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<div class="KonaFilter image-container display-table float_right"><div><div class="image">Shutterstock</div></div></div>This post is sponsored by <a href="http://www.responsibility.ups.com/Sustainability" target="_blank">UPS</a>.
The same shopper who loads her grocery cart with organic milk, locally grown produce, and Seventh Generation laundry detergent might also be packing her reusable tote bags into a gas-guzzling SUV. That may seem crazy - until you realize that the reason most consumers use greener products isn't their concern for the <keyword id="6356826" type="COMPANY" weightage="60" keywordseo="environment">environment</keyword>.
"Saving the planet, for most people, it just sounds too enormous," says Suzanne Shelton, CEO of <a href="http://sheltongrp.com/" target="_blank">Shelton Group</a>, a sustainability-focused ad agency based in Knoxville, Tenn. "The questions that typical shoppers are asking," she says, "are 'Is this good for my family?' or especially in the case of things like cars or appliances, 'Will this help me save money?'"
Those down-to-earth motivations explain, at least in part, a phenomenon that ad agency Ogilvy &amp; Mather calls "The Green Gap." A recent study by its Ogilvy Earth division found that while more than 80% of American shoppers claim to want to make more sustainable choices, fewer than 20% follow through consistently when it comes to what they buy.
Shelton advises her clients that the key to reaching all those mainstream consumers who make up the "gap" is to be sure that greener products never come at the cost of comfort or convenience. She often tells the story of a misstep Frito-Lay took with its snack brand Sun Chips, introducing a fully biodegradable bag. "Conceptually, Americans loved the idea," she recalls of the bags, which were made from plants and could break down in compost. "But the catch was that those bags were exceptionally noisy and crinkly - so uncomfortable and inconvenient." That led to widespread complaints and a swift end to the experimental packaging.
There is another factor that could be in play for the typical SUV-driving, organic food-eating shopper. Shelton explains, "People go out with good intentions, buy an Energy Star product, but then use it more than they otherwise would have, so that they wind up consuming even more energy in the end." It's what psychologists call "moral licensing": giving ourselves permission to make a bad choice because we've previously made a good one. 
Shoppers give that same moral license to companies they perceive as being green, making brand names almost as important as organic labels or eco-certifications that may appear on packaging. "A strong environmental reputation is really important to today's consumers," says Shelton. Her research shows that most Americans think of Toyota as one of the top five "green companies" simply because their pioneering hybrid model Prius is firmly entrenched in their minds. It's one more example of the different types of logic people use when making environmental decisions ... whether they're conscious of that logic or not.
- Written by Jennifer Keeney Sendrow 
<div style="padding: 15px; border: 1px solid #999999; margin-bottom: 10px; font-size: 15px!important; line-height: 25px; overflow: auto; vertical-align: middle;">For more about logistics and <keyword id="49089" type="UNKNOWN" weightage="60" keywordseo="Sustainability">sustainability</keyword>, <a href="http://www.responsibility.ups.com/Sustainability" target="_blank">visit UPS.com/sustainability</a>. <a href="http://www.businessinsider.com/category/destination-sustainable"> Read more posts in the Destination Sustainable series »</a></div>
Find out <a href="http://www.businessinsider.com/sponsor-posts">more about Sponsor Posts.</a>

Why People Buy Greener Products (Hint: It Isn't Always Because They Love The Environment)

<ul><li>As the entire country continues to be locked in their homes, mother earth is healing herself -- right from greener pastures to clearer skies and reduced pollution. </li><li>To mark <keyword id="18996" type="ORGANIZATION" weightage="20" keywordseo="World-Environment-Day">World Environment Day</keyword>, a few brands took cognizance of this and urged every citizen to imbibe these learnings, reflect upon their actions and as we brace ourselves for the lockdown being lifted, emerge as more conscious beings with focus on a sustainable future. </li></ul>Civilisation today is staring at what can only be called the biggest human challenge. This pandemic has left us thinking, wondering and questioning about all that we have done in the past. The environment is one such area where enough human effort may not be sufficient to reverse the damage caused so far, but a little conscious effort every day, collectively may promise our future generations a safer planet to inhabit, a lot safer than the one we call our home today. Like every year, a few brands have come forward to remind its consumers and fellow companies that sustainability should be prioritised at every household and workplace. Here are a few campaigns that caught our attention: <keyword id="64202" type="ORGANIZATION" weightage="20" keywordseo="United-Nations-Environment-Programme">United Nations Environment Programme</keyword> UNEP (United Nations Environment Programme) under its global theme – ‘Super Year For Nature &amp; Biodiversity’ released a campaign with MoEFCC (<a href="https://www.youtube.com/channel/UCCl94zd6YfuUrv9DJz_5RcA">Ministry of Environment, Forest and Climate Change</a>) conceptualized by Ogilvy. The campaign brought to light the dwindling population of endangered species in India namely, Snow Leopard, Gangetic River Dolphin &amp; Great Indian Bustard. <div type="image" title="Ogilvy_Time-for-nature_Leopard" msid="76217012" hostid="261"></div> Kansai Nerolac Paints Kansai Nerolac Paints digital film extends the thought of Nerolac’s recently launched brand campaign #AajCarefulTohKalColourful and is the third film in the continuing series. Through the digital film, Nerolac aims to raise awareness on the importance of environment conservation for a brighter and colourful tomorrow. Its ‘Aaj Careful Toh Kal Colourful’ with an intent to underline the importance of taking necessary precautions in the current Covid-19 situation to ensure a colourful future. The new thought-provoking film encourages citizens to take positive actions for the betterment of the environment and showcases how people can do their bit by taking small steps such as switching off fans/lights when not in use, conserving water, planting trees, contributing to cleaner air in minimal ways and more. <div type="Youtube" id="aNElLheBep4" title="Stand together for the Environment- Aaj Careful Toh Kal Colourful" thumbUrl="https://i.ytimg.com/vi/aNElLheBep4/mqdefault.jpg"></div> ITC ITC pledged once again to help shape a better, secure, sustainable and inclusive future for the generations to come with a powerful campaign. <div type="Youtube" id="rrSlLqBLPa0" title="ITC - World Environment Day 2020" thumbUrl="https://i.ytimg.com/vi/rrSlLqBLPa0/mqdefault.jpg"></div> Welspun Welspun Group launched a song titled ‘Ek Soch Hai Jaagi’ in collaboration with Kailash Kher to commemorate the World Environment Day. It aims to encourage people to introspect on their role in shaping the environment and steer them to build a better tomorrow. It also celebrates the metamorphosis of nature as it recuperates and replenishes during the lockdown. <div type="Youtube" id="74sbc3RYzzE" title="Ek Soch Hai Jaagi Official Song | Kailash Kher | Welspun Group" thumbUrl="https://i.ytimg.com/vi/74sbc3RYzzE/mqdefault.jpg"></div> Tata Tiscon Tata Tiscon tried to spread the message of building a strong planet through Tata Tiscon Go Green, the brand’s sustainability initiative. ‘Plant for the Planet’, is a digital film conceptualised by Wunderman Thompson South Asia that was released on World Environment day to encourage people to care for and nurture the environment. <div type="Youtube" id="JOppVCz_vws" title="'Plant for the Planet’ for Tata Tiscon Go Green on World Environment Day" thumbUrl="https://i.ytimg.com/vi/JOppVCz_vws/mqdefault.jpg"></div>

World Environment Day: Brands urge consumers to come out of the lockdown as conscious beings and continue following sustainable practices

The <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.pntrac.com/t/TUJGRk1OR0JGSEhLR01CRktOSEVG?url=https%3A%2F%2Fnaadam.co%2F" target="_blank" rel="noopener"></a>Naadam/Instagram</div></div></div><section data-slideshow-intro-content="">The holiday season can come under fire for encouraging excess and consumerism, but it doesn't have to represent unnecessary waste. Often the source of the most waste, the clothing industry is slowly making amends by using more environmentally friendly, sustainable, and ethical processes to make its products. It's not too difficult nowadays to find shoes and jackets <a href="https://www.businessinsider.com/products-made-from-recycled-plastic-2018-8" target="_blank" rel="noopener">made from plastic water bottles</a> that would otherwise end up in a landfill, or from renewable rather than non-renewable sources. These apparel gifts are better for the planet and a more thoughtful option for your environmentally- and socially-conscious recipient. They tend to be a little more expensive than traditional clothing, but the extra bucks are a small price to pay for longer-lasting, sustainable apparel that makes smarter use of the planet's resources. Most of these items are available with expedited shipping, and some should arrive within a few days' time, so don't stress too hard about your last-minute shopping - just remember that the sooner you order, the better your chances of a timely arrival.<h3>Be a more sustainable gifter this year with these 14 apparel gifts:</h3>Looking for more gift ideas? <a href="https://www.businessinsider.com/category/gift-guide-2018" target="_blank" rel="noopener">Check out all of Insider Picks' holiday gift guides for 2018 here.</a></section><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

14 sustainable clothing gifts made from materials that are better for the environment

<ul class="summary-list"><li>Gen Z is pursuing more climate-focused career paths than older generations, a new report found.</li><li>They are enrolling in more sustainability-focused <keyword id="11956253" type="UNKNOWN" weightage="60" keywordseo="college" source="Orion">college</keyword> programs, The Guardian reported. </li><li>Addressing global <keyword id="11896311" type="UNKNOWN" weightage="60" keywordseo="climate-change" source="Orion">climate change</keyword> is a top concern to 37% of Gen Z, per Pew Research Center.</li></ul>Young adults born in 1997 onward are graduating from college and entering the workforce as the Earth is experiencing <a href="https://www.businessinsider.com/climate-disasters-hottest-year-record-earth-2020-2021-1">some of its hottest years on record</a>.Studies show members of the cohort known as <a href="https://www.businessinsider.com/millennials-versus-gen-z-it-generation-cool-fashion-trends-pandemic-2021-9">Generation Z</a> are acutely aware of the disastrous effects of the warming planet, and Gen Z'ers are now pursuing career paths centered on addressing the climate crisis more so than older generations, according to a Monday <a href="https://www.theguardian.com/environment/2021/sep/06/gen-z-climate-change-careers-jobs">report from The Guardian</a>.College officials told the outlet the number of students seeking out environmental-related degrees and <keyword id="11894132" type="UNKNOWN" weightage="100" keywordseo="careers" source="Orion">careers</keyword> is rising.The report noted that the <a href="https://dornsife.usc.edu/news/stories/3494/expansion-of-curriculum-focused-on-sustainability/">University of Southern California said in June</a> it was launching a program aimed at instructing its 20,000 undergraduate students on "how their majors intersect with <keyword id="11896309" type="UNKNOWN" weightage="60" keywordseo="sustainability" source="Orion">sustainability</keyword> and the <keyword id="11901561" type="UNKNOWN" weightage="60" keywordseo="environment" source="Orion">environment</keyword>."The Guardian noted, too, that New York University's environmental studies program has seen growth in enrollment. Christopher Schlottmann, the program's global curriculum coordinator, told the publication that having some form of environmental specialization can help new graduates land jobs.One Gen Z'er, 25-year-old Mimi Ausland who founded a company that aims to remove plastic from the ocean, told The Guardian: "I cannot imagine a career that isn't connected to even just being a small part of a solution."<h2>Environmentalism is on the rise across industries</h2>The interest reflects growing, <a href="https://www.businessinsider.com/blackrock-aladdin-climate-big-data-analytics-sustainable-esg-investing-2021-2">mainstream recognition</a> across industries that the planet is in dire need of sweeping commitments to mitigate climate change.The Biden administration's regulators have signaled that they will start <a href="https://www.sec.gov/news/public-statement/lee-climate-change-disclosures">more closely scrutinizing</a> companies' environmental commitments and disclosures, and global mutual fund assets labeled as sustainable hit a new record of <a href="https://www.reuters.com/business/sustainable-business/global-sustainable-fund-assets-hit-record-23-tln-q2-says-morningstar-2021-07-27/">$2.3 trillion</a> in the second quarter, according to Morningstar data.It is an increasingly in-demand specialization for industries like financial services. Banks including Citi, HSBC, and Barclays have sought out employees with sustainability expertise, <a href="https://www.bloomberg.com/news/articles/2021-05-21/a-surge-in-ethical-finance-is-making-esg-a-hot-item-on-resumes">Bloomberg News reported this spring</a>.<a href="https://www.pewresearch.org/science/wp-content/uploads/sites/16/2021/05/PS_2021.05.26_climate-and-generations_REPORT.pdf">Pew Research Center found in a report published in May</a> that 76% of Gen Z respondents said addressing the climate crisis is one of their biggest social concerns, while 37% said it is a top concern.The Guardian report also found that 32% of Gen Z respondents said they have taken at least one major environmental-related action in the last year - like "donating, volunteering, attending a rally, or contacting an elected official" - while 23% of Gen X and 21% of baby boomers reported participating in such actions in the last year."Once you learn how damaged the world's ecosystems are, it's not really something you can unsee," Rachel Larrivee, a 23-year-old sustainability consultant based in Boston, told The Guardian. "To me, there's no point in pursuing a career - or life for that matter - in any other area."

A third of Gen Z says climate change is a top concern. A new report says the climate crisis is pushing young adults to pursue more sustainability-focused career paths.

<ul class="summary-list"><li>South Korean university professors have designed a <keyword id="6361668" type="UNKNOWN" weightage="60" keywordseo="TOILET">toilet</keyword> that generates power from <keyword id="6700510" type="UNKNOWN" weightage="60" keywordseo="poop">poop</keyword>.</li><li>Students are incentivized to use the toilet with a digital currency called Ggool.</li><li>The average person's poop in one day can power a car for three quarters of a mile, said a professor.</li></ul>Using a special toilet in <keyword id="5565" type="COUNTRY" weightage="60" keywordseo="South-Korea">South Korea</keyword> can get you books, fruit, and even freshly brewed coffee.Professors at Ulsan National Institute of Science and Technology, near the southeastern coast of the country, <a href="https://www.mdpi.com/2071-1050/9/1/35/htm">have designed a toilet</a> that converts methane from one's faeces into an energy source.Students who use the toilet are rewarded with 10 units of digital currency called Ggool per day. Ggool, which means honey in Korean, can be used at a market on campus to buy items like bananas, stationery, and instant cup noodles, <a href="https://www.reuters.com/world/asia-pacific/south-korean-toilet-turns-excrement-into-power-digital-currency-2021-07-09/">reported Reuters.</a>The toilet has been coined the "<a href="http://world.kbs.co.kr/service/news_view.htm?lang=e&amp;Seq_Code=1214091409">BeeVi"</a>, a shortened version of "Toilet, like a Bee with a Vision," and is meant to be an eco-friendly and sustainable device.BeeVi uses a vacuum and a small amount of water to send poop from the toilet into an underground tank and bioreactor, prompting its creators to call it a <a href="http://news.unist.ac.kr/science-walden-waterless-toilet-displayed-at-ddp/">"super water-saving vacuum toilet."</a>Methane from the faeces is turned into a power source for the appliances in the building, including a gas stove, a hot-water boiler, and a fuel cell that produces electricity, said Reuters.One of the toilet's designers, urban and environmental engineering professor Cho Jae-weon, told the wire agency that the average person's poop for one day can power a car for three-quarters of a mile."If we think out of the box, faeces has precious value to make energy and manure," said Cho.A postgraduate student purchasing items at the Ggool market told Reuters that he now sees poop as a "treasure" because of the new toilet. "I even talk about faeces during mealtimes to think about buying any book I want," he said.

This South Korean toilet powers a university building and lets you buy food and books after you poop

Today is World Environmental Health Day — here are 15 easy things you can do to help the Earth

Over 60 per cent of businesses surveyed are "off track" to meet their <keyword id="49089" type="General" weightage="20" keywordseo="sustainability" source="Orion">sustainability</keyword> goals, according to a report by Bain &amp; Company, which also found that <keyword id="60468" type="General" weightage="20" keywordseo="consumers" source="Orion">consumers</keyword> are willing to shell out a premium for sustainable products. According to the report, a large number of people surveyed in India say they have a high level of concern about environment sustainability. This could be driven by the spiking levels of <keyword id="13001" type="General" weightage="20" keywordseo="pollution" source="Orion">pollution</keyword> in major cities and the rising incidence of flash floods in different parts of the country. Consumers in fast-growing markets, where Bain found <keyword id="6422456" type="General" weightage="20" keywordseo="environmental" source="Orion">environmental</keyword> concerns to be highest, including India, were willing to pay a greater premium (between 15 and 20 per cent), compared to markets like the US and the UK. The report further said that an Indian consumer, however, is still at an early stage of understanding sustainability and a number of related behaviours are influenced by cultural norms and <keyword id="44477" type="General" weightage="20" keywordseo="financial" source="Orion">financial</keyword> realities. "As extreme weather prompts growing environmental concern across the globe, new research from Bain &amp; Company shows more than 60 per cent of businesses are off track to meet their current sustainability goals," it said. Progress will require a combination of technology, policy, and behaviour change, the report said, adding that an increasingly conscious base of consumers and employees may prove helpful. To get a broad sense of environmental concerns around the world, Bain surveyed 23,000 consumers, and the results underscored the growing urgency of sustainability topics. Almost 64 per cent of people reported high levels of concern about sustainability, and most said their worries have intensified over the past two years and that their concern was first prompted by extreme weather. The report also revealed that a large number of people surveyed in India said they have a high level of concern about environment sustainability. "They are seemingly driven to live or shop sustainably first and foremost by direct benefits around savings and health rather than environmental concern. Consumers express a greater interest in quality, how a product can be reused, its durability, and how it will minimise waste," it said. Karan Singh, Partner and head of the Asia Pacific Sustainability practice at Bain &amp; Company, said while Indian consumers show growing interest in sustainability, there's a noticeable gap between intent and action, mainly due to factors like high prices, limited product information and availability. "This presents a distinct opportunity for businesses to take the lead by educating consumers and innovating to offer sustainable products at attractive prices," Singh said. Consumers' willingness to pay a premium for sustainable products and baby boomers being just as concerned as Gen Z, were the other key takeaways from the report. "As concerns grow, consumers are looking to make environmentally sound choices and are willing to pay more for sustainable products. Yet, they often run into barriers," it said. For instance, consumers in the US are willing to pay an average premium of 11 per cent for products with a minimised environmental impact, even as the average premium for products marketed as sustainable there is 28 per cent. "Consumers in fast-growing markets, where Bain found environmental concerns to be highest - such as India, Indonesia, Brazil, and China - are willing to pay an even greater premium, between 15 and 20 per cent. Consumers in the UK, Italy, Germany, and France, on the other hand, are only willing to pay between 8 and 10 per cent extra," the report said.

60 pc of businesses 'off track' to meet sustainability goals: Bain & Company report

<ul class="summary-list"><li>A ban on single-use plastics has support from three-quarters of people worldwide, <a href="https://www.reuters.com/business/environment/75-people-want-single-use-plastics-banned-global-survey-finds-2022-02-22/?taid=6214414b39c1a300014bb400&amp;utm_campaign=trueAnthem:+Trending+Content&amp;utm_medium=trueAnthem&amp;utm_source=twitter">Reuters reported.</a></li><li>Countries will meet in Nairobi later this month to start negotiating a plastics treaty.</li></ul>Three-quarters of the world population want to ban single-use plastics like soda bottles, <a href="https://www.reuters.com/business/environment/75-people-want-single-use-plastics-banned-global-survey-finds-2022-02-22/?taid=6214414b39c1a300014bb400&amp;utm_campaign=trueAnthem:+Trending+Content&amp;utm_medium=trueAnthem&amp;utm_source=twitter">according to a poll published by Reuters and IPSOS.</a>The survey marks an uptick from 71% who favored a similar action in 2019. The strongest support for a single-use plastics ban came from respondents in Mexico, Colombia, and India, all nations hard-hit by plastic pollution, according to Reuters.The poll, published early Tuesday London time, also found that 85% of those surveyed say that manufacturers and retailers should "be held responsible" for reducing the impact of <keyword id="12427295" type="UNKNOWN" weightage="60" keywordseo="plastic-waste" source="Orion">plastic waste</keyword>. The survey polled 20,000 people from 28 countries."People worldwide have made their views clear," Marco Lambertini, director general of the World Wildlife Fund International, told Reuters of the survey. "The onus and opportunity is now on governments to adopt a global plastics treaty ... so we can eliminate plastic pollution."Governments will have an opportunity to forge such a treaty later this month. That's when representatives of different nations will meet in Nairobi to make plans for a pact on plastics, Reuters reported. The meeting is scheduled to span from Feb. 28 until March 2.Groups that lobby for oil and chemical companies, such as the American Chemistry Council, are pushing governments to avoid any agreements that would limit plastic production, <a href="https://www.reuters.com/business/sustainable-business/un-pact-may-restrict-plastic-production-big-oil-aims-stop-it-2022-02-18/">an investigation by Reuters earlier this month found.</a> Petroleum products are a key ingredient for producing plastic.Ninety percent of those polled by the Reuters/IPSOS survey said they want a treaty to tackle plastic pollution, though a treaty could take a variety of forms, from focusing mostly on <keyword id="12063226" type="UNKNOWN" weightage="60" keywordseo="recycling" source="Orion">recycling</keyword> efforts to broader curbs on plastic production.Major manufacturers that rely on single-use plastics have publicized commitments that fall into the first category. <keyword id="12109002" type="UNKNOWN" weightage="60" keywordseo="coca-cola" source="Orion">Coca-Cola</keyword>, for example, said earlier this month that it would <a href="https://www.reuters.com/business/sustainable-business/coca-cola-criticized-plastic-pollution-pledges-25-reusable-packaging-2022-02-10/">make 25% of the packaging it uses worldwide reusable</a> by 2030. Rival <keyword id="12259147" type="UNKNOWN" weightage="60" keywordseo="pepsico" source="Orion">PepsiCo</keyword> said in September that it would <a href="https://www.reuters.com/business/retail-consumer/pepsico-slash-plastic-use-sustainability-push-2021-09-15/">reduce its use of virgin plastic in its packaging.</a>Plastic packaging from food, beverages, and other consumer goods has become common in the <keyword id="11901561" type="UNKNOWN" weightage="60" keywordseo="environment" source="Orion">environment</keyword>. It has <a href="https://www.businessinsider.com/plastic-pollution-microplastics-pervade-surface-deep-ocean-2019-6">accumulated in large patches in the Pacific Ocean</a> and can harm the health of humans and wildlife.The problem has become even worse during the pandemic, with <a href="https://www.businessinsider.com/oceans-polluted-with-approximately-tons-ppe-during-pandemic-2021-11">single-use plastics from hospitals accelerating pollution.</a>

Three-quarters of the world's population wants single-use plastics banned, according to new study

<ul class="summary-list"><li><keyword id="6354427" type="ORGANIZATION" weightage="60" keywordseo="apple">Apple</keyword> will adjust 2021 exec bonuses by up to 10% either way based on their performance against social and environmental values, it announced Tuesday.</li><li>The "<keyword id="6356826" type="UNKNOWN" weightage="60" keywordseo="ENVIRONMENT">environment</keyword>al, social, and governance modifier" will vary bonuses based on the company's six core values: accessibility, education, environment, inclusion and diversity, privacy and security, and supplier responsibility, it said.</li><li>Apple did not say exactly how it would measure performance against these values.</li><li>Apple also disclosed that its top five executives <a href="https://www.businessinsider.com/apple-ceo-tim-cook-earned-15-million-compensation-2020-2021-1">earned a combined $120 million last year</a>, and CEO <keyword id="191843" type="PERSON" weightage="60" keywordseo="Tim-Cook">Tim Cook</keyword>'s pay package rose 28% from 2019.</li></ul>Apple will partly decide 2021 bonuses for executives based on their performance against social and environmental standards, it said Tuesday.The "environmental, social, and governance modifier" can affect payments by up to 10% either way, the tech giant said in its <a href="https://investor.apple.com/investor-relations/default.aspx">annual proxy statement</a> Tuesday. "Beginning in 2021, an environmental, social, and governance modifier based on Apple Values and other key community initiatives will be incorporated into our annual cash incentive program," the company said in the filing.The company has six core values: accessibility, education, environment, inclusion and diversity, privacy and security, and supplier responsibility.Apple did not say exactly how it would measure performance against these values.In the same filing, Apple disclosed that its top five executives <a href="https://www.businessinsider.com/apple-ceo-tim-cook-earned-15-million-compensation-2020-2021-1">earned a combined $120 million in 2020</a>. CEO Tim Cook's <a href="https://www.businessinsider.com/apple-ceo-tim-cook-earned-15-million-compensation-2020-2021-1">pay package totaled $14.7 million in 2020</a>, roughly a 28% jump from 2019. This meant he was paid 256 times as much as the company's median employee.Apple has repeatedly been accused of benefiting from forced labor in China. A December report from the Tech Transparency Project <a href="https://www.businessinsider.com/apple-supplier-accused-of-using-forced-uighur-labor-iphone-screens-2020-12">accused a major Apple supplier of using forced labor from thousands of Uighur workers to make glass for iPhones</a>. At the time, an Apple representative told <a href="https://www.washingtonpost.com/technology/2020/12/29/lens-technology-apple-uighur/">The Washington Post</a> the company "has zero tolerance for forced labor. Looking for the presence of forced labor is part of every supplier assessment we conduct, including surprise audits."Former employees <a href="https://www.businessinsider.com/former-apple-employees-apple-ignored-suppliers-violated-china-labor-laws-2020-12">have also accused Apple of turning a blind eye to suppliers that were violating Chinese labor laws</a>.Apple introduced the new criteria to motivate exec members to meet "exceptionally high standards of values-driven leadership" alongside reaching financial targets, the company said.The company's maximum annual bonus payouts won't change, it added.Decisions on whether to award increase or decrease the bonus payouts will be made by Apple's Compensation Committee, who will evaluate performance with respect to Apple Values and "other key community initiatives.""The Compensation Committee will use the <a href="https://www.businessinsider.com/apple-ceo-tim-cook-earned-15-million-compensation-2020-2021-1">modifier to determine whether to increase or decrease</a> the bonus payouts by up to 10%," it said.In October, a report by Semler Brossy Consulting Group found that <a href="https://www.businessinsider.com/firms-rewrote-bonus-plans-protect-exec-pay-during-pandemic-report-2020-10">big businesses were protecting exec pay by rewriting bonus plans and changing performance targets during COVID-19</a>.

Apple could cut, or raise, executive bonuses by 10% based on their performance on environmental and social issues in 2021

<ul><li>This was the 10th edition of IAA's Olive Crown Awards.</li><li>The property is aimed at awarding campaigns that are talking about environmental threats.</li></ul>The <keyword id="1534752" type="COMPANY" weightage="20" keywordseo="International-Advertising-Association">International Advertising Association</keyword> (IAA) India Chapter presented the 10th edition of the Olive Crown Awards celebrating excellence in communicating sustainability. This first-ever award for ‘green advertising’ took on the aura of a ‘cause’ with corporates realizing the importance of differentiating themselves on the ‘green platform’ in an increasingly competitive environment. <keyword id="6395773" type="PERSON" weightage="20" keywordseo="aaditya-thackeray">Aaditya Thackeray</keyword>, Minister of Environment, Tourism and Protocol (Govt. of Maharashtra) also became a part of the awards last night to support the work being done in the industry to support green initiatives. Speaking about the initiative, <keyword id="599253" type="PERSON" weightage="20" keywordseo="Punit-Goenka">Punit Goenka</keyword>, President, International Advertising Association (IAA) - India Chapter and MD &amp; CEO, Zee Entertainment Enterprises Ltd. said, “We at IAA are extremely proud of Olive Crown Awards as an initiative. The overwhelming response received from the industry speaks a lot about the need of such initiatives in today's era. Apart from being the pioneer in recognizing creative excellence in sustainability, Olive Crown Awards as a property has also led to a mindset change in the approach taken by the marketers and advertising agencies while crafting strategic communication campaigns. I am very glad to note that this initiative has touched the 10 year milestone. I am very proud of the entire team at IAA, for their immense amount of energy and time invested in building this initiative and all the key initiatives which bring about a positive change for the industry and the society at large.” Mark Read, CEO, WPP appreciated the fact that Olive Crown Awards show the power of creativity and innovation for environment sustainability. <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Chairperson IAA Olive Crown Awards said, ‘Today we celebrate a decade of communicating sustainability, a decade where we have brought sustainability to the forefront and on the agenda of both Marketers and Agencies alike. We have seen the conversation shift from doing something green to campaigns and brands vested in sustainability. We have seen this shift and are happy to have identified and led the way to acknowledge these initiatives. We have shown that we are not just custodians of our respective Brands but Custodians of Brand Earth’. <keyword id="1654102" type="PERSON" weightage="20" keywordseo="Andy-Puddicombe">Andy Puddicombe</keyword>, Andy Puddicombe, Former Buddhist Monk and Co-founder of Headspace, spoke about the importance of meditation and urged the audience to take out 5 minutes of the day for themselves and prioritize the mind. <keyword id="296247" type="PERSON" weightage="20" keywordseo="Kaushik-Roy">Kaushik Roy</keyword>, Past President IAA, expressed pride of being President IAA during the conceptualization of the Olive Crown Awards, fondly mentioned that if IAA Olive Crown was a tree it would be big today. Prasoon Joshi, Chairman of the Central Board of Film Certification and CEO of McCann World group India, reminded us of the fact that while it is a great initiative we must imbibe and live by the values. He recited a poem he had written on Water. Olive Crown Winners 2020: 
 
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