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6 mins read

As netizens trend #BoycottJio, can BSNL capitalise to reclaim past glory in new telecom war?

Reliance Jio faces backlash as tariff hikes spark nationwide outrage, leading to calls for mass boy…

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1 min read

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

The streaming platform created a furore on social media for its cringe-worthy posts

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1 min read

What Boycott? Target foot traffic is up days after LGBTQ collection blowback began.

At the end of May, Target faced backlash for its Pride collection. But shoppers didn't stop coming …

Gloria Dawson   


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2 mins read

Bud Light lost its crown as America's 'King of Beers' but it was going to happen even without the conservative boycott

Modelo overtook Bud Light as the top-selling beer in the US for the second month in a row, but the …

Cork Gaines   


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3 mins read

India's OTT industry to be worth $15 billion by 2030: Report

The next wave of growth for Indian OTT will come from Tier II, III and IV cities and the Indian lan…

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1 min read

Bud Light is winning over Americans again, 4 months after its collaboration with Dylan Mulvaney sparked a conservative boycott

A recent poll showed "substantive signs of progress" for Bud Light, with just 3% of Americans plann…

George Glover   


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2 mins read

KFC, Hyundai face backlash on social media for posts related to Kashmir

Indians are calling for a boycott of KFC, the popular fast-food chain with branches across the g…

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3 mins read

California says it won't renew $54M contract with Walgreens amid calls for boycott over abortion pill policy

California is not renewing a contract that expires next month with Walgreens as controversy has gro…

Aaron McDade   


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7 mins read

How India's loss at the T20 World Cup will affect Indian brands

India’s loss against New Zealand has pushed them towards the brink of a league stage exit

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9 mins read

Trends that will dominate the PR industry in 2022

Where the PR industry will go from here

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4 mins read

New age marketing and selling

Niranjan Gidwani, Independent Consultant Director and Former CEO of EROS Group Dubai writes about m…

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2 mins read

Some South Indians on Twitter want to boycott Nothing phone (1) over a fake company note from a YouTube video

Carl Pei-led Nothing has launched the phone (1), the company’s first smartphone in India. While a l…

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3 mins read

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?

We speak to experts in an effort to find out how this negative sentiment might impact ad spends.

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6 mins read

PVR-INOX, now fifth largest listed multiplex chain globally, awaits good movies

While the merger was announced last March, the record date for the scheme of amalgamation betwee…

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7 mins read

Is Tanishq’s Ekatvam Diwali ad being pulled down setting a wrong precedent?

Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think

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4 mins read

Pinterest is booming as online shopping surges and Americans seek a soothing escape from reality

Pinterest's strong third quarter proves that the app is a pleasant, dependable distraction during a…

Avery Hartmans   


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2 mins read

#ByeShopee is trending on Twitter after the ecommerce giant appointed a staunch supporter of President Marcos Jr. as brand ambassador in the Philippines

The Shopee boycotts started after Filipina singer and actress Toni Gonzaga was appointed as brand a…

Nidhi Pandurangi   


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5 mins read

Calls to boycott 'Mulan' are trending after the star of Disney's live-action remake backed the Hong Kong police in the city's chaotic protests

The United Nations on Tuesday called for an investigation. It said police use of tear gas was …

Sinéad Baker,Sinéad Baker,Sin…