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<ul><li>With the acquisition of <keyword id="340980" type="COMPANY" weightage="20" keywordseo="Shobiz">Shobiz</keyword>, <keyword id="1825444" type="COMPANY" weightage="20" keywordseo="Havas-Group">Havas Group</keyword> completes its third acquisition in India within a span of just one year. </li><li>While Sameer Tobaccowala, CEO, Shobiz will continue to oversee the business along with Vishnu Mohan Chairman &amp; CEO, Havas Group India &amp; South East Asia</li></ul>Havas Group announced its third acquisition in India in 2019 – Shobiz – an experiential agency. Founded in 1982, Shobiz is a multi-disciplinary experiential communications agency, offering an integrated service spectrum from concept to commissioning and final reporting. The agency’s strengths include strategic planning, communication &amp; content design, creative, graphic and architectural design, audience acquisition, production and logistics. The Shobiz portfolio has over 142 recurring clients. While Sameer Tobaccowala, CEO, Shobiz will continue to oversee the business along with Vishnu Mohan Chairman &amp; CEO, Havas Group India &amp; South East Asia, the daily operations will be led by Tejpal Singh Patpatia COO Shobiz, who will report into Rana Barua, CEO Havas Group India, leading to seamless integration for both the entities. <h3 style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"></h3>With the acquisition of Shobiz, Havas Group completes its third acquisition in India within a span of just one year. In May this year, Havas Group acquired Think Design, a user experience consultancy and design in India, followed by the acquisition of Langoor a full-service digital agency led and driven by creative technologists in September this year. Yannick Bolloré, Chairman and CEO Havas Group, said, “India has increasingly become a priority for Havas, and even more so over the past 12 months. With the acquisition of Shobiz we have delivered on our ambitious growth plan to triple our footprint in India. Shobiz’s talented teams are renowned for their solid track record and their excellence in the planning and flawless execution of complex events. After strengthening our local digital and service design capabilities with the acquisitions of Think Design and Langoor, we can now significantly boost our activation and experiential offer on the rapidly growing events market in India. Shobiz is a precious addition to Havas and I welcome them warmly.” Vishnu Mohan, Chairman &amp; CEO, Havas Group India &amp; South East Asia adds, “Experiential marketing is a critical component of an integrated approach to brand building as consumers are demanding personalized and meaningful interactions across all touchpoints. The acquisition of Shobiz will further strengthen the breadth of our multi-disciplinary Village model of working and bring on board a different kind of creative skills set. Shobiz’s transformation from a leading production house to be one of the country’s leading experiential communications agency is impressive and I am delighted to welcome Sameer and his entire team to the Havas family.” Rana Barua CEO Havas Group India, says, “ Shobiz’s acquisition adds an enviable strength to Havas Group with its forte in the experiential space. Shobiz’s thirst for innovation, impact and results, adds tremendous value to our existing offerings as a Group, and seamlessly fits in with Havas Group’s multi-faceted, integrated, client centric “Village” style of working, giving us a distinctive advantage and making it a much stronger force to reckon with.” “Crafting unforgettable brand experiences has the power to engage consumers in ways not seen before. Havas Group’s integrated approach to brand building coupled with their entrepreneurial spirit resonated with us. We are confident that this collaboration will unlock unprecedented growth opportunities for us and forge stronger consumer connections that foster trust, loyalty and business results. We are thrilled to be a part of Havas and look forward to a meaningful journey ahead, together,” said Sameer Tobaccowala, CEO, Shobiz.

Havas Group acquires experiential agency Shobiz

<ul><li><keyword id="4305849" type="PERSON" weightage="20" keywordseo="chris-hirst">Chris Hirst</keyword>, Global Chief Executive Officer, <keyword id="5875079" type="ORGANIZATION" weightage="20" keywordseo="Havas-Creative">Havas Creative</keyword>, on his recent trip to India spoke to us about his idea of an agency and <keyword id="34454" type="ORGANIZATION" weightage="20" keywordseo="leadership">leadership</keyword> of the future.</li><li>He also told us why he has high expectations from its India business, which is already one of its top three markets.</li></ul><div type="Video" msid="74553739" hostid="261" title="People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=74553739"></div>

 On his recent visit to India, Chris Hirst, Global Chief Executive Officer, Havas Creative had his agenda set. About 18 months ago, the agency saw a leadership overhaul wherein, <keyword id="1193084" type="PERSON" weightage="20" keywordseo="Rana-Barua">Rana Barua</keyword> and <keyword id="255387" type="PERSON" weightage="20" keywordseo="Bobby-Pawar">Bobby Pawar</keyword> took on the roles of Havas India’s Group CEO, and Chairman &amp; CCO respectively. On his last visit, about a year ago, this leadership team was relatively new, so the agenda this year was to spend some quality time with the new leaders and the team. Last year on his visit, he had also met a large number of businesses, a few of which had presented the possibility of acquisitions. Since then, a lot has happened. Havas has made three successful acquisitions, including Think Design, a UI UX design consultancy, Langoor, an independent digital agency and experiential agency Shobiz Experiential Communications. So his aim was also to spend some time with all the new businesses that have now become a part of the Havas family. We had a chance of catching up with Hirst who spoke to us about myriad things, including the future of agencies to the evolution of creativity and his expectations from the Indian market. Hirst has written the much talked-about book, ‘No Bullsh*t Leadership’ and he also told us about who he thinks will be the leader of the future. Becoming an agency and leader of the future While nobody can predict what the future holds for us, organizations are evolving and building themselves in a way that they would be ready to tackle the challenges of the future. On what he feels are the factors that can help an agency be future-ready, Hirst said that he believes that there are two factors that make for a great creative agency. “According to me, the two things are, ‘Can you have more than your fair share of great talent, and have you got an organizational culture that allows your teams to outperform the competition?’ If you achieve these two things, you’ll have a great agency,” he said. He also added that for him, true creativity will continue to be the driver of growth and success for brands, even in the future. Having written a book on leadership which talks about the need for leadership to evolve, we obviously had to ask him what will make a good leader in the future. To which he replied with a laugh, “Is it too crowd-pleasing to say <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> because I am in India?” However, on a serious note, he added, “One of the things that I think has changed about leadership is, we used to live in a world of command and control and top-down leadership. People at the top would tell everybody else what to do, and everybody, whether they liked it or not, would go ahead and do it. That world is changing, if not changed already. Some people may still try and work in that way, but my argument, even in my book, is that’s far from the most effective way of leading. People who lead in a more open way, a way where you focus on clarity of objectives, and organizations that work on creating a culture that allows your teams to outperform, will outperform.” On building campaigns that break the clutter With media full of so much noise, it is imperative to give the audience something different, to make them sit up and take notice. When asked what he thinks transforms an average creative into a brilliant one, Hirst said, “It is all about understanding your audience and giving them a relevant message at an appropriate time. I don’t think it’s always about entertaining. Sometimes people want factual information too. But at other times, creativity is a key way of not just cutting through but getting people into a world where it's increasingly easier to avoid marketing communications. Creativity is a key way of keeping people engaged with your message. It's not that people hate being marketed to, they just hate being badly marketed to. And if done right, brands and marketing can help people navigate choice in an otherwise cluttered world.” Why India is important Hirst shares that India is one of the three most important markets for the French communications major along with the US and China. And with the acquisitions and its recent wins at awards like Effies, Hirst believes that it has been a good year for the network. On what his expectations from the market are, he said, “My expectation from the Indian market, at the risk of sounding flippant, is more of the same – in sense of the direction of travel. We changed the team sometime back, we’ve made some acquisitions we are super proud of. Other than acquisitions, the only place an agency's growth comes from is from winning pitches and we’ve won some big new businesses. Do I think we are where we want to be? No, we are way more ambitious. We want to win even bigger pitches, win a Cannes and we want to continue to acquire but we're very pleased with how we're doing so far.” On when he thinks India could become the top market for the agency, Hirst said, “When it comes to India, the question isn't whether or not India is a top market for us. I think agencies are about leadership teams and we've got a great team in this market now that has our 100% support. The question to the leadership team is, ‘What more do you need from us and how fast is too fast?’ And the agencies we have in India now can deliver pretty much everything we need. I just think that we can get more growth, win more awards, and we can be more ambitious. I would hate to put a date on it.”

People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative

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Havas Group acquires experiential agency Shobiz

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People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative

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