincare with its consumers.<br /><br />Launched in 2020 by Mohit and Rahul Yadav, Minimalist, which is a mission-driven brand committed to bringing high-levels of efficacy and transparency to the personal care segment, is rapidly gaining popularity due to its values and ethos.<br /><br />So far, they have served over one million customers and is the fastest growing skincare brand in India. Their products are popular among both women and men looking for solutions to acne, pigmentation, excess sebum, dull skin.<br /><br />Speaking about the fundraise, Mohit Yadav, Co-founder - Minimalist, said, "Consumers today are looking beyond marketing claims and are seeking efficacy based skincare products. Our growth so far proves that a radical change in skincare industry is underway. Together with our customers, we are creating 'Skincare 2.0' by offering proven solutions driven by scientific innovations."<br /><br />Having a portfolio of diverse skincare and hair care products, the brand retails through its own website, along with e-commerce giants like Amazon, Nykaa, Flipkart, Myntra, and numerous other marketplaces. Minimalist currently offers 20 products ranging from serums, toners, face acids and moisturizers that are well researched, backed by proven science, safe, effective, mindfully created, and suited for all skin types.<br /><br />"Minimalist's products take an efficacy-first approach using transparency and science as underpinnings to improving personal care outcomes. This has resulted in a strong following and business momentum. Having seen the power of Mohit and Rahul's execution over many years, <keyword id="122716" type="CITY" weightage="20" keywordseo="Sequoia-Capital">Sequoia Capital</keyword> India is thrilled to lead the Series A financing in the company," said Shailesh Lakhani, Managing Director, <keyword id="563136" type="ORGANIZATION" weightage="20" keywordseo="Sequoia-India">Sequoia India</keyword>.<br /><br />"Minimalist is trailblazing science-backed clean beauty formulations in India, a trend that has gained massive consumer acceptance worldwide and with growing consumer traction in India. We look forward to working with the founders and management team along with our fellow investors in supporting the brand's ambitions over the coming years," said Pawan Chaturvedi, Partner at Unilever Ventures.<br /><br />Sequoia Capital India operates in India and Southeast Asia, where they actively partner with founders across sectors from idea to IPO. Unilever Ventures is the venture capital arm of British multinational consumer goods company <keyword id="261686" type="COMPANY" weightage="20" keywordseo="Unilever-plc">Unilever PLC</keyword> that invests in fast growing companies across consumer and enterprise technology.<br /><br /><br /><br /><br /><strong>SEE ALSO <br /><a href="https://www.businessinsider.in/business/news/byjus-last-two-acquisitions-and-a-deal-with-disney-reveal-its-american-dream/articleshow/84783749.cms">Byju's last two acquisitions and a deal with Disney reveal its American dream ⁠— one that is anchored in India</a><br /><a href="https://www.businessinsider.in/personal-finance/news/six-red-flags-for-investors-to-avoid-becoming-a-victim-of-misselling-by-agents-or-financial-advisors/slidelist/84782913.cms">Six red flags for investors to avoid becoming a victim of misselling by agents or financial advisors</a></strong><br />

Skincare brand Minimalist raises ₹110 crore in Series A funding led by Sequoia Capital India

<ul class="summary-list"><li>AI hype has been everywhere since OpenAI introduced ChatGPT to the world.</li><li>Gary Marcus doesn't think we should buy the hype.</li></ul><p>Gary Marcus doesn't consider himself an AI skeptic. Don't let that throw you, though, when he argues that OpenAI could turn out to be as much of <a target="_blank" href="https://www.businessinsider.com/weworks-nightmare-ipo">a dumpster fire as WeWork.</a></p><p>"I actually want AI to succeed, so to call me an AI skeptic as many people do is to miss that I'm not skeptical," Marcus told Business Insider. "I'm skeptical of how we're doing it right now."</p><p>For <a target="_blank" href="https://www.businessinsider.com/gary-marcus-google-lamda-artificial-intelligence-media-hype-dead-cat-2022-6">the 54-year-old cognitive scientist and AI researcher</a> based in Vancouver, set to publish a book titled "Taming Silicon Valley" this fall, the AI of "right now" has made it hard for him not to be restless.</p><p>Since the launch of <a target="_blank" href="https://www.businessinsider.com/everything-you-need-to-know-about-chat-gpt-2023-1">ChatGPT</a>, Marcus has watched as AI fever has swept across the world. That fervor has set OpenAI on a dangerous path that he thinks strays from its original nonprofit mission to build AI that benefits humanity. </p><p>The euphoria and hype surrounding it have also left it dangerously unchecked in a way that parallels <a target="_blank" href="https://www.businessinsider.com/wework-cofounder-adam-neumann-on-its-collapse-bankruptcy-2023-11">Adam Neumann's scandal-ridden startup</a>, which has since fallen from grace.</p><div type="image" title="adam neumann" height="1335" width="2000" msid="111691276" hostid="261" sizebytes="83716"></div><p>"OpenAI might be the WeWork of AI," Marcus said. "I ran a poll [on X]. More people thought that was plausible than not."</p><p>At the same time, Marcus has seen large language models (LLMs) — the technology underpinning generative AI tools like ChatGPT — attract billions of dollars amid shaky promises from industry leaders like OpenAI CEO Sam Altman that they might one day guide humanity to the field's holy grail of <a target="_blank" href="https://www.businessinsider.com/what-is-agi-artificial-general-intelligence-explained-2023-5">artificial general intelligence (AGI).</a></p><p>Buying all the hype, he estimates, is a huge mistake: "The AI we're using right now has many fundamental problems." </p><p>OpenAI did not respond to a request for comment from BI.</p><h2 id="05084798-af8e-4d7f-815f-a0a2f4bd7337"><strong>OpenAI's top skeptic</strong></h2><div type="image" title="Gary Marcus has been a vocal critic of OpenAI and the generative AI boom." height="683" width="1024" msid="111691280" hostid="261" sizebytes="22872"></div><p>Marcus hasn't always felt this distressed about the industry.</p><p>Just over a year ago, in May 2023, he sat side-by-side with Altman to <a target="_blank" href="https://www.businessinsider.com/sam-altman-openai-chatgpt-congress-rules-2023-5">address questions from lawmakers on Capitol Hill</a> about the dangers posed by AI. By his own measure, both he and the OpenAI chief agreed that AI was a deeply complex technology that would cause serious societal problems if left unchecked. Its problems, ranging from bias and hallucinations to its potential to warp election outcomes with false information, demanded attention.</p><p>"I do think he was sincere in his concerns," Marcus said, noting that Altman shared the same birthday as J. Robert Oppenheimer, the theoretical physicist behind the atomic bomb. "He does not want to cause the destruction of the world."</p><p>A year on, however, the mood has clearly shifted.</p><p>While Marcus left Washington last year feeling "mostly impressed" with the ChatGPT boss, a series of developments in and around OpenAI since then have put him on high alert.</p><p>The most dramatic moment after the Capitol Hill hearing came in November when Altman was fired as OpenAI's CEO. The company's board had concluded that <a target="_blank" href="https://openai.com/index/openai-announces-leadership-transition/">"he was not consistently candid in his communications."</a></p><p>One major allegation against Altman was that he tried to persuade board members to push out Helen Toner, a fellow director, after she <a target="_blank" href="https://cset.georgetown.edu/wp-content/uploads/CSET-Decoding-Intentions.pdf">published a research paper</a> criticizing OpenAI's efforts to make AI safe. <a target="_blank" href="https://www.businessinsider.com/openai-board-member-details-sam-altman-lied-allegation-ousted-2024-5">According to </a>Toner, he also "started lying to other board members" to turn them against her.</p><div type="image" title="Helen Toner" height="1666" width="2500" msid="111691281" hostid="261" sizebytes="192732"></div><p>As Marcus recalled, "the world was treating him as a saint" until then. Leaders including France's Emmanuel Macron, India's Narendra Modi, and South Korea's Yoon Suk Yeol offered Altman a statesman-like welcome during <a target="_blank" href="https://www.businessinsider.com/sam-altman-world-tour-ai-chatgpt-openai-2023-6">a global tour last year.</a></p><p>Though the firing saga stunned Silicon Valley, triggering a mission among key OpenAI backers like Microsoft to reinstall the ousted CEO, Marcus saw signs of inconsistency hiding in plain sight.</p><p>One example: when Sen. John Kennedy asked Altman if he "makes a lot of money" during last year's hearing, the OpenAI CEO quickly responded that he has "no equity in OpenAI." That was not the clearest answer he could have given.</p><p>Altman <a target="_blank" href="https://www.reuters.com/technology/openai-removes-sam-altmans-ownership-its-startup-fund-2024-04-01/">maintained ownership of the OpenAI Startup Fund until March 29</a>, ownership that Toner said the board wasn't originally informed of. Altman also serves as chairman of nuclear fusion startup Helion Energy, and has carved an "opaque investment empire" worth at least $2.8 billion as of earlier this year, <a target="_blank" href="https://www.wsj.com/tech/ai/openai-sam-altman-investments-004fc785">The Wall Street Journal reported this month.</a></p><p>With this in mind, Marcus has been hardly surprised as <a target="_blank" href="https://www.businessinsider.com/openai-mess-concerns-over-nda-safety-sam-altman-2024-6">OpenAI has had drama</a> around inconsistency unfold again.</p><p>GPT-4o, OpenAI's new model unveiled in May, was criticized by Scarlett Johansson for carrying — <a target="_blank" href="https://www.businessinsider.com/openai-scarlett-johansson-saga-reveals-a-deeper-problem-with-ai-2024-5">without permission</a> — a voice called Sky that resembled the AI assistant she voiced in the movie "Her." Though Altman later claimed that <a target="_blank" href="https://openai.com/index/how-the-voices-for-chatgpt-were-chosen/">Sky "was never intended to resemble" Johansson's voice</a>, he couldn't help but tweet "her" after the GPT-4o launch event.</p> <p>"He's still saying, well, the resemblance is coincidental," Marcus said. "People are like, 'What am I, stupid?' The reaction right now, I think rightly so, is that he takes us to be fools."</p><p>OpenAI's safety commitments have been questioned after top safety researchers, including Ilya Sutskever and Jan Leike, left last month. Its treatment of employees is also under scrutiny after details emerged about strict clauses that threatened to claw back workers' vested equity if they didn't <a target="_blank" href="https://www.businessinsider.com/leaked-docs-openai-pressure-departing-employees-vox-altman-nda-nondisclosure-2024-5">sign non-disparagement agreements.</a></p><h2 id="adb3659a-9a37-4f1c-b4ed-627d7baf5df3"><strong>The generative AI problem</strong></h2><p>More broadly, Marcus is concerned that a focus on LLM-led generative AI is <a target="_blank" href="https://www.businessinsider.com/generative-ai-exaggeration-openai-nvidia-microsoft-chatgpt-jobs-investors-markets-2024-3">leading the industry down the wrong path.</a></p><p>While he acknowledges that the technology powering ChatGPT has its uses, he doesn't think it'll get humanity toward a form of AI that can rival human intelligence. He points to the "diminishing returns" each successive new AI model has displayed, with performance improvements seemingly becoming smaller each time a new model is introduced.</p><p>"Billions of dollars have been spent on them, and that has starved everything else out," Marcus said. "LLMs are not useless. They can do some things. But they're not actually AGI. They're not trustworthy, they're not reliable."</p><p>Not everyone agrees with him. In recent months, Marcus has drawn sharp criticism from <a target="_blank" href="https://www.businessinsider.com/ai-godfather-top-names-possibilities-dangers-openai-chatgpt-list-2023-8">"AI godfathers"</a> including Yann LeCun and Geoffrey Hinton over his views on today's most-hyped technology.</p><p>Marcus feels he has been pointing out that LLMs are not the path forward to AGI for some time, an idea he thinks the likes of LeCun — Meta's <span>chief AI scientist —</span> have not acknowledged until recently.</p><div type="image" title="Yann LeCun" height="1650" width="2500" msid="111691283" hostid="261" sizebytes="115896"></div><p>LeCun has previously suggested "LLMs are an offramp on the path to AGI," but he has also <a target="_blank" href="https://x.com/ylecun/status/1642201963688239107">shared the view</a> that "by amplifying human intelligence, AI may cause a new Renaissance, perhaps a new phase of the Enlightenment." In an <a target="_blank" href="https://www.ft.com/content/23fab126-f1d3-4add-a457-207a25730ad9">interview with the Financial Times</a> last month, he acknowledged pretty bluntly that LLMs have a "very limited understanding of logic," making them unlikely candidates for AGI.</p><p>Marcus takes that as a small sign of hope that people are slowly waking up to the limitations of today's AI: "What gives me a little bit of optimism is that people are finally facing reality."</p><p>His hope now is that Altman can do the same and face the reality of the mess that has passed. His message to the OpenAI chief is that it's not too late to change course: "Return to the mission. Really make OpenAI a force for good."</p>

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