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<ul><li><keyword id="6745141" type="UNKNOWN" weightage="20" keywordseo="entropik-tech">Entropik Tech</keyword>’s latest report looks at the top most ads that were released to celebrate International Women’s Day.</li><li>Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.</li></ul>In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes. While we are still far from seeing underrepresented groups of women like a Muslim girl, transwomen or a northeastern girl as the protagonist in an ad that doesn’t talk about inclusivity, we are taking baby steps towards diversity and acceptance with each passing year. We reached out to Entropik Tech, an Emotion AI start-up that enables brands across the world to measure subconscious behaviour of the consumer, to find out how the audience is responding to Women’s Day campaigns this year. Here are some of the most talked-about ads this International Women’s Day: <cmsannotation type="cmsannotation" annotationid="Prega News" text="Prega News">Prega News</cmsannotation> Affect Lab Score: 40.76 Attention: 66.18 Engagement: 23.68 <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Dove" text="Dove">Dove</cmsannotation> Affect Lab Score: 40.4 Attention: 66.1 Engagement: 23.01 <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Google" text="Google">Google</cmsannotation> Affect Lab Score: 40.38 Attention: 66.3 Engagement: 22.92 <div type="Youtube" id="Oy-L-OVwmZQ" title="First of Many — Women’s History Month 2021" thumbUrl="https://i.ytimg.com/vi/Oy-L-OVwmZQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Zivame" text="Zivame">Zivame</cmsannotation> Affect Lab Score: 40.36 Attention: 65.98 Engagement: 22.51 <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Reliance General Insurance" text="Reliance General Insurance">Reliance General Insurance</cmsannotation> Affect Lab Score: 40.17 Attention: 65.87 Engagement: 23.07 <div type="Youtube" id="82zBk8ytUoE" title="Womentum by Reliance General Insurance I Usha Uthup" thumbUrl="https://i.ytimg.com/vi/82zBk8ytUoE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Boat India" text="Boat India">Boat India</cmsannotation> Affect Lab Score: 38.61 Attention: 66.12 Engagement: 18.74 <div type="Youtube" id="d2ZpIzdcxzY" title="boAt - I Am A Rebel Ft. Raja Kumari | Kiara Advani | BaniJ | Mass Appeal India - OUT NOW" thumbUrl="https://i.ytimg.com/vi/d2ZpIzdcxzY/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Max Fashion" text="Max Fashion">Max Fashion</cmsannotation> Affect Lab Score: 37.86 Attention: 65.85 Engagement: 17.36 <div type="Youtube" id="qwJ38jZacG4" title="#YouAreSoBeautifull | Max Women's Fest 2021" thumbUrl="https://i.ytimg.com/vi/qwJ38jZacG4/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Levi’s" text="Levi’s">Levi’s</cmsannotation> Affect Lab Score: 37.12 Attention: 65.64 Engagement: 16.06 <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div>

International Women’s Day: Campaigns that garnered the most engagement this year

<ul><li>In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in <keyword id="10622224" type="UNKNOWN" weightage="20" keywordseo="super-bowl-2021">Super Bowl 2021</keyword>. </li><li>According to Affect Lab, Entropik Tech’s AI platform, Amazon Alexa and Cheetos saw the greatest buzz across social media platforms. </li></ul>Each year, the Super Bowl is a major carnival that brings together the worlds of professional sports and entertainment. It also brings in a huge opportunity for brands across the world to ride on the wave of blitz and fervor. While the Super Bowl looked different this year, even a pandemic didn't stop the commercials. As per SportingNews.com, a 30-second commercial for Super Bowl 54 in 2020 cost about $5.6 million, which is slightly more than the last-month going rate of commercials in 2021. And this year, with a combined TV and digital audience of more than 100 million viewers in the United States, it's the highest-profile advertising space. After the pandemic, brands’ approach to advertising has altered completely across the world. This year, brands spent an extra amount of effort into getting the right tone in their communication to connect with their consumers and spread optimism. So, most ads this year were light and funny to help consumers escape from the grave reality. However, after a year of dry spell, the stakes were high this year. Advertisers put their best foot forward to reach out to a large audience and make the best use of one of the biggest events on the sporting calendar. As per Statista’s latest report, in 2021, advertisers had to pay an average of 5.6 million U.S. dollars to air a 30-second long commercial during the Super Bowl LV broadcast. Since 2016 the average price of a 30-second TV advertisement during Super Bowl stood at around five million U.S. dollars and has risen even further in the last few years. To freshen up your memory of Super Bowl 2021, we reached out to Entropik Tech’s Emotion AI platform Affect Lab, and put together a list of the top 10 <keyword id="10806313" type="UNKNOWN" weightage="20" keywordseo="most-talked-about-ads">most talked about ads</keyword>. According to Affect Lab, Amazon Alexa and Cheetos saw the greatest buzz across social media platforms during the Big Game. Its emotion metrics, as mentioned below, includes attention that highlights the visual appeal of any creative on a scale of 0-100: 1. Amazon Alexa: Affect Lab Score: 43.01 Attention 64.13 Engagement: 29.58 <div type="Youtube" id="xxNxqveseyI" title="Amazon’s Big Game Commercial: Alexa’s Body" thumbUrl="https://i.ytimg.com/vi/xxNxqveseyI/mqdefault.jpg"></div> 2. Cheetos Affect Lab Score: 43.01 Attention 64.13 Engagement: 29.58 <div type="Youtube" id="o7yvrDTtsHw" title="Cheetos | It Wasn’t Me SUPER BOWL LV OFFICIAL VIDEO" thumbUrl="https://i.ytimg.com/vi/o7yvrDTtsHw/mqdefault.jpg"></div> 3. Uber Eats Affect Lab Score: 42.76 Attention: 63.92 Engagement: 28.2 <div type="Youtube" id="D-Q3HNp6dew" title="Wayne's World &amp; Cardi B's Shameless Manipulation | Eat Local | Uber Eats" thumbUrl="https://i.ytimg.com/vi/D-Q3HNp6dew/mqdefault.jpg"></div> 4. Bud Light Affect Lab Score: 42.72 Attention: 64.04 Engagement: 29.08 <div type="Youtube" id="g6CVKs77X74" title="Bud Light Seltzer Lemonade - Super Bowl LV - Last Year’s Lemons" thumbUrl="https://i.ytimg.com/vi/g6CVKs77X74/mqdefault.jpg"></div> 5. M&amp;M Affect Lab Score: 42.38 Attention: 63.98 Engagement: 27.83 <div type="Youtube" id="lKUcHcizEMc" title="M&amp;M’S Super Bowl 2021 (featuring Dan Levy) - “Come Together” :30" thumbUrl="https://i.ytimg.com/vi/lKUcHcizEMc/mqdefault.jpg"></div> 6. Doritos Affect Lab Score: 41.89 Attention: 63.92 Engagement: 26.53 <div type="Youtube" id="BLuqtTn4610" title="Doritos 3D | Flat Matthew Super Bowl LV" thumbUrl="https://i.ytimg.com/vi/BLuqtTn4610/mqdefault.jpg"></div> 7. Jeep Affect Lab Score: 41.81 Attention: 63.51 Engagement: 27.72 <div type="Youtube" id="-gPOPLrUfyw" title="Jeep - The Middle Super Bowl LV Ad ft. Bruce Springsteen" thumbUrl="https://i.ytimg.com/vi/-gPOPLrUfyw/mqdefault.jpg"></div> 8. Tide Affect Lab Score: 41.58 Attention: 63.29 Engagement: 27.6 <div type="Youtube" id="YvjuL6Bci6M" title="Tide | The Jason Alexander Hoodie | Super Bowl 55 Commercial" thumbUrl="https://i.ytimg.com/vi/YvjuL6Bci6M/mqdefault.jpg"></div> 9. Dexcom Affect Lab Score: 41.05 Attention: 63.86 Engagement: 25.68 <div type="Youtube" id="zN8naTqX3TI" title="Dexcom Official Big Game Commercial 2021 with Nick Jonas" thumbUrl="https://i.ytimg.com/vi/zN8naTqX3TI/mqdefault.jpg"></div> 10. Disney Affect Lab Score: 40.76 Attention: 63.45 Engagement: 24.89 <div type="Youtube" id="F6Tnk-Uw0og" title="Get Your Stream on With The Disney Bundle | Hulu | Disney+ | ESPN+" thumbUrl="https://i.ytimg.com/vi/F6Tnk-Uw0og/mqdefault.jpg"></div>

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International Women’s Day: Campaigns that garnered the most engagement this year

Karuna Sharma

Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report

Karuna Sharma

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