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In a bid to carve a niche in the green tech space in the US, Mahindra launched all electric two-wheeler GenZe 2.0 in California. 
 
GenZe, whose idea was conceived in Silicon Valley and assembled in Michigan, will reduce congestion and pollution. 
 The scooter was launched during an event in Oakland, California in the presence of the city Mayor Libby Schaaf and <keyword id="6355744" type="CITY" weightage="20" keywordseo="Mahindra-Group">Mahindra Group</keyword> chairman Anand Mahindra. 
 
"Oakland is the perfect place to combine electric bikes and electric scooters, with mobility sharing and solar power. Projects like Bike Solar Oakland and San Francisco's Scoot Networks are the type of Smart City Initiatives we are launching in Oakland," Schaaf said. 
 
GenZe2.0 is fitted with a removable lithium-ion battery and can be recharged at any standard electrical outlet. 
 "The GenZe 2.0 launch event in Oakland recognises the creativity and determination of the <keyword id="2237081" type="UNKNOWN" weightage="20" keywordseo="Mahindra-GenZe">Mahindra Genze</keyword> team to design and develop a remarkably distinctive product," said Anand Mahindra.

Mahindra is going green in the US, launches all electric scooter GenZe

The Indian government is planning to introduce policies that would reduce the price of electric two wheelers in the country, so that they can be equalled to, if not made less expensive than, petrol-driven two-wheelers. 
 
Also read: <a href="http://www.businessinsider.in/Electric-Vehicle-Start-up-Ather-EnergyRaises-1-Million-From-Flipkart/articleshow/45352490.cms">Electric Vehicle Start-up Ather Energy Raises $1 Million From Flipkart</a> 
 
The move is aimed at reducing pollution that the petrol-driven scooters emit from their exhaust-pipe in most polluted Indian cities, which also feature in the list of world’s most polluted cities. 
 
Also read: <a href="http://www.businessinsider.in/Hero-Electric-NYX-on-Paytm/articleshow/52538040.cms">Hero Electric’s new model NYX to be launched on Paytm</a> 
 
A senior official <a href="http://economictimes.indiatimes.com/industry/auto/news/centre-to-work-towards-reducing-price-of-electric-two-wheelers/articleshow/53183107.cms">told ET</a> that the <keyword id="554473" type="ORGANIZATION" weightage="100" keywordseo="Department-of-Heavy-Industries">department of heavy industries</keyword> has given its approval that a four-member committee be made which would then suggest ways that could help the government increase sales of <keyword id="929646" type="UNKNOWN" weightage="100" keywordseo="electric-two-wheelers">electric two-wheelers</keyword>. As of now, an electric two-wheeler costs about 1.5 times that of a petrol version. 
 
<a href="http://www.businessinsider.in/Mahindra-is-going-green-in-the-US-launches-all-electric-scooter-GenZe/articleshow/50603014.cms">Also read: Mahindra is going green in the US, launches all electric scooter GenZe</a> 
 
"The idea is to bring the industry on board to implement measures which can ensure faster adoption of electric two-wheelers," the official said on condition of anonymity. 
 
While increased sales of electric vehicles will save fossil fuel by about 2.2-2.5 million tonnes, it would also help keep a check on vehicular emissions while decreasing carbon dioxide by up to 1.5% by 2020. 
 
The committee, while suggesting ways to make place for charging infrastructure, will also suggest steps helpful in lowering the price of batteries and components. 
 
It was in the end of 2010 that the government had first offered a helping hand to the electric vehicle industry, when the new and renewable energy ministry announced a Rs 95-crore incentive scheme for e-vehicle manufacturers. Import duty on batteries was also brought down from 26% to 4%. 
 
<a href="http://vinuthomas.com/wp-content/uploads/2016/02/S340-Electric-Smart-Scooter-CG-Render.png">Image source</a>

Electric two-wheelers might cost us less in the near future

<keyword id="45224" type="CITY" weightage="60" keywordseo="Mahindra">Mahindra</keyword>, the country's largest <a href="http://www.businessinsider.in/searchresult.cms?query=SUV+maker">SUV maker</a>, is ready to make an entry on US roads through two wheelers. It will soon launch Vespa-like electric scooter called the <keyword id="2361033" type="UNKNOWN" weightage="80" keywordseo="Genze">GenZe</keyword> in the US. 
 
The company hopes to win over campus dwellers with a $2,999, electric scooters called GenZe, which goes on sale this fall in California, Oregon and Michigan. Sales might expand to other states and Europe, depending on its outcome. 
 
The further course of action depends on this current launch. If buyers like it, <a href="http://www.businessinsider.in/searchresult.cms?query=Mahindra+">Mahindra</a> could use the GenZe as a springboard into the car market, just as <keyword id="20630" type="CITY" weightage="80" keywordseo="Honda">Honda</keyword> made the leap from motorcycles to cars in 1970s. 
 
But this strategy has some risks. Firstly, scooters are not as popular in the US as elsewhere in the world, for example, people in China buy as many <a href="http://www.businessinsider.in/searchresult.cms?query=electric+scooters+">electric scooters</a> in a day as Americans do in a full year. 
 
Secondly, consumers might not trust Mumbai-based Mahindra, which scrapped an attempt to sell vehicles here five years ago because it couldn't meet US safety standards. 
 
“The pressure has really been on to make sure that we get this right,” says Terence Duncan, the head of customer engagement for the GenZe and one of its chief designers. “What we're doing, really, is introducing the brand to American customers.” 
 Mahindra designed the GenZe in <keyword id="6357722" type="COMPANY" weightage="40" keywordseo="silicon-valley">Silicon Valley</keyword> with features favored by tech-savvy Millennials, like a secure laptop charging port under the seat. It opened its four stores in <keyword id="12161" type="COMPANY" weightage="40" keywordseo="San-Francisco">San Francisco</keyword> and <keyword id="92788" type="COMPANY" weightage="40" keywordseo="Portland">Portland</keyword> because buyers there are more accepting of <a href="http://www.businessinsider.in/searchresult.cms?query=two-wheeled+transportation">two-wheeled transportation</a>. In Michigan, buyers can get a GenZe at the Ann Arbor factory where it's made. 
 
The GenZe only goes up to 30 miles per hour, so riders won't need a license. Its most innovative feature is a 28-pound removable battery, which riders can unhook and carry inside to charge. The battery takes 3.5 hours to fully charge, and the scooter goes for 30 miles on a charge. A 7-inch touchscreen display tells drivers their speed and range. 
 Only about 5,000 electric scooters will be sold in the US this year, according to Ryan Citron, who analyzes the market for the consulting company Navigant Research. Among them: the ZEV 2700 and the <keyword id="286421" type="COMPANY" weightage="60" keywordseo="Bravo">Bravo</keyword> EVT-168, which cost about the same as the GenZe. By comparison, 30,000 will be sold in Europe and 3.9 million in China, where electric scooters cost less than half the price of a GenZe because they use a cheaper type of battery. 
 
Citron says about 46,000 gas-powered scooters will be sold in the US this year. Any scooter has a tough time selling when gas prices are relatively low, he says. 
 Citron believes the electric scooter market will grow to around 20,000 annual sales by 2024 as companies like Mahindra and Oregon's <keyword id="3032764" type="UNKNOWN" weightage="80" keywordseo="Boxx-Corp-">Boxx Corp.</keyword> enter the market. Another one to watch is Gogoro, a Taiwan-based scooter maker that wants to develop stations where riders can swap out batteries. 
 
Mahindra is targeting college campuses and also plans to supply scooter-sharing programs like Scoot. So far, it has around 300 GenZe orders from people who paid a $100 deposit. The company expects to make around 3,000 scooters in the first year, Duncan says. 
 
This isn't Mahindra's first attempt to crack the <a href="http://www.businessinsider.in/searchresult.cms?query=electric+scooters+">US car market</a>. The $16.9 billion conglomerate, which controls about 40% of the SUV market in India, began courting US dealers about a decade ago with the promise of delivering vehicles by 2009. But Mahindra had trouble meeting US vehicle regulations and canceled its plans in 2010. 
 Mahindra does sell tractors in the US, but wants to build its name in urban areas, says GenZe CEO Vish Palekar. So in 2012, it set up a small group in <keyword id="116260" type="CITY" weightage="40" keywordseo="Palo-Alto">Palo Alto</keyword> and told them to come up with a vehicle that would get people around cities more easily. 
 
(Image: Indiatimes)

Mahindra is debuting in the US market with this product. No, it’s not its iconic SUVs!

<ul><li>Mahindra &amp; Mahindra (M&amp;M) slashed nearly half of the redundant job roles at its North American unit. </li><li>In a written statement to Business Insider, Mahindra’s spokesperson said that its Detroit centre would continue work on its electric car platforms and prepare for the launch of the New Roxor 2021. </li><li>Reports indicate the positions were cut across various verticals, including engineering staff, at its Detroit-based plant, which rolls out off-road vehicle Roxor.</li></ul>One of India’s largest automakers, Mahindra &amp; Mahindra (M&amp;M), has slashed nearly half of the redundant job roles at its North American unit even as it remains focussed on building its electric vehicles business. It took these tough measures as it looks to conserve cash and work towards building a leaner organisation across global businesses. According to its <a href="https://www.mahindraautomotivena.com/about">official website, MANA</a> employed around 500 people till early 2020, is reported to have slashed over half of the workforce. <a href="https://www.reuters.com/article/uk-mahindra-usa-layoffs-exclusive/exclusive-indian-automaker-mahindra-cuts-over-half-of-north-america-workforce-sources-say-idUKKBN29I26F">Reports</a> indicate the positions were cut across various verticals, including engineering staff at its Detroit-based plant. In a written statement to Business Insider, Mahindra’s spokesperson said that even as it realigns its workforce and cuts down on non-core operations, work will continue at its Detroit centre on the ‘Born Electric’ platforms. Mahindra is also preparing to launch the New Roxor 2021, for which they continue to ‘retain as well as bring in new and relevant skilled talent.’ Mahindra opened the <a href="https://www.thehindu.com/business/Industry/mahindra-opens-detroits-first-car-making-plant-in-25-years/article20608973.ece">Detroit plant</a> in 2017 with an investment of $230 million, marking its first automotive plant in nearly the city in three decades. The North-America plant plays an important role in building out off-road vehicle Roxor and GenZe Electric scooters for Mahindra. Although the company did not announce the number of employees that were laid off, it said that given the challenging business environment, the North American unit has combined some of the job roles, and reduced the resultant redundant jobs. The Mahindra Group remains firm on implementing capital allocation norms, with a sharp focus on financial returns, driving growth, and continued improvement in international subsidiaries, the statement added. The company had <a href="https://auto.economictimes.indiatimes.com/news/passenger-vehicle/uv/revamped-detroit-plant-to-start-making-new-jeep-by-march-31/80165634">recently invested $1.6 billion </a>to revamp two old engine plants to build the new versions of the popular Jeep Grand Cherokee SUV — the production is likely to start by the end of March. It will also build two-row and what likely will be plug-in hybrid electric versions of the Grand Cherokee later this year at the Detroit Assembly complex. M&amp;M is planning to focus on manufacturing large sport-utility vehicles and electric models for its core India market, where the company has struggled competing with its peers such as Tata Motors and Kia. SEE ALSO:<a href="https://www.businessinsider.in/tech/apps/news/the-indian-government-may-call-whatsapp-to-explain-why-its-new-data-sharing-terms-apply-in-india-but-not-in-europe/articleshow/80262586.cms" data-type="tilCustomLink"> The Indian government may call WhatsApp to explain why its new data privacy policy applies in India but not in Europe</a> <a href="https://www.businessinsider.in/politics/world/news/trump-becomes-first-president-to-be-impeached-twice-as-house-charges-him-with-inciting-an-insurrection/articleshow/80260200.cms" data-type="tilCustomLink">Trump becomes first president to be impeached twice as House charges him with inciting an insurrection</a>

You Searched For "electric scooter GenZe" and got 4 results

Mahindra is going green in the US, launches all electric scooter GenZe

BI India Bureau

Electric two-wheelers might cost us less in the near future

BI India Bureau

Mahindra is debuting in the US market with this product. No, it’s not its iconic SUVs!

BI India Bureau

Mahindra says Roxor 2021 will still be made in Detroit after laying off nearly 250 redundant roles

Navdeep Yadav

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