Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<keyword id="3960385" type="UNKNOWN" weightage="100" keywordseo="epsilon-venture-partners">Epsilon Venture Partners</keyword> and a major Australian private equity group led a Rs 154 crore funding around of Pi DATACENTERS India. 
 
Pi is an enterprise class datacenter and cloud service provider, which is based in Amaravati, Andhra Pradesh. 
 
Epsilon will be actively involved in assisting with the build and growth of Pi. 
 
Kalyan Muppaneni, Founder &amp; CEO of Pi, said "Epsilon's technology investment experience across the globe is of significant strategic value that would pave the way for global partnerships in ensuring that Pi brings state-of-the-art cloud infrastructure capability to India. The funds raised would add to help us roll out our first few datacenters across India." 
 
The round was led by Epsilon's General Partner based on the ground in India, Mahesh Vaidya, who will be joining the company's board. 
 
Vaidya said, "The Datacenter and Cloud Infrastructure space in India is poised for robust growth over the next decade as evidenced by the trends observed in mature economies such as the US and Europe". 
 
(Image: Thinkstock)

Pi Datacenters get investment of Rs 154 crore from Epsilon Venture Partners in fresh funding

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Associated PressFacebook CEO Mark Zuckerberg.</div></div></div><ul class="summary-list"><li>Boston-based Nanigans is looking to sell its social-buying arm, according to ad-tech executives and an ad-tech investor.</li><li>One of Facebook's larger and earliest marketing partners, the tech firm helps advertisers buy and measure ad campaigns on Facebook and Twitter.</li><li>Sources said that Nanigans has struggled to compete with Facebook's own ad-buying tools.</li><li>Facebook has also cut back on the amount of access ad-tech companies have to its platform.</li><li>Nanigans' headcount has declined 30% to 102 employees since August 2017, according to LinkedIn.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a>.</li></ul>Marketing-tech company Nanigans is shopping its social ad business to <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> and marketing companies, according to industry sources.The 9-year-old firm is one of Facebook's oldest marketing partners. The firm has raised $32.9 million from investors including Avalon Ventures and Cheetah Mobile and primarily works with brands that manage their marketing and analytics in-house. Its site lists clients including Wayfair and Rue La La.There are two sides to Nanigans' business: An ad-buying arm that buys social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> ads for brands and an ad retargeting side that competes with companies like Criteo and AdRoll. According to a former sales employee, more than 90% of Nanigans' revenue comes from its work with Facebook.Rumors have circled for at least two years that Nanigans is up for sale. However, an investor and two ad-tech execs - one with direct knowledge of the talks - told Business Insider that Nanigans is trying to sell the social arm of its business.Business Insider also spoke with two former Nanigans employees, one who worked in sales and the other who worked in marketing in the past two years."The social part is where they have existing customers and where the loyalty was," said the former marketing employee. "They've had a hard time keeping longer-tenured employees there - it's definitely accelerated over the past year."Business Insider could not confirm if Nanigans has hired a banker or how far along the sale process is. Nanigans and Facebook declined to comment for this story.According to data <a href="https://www.linkedin.com/company/nanigans/insights/">from LinkedIn,</a> Nanigans' staff has shrunk 30% to 102 employees over the past two years. The data also shows that the number of sales roles has decreased 33% while the number of business development jobs has increased 8% in the past year. Among the higher-ups who have left recently are long-time head of client services Suzanne Wong and marketing VP Ryan Kelly. Matt Prohaska, CEO and principal of Prohaska Consulting, said he didn't know if Nanigans was for sale but that likely buyers would be social publishers, and ad-tech companies that help advertisers and publishers buy and sell programmatic ads.The investor speculated that the company would use the sale proceeds to build a business that helps marketers organize their data similar to LiveRamp.<h2>Nanigans rode the Facebook wave until it dried up</h2>Nanigans was one of the earliest third-party companies to pipe ads into the social platform. Nanigans was <a href="https://marketingland.com/facebook-ad-exchange-fbx-opens-for-business-with-16-partners-21490">one of 16 firms</a> that Facebook picked in 2012 to be part of its FBX ad network that <a href="https://www.wsj.com/articles/facebook-planning-to-shut-down-its-ad-exchange-1464199840">shut down in 2016.</a> Nanigans and other Facebook marketing partners build custom products for advertisers on top of Facebook's API. Gaming company I Got Games, for example, <a href="https://www.facebook.com/business/success/igg-nanigans">worked with Nanigans</a> to target app-install ads at specific audiences.Read more: <a href="https://www.businessinsider.com/ftc-settlements-impact-on-facebooks-advertising-business-analysis-2019-7">Industry insiders identified 4 headwinds that could dent Facebook's $55 billion ads business</a>Advertisers typically spend an additional 3% to 5% of their ad budget to work with a marketing partner like Nanigans who knows the Facebook ropes, according to ad-tech and former employee sources. For example, an advertiser spending $1 million on a Facebook campaign would pay Nanigans an additional $30,000 to $50,000.But with mounting data concerns, privacy scandals like Cambridge Analytica, and growing regulatory scrutiny, Facebook has pivoted to privacy and cut back on the amount of access ad-tech companies have to its platform.Last year, it <a href="https://www.businessinsider.com/facebook-is-shutting-down-the-use-of-third-party-data-for-ad-targeting-2018-3">shut down a program</a> called Partner Categories that allowed firms like Acxiom and Epsilon to create targeting audiences for big brands. More recently, <a href="https://www.businessinsider.com/startup-hyp3r-saving-instagram-users-stories-tracking-locations-2019-8">Business Insider reported</a> that marketing firm Hyp3r was kicked off of Facebook's platform for scraping and storing data from Facebook-owned Instagram. Hyp3r contended that its practices did not violate Facebook's rules because it used public data.<h2>Facebook built its own free software that competed with Nanigans</h2>In the past couple years, Facebook also beefed up its own free, ad-buying software called Ads Manager, which put it in competition with Nanigans and other ad-tech companies like SocialCode, Kenshoo, and Adaptly that manage Facebook ad spend, sources said."Everyone wanted to get in bed with Facebook because Facebook was growing," said the same former Nanigans sales employee. "The market got very crowded, and I don't think anyone realized how fast Facebook was going to develop their own free platform ... everyone started fighting for scraps."In particular, it became difficult for Nanigans to keep smaller advertisers on board, and both former Nanigans execs noticed an uptick in churn with clients."There was a realization that a social-only [business] - especially Facebook - wasn't going to be realistic," said the former marketing employee.Nanigans has tried to diversify its business <a href="https://www.nanigans.com/2014/11/17/nanigans-extends-its-multichannel-advertising-automation-software-to-mobile-exchanges-announces-partnership-with-mopub/">to platforms</a> like Twitter and retargeting software, although Twitter is better situated for branding campaigns than the performance campaigns that Facebook advertisers are accustomed to. <h2>Nanigans' competitors are also scrambling</h2>Nanigans' competitors have also scrambled to diversify their revenue.In December, Accenture Interactive acquired Nanigans' competitor Adaptly, which helps brands buy ads across platforms like Facebook, Amazon, and Google. Adaptly is handling programmatic buying for <a href="https://www.beet.tv/2019/01/nikki-mendonca-3.html">some of Accenture's clients</a> like Sprint and Mazda.SocialCode, meanwhile, has made inroads with Amazon. SocialCode is owned by The Graham Holdings Company, which also owns digital publisher Slate and educational service Kaplan. A year ago, SocialCode <a href="https://www.crainscleveland.com/article/20180815/news/171921/cleveland-amazon-specialist-marketplace-strategy-acquired-socialcode">acquired Marketplace Strategy,</a> an Amazon-focused marketing firm.Read more: <a href="https://www.businessinsider.com/facebook-says-advertisers-should-focus-on-its-massive-reach-2019-6">Facebook's Carolyn Everson says that advertisers should focus on its massive reach instead of narrowly targeting consumers</a>Today, Facebook is heavily pitching advertisers on using its first-party data and in some cases encouraging advertisers to target less. "Any company that sat on Facebook has been at risk," the ad-tech investor said of Nanigans' Facebook-heavy business. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/cmos-how-brands-should-participate-in-social-political-issues-2019-8">Brands can no longer stay away from social and political issues. We asked some of the biggest names in the industry how to do it right.</a></h3> <div> </div> </div>

Ad industry insiders say one of Facebook's oldest and biggest marketing partners is selling its social business, and it's a warning sign for other ad-tech firms

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Publicis Groupe</div></div></div><ul class="summary-list"><li>Publicis' $4.4 billion acquisition of Alliance Data's Epsilon makes the agency giant more relevant to its clients, Rishad Tobaccowala, Publicis' chief growth officer, said.</li><li>The French holding giant is well-positioned because it started to combine creativity, technology, and data five years ago, he said, speaking at Luma Partners' Digital <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">Media</keyword> Summit on Tuesday.</li><li>While Tobaccowala acknowledged the growing importance of consultancies in marketing, he dismissed S4, Sir Martin Sorrell's new venture, calling it "too small, too narrow, and too yesterday."</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data's Epsilon marketing unit to bolster its data capabilities and expand its digital business in North America.<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="http://www.publicisgroupe.com">www.publicisgroupe.com</a>Rishad Tobaccowala, Publicis</div></div></div>That move makes the company more relevant to its clients, Rishad Tobaccowala, Publicis' chief growth officer, said, speaking to former GroupM executive Rob Norman at the Luma Partners' Digital Media Summit on Tuesday in New York City."First party data is going to be extremely important, and something that our clients are going to require to balance out what I think is an unfair balance of power," said Tobaccowala. "Most of us are going to hopefully - if we can execute correctly - become more relevant to our clients."Publicis and other giant ad holding companies have tried to fight the dominance of Facebook and Google by acquiring data companies, examples being IPG acquiring Acxiom and Dentsu buying Merkle a few years ago.Publicis is well-positioned because it started to combine creativity, technology, and data five years ago, said Tobaccowala. Adding businesses like Epsilon and Sapient and agencies such as Digitas will help Publicis serve clients' broader business goals."We have gone through the terrible stuff of rewiring our organization, changing incentive systems, moving people around and bringing new talent - that's really, really hard," he said. "There's an executional risk, but I like our chances."Tobaccowala acknowledged that consultancies like Accenture, Deloitte and Capgemini were encroaching on ad agencies. But he was dismissive of S4 Capital, the new venture launched by former WPP chief Sir Martin Sorrell that aims to build a new type of marketing services company on the back of technology, data and content.Read More: <a href="https://www.businessinsider.com/sir-martin-sorrell-talks-at-business-insider-ignition-2018-12">Sir Martin Sorrell says the advertising industry reminds him of Burning Man, and should embrace 'radical change'</a>"We would never estimate your old boss, but S4 is too small, too narrow, and too yesterday," said Tobaccowala, asked by Norman what he thought of S4. "I'd much rather basically be Accenture or Publicis than S4."Business Insider asked Sorrell for comment, but hadn't heard back at the time of publication.On the big tech players, Tobaccowala called out Facebook, saying that it was causing the most damage in the near-term. While Google, Amazon and Microsoft were poised to be "far more dramatically impactful," according to him, because they invest in not just <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> and data, but the cloud."They basically understand the future isn't only digital, it's across offline and online," he said. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/tesla-mini-model-s-for-kids-that-costs-600-family-bought-teach-child-about-driving-electric-2019-4">Tesla has a mini Model S for kids that costs $600, and this family bought it to teach their child about driving electric</a></h3> <div> </div> </div>

'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="https://www.linkedin.com/in/faryan/">LinkedIn</a>32-year-old Faryan Amir Ghassemi, cofounder of Epsilon Asset Management</div></div></div>A new hedge fund has raised over $100 million and plans to use troves of data from other managers to select its investments. Epsilon Asset Management plans to scrape decades of regulatory documents to analyze positions of other active managers and turn these into investment strategies for institutional clients, cofounder Faryan Amir-Ghassemi told Business Insider. "We want to use very large data sets to understand the behaviors of what active managers do and how that correlates to future performance," he said. "We analyze about $3 trillion in assets across 10,000 securities and a few thousand managers, and then derive from that which securities to invest in."Epsilon's flagship "activist strategy" will be advised by a consortium of experts, the company says, including Richard Elden of Grosvenor Capital and Frank Meyer, cofounder of Citadel Investments. William Cline, CEO of Clovis Capital Management, provided an undisclosed amount of seed funding for the firm. Amir-Ghassemi, who is 32, and his partners - Adam Lavin and Michael Perlow - first met while working for Novus Capital, a corporate advisory firm. The trio were using data and analysis to help companies develop investment strategies. Clients wanted the team to handle their investments outright, says Amir-Ghassemi, but they couldn't because of conflict-of-interest rules.So the team left their jobs earlier this year to found Epsilon. With their new venture, they hope to bridge the divide between active and passive investment strategies.Active investors have come under fire in recent years for their high fees, but passive investors often struggle to beat benchmark indices, like the S&amp;P 500. Amir-Ghassemi says his firm can deliver the returns of a hand-picked portfolio, with the lower fees and transparency of passive investing. He declined to specify the fees and the exact amount of capital raised."We think institutional investors will see the need for this because they're having a hard time with hedge funds' high fees, low transparency, and poor performance," he said. "We have lower fees and better optics. If you own a managed account with us, you see every security you own."The fourth, yet-to-be-named partner is currently the chief operating officer of a "multi-billion-dollar hedge fund," Amir-Ghassemi said. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/the-bottom-line-stock-market-records-apple-tesla-tech-earnings-jim-glassman-economy-2017-8">THE BOTTOM LINE: New record highs for stocks and a deep dive into Apple's iPhone</a></h3> <div> </div> </div>

A hedge fund has raised $100 million to make bets based on other hedge funds

How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale

Welcome to our new E-Commerce Insider newsletter, a morning email with the top news and analysis on the e-commerce industry, produced by <a href="https://intelligence.businessinsider.com/">BI Intelligence</a>. 
Click <a href="http://e.businessinsider.com/join/ci/biiecommerceform">here</a> to sign up for E-Commerce Insider today, and <a href="http://e.businessinsider.com/join/ci/biiecommerceform">receive it every morning in your inbox</a>. 

GOOGLE TO TRACK IN-STORE PURCHASES: Google wants to know whether its search ads are driving in-store sales, so it's testing a campaign that will track how Internet users spend their money at bricks-and-mortar retailers. To do this, Google is partnering with data brokers, such as Acxiom and DataLogix, which will help the Internet giant match in-store customers with Internet users who are clicking on its search ads (thanks to the data brokers' access to loyalty program offline purchase-tracking). Facebook has been partnering with data brokers since 2012 to conduct the same type of tracking, but Google's campaign will be on a much larger scale. Retailers love using search ads because it allows them to target consumers who are already looking for something in particular. Google wants to show that those search ads are driving people to make purchases in stores, not just online. (<a href="http://online.wsj.com/news/articles/SB10001424052702303847804579479672289163220?mod=WSJ_hp_RightTopStories&amp;mg=reno64-wsj">Wall Street Journal</a>)
QUOTE OF THE DAY: "People are spending most of their time online, but the vast majority of their consumption still happens offline. So tying those two things together is critical. That's why more and more online marketing channels are opening up to offline transaction data." - <a href="http://blogs.wsj.com/digits/2014/04/14/how-acxiom-ties-online-ads-to-purchases-in-stores/?utm_content=bufferf1531&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer">Eric Stein, executive vice president of marketing intelligence agency Epsilon</a>. 
ONLINE RETAILERS IN THE UK POST STRONG START TO THE YEAR: Online retailers in the UK saw first quarter sales up 17% year-over-year to $38.7 billion, their strongest start to the year since 2011. The growth was a result of online shopping becoming "a larger part of our everyday lives," according to tech consultancy Capgemini and UK retail association Interactive Media In Retail Group (IMRG). UK consumers are making larger, and more frequent purchases online. (<a href="http://imrg.org/index.php?catalog=807">IMRG</a>, <a href="http://www.internetretailer.com/2014/04/14/uk-e-retailers-post-strongest-q1-performance-three-years">Internet Retailer</a>)
WELCOME, E-COMMERCE INSIDERS: This is our new newsletter covering all things e-commerce. Please email <a href="mailto:csmith@businessinsider.com">csmith@businessinsider.com</a> with news and tips. Click <a href="http://e.businessinsider.com/join/ci/biiecommerceform">here</a> to sign up for E-Commerce Insider today, and <a href="http://e.businessinsider.com/join/ci/biiecommerceform">receive it every morning in your inbox</a>. 
RETAILERS TO SHARE CYBER THREAT DATA: In the wake of a cyber attack that rocked consumer confidence in Target, U.S. retailers will establish an industry group for collecting and sharing information about possible security threats. The financial services industry, which has a similar group for information-sharing and threat analysis, will help the National Retail Federation with setting up the new task force. Once established, retailers will have a formal forum for discussing potential threats to credit card fraud and information security, as well as collaborate about how to prevent future attacks. (<a href="http://www.reuters.com/article/2014/04/14/us-retail-cybersecurity-idUSBREA3D1GM20140414?feedType=RSS&amp;feedName=technologyNews">Reuters</a>) 
ETSY JUMPS INTO WHOLESALE BUSINESS: Etsy, an online marketplace for handmade and vintage goods, is getting into the wholesale business. Sellers can now take wholesale orders from merchants via Etsy, so that their products can be sold in stores. Etsy will take its standard 3.5% commission on all transactions. The online marketplace has become a popular sales channel for artists and craftsmen to sell directly to consumers, but now with the help of Etsy, they have the potential to see their products sold in thousands of retail stores. (<a href="http://www.nytimes.com/2014/04/15/business/etsy-to-take-on-the-role-of-wholesaler.html?_r=0">New York Times</a>) 
The perception of eBay is that people use it to buy and sell products in an auction-based format. However, a reported 73% of items last year were actually sold at a fixed price. (<a href="http://www.bbc.com/news/business-27018112">BBC</a>)
Storefront, a platform that helps online brands run physical retail operations, has raised $7.3 million in venture funding. Storefront has helped brands such as Google and Indochino open pop-up shops where they can try their hand at selling via bricks-and-mortar stores without committing to a long-term lease. (<a href="http://fashionista.com/2014/04/storefront-raises-7-3-million#awesm=~oBsJ4bLFbx8UuJ">Fashionista</a>)
Here's what else BI Intelligence subscribers are reading …
<a href="https://intelligence.businessinsider.com/globally-cash-transaction-volume-on-payment-cards-is-growing-2014-4">Global Cash Transaction Volume On Payment Cards Is Growing Fast, While The U.S. Stagnates</a>
<a href="https://intelligence.businessinsider.com/heres-why-some-consumers-still-dont-like-using-shopping-apps-2014-4">Here's Why Some Consumers Still Don't Like Using Shopping Apps</a>

You Searched For "epsilon venture partners" and got 6 results

Pi Datacenters get investment of Rs 154 crore from Epsilon Venture Partners in fresh funding

BI India Bureau

Ad industry insiders say one of Facebook's oldest and biggest marketing partners is selling its social business, and it's a warning sign for other ad-tech firms

Lauren Johnson

'S4 is too small, too narrow, and too yesterday': Publicis' Rishad Tobaccowala thinks ad holding giants will prevail despite competition from consultancies and upstarts

Tanya Dua

A hedge fund has raised $100 million to make bets based on other hedge funds

Graham Rapier

How IgnitionOne, an adtech company that holding company Dentsu bought for $275 million, wound up selling in a fire sale

Lauren Johnson

Google To Track Offline Retail Sales Influenced By Search Ads

Cooper Smith

Popular Keywords

Buying Guides