We’re in the process of cutting down the amount of paper we use and are on the way of going completely digital. But, until then, the <keyword id="53666" type="PERSON" weightage="20" keywordseo="Printer">printer</keyword> is a very important part of our lives. It’s a common complaint that the printer displays the ‘no paper’ sign even when there’s enough paper loaded in it. The ink is too expensive, and the Wi-Fi is terrible are other common grievances. 75% of printers are thrown away or exchanged for new ones within just a few years of purchase. Associate Editor at Consumer Reports, Tercius Bufete has reviewed hundreds of printers and has a little bit of advice for us as to how we can take better care of our printers and save ourselves from unnecessary expense. <keyword id="8253384" type="UNKNOWN" weightage="20" keywordseo="expensive-ink-cartridges">Expensive ink cartridges</keyword> There’s a lot of expensive technology that goes into the making of cartridge which makes it costly. Sadly, this causes buyers to purchase third-party cartridges which leads to further problems. Using a third-party ink cartridge will kill the printer’s warranty and will also display an error message on the printer since it will recognise that the ink is different. There is a cheaper alternative here and it’s the Eco Tank. They are small size refills instead of expensive ink cartridges. These bottles are pretty cost effective and will last up to two years. Make sure to use the printer a few times in the week so that it doesn’t dry out. <keyword id="8253382" type="UNKNOWN" weightage="20" keywordseo="wi-fi-issues">Wi-Fi issues</keyword> Printers always seem to have connectivity issues with the Wi-Fi. Most of the time, this is because of our silliness. We tend to keep our printers hidden in corners and closed spaces because it is so big and bulky. This causes the connectivity to get lost. The simple solution is to keep the printer close to the router. <keyword id="8253383" type="UNKNOWN" weightage="20" keywordseo="paper-jams">Paper jams</keyword> Finally, paper jams are another monstrosity that we deal with often. Again, this might be because the paper being used is not the correct size. Be sure to check the printer manual for the types of paper that it’s compatible with. When it comes to buying a printer, you must pick the one that suits your needs. Inkjets are the preferred choice since it prints photos and documents, allows you to scan and fax. Laserjets are more for businesses who need a lot of documents printed. They won’t give you the best photo print outs. Accordingly, you can choose a printer based on your needs.

What is wrong with your printer

Printer companies use an outdated business model so you pay more for ink cartridges than for the printer itself

<img class="gwt-Image" src="/photo/28827865.cms" />This is an age-long question – should we buy a new ink cartridge or go for a refill? While the companies want us to buy a new one every time the ink cartridge finishes, there are times when going for an alternate method yields better results. There are numerous <keyword id="53666" type="UNKNOWN" weightage="80" keywordseo="Printer">printer</keyword> manufacturers present in India. <keyword id="6367983" type="CITY" weightage="60" keywordseo="HP">HP</keyword> is the most popular brand and is leading the <keyword id="47445" type="UNKNOWN" weightage="40" keywordseo="Indian-market">Indian market</keyword> with over 50% market share; <keyword id="37530" type="CITY" weightage="40" keywordseo="Canon">Canon</keyword> is in the second spot with over 20%, followed by Epson and <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> (Gartner report). 
 
However, what most people do not know is that the printer companies do not make much profit by selling a printer, the real profit lies in the printer ink business. A customer will buy a printer once in three to five years; however, they buy ink cartridges/refills two to three times in a year. The companies’ research extensively to provide customers with best inks and at the same time, try to keep the costs low. The deskjet printer segment has come a long way. If we look back, the inks offered by these companies half a decade ago were quite expensive to acquire. But now things are changing and the companies are offering cheaper yet efficient inks that last for longer. 
 
So, how much does it cost? 
The market for refill inks has been quite forceful since a long time. One can get a three colour deskjet refill from places such as Nehru Place in Delhi for as low as Rs 90. Many opt for this because it does not cost much. However, the original inks prices are coming down gradually to lure the customer back to original inks. 
 
HP says they have introduced high yield cartridges priced between Rs 475 and Rs 546. These inks give you over 1,500 pages and do not harm the printers. As a third option, there are Chinese ink tanks available in the market as well. These are not as cheap as the refills but are not as expensive as the original cartridges, they are somewhere in between. However, we do not suggest you go for them as the print results are very poor and in many cases they destroy the printers. 
 
What are the perils of <keyword id="2015391" type="UNKNOWN" weightage="80" keywordseo="Refill-Ink">refill ink</keyword>? This is by far the most important question one can ask before opting for a refill ink. The bright side of opting for a refill is the price. They are inexpensive, but it does have a set of flaws attached to it. If the cartridge is not refilled by a professional, the <keyword id="2015397" type="UNKNOWN" weightage="80" keywordseo="ink-Tank">ink tank</keyword> might start leaking in the printer and obliterate it from further use. 
 Another point one has to consider is that the refill inks will never give you the same results as an <keyword id="2015396" type="UNKNOWN" weightage="80" keywordseo="Original-ink">original ink</keyword> cartridge will give you. Even if you print at the best settings it will not be great. At times the cartridge or the printer might just reject the refilled ink cartridge. The printers are programmed to recognise the original and duplicate inks. 
 
Though 95% of the times the printer will let you print with the refilled cartridge, the desktop software will not show the ink levels and other related features. Hence, you will never know when you have to again go for a refill. You will come to know once you start getting a blank print or a print with one missing colour. Talking about which, at times when you go for a refill the printer ends up using one colour more than the other. Again, one cannot track, which ink is low as the software will not show the ink levels. 
 
How many times can I refill the cartridge before buying a new one? 
Ideally one can refill the print cartridge three times before throwing it away. The ink cartridges are not built for prolonged use and sometimes a kept original ink also goes bad. Wear and tear sets in after couple of months of use and one can see the chip behind the cartridge going bad. As a result, the printer is not able to detect the ink tank and you will not be able to print. 
 
Verdict 
With the prices of original inks coming down drastically users are able to print three to four times the amount of pages they can with a refilled ink. If you look at the costs, refilling a tank four times will still be cheaper than buying one original cartridge. However, one has to look past the costs here. Using an original ink will keep the printer safe and elongates its life. The users will be able to see ink levels and would know when to buy a new one. 
 
But the most important factor here is the print quality. With original inks users can get the best print quality, which is not possible with a refill. Today as opposed to five years ago, going for an original ink makes more sense than going for a refill, as it gives you both safety and quality. If you do not care about the print quality and are one of those who replace the printer every two years, you can go for a refill. But make sure after every two to three refills you buy an original ink cartridge and throw the old one away.

Demystified: Original Printer Cartridge Vs Refill Ink

<ul class="summary-list"><li>Kelly Byrnes, a stay-at-home mom, sells wall art on Etsy using a printer in her garage.</li><li>She has made $23,000 in revenue this year after introducing framing and personalized prints.</li></ul>This as-told-to essay is based on a transcribed conversation with Kelly Byrnes, a 33-year-old Etsy seller in Hull, England. Byrnes' income has been verified with documentation by Insider. The conversation has been edited for length and clarity.When my now-8-year-old twins started full-time school in September 2019, boredom started to set in for me. I had been raising my children as a stay-at-home mum for years. While my husband worked, I wanted to bring in my own money.I started thinking about what I could do from home. We couldn't afford childcare if I got a job where I'd be at work during school holidays. I also wanted to be around for their sports days, plays, and other milestones.In summer 2020, I started looking at prints for our home and noticed everything seemed expensive for what they were — just a piece of card stock with printed pictures on them. <h2>The low barrier of entry for a print shop on Etsy appealed to me</h2>After researching what I needed to set up an at-home printing business, I was confident I could start one. I knew that the up-front costs were quite low, with the biggest expenditure being the printer. If it didn't work, I wouldn't have lost much.I told my husband about my business idea in July 2020. We didn't have much in savings, but we set aside a little over £300, or about $360, to get started.I had briefly researched using a company to print on demand to fulfill orders but decided against it. It was too expensive, and I wanted to be able to control everything.I bought an HP Smart Tank Printer for £250. Instead of ink cartridges, it used a bottle of ink that could be refilled — much more economical. I purchased A4 card stock, envelopes, cellophane wrappers, and a postage printer from Amazon. As my business has grown, I've started using independent sellers instead of Amazon to source the materials I need.<h2>I bought images to print from an online platform that were popular on TikTok and Pinterest</h2>Since I'm not especially artistic, I decided to buy images from <a href="https://designbundles.net/" target="_blank" rel="noopener">DesignBundles.net</a> that were popular on Instagram, TikTok, and Pinterest. Each image cost me between £2 and £3, and I planned to sell the prints for between £4 and £5. To start, I bought only a few designs — ones that included text and were quirky.Once I owned the designs, I used Canva to resize them for the paper I'd be using, which was only the A4 size in the beginning. I set up an Etsy storefront because I had shopped there before and loved that customers consciously supported independent sellers.My first print was sold the day I opened the shop in July 2020. During the first month, I made about £2,000 in revenue, with a profit of about £500. Even though I knew I hadn't made loads of profit, it felt like a lot of money to me.In the beginning, I didn't do any marketing for my products. One of the reasons I chose Etsy was that people were already going there to find unique items. Later on, I did start marketing through Etsy for £1 a day, but it hasn't made much difference.<h2>My first year of Etsy was slow, but I didn't give up </h2>The rest of my first year was slow. I made £5,000 in profit from July 2020 to April 2021.One of the biggest mistakes I made was forgetting to change my postage price for international shipping. For my UK orders, I pay the price of postage. I hate paying for shipping, so it was important for me to offer customers free delivery in the UK. Since the UK has reasonable postage costs, I was paying less than £1 to send most orders and absorbed the cost in the pricing. But when I opened up my Etsy shop to international buyers, I forgot to charge for postage, and the orders ended up costing me money. I sent them anyway because I didn't want to let people down. This little mistake cost me about £150.Early on, I wasn't keeping close track of my expenses. I use QuickBooks but would pay attention only to my revenue. Keeping track of both revenue and expenses has made me keep an eye on my profits — ensuring I make money on everything I buy. Since my sales have picked up, I've hired an accountant.<h2>Personalized prints and framing, as well as good reviews, have boosted my Etsy sales</h2>At the start of the year, I bought a Canon ImageProGraf printer for £2,500 to print larger images, and I started offering framing and personalized print services.These services, along with the fact I often fill orders the day they're submitted and have great reviews from buyers, have led to my sales massively increasing. Between January and March 13, I made revenue of close to £20,000, or around $23,000, with a profit of about £12,500, or about $15,000. It's a 303% increase from the same time period last year.<h2>My Etsy shop has given me exactly what I wanted — independence and money of my own</h2>On top of money and independence, my Etsy shop has given me great flexibility as the primary caregiver of our three children. I'm excited to use the increased profit to save for a deposit to buy our first house. Each day, I wake a 6 a.m. and head to our garage — my workspace at the moment — to fill any order that came in overnight before I get the kids ready for school.After the school run, I drop the orders at the post office — today there were over 100 packages from over the weekend — before coming home to fill more orders and carry on with administrative work.I often stay up working after the kids go to bed. With more orders, I'm spending a lot more time working, often printing and packaging items until 10 p.m.

I'm a stay-at-home mom who made $23,000 in 3 months on Etsy. Here's how I built a business around my busy schedule.

Getting a monochrome printer over a colour printer depends on your requirements but it also means saving costs as the latter is more expensive. But even choosing a monochrome printer can be confusing since there are quite a lot of options available online. The <keyword id="12367509" type="General" weightage="20" keywordseo="best-monochrome-printers" source="Orion">best monochrome printers</keyword> come with laser and ink-jet technologies along with print-only as well as multifunction devices. These are the best <keyword id="12367510" type="General" weightage="20" keywordseo="monochrome-printers" source="Orion">monochrome printers</keyword> you can buy to get the perfect black and white prints. <bulletContentEmbed name="B07RWF3C5C" columns="1"><bulletContentHeading name="B07RWF3C5C_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Recommended" msid="87209124" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07RWF3C5C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RWF3C5C_body"><bulletContentRow name="B07RWF3C5C_3235429467721821"><bulletContentRowHeading><bulletContentRowHead col="1">HP Laserjet 108A Monochrome Laser Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The HP Laserjet 108A monochrome laser printer has a small and compact design. It features USB 2.0 high speed connectivity with 150 sheets input and 100 sheets output and a duty cycle of 10,000 pages. It comes with print speeds up to 21 pages per minute and supports A4, A5, A5 (LEF), B5 (JIS), Oficio, Envelope, recycled, labels, cardstock, and more.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RWF3C5C_7309025882870194"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The HP Laserjet 108A is an affordable monochrome laser printer, and it’s designed to produce sharp text, bold blacks and crisp graphics.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B008HDF4J4" columns="1"><bulletContentHeading name="B008HDF4J4_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Good design" msid="87209148" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008HDF4J4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008HDF4J4_body"><bulletContentRow name="B008HDF4J4_0943799561798922"><bulletContentRowHeading><bulletContentRowHead col="1">HP Laserjet P1108 Single Function Monochrome Laser Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The HP Laserjet P1108 monochrome laser printer has a single functionality with USB connectivity. It comes with HP Black LaserJet Toner cartridge and has a page yield of 1,500 pages. The printer’s duty cycle is up to 5,000 pages per month. It can print 18 pages per minute, and it supports multiple page sizes such as A4, A5, B5, postcards, and envelopes.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008HDF4J4_2353285272606326"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The HP Laserjet P1108 monochrome laser printer is ideal for home and small offices and it can handle regular as well as heavy usage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B018ZE6G7I" columns="1"><bulletContentHeading name="B018ZE6G7I_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Multifunctionality" msid="87209170" hostid="261"></div></columnHeadThumb><columnHeadTitle>B018ZE6G7I</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B018ZE6G7I_body"><bulletContentRow name="B018ZE6G7I_0674044517225629"><bulletContentRowHeading><bulletContentRowHead col="1">Brother DCP-L2520D Multi-Function Monochrome Laser Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a multifunction monochrome laser printer from Brother that lets you print, scan and copy pages and all in black and white. Its print speed is 30 pages per minute and supports A4, A5, Letter, A5 (Long Edge), A6, executive, legal, folio, and more. The printer comes with the TN-2365 standard toner cartridge and has a page yield of 2,600 pages. It also has auto duplex printing for printing on both sides of the paper.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B018ZE6G7I_1702022642829196"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Brother DCP-L2520D multi-function laser printer has a duty cycle of 10,000 pages a month.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07GLM8HDT" columns="1"><bulletContentHeading name="B07GLM8HDT_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Good design" msid="87209204" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07GLM8HDT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07GLM8HDT_body"><bulletContentRow name="B07GLM8HDT_3981644075331470"><bulletContentRowHeading><bulletContentRowHead col="1">Brother DCP-L2531DW Multi-Function Monochrome Laser Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1"> This is another option for a multi-function monochrome laser printer from Brother that you can go for. It’s an all in one printer that lets you scan and copy in addition to printing. The highlight of this printer is that it supports Wi-Fi. The Brother multi-function monochrome laser printer also has an LCD display and features auto duplex printing. Its print speed is up to 30 pages per minute, and it supports pages sizes including A4, A5, A5 (Long Edge), A6, and Folio. </bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07GLM8HDT_2570643220705469"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Brother multi-function monochrome laser printer is a good choice for those who want more options than just printing.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08238B2KJ" columns="1"><bulletContentHeading name="B08238B2KJ_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Compact design" msid="87209221" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08238B2KJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08238B2KJ_body"><bulletContentRow name="B08238B2KJ_4360393414472061"><bulletContentRowHeading><bulletContentRowHead col="1">Canon Pixma GM4070 All-in-One Wireless Ink Tank Monochrome Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Canon Pixma GM4070 is an all in one ink tank monochrome printer that lets you scan and copy as well. It also features auto duplex printing and two-way paper feeding. You can also connect to your phone, tablet or laptop with the Canon and print directly from these devices. The Canon Pixma GM4070 has print speeds of up to 13 pages per minute and a duty cycle of 15,000 pages per month.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08238B2KJ_8668505614049230"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The printer is designed to be used at home or in small offices.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N8OM3CX" columns="1"><bulletContentHeading name="B01N8OM3CX_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Also consider" msid="87209250" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01N8OM3CX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N8OM3CX_body"><bulletContentRow name="B01N8OM3CX_2501262145550669"><bulletContentRowHeading><bulletContentRowHead col="1">Kyocera Kyom2040Dn Mono Laser Multifunction Printer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1"> The Kyocera monochrome laser multifunction printer comes with double-sided print functionality as well as copy and colour scan. It also has a dual scan document processor supporting A6 originals. The printer offers print speeds up to 40 pages per minute in A4 size. The Kyocera monochrome laser multifunction printer is designed for big offices, and you can use it at home too.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N8OM3CX_6159892859946589"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The design is compact too and is said to provide low-noise printing.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best high speed monochrome printers in India

Best inkjet printers for business needs in India

Best all-in-one printers in India in 2023

Here's what's wrong with your printer

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5cfacffe11e20551ff323d34-2222/20190605-5q5a4056.jpg" border="0" alt="Jamba juice vanilla blue sky smoothie" data-mce-source="Irene Jiang / Business Insider" />Irene Jiang / Business InsiderSmoothie brands are ditching malls.</div></div></div><ul class="summary-list"><li>Gym brands like <a href="https://www.businessinsider.com/category/planet-fitness">Planet Fitness</a> and Lifetime Fitness are opening in shuttered <a href="https://www.businessinsider.com/category/sears">Sears</a> and Macy's stores as the <a href="https://www.businessinsider.com/category/retail-apocalypse">retail apocalypse</a> sweeps America.</li><li>Smoothie chains that once relied on mall foot traffic are also turning to fitness brands, adding more healthy options to the menu and opening near gyms. </li><li>For gyms, a partnership with a juice or smoothie chain can help transform a workout into a lifestyle. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Walking into an Equinox in Manhattan's SoHo neighborhood, you'll find much more than sweaty gym-goers and workout machines. Bathrooms feature Kiehl's products. Towels are chilled with eucalyptus. Redbrick locker rooms resemble huge dungeons. Celebrities like Anderson Cooper and "Queer Eye"'s Antoni Porowski are frequently spotted working out. There is also a Juice Press shop - one of 33 located within Equinox gyms in New York City.Upscale fitness brands like Equinox and SoulCycle have long partnered with restaurant chains and retailers.Now, gyms and smoothie chains across America are aiming to profit off of the <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">retail</keyword> apocalypse. As thousands of stores close across the US, gym chains have been quick to snatch up the resulting abandoned real estate.And, as the era of the mall food court seems likely to come to a close, juice and smoothie chains are betting on the fitness boom. Read more: <a href="https://www.businessinsider.com/jamba-juice-changing-its-name-no-juice-2019-6">Jamba Juice execs reveal why the chain is dropping the 'Juice' from its name</a><h2>Smoothie chains ditch the mall</h2><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5cfabbab11e20537bd6f1f14-2222/20190605-5q5a4053.jpg" border="0" alt="Jamba Juice vanilla blue sky algae spirulina smoothie" data-mce-source="Irene Jiang / Business Insider" />Irene Jiang / Business InsiderJamba.</div></div></div>Thousands of store closures have been announced in 2019 as the retail apocalypse roars into another year. With Sears and Macy's locations across the US closing up shop, many malls have turned to fitness brands in order to fill the unused real estate. Planet Fitness is a top brand filling vacant Sears stores, while Lifetime Fitness has become a top Macy's replacement, according to a <a href="https://www.businessinsider.com/whats-replacing-sears-stores-2018-10">2018 report by the commercial-real-estate company JLL.</a>However, mall owners aren't the only ones worrying about what to do in an era when many customers would rather shop online than visit a department store. Many smoothie chains have long relied on mall business, particularly in food courts. Without mall foot traffic, many chains are rebranding to focus on winning over health-conscious customers instead of thirsty shoppers. Instead of hoping for foot traffic from shoppers at malls, brands like Planet Fitness and Smoothie King are eyeing real estate near fitness centers, hoping to catch gym goers pre- and post-workout. "Our mission as a company is to inspire people to live a healthy and active lifestyle," said Smoothie King's chief marketing officer, Rebecca Miller. Some Smoothie King franchisees are also Planet Fitness or Anytime Fitness franchisees, Miller says, allowing them to open locations near each other. Crunch Fitness members get special <a href="https://www.facebook.com/CrunchRiverview/posts/crunch-and-smoothie-king-are-partnering-to-support-your-active-lifestyle-all-cru/392534044710203/">deals</a> at Smoothie King. When opening new locations, Smoothie King often attempts to position itself near fitness centers, attracting gym goers with "fitness blends" like "Keto Champ" and "The Hulk." Jamba - which rebranded itself from Jamba Juice earlier this year - is emphasizing protein-packed options like Protein Berry Workout with Whey Protein and Acai Super-Antioxidant. According to a representative, the smoothie chain looks to gyms and fitness centers when searching for real estate as it seeks out health-conscious customers. <h2>Working out and sipping smoothies can become an identity</h2><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5d641f212e22af0df00dd884-2363/gettyimages-453554605.jpg" border="0" alt="planet fitness" data-mce-source="Allison Long/Kansas City Star/MCT via Getty Images" />Allison Long/Kansas City Star/MCT via Getty ImagesPlanet Fitness.</div></div></div>The gym-and-juice partnership is symbiotic. Gyms attract potential customers and boost foot traffic, creating what Miller calls a "gym rush," as people flock to Smoothie King locations before and after working out. Fitness brands can also provide more data about members to restaurant chains, like information about gym-goers' spending habits and daily routines. For gyms, partnering with smoothie chains can upgrade working out from a routine to an identity. To build loyalty, fitness brands need to set themselves apart. Often, that isn't purely through workouts, but instead from extras and reputation. "There's not a major difference whether you're at Planet Fitness or an Equinox, or if you're at Flywheel or SoulCycle. The bicycles and the ellipticals and the weights are not that different," said Allen Adamson, the cofounder of marketing firm Metaforce and an adjunct professor at NYU's Stern School fo Business. "What's different is the experience."At locations of some boutique fitness brands, this experience could be polished and perfectly branded. An Equinox fan might match their expensive gym membership with a $10 smoothie from Juice Press and<a href="https://shop.lululemon.com/p/women-pants/Wunder-Under-78-Tight-Hi-Rise/_/prod8470056?color=42628"> $98 leggings</a> from Lululemon.At other fitness brands, this sense of identity will be slightly different. Are you a Crossfit fanatic who needs a <a href="https://www.smoothieking.com/menu/smoothies/fitness-blends/the-hulk-strawberry">$7 Hulk</a> smoothie from Smoothie King? Or do you post a photo of an acai bowl from a trendy, local shop on Instagram following your weekly pilates session? At Planet Fitness, the "judgement free" branding means offering pizza on the first Monday of every month. It aims to project a different image from that of Equinox and its Juice Press-toting members - one that doesn't take things too seriously, emphasizing a lack of judgement over polished perfection. Even when the weights and workout machines are the same, providing pizza instead of $10 juices sends a message: Planet Fitness isn't like other gyms. Perhaps fittingly for the message of inclusion, there isn't one single pizza brand that benefits from Planet Fitness's Pizza Monday tradition. A representative for the gym chain told Business Insider that franchisees decided what type of pizza to serve their members, whether that was a local or national brand. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/why-printer-ink-so-expensive-2019-8">Printer companies use an outdated business model so you pay more for ink cartridges than for the printer itself</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/wFO8rTZ4-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

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