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You Searched For "experiential industry" and got 19 results


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6 mins read

Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth

Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…

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4 mins read

The disrupting effect of Coronavirus on the experiential marketing industry in India

The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…

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7 mins read

What 2022 has in store for the Indian Out-of-Home and Experiential industry

We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…

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5 mins read

Experiential: The trends to watch out for in 2021

Experts from the experiential and live events industry tell us what 2021 will be all about

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4 mins read

After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact

If things don't change much, the impact on the events industry April onward is expected to be in th…

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4 mins read

How Geometry Encompass is transforming its model, to become future-ready

The agency is on a transformation journey where its becoming a data-driven, digitally charged, crea…

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4 mins read

Experiential Marketing: Where is it headed?

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

Katie Warren   


Tanya Dua,Lucia Moses   


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2 mins read

I run a luxury adventure travel company, but I refuse to hire anyone with a travel background to work there. Here's why.

The traditional travel industry, like so many other sectors, is stagnant and ripe for disruption. E…

Adam Sebba   


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2 mins read

Macy's says more people are spending would-be travel dollars on luxury items to treat themselves

Macy's seems ready to pounce on an opportunity created by pandemic spending and the bankruptcies of…

Madeline Stone   


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3 mins read

Live Events V/S Virtual Live Experiences- Short term or long term

Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…

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5 mins read

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA

It will also organize a virtual event D-Day to help stakeholders understand how to create shared ex…

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1 min read

6 major ways malls have changed over the last decade

"The department store industry has suffered in recent decades," said retail historian Vicki Howard,…

Shoshy Ciment   


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3 mins read

The face of department stores is radically changing, and could soon look more like a warehouse than a boutique

Department stores will have to evolve to survive. For some, that means becoming smaller. For others…

Madeline Stone   


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3 mins read

Experts reveal how the coronavirus will reshape the PR industry, from boosting internal communications to strengthening digital firms

Internal comms was already gaining importance in response to the rise of employee activism and soci…

Sean Czarnecki   


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2 mins read

Events, entertainment industry says Covid-19 hit 60 mln livelihoods; seeks urgent govt help

Some of the major big-ticket events cancelled include the 13th edition of the IPL, the 21st editio…

PTI   


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2 mins read

Sudhanshu Vats resigns as MD of Viacom18

Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move on fro…