New-age brands on how the pandemic impacted their perspectives towards marketing

Can empathy play a larger role in a brand’s life?

In the work-from-home era, the responsibility of unpaid domestic work and raising kids has fallen o…

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…

OYO's marketing officer Mayur Hola shares how the company has changed its marketing strategy during…

Here are a few business and marketing lessons small business owners can learn from McDonald’s succe…

Frances Haugen said Facebook's ad pricing was partially based on how likely users are to interact w…

CarDekho is working on providing self-serve digital solutions for its customers

Arora share with us how the second wave has changed OLX’s priorities

Due to the restriction on production and limited budgets, the storytelling will not be the same thi…

As Jon Wilkins of Accenture Interactive pointed out in his session on friction and the human brand …

It is somewhat ironic, therefore, that the eventual savior for this technologically-created dystopi…

And Facebook's team encouraged advertisers to take a stock of admins on their accounts, as large br…

4. Here's what Google needs to do to make sure Apple Pay doesn't take over the world. The big quest…

9. Coca-Cola is taking part in the UK Government's annual New Year anti-obesity marketing push "Cha…

O'Reilly: Another thing has been a big topic in recent months is the ANA [Association of National A…

Speaking at The Guardian's Changing Media Summit in London on Thursday, Koechley apologized for wha…

Karl Dunn put his divorce on his LinkedIn because the process required him to utilize professional …

To set their prices as high as possible, psychics rely on good old supply and demand — plus a…