You Searched For "evolution of consumer behaviour" and got 20 results
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2 mins read
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
3 mins read
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
11 mins read
10 themes that define how consumers are preparing themselves for 2022 as per Kantar
Consumers have realised the value of self-care and mindful living
4 mins read
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 mill…
3 mins read
How consumer behavior has evolved in the life insurance sector
Tarun Chugh, MD and CEO, Bajaj Allianz Life Insurance tries to decode evolving consumer behaviour a…
2 mins read
How user behaviour in online gaming sector has changed due to COVID-19
70% of gamers feel that the time they spend gaming online has increased.
7 mins read
86% Indians have adopted online shopping during the pandemic indicating accelerated adoption of ecommerce across age-groups: Shopify
Shopify's report highlights shopping habits of consumers to the evolution of running, marketing, an…
2 mins read
Over 9 in 10 Indian consumers want all-in-one platform for entertainment: Accenture
More than nine in 10 Indian consumers, that is about 95 per cent, want an all-in-one platform to ge…
8 mins read
How Pepsi continues to stay relevant and connect with every generation
From Dil Maange More to Har Ghoont Mein Swag, here's how Pepsi's communication has evolved over the…
5 mins read
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
As digital advertising agency founder Shamsuddin Jasani joins a traditional creative agency, here’s…
5 mins read
Looking back, looking forward
As the current decade approaches a close, it is worth reminiscing how it started on January 1, 2010…
4 mins read
Future of marketing - Delivering on the human experience through a tech-enabled approach
Brands need to step up and embrace technology by adopting agile marketing techniques in the future
3 mins read
As stores remain at ‘heart of business’, retail leasing to hit a 4-year high in 2023: CBRE
In spite of the rapid evolution of e-commerce, brick-and-mortar stores will remain at the heart of …
3 mins read
Armed with better credit scores, female borrowers grow in numbers: CIBIL
The number of women borrowers is on the rise, with growth rates higher than those of men. This is d…
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
3 mins read
Digital media is expected to grow at 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023: dentsu report
In 2021, television claimed the largest share of media spending at 42%
4 mins read
Asia Pacific advertising spend is expected to grow by 5.9% to reach US$255 billion in 2022: dentsu report
India is the fastest-growing market globally at 14.6%
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Paving possibilities the programmatic way
The future of programmatic advertising
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
5 mins read
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
India all set to catch on to the global NFT revolution; entertainment and sports NFTs will disrupt …