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4 mins read

After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact

If things don't change much, the impact on the events industry April onward is expected to be in th…

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10 mins read

Daniel McMahon   


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2 mins read

Communication Mantra 2022: Move from volume to value

Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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2 mins read

Corona Beer plans its grandest marketing activity ever: Opens a private branded island

There’s now a Corona Island that will give people an opportunity to safely reconnect with the outdo…

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8 mins read

The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics

Samir Modi, Founder & Managing Director at Colorbar Cosmetics talks to us about the brand journey

Carla Mozée   


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6 mins read

Want To Buy Your Beloved Land On The Moon? This Start-up Helps You Find The Perfect Gift

As gifts are curated from some of the best brands, users can access the very best that is available…

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3 mins read

4 reasons why Americans can't buy enough stuff, including 'reconfiguring life for the pandemic era'

Shoppers haven't quit buying stuff since 2020. JP Morgan finds it's partly due to a whole new way o…

Hillary Hoffower   


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9 mins read

How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings

Fork Media Group comprises publishing platforms like Curly Tales, Hauterfly, Ask Men, IGN and Masha…

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5 mins read

Inside the rise of pumpkin spice - the millennial obsession that everyone loves to hate

It all started with a 1798 "pompkin" pie recipe. Then came Starbucks' Pumpkin Spice Latte.

Hillary Hoffower   


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4 mins read

Here’s how MyGate is helping open up the doors of gated communities to brands

The platform will act as a bridge between communities and brands

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2 mins read

The maker of NordicTrack exercise equipment files to go public and wants to raise $100 million from its IPO

iFit Health charges $15 a month to individuals to access its live and on-demand fitness content.

Carla Mozée   


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1 min read

Virgin Galactic could climb 33% as demand for commercial space travel accelerates, says Jefferies

Virgin Galactic has an early-mover advantage in the space tourism market, said Jefferies which init…

Carla Mozée   


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1 min read

Small brands are using mall space to stand out and grab a slice of the more than $21 billion industry

Department stores and pop-ups are supplying brands with temporary, affordable spaces to get in fron…

Jennifer Ortakales Dawkins   


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3 mins read

Reinventing love in a cluttered market

Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and …

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6 mins read

Marketing in the times of Covid-19: Tata Motors

How brands are navigating the new normal

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5 mins read

Marketing in the times of Covid-19: House of Hiranandani

Here's how brands are reworking their marketing strategies during the Covid-19 lockdown

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3 mins read

Hybrid events are the next big innovation in the event space

Will digital continue to rule or will we come back to doing physical events?