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<p class="financial-disclaimer"><i>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a></i></p><ul class="summary-list"><li><keyword id="9152326" type="UNKNOWN" weightage="60" keywordseo="israel-adesanya">Israel Adesanya</keyword> will defend the <keyword id="992778" type="ORGANIZATION" weightage="60" keywordseo="UFC">UFC</keyword> Middleweight Championship against Paulo Costa in the main event of <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> tonight on ESPN+.</li><li>Adesanya and Costa both enter <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> undefeated; Costa is known for his knockout power while Adesanya is respected for his fluid fighting style.</li><li><a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> is the first in a series of five new events planned for <a href="https://www.businessinsider.com/ufc-fight-island-card" target="_blank" rel="noopener">UFC's Fight Island</a> campus in Abu Dhabi, United Arab Emirates.</li><li>You'll need an ESPN+ subscription to watch <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored">UFC 253</a> in full — the main card is a $64.99 pay-per-view event, plus the price of your subscription.</li></ul><p>UFC Middleweight Champion Israel Adesanya will defend his title against Brazil's Paulo Costa in a clash of undefeated fighters at <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> tonight on ESPN+. <keyword id="9989709" type="UNKNOWN" weightage="60" keywordseo="ufc-253">UFC 253</keyword> will stream exclusively via ESPN+ with the main card starting at 10 p.m. ET and early prelims beginning at 7 p.m. ET.</p><p>Adesanya established himself as one of UFC's most dominant champions in 2019, defeating UFC legends Anderson Silva and Robert Whittaker to claim the belt. Costa has a reputation as one of UFC's most powerful fighters, earning knockouts in 11 of his 13 career matches. Positive tests for performance enhancing substances derailed Costa's UFC career in 2018 but his unbeaten record and knockout prowess make him one of UFC's most highly regarded fighters.</p><p><a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> is the first in a series of five new events planned for <a href="https://www.businessinsider.com/ufc-fight-island-card" target="_blank" rel="noopener">UFC's Fight Island campus</a> on Yas Island in Abu Dhabi, United Arab Emirates. The league held a previous series of events on the island back in July. The new UFC Fight Island matches will include multiple UFC Fight Night events with high profile fighters, like Holly Holm, Marlon Moraes, and Chan Sung Jung a.k.a. "The Korean Zombie."</p><p>Fans will not be in attendance for <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253</a> or any of the other events due to the coronavirus pandemic. UFC has implemented at least 18 different safety precautions for staff, including advanced medical screenings, temperature checks, and social distancing guidelines.</p><p><em>Updated on 9/26/2020 by Steven Cohen: We've revised the language of this article to remind readers that UFC 253 will be streamed tonight on ESPN+.</em></p><h2>Here's the match schedule for UFC 253: Adesanya vs. Costa</h2><div type="image" title="espn+" height="900" width="1200" msid="78286127" hostid="261"></div><h3>Early Prelims — 7 p.m. ET, 4 p.m. PT only on UFC Fight Pass</h3><ul><li>Khadis Ibragimov versus Danilo Marques [Light Heavyweight]</li><li>Juan Espino versus Jeff Hughes [Heavyweight]</li></ul><h3>Prelims — 8 p.m. ET, 5 p.m. PT on <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">ESPN+</a> and ESPN</h3><ul><li>William Knight versus Aleksa Camur [Light Heavyweight]</li><li>Shane Young versus Nate Landwehr [Featherweight]</li><li>Diego Sanchez versus Jake Matthews [Welterweight</li><li>Brad Riddell versus Alex Da Silva [Lightweight]</li></ul><h3>Main Card — 10 p.m. ET, 7 p.m. PT only on <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">ESPN+</a> for $64.99</h3><ul><li>Hakeem Dawodu versus Zubaira Tukhugov [Featherweight]</li><li>Ketlen Vieira versus Sijara Eubanks [Women's Bantamweight]</li><li>Kai Kara-France versus Brandon Royval [Flyweight]</li><li>Dominick Reyes versus Jan Blachowicz [Light Heavyweight]</li><li>Israel Adesanya versus Paulo Costa [Middleweight Title Match]</li></ul><h2>How to watch UFC 253</h2><p><a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 253</a> is separated into three portions: the early prelims, the prelims, and the main card. The early prelims are only available to <a href="https://welcome.ufcfightpass.com/region/united-states" target="_blank" rel="noopener">UFC Fight Pass subscribers</a>, while the prelims will air on ESPN+ and the ESPN cable channel. The main card, meanwhile, is an <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">ESPN+ exclusive pay-per-view event</a>.</p><p>This means that you have to subscribe to the ESPN+ streaming service before you're able to purchase the PPV fight. An ESPN+ membership costs $5.99 per month or $49.99 per year. The <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored">UFC 253 PPV event</a> costs $64.99 for ESPN+ subscribers.</p><p>You can access the ESPN+ app on all major mobile and connected TV devices, including Amazon Fire, Apple, Android, Chromecast, PS4, Xbox One, Roku, Samsung Smart TVs, and more.</p><h3>Ways to save on the <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 253</a> pay-per-view price</h3><p>If you plan on signing up for ESPN+ to watch UFC 253, you can take advantage of a special discounted package.</p><p>New subscribers can purchase a year-long ESPN+ membership with access to UFC 253 included for a total of $84.98. That's over 25% off the standard price. Following your first year of service, ESPN+ will then renew for the regular annual price of $49.99.</p><h3><a href="https://go.web.plus.espn.com/c/196318/595608/9070" target="_blank" rel="nofollow noopener sponsored">Bundle the next UFC PPV with an ESPN+ Annual Plan to save over 25% </a></h3><a data-type="5f08d614aee6a82b3e522014">UFC Fight Island will deliver 4 events from a private 'bubble' in the United Arab Emirates — here's the full schedule and how to watch</a><a data-type="5da4c30dcc4a0a19d4539316">ESPN+: All your questions answered about ESPN's streaming service</a><a data-type="5dcebbf17eece54add0245a2">How to get the Disney Plus bundle with ESPN+ and the different versions of Hulu</a><a data-type="5ebc4404e3c3fb1e085aa273">Germany's premier soccer league, the Bundesliga, will begin its new season on September 18 — here's how to watch live on ESPN+</a>

How to watch UFC 253: Middleweight champion Israel Adesanya faces undefeated challenger Paulo Costa

<p class="financial-disclaimer"><i>When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a></i></p><ul class="summary-list"><li><a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252</a> will stream live through <a href="https://www.businessinsider.com/what-is-espn-plus" target="_blank" rel="noopener">ESPN+</a> on August 15. </li><li><strong>The prelims start at 7 p.m. ET, and the main card is set to begin at 10 p.m. ET.</strong></li><li><keyword id="992778" type="ORGANIZATION" weightage="60" keywordseo="UFC">UFC</keyword> legend <keyword id="3476529" type="PERSON" weightage="60" keywordseo="daniel-cormier">Daniel Cormier</keyword> will face heavyweight champion Stipe Miocic for the third time — Miocic claimed the championship when he knocked out Cormier at UFC 241 last year.</li><li>Cormier said he plans to retire after <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252</a>, regardless of whether or not he wins the heavyweight championship.</li></ul><p>UFC heavyweight titans Stipe Miocic and Daniel Cormier will face off in their third championship match during the main event of <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252</a>, streaming live from the UFC Apex in Las Vegas on August 15.</p><p>Cormier knocked out Miocic in the first round of their first meeting to claim the heavyweight title at UFC 226 in 2018, but Miocic returned the favor with a fourth round knockout to reclaim the title at UFC 241 in August 2019. The grizzly fight left Miocic's eye in need of surgery after the match, keeping him out of the octagon for a full year.</p><p>Cormier, now 41-years-old, has said the <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252</a> main event against Miocic will be the last fight of his career. The UFC legend enters <keyword id="9754444" type="UNKNOWN" weightage="60" keywordseo="ufc-252">UFC 252</keyword> with a career record of 22-2 in the light heavyweight and heavyweight divisions, with his only losses coming to Miocic and Jon Jones. Cormier has spent lots of time in the commentary booth for several UFC events through the past year and will likely return to that role after UFC 252.</p><p>UFC fan favorite Sean O'Malley will fight Marlon Vera in a co-main event match. The fight was originally scheduled for UFC 239 but O'Malley was suspended for six months by the USADA in 2018 after two positive tests for a banned substance. After serving the suspension, O'Malley has scored knockouts and performance of the night honors in both of his fights. Vera lost his last fight against Song Yadong in a five round decision.</p><p><a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252</a> will begin with early prelims at 7 p.m. ET, while the main card is scheduled to start at 10 p.m. ET. The main event will be available on the ESPN+ streaming service, but will require an additional pay-per-view fee of $64.99 along with the cost of an ESPN+ subscription.</p><p>Fans will not be in attendance for UFC 252 or any of the other events due to the coronavirus pandemic. UFC has implemented at least 18 different safety precautions for staff, including advanced medical screenings, temperature checks, and social distancing guidelines.</p><h2>Here's the match schedule for UFC 252: Miocic vs. Cormier</h2><h3><div type="image" title="UFC 252 Miocic Cormier" height="1333" width="2000" msid="77535838" hostid="261"></div></h3><h3>Early Prelims — 7 p.m. ET, 4 p.m. PT only on <a href="https://welcome.ufcfightpass.com/region/united-states" target="_blank" rel="noopener">UFC Fight Pass</a></h3><ul><li>Kai Kamaka versus Tony Kelley</li><li>Chris Daukaus versus Parker Porter [Heavyweight]</li></ul><h3>Prelims — 8 p.m. ET, 5 p.m. PT on <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">ESPN+</a> and ESPN</h3><ul><li>Ashley Yoder versus Livinha Souza [Women's Strawweight]</li><li>TJ Brown versus Danny Chavez [Featherweight]</li><li>Felice Herrig versus Virna Jandiroba [Women's Strawweight]</li><li>Jim Miller versus Vinc Pichel [Lightweight]</li></ul><h3>Main Card  — 10 p.m. ET, 7 p.m. PT only on <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored">ESPN+ for $64.99</a></h3><ul><li>Herbert Burns versus Daniel Pineda [Featherweight]</li><li>John Dodson versus Merab Dvalishvili [Bantamweight]</li><li>Junior Dos Santos versus Jairzinho Rozenstruik [Heavyweight]</li><li>Sean O'Malley versus Marlon Vera [Bantamweight]</li><li>Stipe Miocic versus Daniel Cormier [Heavyweight Title Match]</li></ul><h2>How to watch <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener nofollow sponsored">UFC 252</a></h2><p>UFC 252 is separated into three portions: the early prelims, the prelims, and the main card.</p><p>The early prelims are only available to <a href="https://welcome.ufcfightpass.com/region/united-states" target="_blank" rel="noopener">UFC Fight Pass</a> subscribers, while the prelims will air on <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Ffight-night" target="_blank" rel="nofollow noopener sponsored">ESPN+</a> and the ESPN cable channel. The main card, meanwhile, is an ESPN+ exclusive pay-per-view event. This means that you have to subscribe to the <a href="https://www.businessinsider.com/what-is-espn-plus" target="_blank" rel="noopener">ESPN+ sports-streaming service</a> before you're able to purchase the PPV fight.</p><p>An ESPN+ membership costs $5.99 per month or $49.99 per year. The <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored">UFC 252 PPV event</a> costs $64.99 for ESPN+ subscribers.</p><p>You can access the ESPN+ app on all major mobile and connected TV devices, including Amazon Fire, Apple, Android, Chromecast, PS4, Xbox One, Roku, Samsung Smart TVs, and more.</p><h3>Ways to save on the UFC 252 pay-per-view price</h3><p>If you plan on signing up for ESPN+ to watch UFC 252, you can take advantage of a <a href="https://go.web.plus.espn.com/c/196318/531511/9070?u=https%3A%2F%2Fplus.espn.com%2Fppv%2Fufc" target="_blank" rel="nofollow noopener sponsored nofollow sponsored nofollow sponsored">special discounted package</a>.</p><p>New subscribers can purchase a year-long ESPN+ membership with access to UFC 252 included for a total of $84.98. That's over 25% off the standard price. Following your first year of service, ESPN+ will then renew for the regular annual price of $49.99.</p><h3><a href="https://go.web.plus.espn.com/c/196318/595608/9070">Bundle the next UFC PPV with an ESPN+ Annual Plan to save over 25% </a></h3><h3 id="595608"> </h3><div type="image" title="BI Global Image 1353780" height="0" width="0" msid="77535848" hostid="261"></div>

How to watch UFC 252: Heavyweight legend Daniel Cormier says this title match will be his last

<ul><li>Disney+ added 7.9 million subscribers in the first three months of 2022.</li><li><keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword> reported that it had lost 200,000 subscribers compared to the previous quarter.</li><li>Disney's streaming platforms- Disney+, Hulu, ESPN+ total subscriptions exceeded 205 million.</li></ul>As Netflix loses paid subscribers amid slow growth, the Walt Disney Company has announced an increase of 7.9 million subscribers for Disney+, taking the total to 137.9 million, in the January-March period.<br /><br />Bob Chapek, CEO of The Walt Disney Company said that the company is on track to reach 230 to 260 million subscribers by fiscal 2024.<br /><br />"Adding 7.9 million Disney+ subscribers in the quarter and total subscriptions across all our DTC offerings exceeding 205 million once again proved that we are in a league of our own," Chapek said in a statement late on Wednesday.<br /><br />Across all of Disney's streaming services (Disney+, Hulu, ESPN+), total subscriptions exceeded 205 million.<br /><br />Hulu contributed 45.6 million subscriptions this quarter and ESPN+ added 1 million to reach 22.3 million subscribers.<br /><br />The Walt Disney Company reported earnings for its second fiscal quarter that ended April 2.<br /><br />Revenues for the quarter grew 23 per cent to $19.25 billion and earnings of 25 cents per share.<br /><br />However, the company took a $1 billion hit for the amount due to a customer to early terminate license agreements for film and television content delivered in previous years in order for the company to use the content primarily on our direct-to-consumer services.<br /><br />"As we look ahead to Disney's second century, I am confident we will continue to transform entertainment by combining extraordinary storytelling with innovative technology to create an even larger, more connected, and magical Disney universe for families and fans around the world," said Chapek.<br /><br /><strong>SEE ALSO:<br /><a href="https://www.businessinsider.in/tech/apps/news/how-to-use-a-sad-face-filter-on-instagram/articleshow/91508369.cms">How to use the new sad face filter on Instagram?</a><br /></strong><a href="https://www.businessinsider.in/tech/news/google-i/o-2022-pixel-6a-pixel-watch-pixel-buds-pro-pixel-7-teaser-and-everything-announced-in-event/slidelist/91508460.cms"><strong>Pixel 6a, Pixel Watch, Pixel Buds Pro, Pixel 7 teaser and everything announced at Google I/O 2022</strong></a><br />

Disney+ adds 7.9 mn new subscribers as Netflix sees a dip in numbers

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>App Store</span></p></div><p></p></div></div>Pandora is becoming an ad tech platform.</p><p>The music streaming company will acquire AdsWizz, a company that specializes in helping deliver audio ads to streaming music services. The cash and stock deal is valued at $145 million.</p><p>Founded a decade ago, AdsWizz is an early player in the verdant realm of "programmatic audio" advertising. Its suite of software and tools can be used to buy audio ads, package them for sale, and make sure they are automatically delivered to the right person at the right time.</p><p>Pandora, meanwhile, has <a href="http://www.businessinsider.com/pandora-lays-off-5-of-staff-expands-hiring-in-atlanta-2018-1"><span>weathered a tough time as a public company</span></a>, particularly in light of Spotify's explosive growth over the past several years. That's led to multiple leadership and strategic shifts.</p><p>To read more about Pandora's acquisition of the startup, <strong><a href="http://www.businessinsider.com/pandora-is-spending-110-million-to-buy-a-startup-thats-trying-to-become-the-google-of-audio-advertising-2018-3">click here.</a></strong></p><p><strong>In other news:</strong></p><p><a href="http://www.businessinsider.com/espn-says-sportscenters-phenomenal-success-on-snapchat-2018-3"><strong>ESPN says SportsCenter's success on Snapchat is proving that the brand doesn't have any issues with millennials or Gen Z.</strong></a> ESPN has been feeling pressure of late to prove it's relevant to a younger generation of sports fans who are less likely to have cable.</p><p><a href="http://www.businessinsider.com/4-billion-to-5-billion-facebook-ad-revenue-at-risk-cambridge-analytica-2018-3"><strong>As much as $5 billion in Facebook ad revenue is 'at risk' from the Cambridge Analytica crisis.</strong></a> Facebook's latest crisis raises significant risks of increased regulation, writes GHB Insights analyst Dan Ives, which could constrain Facebook's "golden" advertising business model.</p><p><a href="http://www.businessinsider.com/facebook-employee-reaction-mark-zuckerberg-silence-cambridge-analytica-crisis-2018-3"><strong>Speaking of Facebook, some Facebook employees are angry that Mark Zuckerberg has ghosted in the middle of this scandal.</strong></a> Employees are taking to the anonymous chat app "Blind" to commiserate and discuss the situation.</p><p><a href="http://www.businessinsider.com/triggers-for-the-data-bubble-to-burst-2018-3"><strong>A bubble you didn't even know existed could be bursting.</strong></a> Data firms and platform companies that provide free services in exchange for user data that it can sell to advertisers <a href="http://www.businessinsider.com/stock-market-today-selloff-facebook-data-breach-roils-tech-industry-2018-3"><span>are under fire,</span></a> according to Bilal Hafeez, Nomura's global head of G-10 foreign-exchange strategy.</p><p><a href="http://www.businessinsider.com/oxford-analytica-says-not-cambridge-analytica-2018-3"><strong>Meanwhile, Oxford Analytica wants you to know it has 'no relationship' with that other Analytica company with Cambridge in its name.</strong></a> Oxford Analytica is a consulting company focused on geopolitical issues and posted "We want people to know that we are not #CambridgeAnalytica" in a tweet on Tuesday.</p><p><span><a href="https://www.bloomberg.com/news/articles/2018-03-20/google-pours-300-million-into-effort-to-aid-news-publishers"><strong>Google will spend $300 million (£213 million) to help its frenemies, news publishers, to grow subscriptions</strong></a></span><strong>.</strong> Subscribe with Google is a new tool that helps publishers find, retain, and charge subscribers, according to Bloomberg.</p><p><a href="http://adage.com/article/digital/mrc-research-impact-higher-standards/312820/"><strong>The Media Rating Council put out a call for research on Tuesday, Ad Age reports.</strong></a> It wants to consider whether the current threshold of 50% of an ad's pixels being in view to count as a viewable ad impression should be raised to 100%</p><p><em>Sign up for the </em> <a href="http://businessinsider.us16.list-manage1.com/subscribe?u=994d348b4b605178944174605&amp;id=4c2b416844&amp;utm_campaign=Exec+Summary+Subs&amp;utm_medium=bitly&amp;utm_source=adv"><span><em>Executive Summary</em></span></a><em>, a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox. </em></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/meaning-of-fake-news-and-make-america-great-again-steven-pinker-2018-3">Harvard professor Steven Pinker explains the disturbing truth behind Trump's 2 favorite phrases</a></h3>        <div>                    </div>    </div>

What you need to know in advertising today

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Francois Durand / Getty</span></p><p class="caption">Twitter CEO Jack Dorsey</p></div><p></p></div></div></p><ul><li><strong>New details have emerged about Twitter's test with serving ads within Twitter Timelines that publishers embed into their websites.</strong></li><li><strong>Twitter is splitting profits from ad revenue equally with publishers.</strong></li><li><strong>Publishers are recommended to set up ads.txt to block unauthorized tech companies from hijacking their ad inventory.</strong></li></ul><p>After recruiting publishers earlier this summer to test out a new program that serves ads to their websites, Twitter has revealed more information about its test to make money from embedded strings of tweets on sites.</p><p>In May, Twitter<a href="https://www.businessinsider.com/twitter-has-a-new-plan-to-help-challenge-facebook-and-google-2018-5"> set up a cryptic landing page</a> asking for publishers to sign up for a program called Twitter Timeline Ads that promised <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> companies the ability to "generate revenue for your site." Now, Twitter has updated the page with more details - including a section of terms and conditions - explaining how it works.</p><p>"The Twitter Timeline Program is the first ad program that allows publishers to offer real-time content to their audiences and drive incremental revenue with targeted ads," reads the frequently asked questions page on Twitter's website about Twitter Timeline Ads.</p><p>Twitter declined to comment on the record for this story and did not name publishers who have signed up for the program. A spokeswoman stressed that the program is a small test.</p><h2>Twitter is experimenting <span style="background-color: #ffffff;">with making money outside of Twitter</span></h2><p>Publishers who embed streams of tweets on their sites - think blogs or local news sites - can join the program and allow Twitter to serve ads straight into the Timelines. Twitter will split the ad revenue made from the program equally with publishers, meaning that media companies will make 50% of revenue from ads served to their sites, according to information on <a href="https://business.twitter.com/en/a/twitter-timeline-faq.html">the page.</a> After Business Insider reached out to Twitter, the information about the breakdown in ad revenue was removed from the page.</p><p>To date, Twitter has made most of its ad revenue from ads served within its flagship website and app. Twitter already has a number of revenue-share programs with publishers who sell ads that run before videos that they post to the site. <a href="https://www.cnbc.com/2016/08/30/twitter-will-now-share-video-revenue-with-individual-content-creators.html">Twitter keeps 30% of ad revenue</a> from that program while publishers keep 70%.</p><p>To compare, <a href="https://www.businessinsider.com/publishers-say-facebooks-rollout-of-watch-ads-is-methodical-but-picking-up-speed-2018-8">Facebook Watch</a> allows publishers to keep 55% of revenue while Facebook keeps 45% of ads sold within videos. YouTube has<a href="http://fortune.com/2017/04/06/youtube-partner-rule-change-10000/"> similar revenue-share</a> policies for its creators.</p><h2>Twitter is encouraging publishers to remove bad ads before it begins serving its ads to them</h2><p>Twitter plans to place ads in the top 20 tweets in a Timeline, according to its info page. Specifically, ads will be slotted between the first and second tweet, the seventh and eighth tweet, the 13th and 14th tweet and between the 19th and 20th tweets.</p><p>Once a publisher is accepted to the program and begins running ads, Twitter will give media companies a real-time dashboard where they can track stats and revenue earned from the program. Per Twitter, ads must be a minimum of 700 pixels high and 300 pixels wide to qualify for the program.</p><p>The company also recommends that publishers plug <a href="https://iabtechlab.com/ads-txt/">ads.txt code</a> - the initiative backed by the IAB Tech Lab that prevents unauthorized tech vendors from selling ads on publishers' sites - into their sites before joining the Twitter Timeline Ads program. Ad-tech company OpenX is mentioned on the site as an "authorized partner" but Twitter declined to provide more information about how the company is involved in the program. OpenX deferred to Twitter for comment.</p><h2>The move may be welcomed by publishers looking for new partners that aren't Facebook or Google</h2><p>Facebook and Google have been jerking publishers around for years and some publishers<a href="https://www.businessinsider.com/they-seem-to-actually-care-if-we-make-money-media-companies-are-falling-back-in-love-with-twitter-2018-2"> have begun to view</a> Twitter as a new friend - so Twitter might have a way to win over publishers who feel burned by the duopoly. Plus, publishers are constantly looking for ways to squeeze more revenue out of their websites that are dominated by display ads.</p><p>As of February, Twitter said that it had streamed more than 1,100 live events and added 22 new live-streaming shows. During its NewFronts presentation in April, <a href="https://variety.com/2018/digital/news/twitter-newfronts-2018-video-deals-espn-disney-nbcuniversal-1202792061/"><span>Twitter promised advertisers</span></a> that it will crank out over 30 content deals this year with media companies like Viacom, NBCUniversal and ESPN.</p><p>According to Twitter, revenues paid out to publishers increased 60% in 2017.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/state-street-cmo-hannah-grove-says-everyone-needs-to-be-the-ceo-of-theirown-brand-2018-8">The CMO of $30 billion financial giant State Street says to be successful, you have to be the CEO of your own brand</a></h3>        <div>                    </div>    </div>

Twitter just revealed more information about its plan to help publishers make money by displaying ads on their websites

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><ul class="summary-list"><li>Philadelphia Eagles backup quarterback Nick Foles headed to the locker room early Sunday afternoon after sustaining a chest injury during the Eagles' first drive of the fourth quarter.</li><li>With a playoff game against the Chicago Bears looming and starting quarterback Carson Wentz likely out for the remainder of the season with a fractured back, the Eagles opted to send third-string quarterback Nate Sudfeld into the game and kept Foles sidelined for the rest of the contest.</li><li>Foles had a $1 million incentive in his recently renegotiated contract if Philadelphia reached the postseason and he took 33% of the team's snaps on the season.</li><li>Thanks to the last-minute injury, Foles came up four snaps - or 1% - short of the 33% benchmark.</li></ul><p>Nick Foles did everything right against the Washington Redskins Sunday afternoon, but he still came up $1 million short.</p><p>The backup quarterback who famously led the Eagles to a Super Bowl victory last season secured Philadelphia's spot in this year's playoffs thanks to a 24-0 win over the Redskins, but he headed to the locker room early after sustaining a chest injury during the Eagles' first drive of the fourth quarter.</p><p>Still, with a playoff game against the Chicago Bears looming and starting quarterback Carson Wentz likely out for the remainder of the season with a fractured back, the Eagles opted to send third-string quarterback Nate Sudfeld into the game on the following drive and kept him under center for the remainder of the contest.</p><p>Foles, meanwhile, had a $1 million incentive in his <a href="https://www.businessinsider.com/carson-wentz-injury-nick-foles-contract-earning-2018-12">recently renegotiated contract</a> that was contingent on his playing through the final two drives of the game:</p><p>As NFL Insider for ESPN Adam Schefter <a href="https://twitter.com/AdamSchefter/status/1079533321791651840">pointed out on Twitter</a>, Foles played 32% of Philadelphia's snaps on the season, putting him a grueling 1% short of the necessary mark.</p><p>It's worth noting that the Eagles could still decide to give Foles the bonus despite his four snap deficit. New York Yankees ace CC Sabathia came two innings short of a $500,000 bonus when he intentionally hit a batter and got ejected from his final game of this past season. The team still decided to <a href="https://www.northjersey.com/story/sports/mlb/yankees/2018/12/17/yankees-cc-sabathia-given-500-000-bonus-despite-september-ejection/2342294002/">award the $500,000 prize to Sabathia</a> come December.</p><p><em><strong>Read more:</strong> <a href="https://www.businessinsider.com/cc-sabathia-forgoes-500k-bonus-defending-teammate-2018-9?r=UK&amp;IR=T">CC Sabathia was 2 innings away from a $500,000 bonus when he got ejected on what could be the last pitch of his Yankees career</a></em></p><p>Assuming he overcomes the rib injury that sent him to the locker room Sunday, Foles has plenty more incentives to fulfill heading into the playoffs. The 29-year-old can earn $500,000 for taking 50% of the snaps in a playoff game, and that incentive bumps up to $1 million if Philadelphia comes away with a win.</p><p>Foles will look to recover quickly for the sake of both Eagles fans everywhere and his wallet.</p><div></div><div></div><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/iphone-switch-android-google-pixel-3-xl-apple-2018-11">I'm a diehard iPhone user who switched to Android for a week - here's what I loved and hated about the Google Pixel 3 XL</a></h3>        <div>                    </div>    </div>

Nick Foles' ill-timed chest injury may have cost him $1 million

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><ul class="summary-list"><li><strong><a href="https://www.businessinsider.com/category/ninja">Tyler "Ninja" Blevins </a>is the most popular professional video game player in the world, streaming <a href="https://www.businessinsider.com/category/fortnite">"Fortnite: Battle Royale"</a> for millions of followers every day.</strong></li><li><strong>Portland based creative agency Roundhouse recently partnered with Ninja's sponsor, Red Bull, to redesign his home streaming studio, outfitting it with more than $20,000 worth of new equipment and custom features.</strong></li><li><strong>Red Bull documented the process and their new video reveals how Roundhouse transformed Ninja's basement into a full-fledged command center.</strong></li><li><strong>Business Insider spoke with Roundhouse Creative Director Robert Medkeff about designing the state-of-the-art studio.</strong></li></ul><p>In the era of <a href="https://www.businessinsider.com/category/youtube">YouTube</a> and <a href="https://www.businessinsider.com/category/twitch">Twitch</a>, professional video gamers rely on home studio setups to broadcast their gameplay to the millions of viewers around the world. Most home studios have humble beginnings, in a basement or in a kitchen. But if a streamer becomes successful, they soon need a set-up capable of an increasingly high level of production to serve a growing audience.</p><p>The world's most popular gamer, <a href="https://www.businessinsider.com/category/ninja">Tyler "Ninja" Blevins</a>, has nearly 20 million subscribers on YouTube and became the first Twitch streamer to reach 10 million followers earlier this year. Ninja spends about 12 hours a day playing live on <a href="https://www.businessinsider.com/category/twitch">Twitch</a> from his basement studio and has brought home as much as $500,000 a month through subscription fees and donations. His meteoric rise to the top of the video game world with<a href="https://www.businessinsider.com/category/fortnite"> "Fortnite: Battle Royale"</a> has earned him a number of valuable opportunities, including commercials with Samsung, an ESPN the Magazine cover story, and an ongoing sponsorship from Red Bull.</p><p>Red Bull recently partnered with Portland-based creative agency Roundhouse to help Ninja redesign his home streaming setup, his primary base of operations. Roundhouse Creative Director <span style="font-weight: 400;">Robert Medkeff flew to meet Ninja in Chicago where they discussed how to upgrade the studio and maintain his personal flair. The agency has worked on major gaming-related projects with Red Bull and Twitch in the past, but designing a state-of-the-art studio brought forth a new set of challenges. Roundhouse presented Ninja with a number of potential plans for the studio; once the gamer chose his favorite, they began fleshing the design out with the best possible technology and lighting options.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></p><p><span style="font-weight: 400;">"His new studio needed to inspire creativity and support multiple types of content, and stand out as the first gaming studio of its kind," Medkeff told Business Insider in an interview.&#xa0;</span></p><p><span style="font-weight: 400;">While most of Ninja's streams consist of him playing at his desk, the new studio encompasses the full basement room. The space was given a custom acoustic treatment and has been fully outfitted with controllable, color changing LED lighting.</span><span style="font-weight: 400;">&#xa0;Once wall includes eight different monitors for Ninja to host graphics or playback video from his dedicated video server. Another portion of the room has a dedicated analyst desk in place for when Ninja hosts friends or steps away from the action for a bit. Four different Blackmagic Design URSA 4K 60 fps broadcast cameras in the room are able to see the action from every angle while a mixture of Electrovoice and Shure broadcast microphones capture audio.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></p><p><span style="font-weight: 400;">Red Bull declined to share the budget for the studio design, but the equipment alone is worth more than $20,000. The goal of the studio is to be a one-stop shop for any type of gaming broadcast and everything in the room can be controlled from a digital switch board on Ninja's desk. Despite the big time studio upgrades, Ninja will still be using the same <a href="https://www.businessinsider.com/ninja-fortnite-gaming-pc-specs-parts-2018-7" target="_blank" rel="noopener">custom built NZXT computer</a> and the free Open Broadcaster Software to stream.&#xa0;</span><span style="font-weight: 400;"></span></p><p><span style="font-weight: 400;">Roundhouse also worked to ensure that Ninja's personality was preserved within the studio. Medkeff said the partnership between Ninja and Red Bull was balanced and stress-free. The room was designed with Ninja's personal branding in mind but the space isn't dominated by sponsor logos.</span></p><p><span style="font-weight: 400;">Dozens of his personal trinkets line the room, including trophies, Funko POP figures, a "Fortnite" pickaxe, and a signed Detroit Lions football helmet. Medkeff said the look of the trophy wall will evolve as Ninja adds more personal effects. Roundhouse filled the studio with a fair share of secret features too, for example, Ninja's dogs have access to a small Murphy bed that pops out of one of the studio's walls.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></span></p><p><span style="font-weight: 400;">"I don't want to give away too many things, because there are a lot of nice little hidden things that Ninja will reveal when he streams," Medkeff said.</span></p><p>While playing "Fortnite: Battle Royale" alongside superstar artists like Drake and Travis Scott and winning major tournaments has helped Ninja gain a celebrity profile during the last year, he began competitive gaming with "Halo 3" in 2009. In August, Business Insider spoke with his <a href="https://www.businessinsider.com/jessica-blevins-tyler-ninja-interview-2018-8" target="_blank" rel="noopener">wife and manager, Jessica Blevins,</a> about how they have handled his skyrocketing career.</p><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/review-google-pixel-3-better-than-iphone-xs-2018-10">Review: Google Pixel 3 and 3 XL are the best smartphones you can buy right now</a></h3>        <div>                    </div>    </div>

This new video shows how the world's most popular gamer turned his basement into a mind blowing state-of-the-art studio

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image"></div><p></p></div></div>Twitter did not make its new and updated Mac app in-house, according to <a href="https://twitter.com/schwa/status/682299005037113346">a tweet from a former employee</a> and <a href="http://www.theverge.com/2015/12/30/10691290/twitter-mac-outsourced">a report from The Verge</a>.&#xa0;<p>The new app includes&#xa0;a redesign and new features. "Don't call it a comeback," reads the Mac App Store description for the update.&#xa0;</p><p>The Verge reports that the Twitter for Mac app isn't a priority for Twitter, so&#xa0;the company did not dedicate any in-house resources to it, and instead used&#xa0;a third-party developer to make the new app.&#xa0;</p><p>Outsourcing app development is not an especially unusual&#xa0;practice. Black Pixel, the company The Verge claims developed the new app, also builds apps for ESPN, Starbucks, and The New York Times.</p><p>Jonathan Wight, who worked as a senior staff engineer at Twitter,&#xa0;<a href="https://twitter.com/schwa/status/682299005037113346">tweeted that</a> "there's a long and sordid story behind [the new Mac app]."</p><p><strong>Wight then elaborated on the story, offering a quick summary:</strong></p><p><div></div></p><p>Twitter's stock is <a href="http://uk.businessinsider.com/twitter-needs-to-prove-it-hasnt-hit-a-wall-2015-12">down to historic lows</a> as user growth stalls and the company struggles to keep up with Facebook. Jack Dorsey, one of the company's cofounders, was re-hired as CEO,&#xa0;but it will take longer than a few months to turn the company around.</p><p>Twitter has emphasised that desktop is not its priority, as <a href="https://twitter.com/wsjd/status/451886622788055040">more and more users access the service via mobile</a>.&#xa0;</p><p><em>Business Insider has reached out to Twitter. We will update the post when we hear back.&#xa0;</em></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/katie-couric-on-working-with-marissa-mayer-at-yahoo-2015-12">Katie Couric reveals what it's like to work with Marissa Mayer at Yahoo</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9nMnNseTrf_PNZO-vfOC_MsqAoKcZEvB" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Twitter didn't make its new Mac app

<p class="source"><span>Hollis Johnson</span></p><p class="caption">The YouTube TV app.</p>Let me be clear up front, since I'm about to say a lot of not-so-positive things about YouTube TV, Google's new streaming TV service that launched in a handful of cities this week.<p>It's an impressive product from a technical perspective, and easily the best of the growing number of products in the category from DirecTV, Sling TV, and Sony. The app is well-designed and easy to use. The streams are stable, something the competition has struggled with. And the unlimited DVR function is like having your own personal Netflix.</p><p>Cool stuff.</p><p>But there are far too many caveats and concessions with YouTube TV to make it a viable option for cord cutters today, and many of its restrictions are the ones that have plagued all the other streaming TV services. It's a niche product, and it's not going to grow into its own ambitions without some major improvements.</p><p>Here's the rundown.</p><h2>Regional availability</h2><p>Right now, YouTube TV is only available in a handful of cities: New York, Los Angeles, San Francisco, and Chicago. It'll expand from here, but don't hold your breath if you're expecting it to launch outside the US. Since YouTube TV is dedicated to offering local channels, that means it'll have to negotiate streaming rights city by city in many cases. There's also a chance it won't be able to get all of them on board.</p><h2>Channel selection and pricing</h2><p>There are a little more than 40 channels available. While it's great to have all four major networks and (soon) AMC, YouTube TV is still missing a lot of channels like Discovery, CNN, TBS, TNT, and HBO. It'll likely take a lot more negotiating to get that content, and even then, it'll be tough for YouTube to keep the price at $35 per month if it does.</p><p>Meanwhile, DirecTV and Sling TV offer packages with over 100 channels. And while $35 isn't a bad price for 40 or so channels, competitors offer a lot more for your money. DirecTV now gives you over 60 channels for $35 per month, for example.</p><h2>Device support</h2><p>The great promise of streaming TV services is that they're ideally supposed to let you watch TV wherever you are, no matter what device you have.</p><p>That's not the case with YouTube TV, which only works on iPhone and Android for now. Want to watch on your television? You'll need to beam the video from your phone to a Chromecast. We're still waiting for apps that let you stream on smart TVs, Roku, Apple TV, video game consoles, and so on.</p><h2>Sports restrictions</h2><p>Even with ESPN on YouTube TV, watching live sports can still be a pain, thanks to blackout restrictions and other agreements sports leagues have with service providers. For example, you can't watch NFL games on YouTube TV because Verizon has exclusive mobile streaming rights for now.</p><p>Local sports is a problem too. I couldn't watch Mets games on YouTube TV this week because they air on SNY, a local sports network in New York City. It's not on YouTube TV.</p><h2>Google appears to be conflating two very different trends with YouTube TV</h2><p>1.) Millennials and young people don't like watching traditional, linear TV. They want what they want on demand.</p><p>2.) They want to watch content on their phones.</p><p>While both are true, it doesn't make sense to mash the two trends together and provide linear content only on mobile devices with limited ways to watch on a big-screen TV. The cord-cutting trend is growing precisely because a new generation is growing up on the internet and sucking down content on demand without being slave to a programming schedule. Live TV only makes sense with limited programming like sports, and none of the streaming services do sports well.</p><h2>The future of TV is still a long way away</h2><p>Just about every major tech company and TV service has promised a radical transformation in the way we watch TV, but none of them have delivered. YouTube TV is proof that you can get the underlying tech right, but there are far too many hurdles getting the content people want on the devices they want. The best option if you you want to watch paid TV is, unfortunately, to still sign up for cable.</p><p class="tagline">Get the latest Google stock price<a href="http://markets.businessinsider.com/stock/GOOG-Quote"> here.</a></p>            <h3>NOW WATCH: <a href="http://www.businessinsider.com/google-pixel-xl-vs-iphone-7-plus-andriod-ios-phone-mobile-better-2017-1">5 things Google's Pixel phone can do that the iPhone can't</a></h3>                                    Please enable Javascript to watch this video

The cord-cutter's dream is still a long way away

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image"><p class="source"><span>Apple</span></p><p class="caption">Apple's September 9th event invite.</p></div><p></p></div></div>Apple's September 9th event <a href="http://uk.businessinsider.com/apple-event-iphone-siri-september-9-2015-8">is confirmed</a>. The invites, issued on August 27th, show a giant Apple logo with the caption "Hey Siri, give us a hint." Asking Siri <a href="http://www.businessinsider.com/what-happens-when-you-ask-siri-about-apples-next-iphone-event-2015-8">about the event</a>, however, only yields cryptic results, and so we will have to wait until early September to see what Apple has in store for the next versions of the iPhone, the company's most popular product. </p><p>Luckily for those who can't wait, the leaks have been coming thick and fast <a href="http://uk.businessinsider.com/apple-iphone-6s-rumors-2015-7">over recent months</a> but there is, as always, an element of mystery surrounding Apple's latest iPhone, most likely dubbed the 6s. The iPhone 6 brought vast improvements to the iPhone family including a larger screen, better camera and new design. While these updates are appreciated, we are still far away from the Perfect Phone and, if Apple does it right, the 6s may bring us one step closer. </p><p>Here's everything Apple should include in the iPhone 6s. </p><h2>Battery </h2><p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span>Will Wei/Business Insider</span></p><p class="caption">The iPhone's battery is notoriously bad.</p></div><p></p></div></div>It's common knowledge amongst iPhone users that the <a href="http://www.gsmarena.com/battery-test.php3">battery life is poor</a> - and none more so than the iPhone 6. Last year, the 6 Plus, the larger model, received an enormous 2,915mAh battery which can last for almost two days of use. The 6, alas, received no such upgrade and was stuck with a 1,810mAh battery which, according <a href="http://www.trustedreviews.com/iphone-6-review-battery-life-and-verdict-page-6">to tests</a>, is far inferior to its competitors. </p><p>Battery technology is the poor cousin to many of the "sexier" innovations that happen to smartphones - waterproofing, TouchID, millions-of-pixel displays - which is a shame because a decent battery is essential to the usefulness of a smartphone. </p><p>Hopefully Apple will realise this with the 6s and add some of the innovations that the 6 Plus received that help it achieve such stellar battery life.</p><h2>Siri </h2><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Business Insider / Matt Johnston</span></p><p class="caption">Siri on an iPhone.</p></div><p></p></div></div>The event includes the tagline "Hey Siri, give us a hint" which could indicate a focus on Siri but could, equally, be misdirection from Apple. </p><p>Launched in 2011, Siri has been incrementally improved over the past few years. predominantly by adding more and more data sources. Whereas at launch Siri could only send texts and open apps, now it can tell you sports scores, weather and has become more useful as a whole thanks to partnerships with Yahoo, ESPN and more. </p><p>iOS 9, the next generation of Apple's mobile software, has focused on Siri as one of the core components of the operating systems, allowing it to index applications and perform core tasks that <a href="http://www.techinsider.io/apple-ios-9-features-beta-siri-2015-7">reduce the amount of tapping</a> a user has to do. Asking Siri to "Show me photos from June 9th" no longer kicks the user into the Photos app, for example, as Siri can handle that itself. </p><p>While it's unlikely we are going to see "Her"-like intelligence, Siri is getting smarter and smarter and the September 9th event, paired with the new tech in the 6s, could be a good time for it to shine. </p><h2>Sturdiness </h2><p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span>YouTube</span></p><p class="caption">A broken iPhone 6 Plus.</p></div><p></p></div></div>Everyone knows someone with a smashed or battered iPhone, and it's high time Apple did something about it. Of course, there is very little Apple can do to prevent catastrophic damage when the phone is dropped from 6 feet beyond <a href="https://en.wikipedia.org/wiki/Vibranium">building it out of Vibranium</a> but there are ways to sure it up, like using stronger materials, which is the avenue Apple has chosen.  </p><p>Reports <a href="http://www.macrumors.com/2015/06/17/iphone-6s-7000-series-aluminum-kgi/">have suggested</a> that Apple is opting for 7000 series aluminum for the body of the iPhone 6s, a material that is "60% stronger than most aluminum and one-third the density of stainless steel."</p><h2>Force Touch</h2><p><div class="KonaFilter image-container display-table float_left float_right"><div><div class="image"><p class="source"><span>Apple</span></p><p class="caption">The Apple Watch has Force Touch.</p></div><p></p></div></div>One of the coolest additions to recent Apple devices - first the Apple Watch and then the new MacBook - is Force Touch, a technology that allows a flat surface (i.e. a screen) the ability to feel multiple levels of touch pressure. On the Apple Watch, the most comparable use-case to an iPhone, different levels of force - currently a "tap" and a "hard press" - can mean different things, accessing different features within an app.  </p><p>The applications of Force Touch on an iPhone are currently unknown and the addition of the technology could create a Renaissance in app development as new and exciting ways to input things are discovered, just as TouchID has done to an extent. Also, it's a neat trick that no other manufacture has. </p><h2>Storage</h2><p><div class="KonaFilter image-container display-table float_left"><div><div class="image on-image"><p class="source"><span>BetaNews.com</span></p><p class="caption">The iPhone 6 starts at 16GB and goes all the way up to 128GB.</p></div><p></p></div></div>Using an iPhone with 16GB of storage is, in 2015, virtually impossible - and yet Apple sells a phone with exactly that much storage. </p><p>The current iPhone storage options run from 16GB to 64GB to 128GB with no 32GB option available on the 6 or 6 Plus. With the 6s, Apple should fix this issue and start iPhone storage options at 32GB giving users with less cash (at present the difference in price between the 16- and 64GB iPhones sits at a <a href="http://www.apple.com/uk/shop/buy-iphone/iphone6">not inconsiderable £80</a>) the ability to have a pleasant experience devoid of deleting apps to <a href="http://www.theverge.com/2014/9/17/6342157/ios-8-free-space-iphone-ipad-requirement">install software updates</a>.  </p><p>Virtually all other manufactures, from Samsung to HTC, either start sizing options at 32GB or offer a MicroSD card slot that can expand storage. </p><h2>Wireless Charging</h2><p><div class="KonaFilter image-container display-table float_left float_right"><div><div class="image"><p class="source"><span>Google</span></p><p class="caption">Google's Nexus 4 was one of the first phones to include wireless charging.</p></div><p></p></div></div>One of the more "moonshot" features it would be nice to see in the iPhone 6s would be wireless charging. Other handsets, such as <a href="https://store.google.com/product/nexus_wireless_charger?playredirect=true">Google's Nexus devices</a>, have had wireless charging as an option for a few years and Apple, a company that prides itself on simplicity, could do well to include a charging function that doesn't require a cable. </p><p>Of course, wireless charging is complex - making electricity jump through the air safely is, without a doubt, something that needs to work 100% of the time - and current examples require the device to be placed in a specific spot which negates the ease of use that should come from not needing a cable. Apple will likely want to work on a way to make wireless charging work in a general area not when placed on a pad. </p><p>Nevertheless, this would be a cool feature to have and, if Apple gets behind it, wireless charging may become more widespread. </p><h2>Camera </h2><p><div class="KonaFilter image-container display-table float_left"><div><div class="image"><p class="source"><span>DigitalTrends</span></p><p class="caption">The iPhone 6 has an 8 megapixel camera.</p></div><p></p></div></div>Every year the iPhone camera gets that much better, and 2015 looks to be the same. Mark Gurman of 9to5Mac <a href="http://9to5mac.com/2015/08/27/iphone-6s-camera-12-megapixels-4k-selfies/">reports that</a> the main camera is going to receive a large upgrade with a new 12 megapixel sensor and lens technology while the front camera could, if the report turns out to be true, gain a flash - permanently changing the way humans take selfies forever.</p><p>Thanks to an updated A9 chipset, likely to make the iPhone 6s work far faster, the camera will now also be able to capture 4K video, a leap forward for amateur video recorders everywhere. Over the years the iPhone has brough a decent camera to millions of people and the iPhone 6s looks set to continue this trend. </p><h2>Performance</h2><p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Apple</span></p><p class="caption">The current set of iPhones have an A8 CPU.</p></div><p></p></div></div>As mentioned above, the new iPhone 6s and 6s Plus will likely receive an updated A9 processor, a generation on from the A8 that the current models have. With this comes the associated benefits of another year of innovations in technology that mean your next phone will be much faster while using less power. </p><p>According to <a href="http://www.knowyourmobile.com/apple/apple-iphone-6s/23273/iphone-6s-awesome-new-a9-chip-detailed">reports</a>, the new chipset is meant to be incredibly fast and also incredibly efficient, meaning that the iPhone 6s will be no slouch and the A9 could, hopefully, help preserve battery if a bigger unit is not included. </p><p>iOS 9 also comes with various associated performance improvements which, when paired with the new processor, will create what will likely be the fastest phone on the planet, just as the iPhone 6 <a href="http://www.phonearena.com/phones/Apple-iPhone-6_id8346/benchmarks">was last year</a>. </p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/siris-snarky-reactions-give-us-a-hint-apple-event-iphone-2015-8">Apple has a very clever way of hyping up its next major event</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="xsZGg4dzox3PdvBrnnobwW8a7h8Ei29h" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Here are the things that will make the iPhone 6s amazing

<p class="p1"><div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="Steve Kovach/Business Insider" title_caption="The HTC One." class="zoomin" href="http://static5.businessinsider.com/image/515d988eecad048d46000022-960/img_2265.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a></div><p class="source">Steve Kovach/Business Insider</p><p class="caption">The <keyword id="952146" type="UNKNOWN" weightage="60" keywordseo="HTC-One">HTC One</keyword>.</p></div>Until now, <keyword id="6355645" type="COMPANY" weightage="60" keywordseo="android">Android</keyword> phones haven't been much to look at. </p>
<p class="p1">It's a common stereotype that Android devices are only made for those who don't care about design or build-quality, and who only care about getting a phone for as cheap as possible.</p>
<p class="p1">The stereotype is only perpetuated by the fact that most Android manufacturers continue to make their stuff out of cheap, ugly plastic.</p>
<p class="p1"><keyword id="16129" type="CITY" weightage="60" keywordseo="HTC">HTC</keyword> isn't buying into that trend with its newest flagship smartphone, the HTC One, which is made from all metal and glass with some durable plastic accents. It's bigger and arguably more beautiful than the iPhone 5. </p>
<p class="p2"><span style="line-height: 1.5em;">You'll want one as soon as you see it.</span></p>
<p class="p2"><span style="line-height: 1.5em;">HTC may be losing when it comes to brand recognition –– all you hear about are Apple and Samsung these days –– but it continues to make some of the best <keyword id="6354485" type="CITY" weightage="60" keywordseo="mobile">mobile</keyword> devices you can buy. It feels like no one cares about poor HTC, but the One perfectly exemplifies why they should.</span></p>
<p class="p2"><span style="line-height: 1.5em;">The HTC One goes on sale April 19. You can <a href="http://shop.sprint.com/mysprint/shop/phone_details.jsp?ensembleId=AP801CWH&amp;flow=AAL&amp;isDeeplinked=true&amp;ECID=vanity:htcone/">buy it on Sprint</a> or <a href="http://www.att.com/shop/wireless/devices/htc/one-32gb-glacial-silver.html?source=ECB23704500ONE0aL&amp;wtExtndSource=preorder#fbid=bnMDgLl75rQ">AT&amp;T starting at $199.99</a>. T-Mobile customers can get it for $99.99 plus regular monthly payments for two years.</span></p>
<p class="p2" style="padding-left: 30px;"><span style="line-height: 1.5em;"><a href="http://www.businessinsider.com/htc-one-hands-on-photos-2013-4"><strong>Click here for photos and a walkthrough of the HTC One's best features &gt;</strong></a><br /></span></p>
<h2 class="p2"><span style="line-height: 1.5em;">Hardware And Design</span></h2>
<p class="p1"><span style="line-height: 1.5em;">Let me gush about the design a bit more. </span></p>
<p class="p2">It's easy enough for Android phones to distinguish themselves from the iPhone with a bunch of software extras and customization options, but this is the first time I've held an Android phone that I thought was just as solid and beautiful as anything Apple makes without being a blatant copy.</p>
<p class="p1">The HTC One has a 4.7-inch HD display, meaning you can watch full HD video content. (There are only a handful of devices that can do that, and the iPhone isn't one of them.) The screen's resolution is also incredibly sharp, so text and images look like they're printed on the display. There's no pixelation at all.</p>
<p class="p2">But the phone's aluminum body is the best part. The One's frame tapers to about 4 mm at its thinnest edge, and it has a pleasantly-curved back that makes the phone easy to hold. It's also deceptively light (143 grams), yet plenty durable. The phone has some plastic trimming, but it's a durable polycarbonate plastic that looks great and feels right at home enveloped in all that metal. </p>
<p class="p2"><div class="image-container click-to-enlarge" style="width:610px"><div class="image"><a title_source="Steve Kovach/Business Insider" title_caption="The HTC One's metal body with plastic accents." class="zoomin" href="http://static2.businessinsider.com/image/515d9890eab8eaff6f000002-960/img_2253.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a></div><p class="source">Steve Kovach/Business Insider</p><p class="caption">The HTC One's metal body with plastic accents.</p></div></p>
<p class="p2">The screen is bordered by two stereo speakers that sound incredible; they're louder and clearer than any other phone speakers I've used. (Most phones only have one speaker.) It's especially useful when watching videos or listening to music, although most people will probably end up using headphones for that kind of stuff. Like many HTC phones, the One also has Beats Audio integration, a feature you can turn on in the phone's settings that's supposed to improve audio quality. But all it really does is make the audio louder; it doesn't improve sound quality at all.</p>
<p class="p2">The One has a special camera that HTC calls an "Ultrapixel" camera. Unlike most smartphone cameras, the One's Ultrapixel camera creates larger-than-normal pixels when taking an image, theoretically giving you a sharper picture and better low-light performance. It works. The photos I took with the HTC One were much clearer than the ones taken in the same environment with my iPhone 5, especially if there wasn't a lot of lighting. </p>
<p class="p2">Battery life is on par with most smartphones. You'll likely be able to get through a day of normal use. But it does get really hot when playing games or watching videos. You won't roast your hand, but it's definitely noticeable.<br /> </p>

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<p class="p2"><span>As for the network, I used the Sprint version of the HTC One. Compared to AT&amp;T and Verizon, Sprint has a tiny 4G LTE network, which is the fastest kind of data connection available. But Sprint LTE is completely absent in New York City where I did my testing. Sprint has another type of 4G that's a little slower, but my test unit couldn't connect to that. I spent most of the time stuck on 3G, which was a huge pain. It's also especially embarrassing for a top-tier device like the HTC One. (To be fair, this is Sprint's fault, not HTC's. I've heard the One works fine on T-Mobile and AT&amp;T.)</span></p>
<p class="p2"><span style="font-size: 1.5em; color: #000000;">Software And Other Features</span></p>
<p class="p2">At its core, the HTC One is still a basic Android phone. But like most manufacturers, HTC tweaked the operating system and added its own "skin" called Sense that has a slightly different design, plus other features not found in Google's basic version of Android.</p>
<p class="p2">The most apparent change in Sense is what HTC calls Blinkfeed, a new default home screen that pulls in photos and stories from your Facebook and Twitter connections and a variety of news sources like ESPN, AP, Reuters, and Business Insider. <span style="line-height: 1.5em;">Blinkfeed looks a lot like the </span><a href="http://www.businessinsider.com/new-flipboard-app-walkthrough-2013-3">popular news app Flipboard</a><span style="line-height: 1.5em;">, and it shows you separate tiles for each story. It's a nice feature to have built into your phone.</span></p>
<p class="p2">But as cool as Blinkfeed is, I didn't like that HTC makes it your default home screen. <a href="http://www.businessinsider.com/how-people-really-use-their-smartphones-2013-4">Like most people</a>, I use my phone for a lot more than just grazing through content shared on Facebook and Twitter and prefer to jump straight into my favorite apps instead. HTC makes you swipe over to your regular home screen to get all that. (Yes, you can store a few apps in the One's "dock" that will show up even while looking at Blinkfeed, but it's still limiting.)</p>
<p class="p2"><span>I have a feeling most people will end up doing what I did and make the regular home screen their default.</span></p>
<p class="p2"><div class="image-container click-to-enlarge" style="width:610px"><div class="image"><a title_source="Steve Kovach/Business Insider" title_caption="Blinkfeed on the HTC One." class="zoomin" href="http://static3.businessinsider.com/image/515d988beab8eab86f000004-960/img_2264.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a></div><p class="source">Steve Kovach/Business Insider</p><p class="caption">Blinkfeed on the HTC One.</p></div></p>
<p class="p2">HTC also added some special tricks to the camera software. It has built-in filters sort of like the ones you'll find on Instagram. It also has a new feature called Zoe that takes a short video clip and lets you select one frame to share on Facebook, email, and pretty much any other service. Zoe is like a mix of <a href="http://www.businessinsider.com/what-is-vine-2013-1">Twitter's video-sharing app Vine</a> with a little Instagram thrown in. </p>
<p class="p2">The One can also serve as a universal remote for your TV thanks to an infrared blaster at the top of the device. The phone comes with a television app that pulls in data from your cable or satellite provider and lets you know what shows are on. You just have to tap a show and the channel will change. HTC uses a service called Peel to help recommend shows that you may want to watch. The setup only takes a minute and worked well, but I didn't find much practical use for it. I still prefer to use my phone for other stuff like checking Twitter while watching TV. </p>
<p class="p2"><div class="image-container click-to-enlarge" style="width:610px"><div class="image"><a title_source="Steve Kovach/Business Insider" title_caption="The HTC One's remote control app." class="zoomin" href="http://static4.businessinsider.com/image/515d987eecad048f43000019-960/img_2276.jpg"><span class="click-to-enlarge-icon" title="Click to enlarge"></span></a></div><p class="source">Steve Kovach/Business Insider</p><p class="caption">The HTC One's remote control app.</p></div></p>
<p class="p2">Despite all those extras, the HTC One is still your typical Android phone. It runs a version of Android called Jelly Bean, which gives you access to Google Now, a voice-powered assistant that's <a href="http://www.businessinsider.com/google-now-better-than-siri-2012-7">better than Siri on the iPhone</a>. Google Now makes a much better search tool than Siri, and it can intelligently remind you of stuff you care about like when to leave the office for your next meeting or when your favorite sports team is playing.</p>
<p class="p2">You also get access to the Google Play store where Google sells its digital apps, movies, music, books, and periodicals. Google Play's selection is about as good as the selection in Apple's App Store for iPhones and iPads, but just know developers tend to make the newest apps and big updates for the iPhone first.</p>
<h2 class="p2">Should You Buy It?</h2>
<p class="p2">If you're ready to buy a new phone soon, you have a tough decision ahead of you. Samsung is about to launch the <a href="http://www.businessinsider.com/samsung-galaxy-s4-announced-features-and-specs-2013-3">anticipated Galaxy S4</a>, and a new iPhone is reportedly coming late this summer.</p>
<p class="p2">The HTC One is easily the most beautiful Android phone ever created, and has all the other bells and whistles you'll need. You should buy it.</p>
<p class="p2"><a href="http://www.businessinsider.com/htc-one-hands-on-photos-2013-4"><strong>Click here for photos and a walkthrough of the HTC One's best features &gt;</strong></a></p>

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