Experts from the experiential and live events industry tell us what 2021 will be all about

Havas Group announced its third acquisition in India in 2019 – Shobiz – an experiential agency.

The short term is certainly going to be painful and there is no magic pill, but the future isn’t al…

The 'Experience Brands' are converting their consumers from shoppers to brand evangelists by inviti…

Even big tickets events like IPL might have to be held without spectators for the first 15 days, wh…

We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Benson: I foresee "Lord of the Rings" as being probably one of the biggest investments we'll make i…

After being a teacher in a traditional school system for a decade, the author quit teaching. She fo…

As previously reported by Business Insider, Toys R Us and new parent company Tru Kids Brands will n…

Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA shares how niche events will become t…

"We've been living in a great age of 'authentic' and 'experiential' travel where even the most main…

Macy's seems ready to pounce on an opportunity created by pandemic spending and the bankruptcies of…

The agency is on a transformation journey where its becoming a data-driven, digitally charged, crea…

When it comes to something like a concert, movie, or weekend trip, you feel excitement anticipating…

"After devoting days to selecting the perfect hardwood floor to install in a new condo," Gilbert an…

The two ads — one featuring dancing women in lingerie, the other topless men — embraces the trend o…

Pro.digi creates virtual experiences by leveraging technology.

UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…