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<ul><li><keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword> ran a campaign with sleazy word play around Navratri and soon, #Boycotterosnow started trending on Twitter. </li><li>The OTT platform has now deleted its post and apologized. </li></ul>Eros Now has released a statement apologising for its posts filled with sexual innuendos around Navratri. <br /><br /><div type="twitter" handle="ErosNow" handlename="Eros Now" image="http://pbs.twimg.com/profile_images/1301406728735522816/GRbRe2XN_normal.jpg" favoritecount="1319" retweetcount="260" status="https://t.co/oKxyc2xfA2" createdat="1603342166000" id="1319138773049905152"></div><br />The streaming platform created a furore on social media for its cringe-worthy posts and #boycotterosnow started trending on Twitter. <br /><br />For those who missed:<br />    <div type="image" title="eros-now_" msid="78805791" hostid="261"></div><br />Social Media Expert and <keyword id="10151077" type="UNKNOWN" weightage="20" keywordseo="brand-consultant-karthik-srinivasan">Brand Consultant Karthik Srinivasan</keyword> also took to Twitter to ask how were the social media posts approved by the managers in the first place.<br /><br /><div type="twitter" handle="beastoftraal" handlename="Karthik" image="http://pbs.twimg.com/profile_images/1140493276316745734/WH-6N17h_normal.jpg" favoritecount="32" retweetcount="4" status="Those Eros Navratri social posts were so sexually explicit and demeaning! How did an internal team/agency think of… https://t.co/4hh7IGZc59" createdat="1603350093000" id="1319172022316875778"></div><br />While these memes should never been approved by the brand and we are appalled by the distasteful content, #boycotterosnow started trending for the wrong reasons and the conversation derailed from why brands should stop sexualising women to religion bashing. <br /><br />The Twitterati gave a religious angle to these inappropriate posts. They drew comparisons with Eros Now’s Eid posts and Hindu festival Navratri and were outraged because Muslims weren’t sexualised. They even targeted Eros Now’s CEO Ali Hussein. <br /><br /><div type="twitter" handle="narendramodi177" handlename="Narendra Modi fan" image="http://pbs.twimg.com/profile_images/1249968535285239815/zqQZ2Dn9_normal.jpg" favoritecount="1077" retweetcount="818" status="Eros Now CEO Is Ali Hussain. #BoycottErosNow https://t.co/wqLIYQEtue" createdat="1603346594000" id="1319157345973276677"></div><br /><div type="twitter" handle="randm_indianguy" handlename="The Random Indian" image="http://pbs.twimg.com/profile_images/1299339597831258114/iGHLfQII_normal.jpg" favoritecount="547" retweetcount="512" status="This all will happen until Hindus will keep this attitude &quot;Jaane de na yaar , kya fark padta hai&quot; These Anti-hind… https://t.co/pzvUGX4U3U" createdat="1603338807000" id="1319124682201657345"></div><br /><div type="twitter" handle="dheerumishra11" handlename="भक्त" image="http://pbs.twimg.com/profile_images/917760208734007297/dViTG8Uh_normal.jpg" favoritecount="546" retweetcount="426" status="We Showed Our Power to Khans and BollywoodWe Showed Our Power to ZomatoWe Showed Our Power to Uber EatsWe Showed… https://t.co/RB7NxR9SAv" createdat="1603333991000" id="1319104482681212928"></div><br />The OTT platform has now deleted its posts and apologized. <br />

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

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Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

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