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4 mins read

Aleeya Mayo   


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5 mins read

Experiential: The trends to watch out for in 2021

Experts from the experiential and live events industry tell us what 2021 will be all about

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1 min read

I drank the 'psychedelic water' going viral on TikTok, and I felt my anxiety melt away

Drinking a Psychedelic Water boosted my mood and eased my anxiety.Andrea Michelson

Andrea Michelson   


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1 min read

Theresa Christine   


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2 mins read

Angela Repke   


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6 mins read

A family of 5 now calls a 42-foot sailboat home even though they've never sailed before. Take a look inside.

Samantha Kalil and her husband left Boston and downsized to live on a sailboat and explore the worl…

Billie Schwab Dunn   


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4 mins read

Experiential Marketing: Where is it headed?

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

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2 mins read

Hyderabad-based edtech startup Practically bags a $4 million cheque from Siana Capital

Practically, a product of 3rdFlix Visual Effects Pvt Ltd, on Tuesday announced that it has raised $…

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1 min read

Beyoncé's private concert at the opening of a luxury resort in Dubai leaked despite the singer banning phones and recording devices

The hour-long performance took place Saturday at the Atlantis The Royal, where fans were asked to p…

Gabi Stevenson   


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3 mins read

After celebrating Christmas in a 32-foot RV with small children, I now focus on experiential gifts and easy traditions

The author says that spending the holidays in a 32-foot RV meant presents needed to be minimal. She…

Kelly Burch   


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3 mins read

EEMA proposes re-opening of the events industry, presents a list of SOPs to the government for the safe functioning of events

EEMA has shared SOPs for respective event types such as political events, corporate events, urban a…

Rachel Hosie   


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5 mins read

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA

It will also organize a virtual event D-Day to help stakeholders understand how to create shared ex…

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4 mins read

The disrupting effect of Coronavirus on the experiential marketing industry in India

The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…

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1 min read

The 5 things you should do if you want to leave your job to travel the world, according to someone who's done it

Four years ago, my partner and I decided we wanted to see the world together. Now, we're traveling …

Zoë Hannah   


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2 mins read

Havas Group acquires experiential agency Shobiz

Havas Group announced its third acquisition in India in 2019 – Shobiz – an experiential agency.

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2 mins read

Valentino opens its new boutique in New Delhi

Valentino announced the opening of its Valentino boutique at DLF Emporio, the luxury mall in the he…

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3 mins read

Live Events V/S Virtual Live Experiences- Short term or long term

Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…