You Searched For "experiential industry" and got 19 results
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Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…
The disrupting effect of Coronavirus on the experiential marketing industry in India
The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…
What 2022 has in store for the Indian Out-of-Home and Experiential industry
We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…
Experiential: The trends to watch out for in 2021
Experts from the experiential and live events industry tell us what 2021 will be all about
After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact
If things don't change much, the impact on the events industry April onward is expected to be in th…
How Geometry Encompass is transforming its model, to become future-ready
The agency is on a transformation journey where its becoming a data-driven, digitally charged, crea…
Experiential Marketing: Where is it headed?
The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…
Living like a local was the big travel trend 5 years ago. Now, travelers want their experiences to be life-changing, and it's ushering in a new era of 'transformational travel.'
"We've been living in a great age of 'authentic' and 'experiential' travel where even the most main…
Katie Warren
Ad insiders from Burger King, Freshly, McCann, and Vita Coco say the coronavirus will radically change advertising, from elevating brand marketing to shrinking the holding companies
"The channel mix is going to change a lot [since] it could be six to 18 months of people working fr…
Tanya Dua,Lucia Moses
Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
What the future of events could look like
I run a luxury adventure travel company, but I refuse to hire anyone with a travel background to work there. Here's why.
The traditional travel industry, like so many other sectors, is stagnant and ripe for disruption. E…
Adam Sebba
Macy's says more people are spending would-be travel dollars on luxury items to treat themselves
Macy's seems ready to pounce on an opportunity created by pandemic spending and the bankruptcies of…
Madeline Stone
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
It will also organize a virtual event D-Day to help stakeholders understand how to create shared ex…
6 major ways malls have changed over the last decade
"The department store industry has suffered in recent decades," said retail historian Vicki Howard,…
Shoshy Ciment
The face of department stores is radically changing, and could soon look more like a warehouse than a boutique
Department stores will have to evolve to survive. For some, that means becoming smaller. For others…
Madeline Stone
Experts reveal how the coronavirus will reshape the PR industry, from boosting internal communications to strengthening digital firms
Internal comms was already gaining importance in response to the rise of employee activism and soci…
Sean Czarnecki
Events, entertainment industry says Covid-19 hit 60 mln livelihoods; seeks urgent govt help
Some of the major big-ticket events cancelled include the 13th edition of the IPL, the 21st editio…
PTI
Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move on fro…