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2 mins read

The diamond industry is in trouble as it loses its sparkle in China

Diamond prices have sunk by about 30% since 2022. China's declining marriage rates and embrace of l…

Joshua Zitser   


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2 mins read

The luxe experience: Expanding global brands to drive retail leasing in 2024

Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…

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2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson   


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7 mins read

What 2022 has in store for the Indian Out-of-Home and Experiential industry

We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…

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4 mins read

The disrupting effect of Coronavirus on the experiential marketing industry in India

The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…

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3 mins read

EEMA proposes re-opening of the events industry, presents a list of SOPs to the government for the safe functioning of events

EEMA has shared SOPs for respective event types such as political events, corporate events, urban a…

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3 mins read

Live Events V/S Virtual Live Experiences- Short term or long term

Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…

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3 mins read

Why experiences still win, explains Geometry Encompass’ Roshan Abbas

Roshan Abbas, Founder and MD, Geometry Encompass, walks us through key developments that changed th…

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4 mins read

Experiential Marketing: Where is it headed?

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

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6 mins read

Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth

Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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5 mins read

Experiential: The trends to watch out for in 2021

Experts from the experiential and live events industry tell us what 2021 will be all about

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1 min read

Virgin Galactic could climb 33% as demand for commercial space travel accelerates, says Jefferies

Virgin Galactic has an early-mover advantage in the space tourism market, said Jefferies which init…

Carla Mozée   


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4 mins read

After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact

If things don't change much, the impact on the events industry April onward is expected to be in th…

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2 mins read

Hyderabad-based edtech startup Practically bags a $4 million cheque from Siana Capital

Practically, a product of 3rdFlix Visual Effects Pvt Ltd, on Tuesday announced that it has raised $…

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3 mins read

Hybrid events are the next big innovation in the event space

Will digital continue to rule or will we come back to doing physical events?

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1 min read

Small brands are using mall space to stand out and grab a slice of the more than $21 billion industry

Department stores and pop-ups are supplying brands with temporary, affordable spaces to get in fron…

Jennifer Ortakales Dawkins   


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6 mins read

Marketing in the times of Covid-19: Tata Motors

How brands are navigating the new normal

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9 mins read

Trends that will dominate the PR industry in 2022

Where the PR industry will go from here